Born Star Cream-to-Powder Long-Wear Eyeshadow 110 Act Natural dupes and alternatives Marc Jacobs Beauty
4.3 (313)·Brown · Warm · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same finish: matte· Same pigmentation: opaque
Differences: Noticeably different swatch colour· Long-wearing rather than 14-hour wear (longevity)· Does not claim crease resistance
Score details
Shade match
77
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
50
Slight colour difference · Matte · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Differences: Buildable rather than opaque (pigmentation)· Cream rather than powder (format)· Long-wearing rather than 14-hour wear (longevity)
Score details
Shade match
86
Finish, pigmentation & format
83
Wear & performance
55
Comfort & skin suitability
50
Close colour · Matte · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Buildable rather than opaque (pigmentation) · Cream rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matches: Both claim crease resistance· Claims comfort· Same skin types: sensitive
Differences: Buildable rather than opaque (pigmentation)· Liquid rather than powder (format)· Long-wearing rather than 14-hour wear (longevity)
Score details
Shade match
85
Finish, pigmentation & format
73
Wear & performance
73
Comfort & skin suitability
70
Close colour · Natural · Buildable
Ingredients (not scored): 11% ingredient overlap
Differences: Buildable rather than opaque (pigmentation) · Liquid rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim waterproof
Sold as contour, rated here for use as eyeshadow (suited)
Matches: Same finish: matte· Same pigmentation: opaque
Differences: Bronze rather than brown· Long-wearing rather than 14-hour wear (longevity)· Does not claim crease resistance
Score details
Shade match
71
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
50
Close colour · Matte · Opaque
Ingredients (not scored): 21% ingredient overlap
Differences: Bronze rather than brown · Long-wearing rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matches: Very close colour· Both claim crease resistance· Both claim waterproof
Differences: Cool rather than warm undertone· Sheer rather than opaque (pigmentation)· Cream rather than powder (format)
Score details
Shade match
82
Finish, pigmentation & format
68
Wear & performance
85
Comfort & skin suitability
54
Very close colour · Natural · Sheer
Ingredients (not scored): 3% ingredient overlap
Differences: Cool rather than warm undertone · Sheer rather than opaque (pigmentation) · Cream rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Combination, Dry, Normal, Oily, Sensitive rather than sensitive (skin types)
Sold as bronzer, rated here for use as eyeshadow (suited)
Retailer shade note: medium brown with cool undertones
Matches: Same finish: matte· Same pigmentation: opaque· Same format: powder
Differences: Noticeably different swatch colour· Cool rather than warm undertone· Long-wearing rather than 14-hour wear (longevity)
Score details
Shade match
67
Finish, pigmentation & format
100
Wear & performance
73
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Cool rather than warm undertone · Long-wearing rather than 14-hour wear (longevity) · Does not claim waterproof
Matches: Same finish: matte· Same pigmentation: opaque
Differences: Noticeably different swatch colour· Not listed rather than 14-hour wear (longevity)· Does not claim crease resistance
Score details
Shade match
72
Finish, pigmentation & format
100
Wear & performance
40
Comfort & skin suitability
50
Slight colour difference · Matte · Opaque
Ingredients (not scored): 18% ingredient overlap
Differences: Noticeably different swatch colour · Not listed rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matches: Same finish: matte· Same pigmentation: opaque
Differences: Noticeably different swatch colour· Long-wearing rather than 14-hour wear (longevity)· Does not claim crease resistance
Score details
Shade match
68
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
50
Slight colour difference · Matte · Opaque
Ingredients (not scored): 21% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matches: Same warm undertone· Both claim crease resistance· Both claim waterproof
Differences: Bronze rather than brown· Sheer rather than opaque (pigmentation)· Cream rather than powder (format)
Score details
Shade match
79
Finish, pigmentation & format
68
Wear & performance
85
Comfort & skin suitability
54
Close colour · Natural · Sheer
Ingredients (not scored): 3% ingredient overlap
Differences: Bronze rather than brown · Sheer rather than opaque (pigmentation) · Cream rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Combination, Dry, Normal, Oily, Sensitive rather than sensitive (skin types)
Sold as bronzer, rated here for use as eyeshadow (suited)
Retailer shade note: deep bronze with golden undertones
$26Ulta Beauty(product price)$3 less (10%)4.1 (537)
Matches: Same warm undertone· Same finish: matte· Same pigmentation: opaque
Differences: Noticeably different swatch colour· Bronze rather than brown· Stick rather than powder (format)
Score details
Shade match
67
Finish, pigmentation & format
90
Wear & performance
85
Comfort & skin suitability
50
Slight colour difference · Matte · Opaque
Ingredients (not scored): 19% ingredient overlap
Differences: Noticeably different swatch colour · Bronze rather than brown · Stick rather than powder (format) · Long-wearing rather than 14-hour wear (longevity)
Matches: Very close colour· Same warm undertone· Same pigmentation: opaque
Differences: Bronze rather than brown· Glitter rather than matte (finish)· Cream rather than powder (format)
Score details
Shade match
89
Finish, pigmentation & format
25
Wear & performance
40
Comfort & skin suitability
40
Very close colour · Glitter · Opaque
Ingredients (not scored): 16% ingredient overlap
Differences: Bronze rather than brown · Glitter rather than matte (finish) · Cream rather than powder (format) · Not listed rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Makeup By Mario Long-Wear Cream Eyeshadow in Sienna, against Marc Jacobs Beauty Born Star Cream-to-Powder Long-Wear Eyeshadow in 110 Act Natural. Every attribute compared, with its share of the score.
ComparedYour shade110 Act NaturalClosest shade matchSiennaHow they compareScore
Shade match55% of overall97
Colour60%96#8a543a#8a5138Looks identicalColour difference 1.2 (0 is identical)
Depth15%98Deep / darkDeep / darkSameDepth difference 1.1 on the 0–100 scale
Undertone10%100WarmWarmSameSame product undertone
Colour family15%100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall38
Finish65%20MatteShimmerDifferentShimmer finish rather than matte
Comfort & skin suitability5% of overall · 1 of 3 compared40
Comfort40%40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration20%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin types40%—not comparableSensitiveNot listedNot listed for eitherSkin types not listed for one product
Overall match 76/100Shade match 97/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
NARS Total Seduction Eyeshadow Stick in Strip Down, against Marc Jacobs Beauty Born Star Cream-to-Powder Long-Wear Eyeshadow in 110 Act Natural. Every attribute compared, with its share of the score.
ComparedYour shade110 Act NaturalClosest overall alternativeStrip DownHow they compareScore
Shade match55% of overall95
Colour60%92#8a543a#864f38Very close colourColour difference 2.0 (0 is identical)
Depth15%96Deep / darkDeep / darkSameDepth difference 2.6 on the 0–100 scale
Undertone10%100WarmWarmSameSame product undertone
Colour family15%100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall83
Finish65%100MatteMatteSameSame matte finish
Pigmentation20%65OpaqueBuildableSome differenceBuildable rather than opaque
Format15%35PowderCreamDifferentCream rather than powder
Wear & performance10% of overall95
Longevity50%9014-hour wear16-hour wearClose16-hour wear claimed against 14-hour wear
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfort40%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration20%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin types40%—not comparableSensitiveNot listedNot listed for eitherSkin types not listed for one product
Overall match 89/100Shade match 95/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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