Born Star Cream-to-Powder Long-Wear Eyeshadow 120 Delete That dupes and alternatives Marc Jacobs Beauty
4.3 (313)·Plum · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Differences: Noticeably different swatch colour· Not listed rather than 14-hour wear (longevity)· Does not claim crease resistance
Score details
Shade match
77
Finish, pigmentation & format
100
Wear & performance
40
Comfort & skin suitability
50
Slight colour difference · Matte
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Not listed rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
$25Ulta Beauty(product price)$4 less (14%)4.8 (290)
Matches: Same finish: matte· Both claim crease resistance· Claims comfort
Differences: Deeper· Berry rather than plum· Buildable rather than opaque (pigmentation)
Score details
Shade match
72
Finish, pigmentation & format
81
Wear & performance
73
Comfort & skin suitability
40
Close colour · Matte · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Deeper · Berry rather than plum · Buildable rather than opaque (pigmentation) · Liquid rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim waterproof
Matches: Same finish: matte· Same pigmentation: opaque· Both claim crease resistance
Differences: Brown rather than plum· Stick rather than powder (format)· 24-hour wear rather than 14-hour wear (longevity)
Score details
Shade match
64
Finish, pigmentation & format
90
Wear & performance
74
Comfort & skin suitability
24
Slight colour difference · Matte · Opaque
Ingredients (not scored): 20% ingredient overlap
Differences: Brown rather than plum · Stick rather than powder (format) · 24-hour wear rather than 14-hour wear (longevity) · Normal, Dry, Combination rather than sensitive (skin types)
Differences: Lighter· Mauve rather than plum· Not listed rather than 14-hour wear (longevity)
Score details
Shade match
62
Finish, pigmentation & format
100
Wear & performance
40
Comfort & skin suitability
50
Close colour · Matte
Ingredients (not scored): 7% ingredient overlap
Differences: Lighter · Mauve rather than plum · Not listed rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matches: Same finish: matte· Both claim crease resistance
Differences: Brown rather than plum· Liquid rather than powder (format)· Long-wearing rather than 14-hour wear (longevity)
Score details
Shade match
64
Finish, pigmentation & format
85
Wear & performance
73
Comfort & skin suitability
50
Slight colour difference · Matte
Ingredients (not scored): 10% ingredient overlap
Differences: Brown rather than plum · Liquid rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim waterproof
$17Ulta Beauty(product price)$12 less (41%)4.2 (339)
Matches: Same finish: matte
Differences: Brown rather than plum· Buildable rather than opaque (pigmentation)· Cream rather than powder (format)
Score details
Shade match
68
Finish, pigmentation & format
83
Wear & performance
55
Comfort & skin suitability
50
Close colour · Matte · Buildable
Ingredients (not scored): 15% ingredient overlap
Differences: Brown rather than plum · Buildable rather than opaque (pigmentation) · Cream rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Differences: Noticeably different swatch colour· Deeper· Berry rather than plum
Score details
Shade match
59
Finish, pigmentation & format
100
Wear & performance
40
Comfort & skin suitability
50
Slight colour difference · Matte
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Berry rather than plum · Not listed rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Differences: Lighter· Mauve rather than plum· Not listed rather than 14-hour wear (longevity)
Score details
Shade match
58
Finish, pigmentation & format
100
Wear & performance
40
Comfort & skin suitability
50
Slight colour difference · Matte
Ingredients (not scored): 7% ingredient overlap
Differences: Lighter · Mauve rather than plum · Not listed rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matches: Same finish: matte· Both claim crease resistance· Both claim waterproof
Differences: Noticeably different swatch colour· Deeper· Brown rather than plum
Score details
Shade match
57
Finish, pigmentation & format
83
Wear & performance
95
Comfort & skin suitability
50
Slight colour difference · Matte · Buildable
Ingredients (not scored): 24% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Brown rather than plum · Buildable rather than opaque (pigmentation) · Cream rather than powder (format)
Matches: Same cool undertone· Same finish: matte· Same pigmentation: opaque
Differences: Noticeably different swatch colour· Berry rather than plum· Liquid rather than powder (format)
Score details
Shade match
56
Finish, pigmentation & format
88
Wear & performance
73
Comfort & skin suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum · Liquid rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim waterproof
Matches: Same cool undertone· Same finish: matte· Both claim crease resistance
Differences: Noticeably different swatch colour· Brown rather than plum· Liquid rather than powder (format)
Score details
Shade match
55
Finish, pigmentation & format
85
Wear & performance
85
Comfort & skin suitability
40
Visibly different colour · Matte
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than plum · Liquid rather than powder (format) · Long-wearing rather than 14-hour wear (longevity)
Matches: Same finish: matte· Same format: powder· Both claim crease resistance
Differences: Noticeably different swatch colour· Lighter· Mauve rather than plum
Score details
Shade match
45
Finish, pigmentation & format
100
Wear & performance
73
Comfort & skin suitability
80
Slight colour difference · Matte
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Mauve rather than plum · Long-wearing rather than 14-hour wear (longevity) · Does not claim waterproof
Matches: Same finish: matte· Same pigmentation: opaque· Same format: powder
Differences: Noticeably different swatch colour· Brown rather than plum· Not listed rather than 14-hour wear (longevity)
Score details
Shade match
53
Finish, pigmentation & format
100
Wear & performance
40
Comfort & skin suitability
50
Slight colour difference · Matte · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than plum · Not listed rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
$17Ulta Beauty(product price)$12 less (41%)4.2 (339)
Matches: Same cool undertone· Same finish: matte
Differences: Noticeably different swatch colour· Berry rather than plum· Buildable rather than opaque (pigmentation)
Score details
Shade match
58
Finish, pigmentation & format
83
Wear & performance
55
Comfort & skin suitability
50
Visibly different colour · Matte · Buildable
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum · Buildable rather than opaque (pigmentation) · Cream rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matches: Same finish: matte· Both claim crease resistance· Claims comfort
Differences: Noticeably different swatch colour· Brown rather than plum· Buildable rather than opaque (pigmentation)
Score details
Shade match
57
Finish, pigmentation & format
81
Wear & performance
73
Comfort & skin suitability
40
Slight colour difference · Matte · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than plum · Buildable rather than opaque (pigmentation) · Liquid rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim waterproof
Matches: Same finish: matte· Both claim crease resistance· Both claim waterproof
Differences: Noticeably different swatch colour· Brown rather than plum· Buildable rather than opaque (pigmentation)
Score details
Shade match
53
Finish, pigmentation & format
83
Wear & performance
85
Comfort & skin suitability
40
Slight colour difference · Matte · Buildable
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than plum · Buildable rather than opaque (pigmentation) · Stick rather than powder (format) · Long-wearing rather than 14-hour wear (longevity)
Matches: Same cool undertone· Both claim crease resistance
Differences: Shimmer rather than matte (finish)· Buildable rather than opaque (pigmentation)· Liquid rather than powder (format)
Score details
Shade match
80
Finish, pigmentation & format
29
Wear & performance
86
Comfort & skin suitability
50
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 17% ingredient overlap
Differences: Shimmer rather than matte (finish) · Buildable rather than opaque (pigmentation) · Liquid rather than powder (format) · Does not claim waterproof
Differences: Noticeably different swatch colour· Brown rather than plum· Not listed rather than 14-hour wear (longevity)
Score details
Shade match
49
Finish, pigmentation & format
100
Wear & performance
40
Comfort & skin suitability
50
Slight colour difference · Matte
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than plum · Not listed rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
$9Ulta Beauty(product price)$20 less (69%)4.2 (2,863)
Matches: Same finish: matte· Same format: powder
Differences: Noticeably different swatch colour· Brown rather than plum· Buildable rather than opaque (pigmentation)
Score details
Shade match
53
Finish, pigmentation & format
93
Wear & performance
40
Comfort & skin suitability
50
Slight colour difference · Matte · Buildable
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than plum · Buildable rather than opaque (pigmentation) · Not listed rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matches: Same finish: matte· Same pigmentation: opaque· Both claim crease resistance
Differences: Noticeably different swatch colour· Deeper· Brown rather than plum
Score details
Shade match
46
Finish, pigmentation & format
90
Wear & performance
85
Comfort & skin suitability
50
Slight colour difference · Matte · Opaque
Ingredients (not scored): 19% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Brown rather than plum · Stick rather than powder (format) · Long-wearing rather than 14-hour wear (longevity)
Matches: Same cool undertone· Same finish: matte· Both claim crease resistance
Differences: Noticeably different swatch colour· Brown rather than plum· Liquid rather than powder (format)
Score details
Shade match
51
Finish, pigmentation & format
85
Wear & performance
73
Comfort & skin suitability
50
Visibly different colour · Matte
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than plum · Liquid rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim waterproof
Matches: Same finish: matte· Same pigmentation: opaque
Differences: Noticeably different swatch colour· Deeper· Brown rather than plum
Score details
Shade match
48
Finish, pigmentation & format
100
Wear & performance
40
Comfort & skin suitability
50
Slight colour difference · Matte · Opaque
Ingredients (not scored): 18% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Brown rather than plum · Not listed rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matches: Same finish: matte· Same pigmentation: opaque· Same format: powder
Differences: Noticeably different swatch colour· Lighter· Warm rather than cool undertone
Score details
Shade match
48
Finish, pigmentation & format
100
Wear & performance
40
Comfort & skin suitability
50
Slight colour difference · Matte · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Warm rather than cool undertone · Terracotta rather than plum · Not listed rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matches: Same finish: matte· Both claim waterproof· Claims comfort
Differences: Noticeably different swatch colour· Lighter· Brown rather than plum
Score details
Shade match
54
Finish, pigmentation & format
81
Wear & performance
77
Comfort & skin suitability
20
Slight colour difference · Matte · Buildable
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Brown rather than plum · Buildable rather than opaque (pigmentation) · Liquid rather than powder (format) · Does not claim crease resistance · Dry rather than sensitive (skin types)
Matches: Same finish: matte· Same pigmentation: opaque· Both claim crease resistance
Differences: Noticeably different swatch colour· Brown rather than plum· Liquid rather than powder (format)
Score details
Shade match
49
Finish, pigmentation & format
88
Wear & performance
74
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than plum · Liquid rather than powder (format) · 24-hour wear rather than 14-hour wear (longevity)
Retailer shade note: rich dark brown with red undertones
Matches: Same finish: matte· Same pigmentation: opaque
Differences: Noticeably different swatch colour· Lighter· Brown rather than plum
Score details
Shade match
44
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
50
Visibly different colour · Matte · Opaque
Ingredients (not scored): 21% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Brown rather than plum · Long-wearing rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matches: Same finish: matte· Same pigmentation: opaque· Both claim crease resistance
Differences: Noticeably different swatch colour· Deeper· Brown rather than plum
Score details
Shade match
48
Finish, pigmentation & format
88
Wear & performance
73
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Brown rather than plum · Liquid rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim waterproof
Differences: Noticeably different swatch colour· Deeper· Brown rather than plum
Score details
Shade match
51
Finish, pigmentation & format
83
Wear & performance
55
Comfort & skin suitability
50
Slight colour difference · Matte · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Brown rather than plum · Buildable rather than opaque (pigmentation) · Cream rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Ulta Beauty Collection Eyeshadow Singles in Plum Pop, against Marc Jacobs Beauty Born Star Cream-to-Powder Long-Wear Eyeshadow in 120 Delete That. Every attribute compared, with its share of the score.
ComparedYour shade120 Delete ThatClosest matchPlum PopHow they compareScore
Shade match55% of overall82
Colour60%74#703837#784347Close colourColour difference 4.4 (0 is identical)
Depth15%85Deep / darkMediumCloseDepth difference 5.9 on the 0–100 scale
Undertone10%100CoolCoolSameSame product undertone
Colour family15%100PlumPlumSameSame colour family
Finish, pigmentation & format30% of overall93
Finish65%100MatteMatteSameSame matte finish
Pigmentation20%65OpaqueBuildableSome differenceBuildable rather than opaque
Format15%100PowderPowderSameBoth powder
Wear & performance10% of overall40
Longevity50%4014-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Crease resistance30%40ClaimedNot listedSome differenceOnly your product claims crease resistance; the match does not list it
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfort40%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration20%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin types40%—not comparableSensitiveNot listedNot listed for eitherSkin types not listed for one product
Overall match 80/100Shade match 82/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$4 less (14%)
