Born Star Cream-to-Powder Long-Wear Eyeshadow 230 Serving dupes and alternatives Marc Jacobs Beauty
4.3 (313)·Nude · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same pigmentation: opaque· Same format: powder· Both claim crease resistance
Differences: Brown rather than nude· Shimmer rather than duochrome (finish)· 8-hour wear rather than 14-hour wear (longevity)
Score details
A reliable match cannot be determined for this pair (low data confidence), so no score is shown.
Close colour · Shimmer · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Brown rather than nude · Shimmer rather than duochrome (finish) · 8-hour wear rather than 14-hour wear (longevity) · Does not claim waterproof
Differences: Noticeably different swatch colour· Shimmer rather than duochrome (finish)· Buildable rather than opaque (pigmentation)
Score details
Shade match
76
Finish, pigmentation & format
56
Wear & performance
77
Comfort & skin suitability
20
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Shimmer rather than duochrome (finish) · Buildable rather than opaque (pigmentation) · Liquid rather than powder (format) · Does not claim crease resistance · Dry rather than sensitive (skin types)
Matches: Same pigmentation: opaque· Same format: powder
Differences: Plum rather than nude· Metallic rather than duochrome (finish)· Long-wearing rather than 14-hour wear (longevity)
Score details
Shade match
61
Finish, pigmentation & format
85
Wear & performance
55
Comfort & skin suitability
50
Close colour · Metallic · Opaque
Ingredients (not scored): 17% ingredient overlap
Differences: Plum rather than nude · Metallic rather than duochrome (finish) · Long-wearing rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matches: Both claim crease resistance· Claims hydration
Differences: Brown rather than nude· Metallic rather than duochrome (finish)· Buildable rather than opaque (pigmentation)
Score details
A reliable match cannot be determined for this pair (low data confidence), so no score is shown.
Slight colour difference · Metallic · Buildable
Ingredients (not scored): 12% ingredient overlap
Differences: Brown rather than nude · Metallic rather than duochrome (finish) · Buildable rather than opaque (pigmentation) · Cream rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim waterproof
Differences: Mauve rather than nude· Buildable rather than opaque (pigmentation)· Not listed rather than 14-hour wear (longevity)
Score details
Shade match
60
Finish, pigmentation & format
89
Wear & performance
40
Comfort & skin suitability
50
Close colour · Glitter · Buildable
Ingredients (not scored): 13% ingredient overlap
Differences: Mauve rather than nude · Buildable rather than opaque (pigmentation) · Not listed rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Retailer shade note: medium mauve w/ pink micro glitter
Differences: Pink rather than nude· Buildable rather than opaque (pigmentation)· Stick rather than powder (format)
Score details
Shade match
65
Finish, pigmentation & format
79
Wear & performance
40
Comfort & skin suitability
50
Very close colour · Glitter · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Pink rather than nude · Buildable rather than opaque (pigmentation) · Stick rather than powder (format) · Not listed rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Retailer shade note: warm nudie pink with rainbow sparkle
Matches: Same finish: duochrome· Both claim waterproof
Differences: Plum rather than nude· Stick rather than powder (format)· Long-wearing rather than 14-hour wear (longevity)
Score details
Shade match
52
Finish, pigmentation & format
88
Wear & performance
67
Comfort & skin suitability
73
Slight colour difference · Duochrome
Ingredients (not scored): 5% ingredient overlap
Differences: Plum rather than nude · Stick rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim crease resistance · Dry, Oily, Sensitive rather than sensitive (skin types)
Retailer shade note: burgundy metallic with taupe shimmer/copper rose foil with shifts of pink and gold sparkle
Matches: Both claim crease resistance· Both claim waterproof
Differences: Lighter· Brown rather than nude· Metallic rather than duochrome (finish)
Score details
A reliable match cannot be determined for this pair (low data confidence), so no score is shown.
Slight colour difference · Metallic · Buildable
Ingredients (not scored): 11% ingredient overlap
Differences: Lighter · Brown rather than nude · Metallic rather than duochrome (finish) · Buildable rather than opaque (pigmentation) · Stick rather than powder (format) · 24-hour wear rather than 14-hour wear (longevity) · Normal, Dry, Combination rather than sensitive (skin types)
$28Ulta Beauty(product price)$1 less (3%)4.5 (671)
Matches: Very close colour· Same pigmentation: opaque· Claims hydration
Differences: Pink rather than nude· Shimmer rather than duochrome (finish)· Stick rather than powder (format)
Score details
Shade match
69
Finish, pigmentation & format
65
Wear & performance
55
Comfort & skin suitability
40
Very close colour · Shimmer · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Pink rather than nude · Shimmer rather than duochrome (finish) · Stick rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
$15Ulta Beauty(product price)$14 less (48%)4.0 (271)
Matches: Same pigmentation: opaque· Same format: powder
Differences: Noticeably different swatch colour· Rose rather than nude· Metallic rather than duochrome (finish)
Score details
Shade match
60
Finish, pigmentation & format
85
Wear & performance
40
Comfort & skin suitability
50
Slight colour difference · Metallic · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Rose rather than nude · Metallic rather than duochrome (finish) · Not listed rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
$10.50Ulta Beauty(product price)$18.50 less (64%)4.2 (1,248)
Matches: Both claim crease resistance· Both claim waterproof· Claims comfort
Differences: Brown rather than nude· Shimmer rather than duochrome (finish)· Cream rather than powder (format)
Score details
Shade match
70
Finish, pigmentation & format
56
Wear & performance
70
Comfort & skin suitability
40
Slight colour difference · Shimmer
Ingredients (not scored): 11% ingredient overlap
Differences: Brown rather than nude · Shimmer rather than duochrome (finish) · Cream rather than powder (format) · Not listed rather than 14-hour wear (longevity)
Differences: Rose rather than nude· Shimmer rather than duochrome (finish)· Not listed rather than 14-hour wear (longevity)
Score details
Shade match
68
Finish, pigmentation & format
69
Wear & performance
40
Comfort & skin suitability
50
Slight colour difference · Shimmer
Ingredients (not scored): 8% ingredient overlap
Differences: Rose rather than nude · Shimmer rather than duochrome (finish) · Not listed rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Retailer shade note: crushed pearl (shimmer), cool khaki, brown sugar
Matches: Both claim crease resistance· Both claim waterproof
Differences: Noticeably different swatch colour· Brown rather than nude· Metallic rather than duochrome (finish)
Score details
Shade match
65
Finish, pigmentation & format
68
Wear & performance
74
Comfort & skin suitability
0
Slight colour difference · Metallic · Buildable
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than nude · Metallic rather than duochrome (finish) · Buildable rather than opaque (pigmentation) · Stick rather than powder (format) · 24-hour wear rather than 14-hour wear (longevity) · Normal, Dry, Combination rather than sensitive (skin types)
Matches: Same pigmentation: opaque· Both claim crease resistance· Both claim waterproof
Differences: Copper rather than nude· Shimmer rather than duochrome (finish)· Stick rather than powder (format)
Score details
Shade match
64
Finish, pigmentation & format
65
Wear & performance
74
Comfort & skin suitability
24
Close colour · Shimmer · Opaque
Ingredients (not scored): 20% ingredient overlap
Differences: Copper rather than nude · Shimmer rather than duochrome (finish) · Stick rather than powder (format) · 24-hour wear rather than 14-hour wear (longevity) · Normal, Dry, Combination rather than sensitive (skin types)
Matches: Same pigmentation: opaque· Claims comfort
Differences: Pink rather than nude· Cream rather than powder (format)· Not listed rather than 14-hour wear (longevity)
Score details
A reliable match cannot be determined for this pair (low data confidence), so no score is shown.
Close colour · Glitter · Opaque
Ingredients (not scored): 16% ingredient overlap
Differences: Pink rather than nude · Cream rather than powder (format) · Not listed rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matches: Same pigmentation: opaque· Both claim waterproof
Differences: Noticeably different swatch colour· Brown rather than nude· Metallic rather than duochrome (finish)
Score details
Shade match
59
Finish, pigmentation & format
75
Wear & performance
77
Comfort & skin suitability
0
Slight colour difference · Metallic · Opaque
Ingredients (not scored): 18% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than nude · Metallic rather than duochrome (finish) · Stick rather than powder (format) · Does not claim crease resistance · Normal, Combination rather than sensitive (skin types)
Retailer shade note: metallic copper brown with silver reflects
Matches: Same pigmentation: opaque· Both claim crease resistance· Both claim waterproof
Differences: Noticeably different swatch colour· Peach rather than nude· Shimmer rather than duochrome (finish)
Score details
Shade match
60
Finish, pigmentation & format
65
Wear & performance
74
Comfort & skin suitability
50
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Peach rather than nude · Shimmer rather than duochrome (finish) · Cream rather than powder (format) · 24-hour wear rather than 14-hour wear (longevity)
$7Ulta Beauty(product price)$22 less (76%)4.5 (2,019)
Matches: Same format: powder
Differences: Noticeably different swatch colour· Pink rather than nude· Long-wearing rather than 14-hour wear (longevity)
Score details
A reliable match cannot be determined for this pair (low data confidence), so no score is shown.
Slight colour difference · Glitter
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than nude · Long-wearing rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Retailer shade note: metallic mid-tone pink with gold flecks
Differences: Noticeably different swatch colour· Rose rather than nude· Metallic rather than duochrome (finish)
Score details
Shade match
62
Finish, pigmentation & format
69
Wear & performance
73
Comfort & skin suitability
0
Slight colour difference · Metallic
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Rose rather than nude · Metallic rather than duochrome (finish) · Stick rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim waterproof · Dry rather than sensitive (skin types)
Matches: Both claim crease resistance· Both claim waterproof· Claims comfort
Differences: Golden rather than nude· Shimmer rather than duochrome (finish)· Stick rather than powder (format)
Score details
Shade match
63
Finish, pigmentation & format
56
Wear & performance
85
Comfort & skin suitability
40
Slight colour difference · Shimmer
Ingredients (not scored): 18% ingredient overlap
Differences: Golden rather than nude · Shimmer rather than duochrome (finish) · Stick rather than powder (format) · Long-wearing rather than 14-hour wear (longevity)
Retailer shade note: bright rose‑gold shade with soft-pink & a shimmer finish
Matches: Same pigmentation: opaque· Same format: powder
Differences: Noticeably different swatch colour· Lighter· Rose rather than nude
Score details
Shade match
60
Finish, pigmentation & format
75
Wear & performance
40
Comfort & skin suitability
50
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Rose rather than nude · Shimmer rather than duochrome (finish) · Not listed rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matches: Same finish: duochrome· Same pigmentation: opaque· Both claim waterproof
Differences: Noticeably different swatch colour· Lighter· Pink rather than nude
Score details
A reliable match cannot be determined for this pair (low data confidence), so no score is shown.
Slight colour difference · Duochrome · Opaque
Ingredients (not scored): 18% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Pink rather than nude · Stick rather than powder (format) · Does not claim crease resistance · Normal, Combination rather than sensitive (skin types)
Retailer shade note: sparkling flamingo pink with an opalescent shift
Matches: Both claim crease resistance· Both claim waterproof
Differences: Noticeably different swatch colour· Lighter· Brown rather than nude
Score details
Shade match
61
Finish, pigmentation & format
56
Wear & performance
85
Comfort & skin suitability
50
Slight colour difference · Shimmer
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Brown rather than nude · Shimmer rather than duochrome (finish) · Cream rather than powder (format) · Long-wearing rather than 14-hour wear (longevity)
Matches: Same pigmentation: opaque· Both claim crease resistance· Both claim waterproof
Differences: Pink rather than nude· Shimmer rather than duochrome (finish)· Cream rather than powder (format)
Score details
Shade match
57
Finish, pigmentation & format
65
Wear & performance
85
Comfort & skin suitability
40
Close colour · Shimmer · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Pink rather than nude · Shimmer rather than duochrome (finish) · Cream rather than powder (format) · Long-wearing rather than 14-hour wear (longevity)
Matches: Same pigmentation: opaque· Both claim crease resistance· Both claim waterproof
Differences: Pink rather than nude· Shimmer rather than duochrome (finish)· Stick rather than powder (format)
Score details
Shade match
60
Finish, pigmentation & format
65
Wear & performance
74
Comfort & skin suitability
24
Close colour · Shimmer · Opaque
Ingredients (not scored): 20% ingredient overlap
Differences: Pink rather than nude · Shimmer rather than duochrome (finish) · Stick rather than powder (format) · 24-hour wear rather than 14-hour wear (longevity) · Normal, Dry, Combination rather than sensitive (skin types)
Matches: Same pigmentation: opaque· Both claim crease resistance· Both claim waterproof
Differences: Brown rather than nude· Matte rather than duochrome (finish)· Stick rather than powder (format)
Score details
A reliable match cannot be determined for this pair (low data confidence), so no score is shown.
Close colour · Matte · Opaque
Ingredients (not scored): 20% ingredient overlap
Differences: Brown rather than nude · Matte rather than duochrome (finish) · Stick rather than powder (format) · 24-hour wear rather than 14-hour wear (longevity) · Normal, Dry, Combination rather than sensitive (skin types)
Alleyoop 11th Hour Cream Eyeshadow & Liner Stick in Gotta Guava, against Marc Jacobs Beauty Born Star Cream-to-Powder Long-Wear Eyeshadow in 230 Serving. Every attribute compared, with its share of the score.
ComparedYour shade230 ServingClosest matchGotta GuavaHow they compareScore
Shade match55% of overall83
Colour60%89#b5787b#ba7e7dVery close colourColour difference 2.4 (0 is identical)
Depth15%95MediumMediumSameDepth difference 3.0 on the 0–100 scale
Undertone—not comparableNot listedNot listedUndertone unknown on one side
Comfort & skin suitability5% of overall · 2 of 3 compared40
Comfort40%40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration20%40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Skin types40%—not comparableSensitiveNot listedNot listed for eitherSkin types not listed for one product
Overall match 76/100Shade match 83/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty$3 less (10%)
Sephora
