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Born Star Cream-to-Powder Long-Wear Eyeshadow 170 That's Cute dupes and alternatives Marc Jacobs Beauty

Pink · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

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30 matches

Closest shade matchClosest overall alternative: NYX Professional Makeup Lid Lingerie Cream Eye Pigment Push-Up Pink

The equivalent shade and the most similar eyeshadow overall.

Your shade
Marc Jacobs Beauty
170 That's CuteChange shade
Colour family, undertone and depth: Pink · Light
Finish and pigmentation: Metallic · Opaque
The match
NYX Professional Makeup
Push-Up Pink
Colour family, undertone and depth: Pink · Medium
Finish and pigmentation: Metallic
Overall match
74out of 100
Shade (Shade match)
74
Finish (Finish, pigmentation & format)
88
Wear (Wear & performance)
44
Comfort (Comfort & skin suitability)
50
Shade match
74out of 100
Colour
58
Depth
90
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$12Ulta BeautyUlta Beauty
$17 less (59%)

Your shade $29 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Kaja

    Eye Bento Bouncy Eyeshadow Trio

    Rosewater

    Matched on pan 3

    Shade match 68
    $28SephoraSephora$1 less (3%)

    Shimmer

    Differences: Noticeably different swatch colourNot listed rather than 14-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    68
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Not listed rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: champagne cream, ballerina pink, & deep plum

    Medium confidence· Digital match

    View match
  2. #3 · NYX Professional Makeup

    Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil

    Cupcake
    Shade match 65
    $6Ulta BeautyUlta Beauty$23 less (79%)

    Matches: Same finish: metallicBoth claim crease resistance

    Differences: Noticeably different swatch colourStick rather than powder (format)Long-wearing rather than 14-hour wear (longevity)

    Score details
    Shade match
    65
    Finish, pigmentation & format
    88
    Wear & performance
    73
    Comfort & skin suitability
    0

    Visibly different colour · Metallic

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Stick rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim waterproof · Dry rather than sensitive (skin types)

    Retailer shade note: pink

    Medium confidence· Digital match

    View match
  3. #4 · Clinique

    All About Shadow Quad Eyeshadow

    Pink Chocolate

    Matched on pan 3

    Shade match 45
    $44Ulta BeautyUlta BeautyCosts $15 more

    Matches: Same format: powderBoth claim crease resistanceSame skin types: sensitive

    Differences: Noticeably different swatch colourDeeperLong-wearing rather than 14-hour wear (longevity)

    Score details
    Shade match
    45
    Finish, pigmentation & format
    88
    Wear & performance
    73
    Comfort & skin suitability
    100

    Visibly different colour · Shimmer

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Long-wearing rather than 14-hour wear (longevity) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  4. #5 · Revlon

    ColorStay Crème Eyeshadow

    Cherry Blossom
    Shade match 57
    $10.99Ulta BeautyUlta Beauty$18.01 less (62%)

    Matches: Same pigmentation: opaqueBoth claim waterproof

    Differences: Red rather than pinkCream rather than powder (format)24-hour wear rather than 14-hour wear (longevity)

    Score details
    Shade match
    57
    Finish, pigmentation & format
    81
    Wear & performance
    56
    Comfort & skin suitability
    50

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Red rather than pink · Cream rather than powder (format) · 24-hour wear rather than 14-hour wear (longevity) · Does not claim crease resistance

    Medium confidence· Digital match

    View match
  5. #6 · florence by mills

    Eye Candy Eyeshadow Stick

    Lolli
    Shade match 54
    $14Ulta BeautyUlta Beauty$15 less (52%)

    Matches: Both claim waterproof

    Differences: Noticeably different swatch colourStick rather than powder (format)Does not claim crease resistance

    Score details
    Shade match
    54
    Finish, pigmentation & format
    76
    Wear & performance
    77
    Comfort & skin suitability
    50

    Visibly different colour · Shimmer

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Stick rather than powder (format) · Does not claim crease resistance

    Retailer shade note: pink shimmer

    Medium confidence· Digital match

    View match
  6. #7 · Clinique

    All About Shadow Duo Eyeshadow

    Strawberry Fudge

    Matched on the lighter eyeshadow pan

    Shade match 43
    $35Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same format: powderBoth claim crease resistanceSame skin types: sensitive

    Differences: Noticeably different swatch colourLighterLong-wearing rather than 14-hour wear (longevity)

    Score details
    Shade match
    43
    Finish, pigmentation & format
    88
    Wear & performance
    73
    Comfort & skin suitability
    100

    Visibly different colour · Shimmer

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than 14-hour wear (longevity) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  7. #8 · MAC Cosmetics

    Frost Eyeshadow

    In Living Pink
    Shade match 46
    $26Ulta BeautyUlta Beauty$3 less (10%)

    Matches: Same pigmentation: opaqueSame format: powderBoth claim crease resistance

    Differences: Noticeably different swatch colour8-hour wear rather than 14-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    46
    Finish, pigmentation & format
    90
    Wear & performance
    73
    Comfort & skin suitability
    50

    Visibly different colour · Shimmer · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · 8-hour wear rather than 14-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: warm pink with gold pearl

    Medium confidence· Digital match

    View match
  8. #9 · about-face

    Fractal Glitter Eye Paint

    Orion
    Shade match 45
    $18Ulta BeautyUlta Beauty(product price)$11 less (38%)

    Matches: Same finish: metallicBoth claim crease resistanceBoth claim waterproof

    Differences: Noticeably different swatch colourLighterCream rather than powder (format)

    Score details
    Shade match
    45
    Finish, pigmentation & format
    88
    Wear & performance
    85
    Comfort & skin suitability
    50

    Visibly different colour · Metallic

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Cream rather than powder (format) · Long-wearing rather than 14-hour wear (longevity)

    Retailer shade note: ballet pink

    Medium confidence· Digital match

    View match
  9. #10 · MAC Cosmetics

    Satin Eyeshadow

    Girlie
    Shade match 45
    $26Ulta BeautyUlta Beauty$3 less (10%)

    Matches: Same pigmentation: opaqueSame format: powderBoth claim crease resistance

    Differences: Noticeably different swatch colourLighter8-hour wear rather than 14-hour wear (longevity)

    Score details
    Shade match
    45
    Finish, pigmentation & format
    90
    Wear & performance
    73
    Comfort & skin suitability
    50

    Visibly different colour · Shimmer · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · 8-hour wear rather than 14-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: Rosy-pink with subtle shimmer

    Medium confidence· Digital match

    View match
  10. #11 · Urban Decay

    24/7 Moondust Glittery Eyeshadow

    Glitter Rock
    Shade match 51
    $25SephoraSephora$4 less (14%)

    Matches: Same format: powder

    Differences: Noticeably different swatch colourBuildable rather than opaque (pigmentation)Does not claim crease resistance

    Score details
    Shade match
    51
    Finish, pigmentation & format
    82
    Wear & performance
    65
    Comfort & skin suitability
    50

    Visibly different colour · Glitter · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Buildable rather than opaque (pigmentation) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: multidimensional pink sparkle

    Medium confidence· Digital match

    View match
  11. #12 · Urban Decay

    24/7 Glaze-On Liquid Eyeshadow

    Sunshine Tax
    Shade match 46
    $18.20$26SephoraSephora$10.80 less (37%)

    Matches: Same finish: metallicBoth claim crease resistance

    Differences: Noticeably different swatch colourGolden rather than pinkBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    46
    Finish, pigmentation & format
    81
    Wear & performance
    86
    Comfort & skin suitability
    50

    Slight colour difference · Metallic · Buildable

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Golden rather than pink · Buildable rather than opaque (pigmentation) · Liquid rather than powder (format) · Does not claim waterproof

    Retailer shade note: pink to gold duo chrome

    Medium confidence· Digital match

    View match
  12. #13 · Urban Decay

    24/7 Eyeshadow

    Bad Seed
    Shade match 45
    $23Ulta BeautyUlta Beauty$6 less (21%)

    Matches: Same pigmentation: opaqueSame format: powder

    Differences: Noticeably different swatch colourDeeperDoes not claim crease resistance

    Score details
    Shade match
    45
    Finish, pigmentation & format
    90
    Wear & performance
    65
    Comfort & skin suitability
    50

    Visibly different colour · Shimmer · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: warm pink shimmer

    Medium confidence· Digital match

    View match
  13. #14 · Ogee

    Sculpted Cream Blush Stick

    Pink Diamond
    Shade match 62
    $42SephoraSephoraCosts $13 more

    Matches: Claims comfortClaims hydration

    Differences: Noticeably different swatch colourSheer rather than opaque (pigmentation)Cream rather than powder (format)

    Score details
    Shade match
    62
    Finish, pigmentation & format
    67
    Wear & performance
    55
    Comfort & skin suitability
    24

    Visibly different colour · Matte · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Sheer rather than opaque (pigmentation) · Cream rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Normal, Dry, Combination rather than sensitive (skin types)

    Sold as blush, rated here for use as eyeshadow (suited)

    Retailer shade note: matte neutral pink

    Medium confidence· Digital match

    View match
  14. #15 · e.l.f. Cosmetics

    Bite Size Eyeshadow Palette

    Rose Water

    Matched on pan 1

    Shade match 40
    $4Ulta BeautyUlta Beauty$25 less (86%)

    Matches: Same finish: metallicSame pigmentation: opaqueSame format: powder

    Differences: Noticeably different swatch colourDeeperLong-wearing rather than 14-hour wear (longevity)

    Score details
    Shade match
    40
    Finish, pigmentation & format
    100
    Wear & performance
    55
    Comfort & skin suitability
    50

    Visibly different colour · Metallic · Opaque

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Long-wearing rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Medium confidence· Digital match

    View match
  15. #16 · Charlotte Tilbury

    Exagger-Eyes Waterproof Eyeshadow Stick

    Ballet Quartz
    Shade match 53
    $32SephoraSephoraCosts $3 more

    Matches: Both claim crease resistanceBoth claim waterproofClaims hydration

    Differences: Noticeably different swatch colourStick rather than powder (format)24-hour wear rather than 14-hour wear (longevity)

    Score details
    Shade match
    53
    Finish, pigmentation & format
    76
    Wear & performance
    74
    Comfort & skin suitability
    13

    Visibly different colour · Shimmer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Stick rather than powder (format) · 24-hour wear rather than 14-hour wear (longevity) · Normal, Dry, Oily rather than sensitive (skin types)

    Retailer shade note: fresh pink frost

    Medium confidence· Digital match

    View match
  16. #17 · Ulta Beauty Collection

    Solar Flare Gel Chrome Eyeshadow

    Supernova
    Shade match 52
    $12.50Ulta BeautyUlta Beauty$16.50 less (57%)

    Glitter

    Differences: Noticeably different swatch colourNot listed rather than 14-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    52
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Glitter

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Not listed rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: lavender pink glitter

    Medium confidence· Digital match

    View match
  17. #18 · L.A. Girl

    Prism Stick Eye & Face Jelly Stick

    Tease
    Shade match 53
    $7Ulta BeautyUlta Beauty$22 less (76%)

    Matches: Claims comfortClaims hydration

    Differences: Noticeably different swatch colourStick rather than powder (format)Long-wearing rather than 14-hour wear (longevity)

    Score details
    Shade match
    53
    Finish, pigmentation & format
    76
    Wear & performance
    55
    Comfort & skin suitability
    40

    Visibly different colour · Shimmer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Stick rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Medium confidence· Digital match

    View match
  18. #19 · Ulta Beauty Collection

    Color Snack Eyeshadow Duo

    Berry Bowl

    Matched on pan 1

    Shade match 49
    $12Ulta BeautyUlta Beauty$17 less (59%)

    Matches: Same format: powder

    Differences: Noticeably different swatch colourLighterBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    49
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Shimmer · Buildable

    Ingredients (not scored): 18% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Buildable rather than opaque (pigmentation) · Not listed rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Medium confidence· Digital match

    View match
  19. #20 · Anastasia Beverly Hills

    Glidr Eyeshadow Stick

    PETAL
    Shade match 52
    $34SephoraSephoraCosts $5 more

    Matches: Same pigmentation: opaqueBoth claim waterproof

    Differences: Noticeably different swatch colourDeeperDuochrome rather than metallic (finish)

    Score details
    Shade match
    52
    Finish, pigmentation & format
    75
    Wear & performance
    77
    Comfort & skin suitability
    0

    Visibly different colour · Duochrome · Opaque

    Ingredients (not scored): 18% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Duochrome rather than metallic (finish) · Stick rather than powder (format) · Does not claim crease resistance · Normal, Combination rather than sensitive (skin types)

    Retailer shade note: sparkling flamingo pink with an opalescent shift

    Medium confidence· Digital match

    View match
  20. #21 · Clinique

    All About Shadow Single Eyeshadow

    Angel Eyes
    Shade match 36
    $27Ulta BeautyUlta Beauty$2 less (7%)

    Matches: Same format: powderBoth claim crease resistanceSame skin types: sensitive

    Differences: Noticeably different swatch colourPurple rather than pinkLong-wearing rather than 14-hour wear (longevity)

    Score details
    Shade match
    36
    Finish, pigmentation & format
    88
    Wear & performance
    73
    Comfort & skin suitability
    100

    Visibly different colour · Shimmer

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Purple rather than pink · Long-wearing rather than 14-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: super shimmer

    Medium confidence· Digital match

    View match
  21. #22 · NYX Professional Makeup

    Lid Lingerie Cream Eye Pigment

    Risky Rosé
    Shade match 45
    $12Ulta BeautyUlta Beauty$17 less (59%)

    Matches: Same finish: metallic

    Differences: Noticeably different swatch colourCream rather than powder (format)24-hour wear rather than 14-hour wear (longevity)

    Score details
    Shade match
    45
    Finish, pigmentation & format
    88
    Wear & performance
    44
    Comfort & skin suitability
    50

    Visibly different colour · Metallic

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Cream rather than powder (format) · 24-hour wear rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: pink

    Medium confidence· Digital match

    View match
  22. #23 · Ulta Beauty Collection

    Eyeshadow Singles

    So Dreamy
    Shade match 43
    $9Ulta BeautyUlta Beauty(product price)$20 less (69%)

    Matches: Same finish: metallicSame format: powder

    Differences: Noticeably different swatch colourDeeperBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    43
    Finish, pigmentation & format
    93
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Metallic · Buildable

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Buildable rather than opaque (pigmentation) · Not listed rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Medium confidence· Digital match

    View match
  23. #24 · Ulta Beauty Collection

    Cream Eye Shadow Stick

    Petal Patter
    Shade match 46
    $10.50Ulta BeautyUlta Beauty(product price)$18.50 less (64%)

    Matches: Both claim crease resistanceBoth claim waterproofClaims comfort

    Differences: Noticeably different swatch colourLighterCream rather than powder (format)

    Score details
    Shade match
    46
    Finish, pigmentation & format
    76
    Wear & performance
    70
    Comfort & skin suitability
    40

    Visibly different colour · Shimmer

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Cream rather than powder (format) · Not listed rather than 14-hour wear (longevity)

    Retailer shade note: warm peachy pink with slight shimmer

    Medium confidence· Digital match

    View match
  24. #25 · ColourPop

    Jelly Much Gel Eyeshadow Stick

    Pink Perfection
    Shade match 52
    $10Ulta BeautyUlta Beauty$19 less (66%)

    Glitter · Buildable

    Differences: Noticeably different swatch colourLighterBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    52
    Finish, pigmentation & format
    72
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Glitter · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Buildable rather than opaque (pigmentation) · Stick rather than powder (format) · Not listed rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: Cool-toned pink with silver and pink sparkle

    Medium confidence· Digital match

    View match
  25. #26 · Bobbi Brown

    Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick

    Radiant Rose / Brazen

    Matched on the lighter eyeshadow pan

    Shade match 44
    $43SephoraSephoraCosts $14 more

    Matches: Same finish: metallicBoth claim crease resistanceBoth claim waterproof

    Differences: Noticeably different swatch colourBuildable rather than opaque (pigmentation)Stick rather than powder (format)

    Score details
    Shade match
    44
    Finish, pigmentation & format
    83
    Wear & performance
    74
    Comfort & skin suitability
    0

    Visibly different colour · Metallic · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Buildable rather than opaque (pigmentation) · Stick rather than powder (format) · 24-hour wear rather than 14-hour wear (longevity) · Normal, Dry, Combination rather than sensitive (skin types)

    Retailer shade note: a shimmering medium pink / a blackened cherry

    Medium confidence· Digital match

    View match
  26. #27 · Patrick Ta

    Major Dimension Eye Illusion Eyeshadow Duo

    I'm With Her

    Matched on the lighter eyeshadow pan

    Shade match 42
    $42SephoraSephoraCosts $13 more

    Matches: Same pigmentation: opaque

    Differences: Noticeably different swatch colourDeeperNot listed rather than 14-hour wear (longevity)

    Score details
    Shade match
    42
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Shimmer · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Not listed rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: rose gold sparkle

    Medium confidence· Digital match

    View match
  27. #28 · Half Magic

    Sparklestik Eye Crayon

    TWIRLITA
    Shade match 42
    $26Ulta BeautyUlta Beauty$3 less (10%)

    Matches: Both claim crease resistance

    Differences: Noticeably different swatch colourLighterStick rather than powder (format)

    Score details
    Shade match
    42
    Finish, pigmentation & format
    76
    Wear & performance
    83
    Comfort & skin suitability
    50

    Visibly different colour · Shimmer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Stick rather than powder (format) · Does not claim waterproof

    Retailer shade note: baby pink

    Medium confidence· Digital match

    View match
  28. #29 · ColourPop

    Jelly Much Gel Eyeshadow

    Close to You
    Shade match 38
    $9Ulta BeautyUlta Beauty$20 less (69%)

    Matches: Both claim crease resistance

    Differences: Noticeably different swatch colourLighterLong-wearing rather than 14-hour wear (longevity)

    Score details
    Shade match
    38
    Finish, pigmentation & format
    83
    Wear & performance
    73
    Comfort & skin suitability
    50

    Visibly different colour · Glitter

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than 14-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: baby pink with pink & gold glitter

    Medium confidence· Digital match

    View match
  29. #30 · ColourPop

    Shadow Stix

    Next Spot
    Shade match 37
    $9Ulta BeautyUlta Beauty$20 less (69%)

    Matches: Same finish: metallicSame pigmentation: opaque

    Differences: Noticeably different swatch colourDeeperMauve rather than pink

    Score details
    Shade match
    37
    Finish, pigmentation & format
    90
    Wear & performance
    55
    Comfort & skin suitability
    50

    Visibly different colour · Metallic · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Mauve rather than pink · Cream rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: metallic silvery mauve

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

NYX Professional Makeup Lid Lingerie Cream Eye Pigment in Push-Up Pink, against Marc Jacobs Beauty Born Star Cream-to-Powder Long-Wear Eyeshadow in 170 That's Cute. Every attribute compared, with its share of the score.

ComparedYour shade170 That's CuteClosest matchPush-Up PinkScore
Shade match55% of overall74
Colour58#f87db6#f37498Slight colour differenceColour difference 6.4 (0 is identical)
Depth90LightMediumCloseDepth difference 4.6 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100PinkPinkSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared88
Finish100MetallicMetallicSameSame metallic finish
Pigmentationnot comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Format35PowderCreamDifferentCream rather than powder
Wear & performance10% of overall44
Longevity4814-hour wear24-hour wearSome difference24-hour wear claimed against 14-hour wear
Crease resistance40ClaimedNot listedSome differenceOnly your product claims crease resistance; the match does not list it
Waterproof40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableSensitiveNot listedNot listed for eitherSkin types not listed for one product
Overall match 74/100Shade match 74/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Lid Lingerie Cream Eye Pigment in Push-Up Pink.

Same or better

  • $17 less
  • Same finish: metallic

Different

  • Slight colour difference
  • Cream format instead of powder
  • 24-hour wear longevity instead of 14-hour wear
  • Does not claim crease resistance
  • Does not claim waterproof

Description and ingredients (information only, not scored)

Weighted ingredient similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionmetallic hot pinkpink
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
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Where to buy Push-Up Pink

Best price
$12Ulta BeautyUlta Beauty
$17 less (59%)

Your shade $29 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.