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Born Star Cream-to-Powder Long-Wear Eyeshadow 220 Mood Swing dupes and alternatives Marc Jacobs Beauty

Purple · Cool · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

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30 matches

Closest shade matchClosest overall alternative: Half Magic Eyeshadow Singles Electric Butterfly

The equivalent shade and the most similar eyeshadow overall.

Your shade
Marc Jacobs Beauty
220 Mood SwingChange shade
Colour family, undertone and depth: Purple · Cool · Light
Finish and pigmentation: Duochrome · Opaque
The match
Half Magic
Electric Butterfly
Colour family, undertone and depth: Purple · Cool · Light
Finish and pigmentation: Duochrome · Opaque
Overall match
89out of 100
Shade (Shade match)
96
Finish (Finish, pigmentation & format)
100
Wear (Wear & performance)
40
Comfort (Comfort & skin suitability)
50
Shade match
96out of 100
Colour
94
Depth
98
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$15Ulta BeautyUlta Beauty
$14 less (48%)

Your shade $29 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Danessa Myricks Beauty

    Colorfix Stix - Multi-Use Pearl Pigment Stick for Eye, Cheek & Lip

    Duo #9 Cosmic Veil & Starling
    Shade match 70
    $38SephoraSephoraCosts $9 more

    Matches: Same cool undertoneBoth claim waterproof

    Differences: Blue rather than purpleStick rather than powder (format)Long-wearing rather than 14-hour wear (longevity)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    83
    Wear & performance
    67
    Comfort & skin suitability
    73

    Slight colour difference · Glitter

    Ingredients (not scored): 5% ingredient overlap

    Differences: Blue rather than purple · Stick rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim crease resistance · Dry, Oily, Sensitive rather than sensitive (skin types)

    Retailer shade note: Midnight blue metallic with indigo & baby blue shimmer/Smoky lilac with opal sparkle

    Medium confidence· Digital match

    View match
  2. #3 · ColourPop

    Jelly Much Gel Eyeshadow

    Hallucinogenius
    Shade match 60
    $9Ulta BeautyUlta Beauty$20 less (69%)

    Matches: Same cool undertoneSame finish: duochromeBoth claim crease resistance

    Differences: Noticeably different swatch colourLighterLong-wearing rather than 14-hour wear (longevity)

    Score details
    Shade match
    60
    Finish, pigmentation & format
    100
    Wear & performance
    73
    Comfort & skin suitability
    50

    Visibly different colour · Duochrome

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than 14-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: icy lavender with a blue opal duochrome flip

    Medium confidence· Digital match

    View match
  3. #4 · Clinique

    All About Shadow Duo Eyeshadow

    Twilight Mauve/Brandied

    Matched on the Brandied pan

    Shade match 72
    $35Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same format: powderBoth claim crease resistanceSame skin types: sensitive

    Differences: Noticeably different swatch colourShimmer rather than duochrome (finish)Long-wearing rather than 14-hour wear (longevity)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    69
    Wear & performance
    73
    Comfort & skin suitability
    100

    Slight colour difference · Shimmer

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Shimmer rather than duochrome (finish) · Long-wearing rather than 14-hour wear (longevity) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  4. #5 · Half Magic

    Sparklestik Eye Crayon

    THE DREAMIES
    Shade match 77
    $26Ulta BeautyUlta Beauty$3 less (10%)

    Matches: Both claim crease resistance

    Differences: Shimmer rather than duochrome (finish)Stick rather than powder (format)Does not claim waterproof

    Score details
    Shade match
    77
    Finish, pigmentation & format
    56
    Wear & performance
    83
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Shimmer rather than duochrome (finish) · Stick rather than powder (format) · Does not claim waterproof

    Retailer shade note: the dreamies

    Medium confidence· Digital match

    View match
  5. #6 · ColourPop

    Super Shock Shadow

    Ripple
    Shade match 57
    $7Ulta BeautyUlta Beauty(product price)$22 less (76%)

    Matches: Same cool undertoneSame finish: duochromeSame format: powder

    Differences: Noticeably different swatch colourDeeperLong-wearing rather than 14-hour wear (longevity)

    Score details
    Shade match
    57
    Finish, pigmentation & format
    100
    Wear & performance
    55
    Comfort & skin suitability
    50

    Visibly different colour · Duochrome

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Long-wearing rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: metallic vivid violet with a blue duochrome flip

    Medium confidence· Digital match

    View match
  6. #7 · ColourPop

    Jelly Much Gel Eyeshadow

    Duckling
    Shade match 56
    $9Ulta BeautyUlta Beauty$20 less (69%)

    Matches: Same cool undertoneBoth claim crease resistance

    Differences: Noticeably different swatch colourDeeperLong-wearing rather than 14-hour wear (longevity)

    Score details
    Shade match
    56
    Finish, pigmentation & format
    94
    Wear & performance
    73
    Comfort & skin suitability
    50

    Visibly different colour · Glitter

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Long-wearing rather than 14-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: violet with blue & hot pink pinpoints

    Medium confidence· Digital match

    View match
  7. #8 · NYX Professional Makeup

    Lid Lingerie Cream Eye Pigment

    Lacy Lilac
    Shade match 74
    $12Ulta BeautyUlta Beauty$17 less (59%)

    Matches: Same cool undertone

    Differences: Noticeably different swatch colourMetallic rather than duochrome (finish)Cream rather than powder (format)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    69
    Wear & performance
    44
    Comfort & skin suitability
    50

    Slight colour difference · Metallic

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Metallic rather than duochrome (finish) · Cream rather than powder (format) · 24-hour wear rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: lilac

    Medium confidence· Digital match

    View match
  8. #9 · about-face

    Fractal Glitter Eye Paint

    Take A Trip
    Shade match 67
    $18Ulta BeautyUlta Beauty(product price)$11 less (38%)

    Matches: Same cool undertoneBoth claim crease resistanceBoth claim waterproof

    Differences: Noticeably different swatch colourMetallic rather than duochrome (finish)Cream rather than powder (format)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    69
    Wear & performance
    85
    Comfort & skin suitability
    50

    Visibly different colour · Metallic

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Metallic rather than duochrome (finish) · Cream rather than powder (format) · Long-wearing rather than 14-hour wear (longevity)

    Retailer shade note: digital lavender

    Medium confidence· Digital match

    View match
  9. #10 · Clinique

    All About Shadow Quad Eyeshadow

    Going Steady

    Matched on pan 3

    Shade match 61
    $44Ulta BeautyUlta BeautyCosts $15 more

    Matches: Same format: powderBoth claim crease resistanceSame skin types: sensitive

    Differences: Noticeably different swatch colourShimmer rather than duochrome (finish)Long-wearing rather than 14-hour wear (longevity)

    Score details
    Shade match
    61
    Finish, pigmentation & format
    69
    Wear & performance
    73
    Comfort & skin suitability
    100

    Visibly different colour · Shimmer

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Shimmer rather than duochrome (finish) · Long-wearing rather than 14-hour wear (longevity) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  10. #11 · ColourPop

    Super Shock Shadow

    Dream Much
    Shade match 54
    $7Ulta BeautyUlta Beauty(product price)$22 less (76%)

    Matches: Same format: powder

    Differences: Noticeably different swatch colourLighterLong-wearing rather than 14-hour wear (longevity)

    Score details
    Shade match
    54
    Finish, pigmentation & format
    95
    Wear & performance
    55
    Comfort & skin suitability
    50

    Visibly different colour · Glitter

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: pale periwinkle w/blue, pink & silver pinpoints

    Medium confidence· Digital match

    View match
  11. #12 · Danessa Myricks Beauty

    Colorfix Stix - Multi-Use Pearl Pigment Stick for Eye, Cheek & Lip

    Duo #8 Draco & Meteorite
    Shade match 53
    $38SephoraSephoraCosts $9 more

    Matches: Same finish: duochromeBoth claim waterproof

    Differences: Noticeably different swatch colourBlue rather than purpleStick rather than powder (format)

    Score details
    Shade match
    53
    Finish, pigmentation & format
    88
    Wear & performance
    67
    Comfort & skin suitability
    73

    Slight colour difference · Duochrome

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Blue rather than purple · Stick rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim crease resistance · Dry, Oily, Sensitive rather than sensitive (skin types)

    Retailer shade note: smoky steel metallic with gunmetal shimmer/ holographic opal foil with indigo & liliac sparkle

    Medium confidence· Digital match

    View match
  12. #13 · Half Magic

    Eyeshadow Singles

    Blushing Lizard
    Shade match 49
    $15Ulta BeautyUlta Beauty$14 less (48%)

    Matches: Same cool undertoneSame finish: duochromeSame pigmentation: opaque

    Differences: Noticeably different swatch colourTaupe rather than purpleNot listed rather than 14-hour wear (longevity)

    Score details
    Shade match
    49
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Duochrome · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Taupe rather than purple · Not listed rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: duochrome mauve taupe with blue reflects

    Medium confidence· Digital match

    View match
  13. #14 · Urban Decay

    24/7 Glaze-On Liquid Eyeshadow

    Frost Boss
    Shade match 56
    $18.20$26SephoraSephora$10.80 less (37%)

    Matches: Same cool undertoneBoth claim crease resistance

    Differences: Noticeably different swatch colourBlue rather than purpleMetallic rather than duochrome (finish)

    Score details
    Shade match
    56
    Finish, pigmentation & format
    66
    Wear & performance
    86
    Comfort & skin suitability
    50

    Visibly different colour · Metallic · Buildable

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Blue rather than purple · Metallic rather than duochrome (finish) · Buildable rather than opaque (pigmentation) · Liquid rather than powder (format) · Does not claim waterproof

    Retailer shade note: light blue to lavendar duo chrome

    Medium confidence· Digital match

    View match
  14. #15 · ColourPop

    Jelly Much Gel Eyeshadow Stick

    Kinda Busy
    Shade match 55
    $10Ulta BeautyUlta Beauty$19 less (66%)

    Matches: Same cool undertone

    Differences: Noticeably different swatch colourDeeperBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    55
    Finish, pigmentation & format
    79
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Glitter · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Buildable rather than opaque (pigmentation) · Stick rather than powder (format) · Not listed rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: vibrant purple with silver, blue, violet and pink sparkle

    Medium confidence· Digital match

    View match
  15. #16 · RMS Beauty

    Eyelights Cream Eyeshadow

    Aurora
    Shade match 56
    $30Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same cool undertoneBoth claim crease resistanceClaims hydration

    Differences: Noticeably different swatch colourMetallic rather than duochrome (finish)Buildable rather than opaque (pigmentation)

    Score details
    Shade match
    56
    Finish, pigmentation & format
    68
    Wear & performance
    73
    Comfort & skin suitability
    40

    Visibly different colour · Metallic · Buildable

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Metallic rather than duochrome (finish) · Buildable rather than opaque (pigmentation) · Cream rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: vibrant violet

    Medium confidence· Digital match

    View match
  16. #17 · IT Cosmetics

    Superhero No-Tug Longwear Eyeshadow Stick

    Epic Amethyst
    Shade match 54
    $25Ulta BeautyUlta Beauty$4 less (14%)

    Matches: Same cool undertoneBoth claim crease resistanceBoth claim waterproof

    Differences: Noticeably different swatch colourDeeperShimmer rather than duochrome (finish)

    Score details
    Shade match
    54
    Finish, pigmentation & format
    58
    Wear & performance
    95
    Comfort & skin suitability
    70

    Visibly different colour · Shimmer · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Shimmer rather than duochrome (finish) · Buildable rather than opaque (pigmentation) · Stick rather than powder (format)

    Retailer shade note: pearl lavender

    Medium confidence· Digital match

    View match
  17. #18 · Clinique

    All About Shadow Single Eyeshadow

    Angel Eyes
    Shade match 49
    $27Ulta BeautyUlta Beauty$2 less (7%)

    Matches: Same format: powderBoth claim crease resistanceSame skin types: sensitive

    Differences: Noticeably different swatch colourShimmer rather than duochrome (finish)Long-wearing rather than 14-hour wear (longevity)

    Score details
    Shade match
    49
    Finish, pigmentation & format
    69
    Wear & performance
    73
    Comfort & skin suitability
    100

    Visibly different colour · Shimmer

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Shimmer rather than duochrome (finish) · Long-wearing rather than 14-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: super shimmer

    Medium confidence· Digital match

    View match
  18. #19 · MAC Cosmetics

    Small Glitter Eyeshadow

    Shine De-Light
    Shade match 38
    $26Ulta BeautyUlta Beauty$3 less (10%)

    Matches: Same format: powderBoth claim crease resistanceClaims comfort

    Differences: Noticeably different swatch colourLighterDoes not claim waterproof

    Score details
    Shade match
    38
    Finish, pigmentation & format
    95
    Wear & performance
    83
    Comfort & skin suitability
    40

    Visibly different colour · Glitter

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Lighter · Does not claim waterproof

    Medium confidence· Digital match

    View match
  19. #20 · Half Magic

    Eyeshadow Singles

    Pixie Problems
    Shade match 49
    $15Ulta BeautyUlta Beauty(product price)$14 less (48%)

    Matches: Same cool undertoneSame pigmentation: opaqueSame format: powder

    Differences: Noticeably different swatch colourLighterMetallic rather than duochrome (finish)

    Score details
    Shade match
    49
    Finish, pigmentation & format
    85
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Metallic · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Metallic rather than duochrome (finish) · Not listed rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: icy lavender

    Medium confidence· Digital match

    View match
  20. #21 · ColourPop

    Super Shock Shadow

    Fairy Coded
    Shade match 40
    $7Ulta BeautyUlta Beauty(product price)$22 less (76%)

    Matches: Same cool undertoneSame format: powder

    Differences: Noticeably different swatch colourLighterLong-wearing rather than 14-hour wear (longevity)

    Score details
    Shade match
    40
    Finish, pigmentation & format
    95
    Wear & performance
    55
    Comfort & skin suitability
    50

    Visibly different colour · Glitter

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: cool-toned lavender with silver and pink pinpoints

    Medium confidence· Digital match

    View match
  21. #22 · Danessa Myricks Beauty

    Colorfix - Multi-Use Eye, Cheek & Lip Waterproof Liquid Pigment

    Journey
    Shade match 53
    $22SephoraSephora$7 less (24%)

    Matches: Same cool undertoneSame pigmentation: opaqueBoth claim waterproof

    Differences: Noticeably different swatch colourDeeperMetallic rather than duochrome (finish)

    Score details
    Shade match
    53
    Finish, pigmentation & format
    75
    Wear & performance
    67
    Comfort & skin suitability
    0

    Visibly different colour · Metallic · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Metallic rather than duochrome (finish) · Cream rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim crease resistance · Dry rather than sensitive (skin types)

    Retailer shade note: electric violet metallic

    Medium confidence· Digital match

    View match
  22. #23 · Clinique

    Chubby Stick Eye Shadow Tint For Eyes

    Lavish Lilac
    Shade match 52
    $29Ulta BeautyUlta BeautySame price

    Matches: Same cool undertoneClaims comfortSame skin types: sensitive

    Differences: Noticeably different swatch colourDeeperMetallic rather than duochrome (finish)

    Score details
    Shade match
    52
    Finish, pigmentation & format
    68
    Wear & performance
    55
    Comfort & skin suitability
    70

    Visibly different colour · Metallic · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Metallic rather than duochrome (finish) · Buildable rather than opaque (pigmentation) · Stick rather than powder (format) · 8-hour wear rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Medium confidence· Digital match

    View match
  23. #24 · Lancôme

    Idôle Goddess Dimension Eyeshadow

    07 Midnight Eclipse
    Shade match 47
    $26Ulta BeautyUlta Beauty$3 less (10%)

    Matches: Same cool undertoneSame pigmentation: opaqueSame format: powder

    Differences: Noticeably different swatch colourDeeperShimmer rather than duochrome (finish)

    Score details
    Shade match
    47
    Finish, pigmentation & format
    75
    Wear & performance
    73
    Comfort & skin suitability
    50

    Visibly different colour · Shimmer · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Shimmer rather than duochrome (finish) · Long-wearing rather than 14-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: purple shimmer

    Medium confidence· Digital match

    View match
  24. #25 · Tower 28 Beauty

    GoGo Cooling Shimmer Stick 8H Eyeshadow

    Garden
    Shade match 52
    $20SephoraSephora$9 less (31%)

    Matches: Same cool undertoneClaims hydration

    Differences: Noticeably different swatch colourLighterMetallic rather than duochrome (finish)

    Score details
    Shade match
    52
    Finish, pigmentation & format
    69
    Wear & performance
    55
    Comfort & skin suitability
    62

    Visibly different colour · Metallic

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Metallic rather than duochrome (finish) · Stick rather than powder (format) · 8-hour wear rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Normal, Dry, Sensitive rather than sensitive (skin types)

    Retailer shade note: bright purple

    Medium confidence· Digital match

    View match
  25. #26 · Kulfi

    Zari Eyes Long-Lasting Crease-Proof Cream Eyeshadow

    Plum Pataka
    Shade match 40
    $30SephoraSephoraCosts $1 more

    Matches: Same cool undertoneSame pigmentation: opaqueBoth claim crease resistance

    Differences: Noticeably different swatch colourPlum rather than purpleCream rather than powder (format)

    Score details
    Shade match
    40
    Finish, pigmentation & format
    86
    Wear & performance
    73
    Comfort & skin suitability
    40

    Visibly different colour · Glitter · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Plum rather than purple · Cream rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: plum with silver flecks

    Medium confidence· Digital match

    View match
  26. #27 · Winky Lux

    Rose Petal Liquid Eyeshadow

    Lavender Shimmer
    Shade match 54
    $19Ulta BeautyUlta Beauty$10 less (34%)

    Matches: Same cool undertoneBoth claim crease resistanceClaims comfort

    Differences: Noticeably different swatch colourLighterShimmer rather than duochrome (finish)

    Score details
    Shade match
    54
    Finish, pigmentation & format
    56
    Wear & performance
    83
    Comfort & skin suitability
    40

    Visibly different colour · Shimmer · Buildable

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Shimmer rather than duochrome (finish) · Buildable rather than opaque (pigmentation) · Liquid rather than powder (format) · Does not claim waterproof

    Retailer shade note: lavender shimmer

    Medium confidence· Digital match

    View match
  27. #28 · NYX Professional Makeup

    Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil

    Donut
    Shade match 53
    $6Ulta BeautyUlta Beauty$23 less (79%)

    Matches: Same cool undertoneBoth claim crease resistance

    Differences: Noticeably different swatch colourDeeperMetallic rather than duochrome (finish)

    Score details
    Shade match
    53
    Finish, pigmentation & format
    69
    Wear & performance
    73
    Comfort & skin suitability
    0

    Visibly different colour · Metallic

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Metallic rather than duochrome (finish) · Stick rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim waterproof · Dry rather than sensitive (skin types)

    Retailer shade note: lilac

    Medium confidence· Digital match

    View match
  28. #29 · Clinique

    High Impact Shadow Play Eye Shadow + Definer

    Royal Couple
    Shade match 31
    $37Ulta BeautyUlta BeautyCosts $8 more

    Matches: Same pigmentation: opaqueSame format: powderBoth claim crease resistance

    Differences: Noticeably different swatch colourMauve rather than purpleMetallic rather than duochrome (finish)

    Score details
    Shade match
    31
    Finish, pigmentation & format
    85
    Wear & performance
    95
    Comfort & skin suitability
    100

    Visibly different colour · Metallic · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Mauve rather than purple · Metallic rather than duochrome (finish)

    Medium confidence· Digital match

    View match
  29. #30 · NYX Professional Makeup

    Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil

    Eggplant
    Shade match 52
    $6Ulta BeautyUlta Beauty(product price)$23 less (79%)

    Matches: Same cool undertoneBoth claim crease resistance

    Differences: Noticeably different swatch colourDeeperMetallic rather than duochrome (finish)

    Score details
    Shade match
    52
    Finish, pigmentation & format
    69
    Wear & performance
    73
    Comfort & skin suitability
    0

    Visibly different colour · Metallic

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Metallic rather than duochrome (finish) · Stick rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim waterproof · Dry rather than sensitive (skin types)

    Retailer shade note: violet

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Half Magic Eyeshadow Singles in Electric Butterfly, against Marc Jacobs Beauty Born Star Cream-to-Powder Long-Wear Eyeshadow in 220 Mood Swing. Every attribute compared, with its share of the score.

ComparedYour shade220 Mood SwingClosest matchElectric ButterflyScore
Shade match55% of overall96
Colour94#a69ec0#a29cc2Very close colourColour difference 1.6 (0 is identical)
Depth98LightLightSameDepth difference 1.2 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100PurplePurpleSameSame colour family
Finish, pigmentation & format30% of overall100
Finish100DuochromeDuochromeSameSame duochrome finish
Pigmentation100OpaqueOpaqueSameSame opaque opacity
Format100PowderPowderSameBoth powder
Wear & performance10% of overall40
Longevity4014-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Crease resistance40ClaimedNot listedSome differenceOnly your product claims crease resistance; the match does not list it
Waterproof40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableSensitiveNot listedNot listed for eitherSkin types not listed for one product
Overall match 89/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Half Magic Eyeshadow Singles in Electric Butterfly.

Same or better

  • $14 less
  • Very close colour
  • Same cool undertone
  • Same finish: duochrome
  • Same pigmentation: opaque
  • Same format: powder

Different

  • Not listed longevity instead of 14-hour wear
  • Does not claim crease resistance
  • Does not claim waterproof

Description and ingredients (information only, not scored)

Weighted ingredient similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionblue & purple duochromeduochrome lavender with blue reflects
BaseSilicone-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy Electric Butterfly

Best price
$15Ulta BeautyUlta Beauty
$14 less (48%)

Your shade $29 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.