Born Star Cream-to-Powder Long-Wear Eyeshadow 130 Hater dupes and alternatives Marc Jacobs Beauty
4.3 (313)·Brown · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$9Ulta Beauty(product price)$20 less (69%)4.2 (2,863)
Matches: Very close colour· Same finish: matte· Same format: powder
Differences: Buildable rather than opaque (pigmentation)· Not listed rather than 14-hour wear (longevity)· Does not claim crease resistance
Score details
Shade match
96
Finish, pigmentation & format
93
Wear & performance
40
Comfort & skin suitability
50
Very close colour · Matte · Buildable
Ingredients (not scored): 13% ingredient overlap
Differences: Buildable rather than opaque (pigmentation) · Not listed rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
$17Ulta Beauty(product price)$12 less (41%)4.2 (339)
Matches: Same finish: matte
Differences: Buildable rather than opaque (pigmentation)· Cream rather than powder (format)· Long-wearing rather than 14-hour wear (longevity)
Score details
Shade match
86
Finish, pigmentation & format
83
Wear & performance
55
Comfort & skin suitability
50
Close colour · Matte · Buildable
Ingredients (not scored): 15% ingredient overlap
Differences: Buildable rather than opaque (pigmentation) · Cream rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matches: Same finish: matte· Both claim crease resistance· Claims comfort
Differences: Buildable rather than opaque (pigmentation)· Liquid rather than powder (format)· Long-wearing rather than 14-hour wear (longevity)
Score details
Shade match
83
Finish, pigmentation & format
81
Wear & performance
73
Comfort & skin suitability
40
Close colour · Matte · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Buildable rather than opaque (pigmentation) · Liquid rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim waterproof
Differences: Deeper· Buildable rather than opaque (pigmentation)· Cream rather than powder (format)
Score details
Shade match
84
Finish, pigmentation & format
83
Wear & performance
55
Comfort & skin suitability
50
Close colour · Matte · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Deeper · Buildable rather than opaque (pigmentation) · Cream rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matches: Same finish: matte· Both claim waterproof· Claims comfort
Differences: Lighter· Buildable rather than opaque (pigmentation)· Liquid rather than powder (format)
Score details
Shade match
76
Finish, pigmentation & format
81
Wear & performance
77
Comfort & skin suitability
20
Slight colour difference · Matte · Buildable
Ingredients (not scored): 11% ingredient overlap
Differences: Lighter · Buildable rather than opaque (pigmentation) · Liquid rather than powder (format) · Does not claim crease resistance · Dry rather than sensitive (skin types)
Matches: Both claim crease resistance· Claims comfort· Same skin types: sensitive
Differences: Noticeably different swatch colour· Buildable rather than opaque (pigmentation)· Liquid rather than powder (format)
Score details
Shade match
75
Finish, pigmentation & format
73
Wear & performance
73
Comfort & skin suitability
70
Slight colour difference · Natural · Buildable
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Buildable rather than opaque (pigmentation) · Liquid rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim waterproof
Sold as contour, rated here for use as eyeshadow (suited)
Matches: Same finish: matte· Same pigmentation: opaque· Same format: powder
Differences: Lighter· Nude rather than brown· Not listed rather than 14-hour wear (longevity)
Score details
Shade match
68
Finish, pigmentation & format
100
Wear & performance
40
Comfort & skin suitability
50
Close colour · Matte · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Lighter · Nude rather than brown · Not listed rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matches: Very close colour· Same pigmentation: opaque· Same format: powder
Differences: Metallic rather than matte (finish)· Long-wearing rather than 14-hour wear (longevity)· Does not claim crease resistance
Score details
Shade match
92
Finish, pigmentation & format
38
Wear & performance
55
Comfort & skin suitability
50
Very close colour · Metallic · Opaque
Ingredients (not scored): 17% ingredient overlap
Differences: Metallic rather than matte (finish) · Long-wearing rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
$6Ulta Beauty(product price)$23 less (79%)4.0 (6,939)
Matches: Very close colour· Both claim crease resistance
Differences: Metallic rather than matte (finish)· Stick rather than powder (format)· Long-wearing rather than 14-hour wear (longevity)
Score details
Shade match
93
Finish, pigmentation & format
11
Wear & performance
73
Comfort & skin suitability
0
Very close colour · Metallic
Ingredients (not scored): 7% ingredient overlap
Differences: Metallic rather than matte (finish) · Stick rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim waterproof · Dry rather than sensitive (skin types)
Natasha Denona LUXE GLAM COMPACT Quad Eyeshadow Palette in Nude, against Marc Jacobs Beauty Born Star Cream-to-Powder Long-Wear Eyeshadow in 130 Hater. Matched on the Shea pan. Every attribute compared, with its share of the score.
ComparedYour shade130 HaterClosest shade matchNudeHow they compareScore
Shade match55% of overall97
Colour60%95#643e35#693f35Looks identicalColour difference 1.4 (0 is identical)
Depth15%98Deep / darkDeep / darkSameDepth difference 1.4 on the 0–100 scale
Undertone—not comparableNot listedNot listedUndertone unknown on one side
Colour family25%100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall48
Finish65%20MatteShimmerDifferentShimmer finish rather than matte
Longevity50%4014-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Crease resistance30%40ClaimedNot listedSome differenceOnly your product claims crease resistance; the match does not list it
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfort40%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration20%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin types40%—not comparableSensitiveNot listedNot listed for eitherSkin types not listed for one product
Overall match 74/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Laura Mercier Caviar Stick Eyeshadow in Dark Cacao, against Marc Jacobs Beauty Born Star Cream-to-Powder Long-Wear Eyeshadow in 130 Hater. Every attribute compared, with its share of the score.
ComparedYour shade130 HaterClosest overall alternativeDark CacaoHow they compareScore
Shade match55% of overall94
Colour60%91#643e35#613b36Very close colourColour difference 2.1 (0 is identical)
Depth15%97Deep / darkDeep / darkSameDepth difference 1.7 on the 0–100 scale
Undertone—not comparableNot listedNot listedUndertone unknown on one side
Colour family25%100BrownBrownSameSame colour family
Comfort40%40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration20%40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Skin types40%0SensitiveNormal, Dry, CombinationDifferentMarketed for different skin types
Overall match 88/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$20 less (69%)
