Born Star Cream-to-Powder Long-Wear Eyeshadow 140 Shady dupes and alternatives Marc Jacobs Beauty
4.3 (313)·Golden · Light
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same finish: metallic· Same pigmentation: opaque
Differences: Rose rather than golden· Long-wearing rather than 14-hour wear (longevity)· Does not claim crease resistance
Score details
Shade match
70
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
50
Very close colour · Metallic · Opaque
Ingredients (not scored): 17% ingredient overlap
Differences: Rose rather than golden · Long-wearing rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matches: Same pigmentation: opaque· Same format: powder
Differences: Noticeably different swatch colour· Not listed rather than 14-hour wear (longevity)· Does not claim crease resistance
Score details
Shade match
73
Finish, pigmentation & format
89
Wear & performance
40
Comfort & skin suitability
50
Slight colour difference · Glitter · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Not listed rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Retailer shade note: white and gold metallic glitter
Differences: Noticeably different swatch colour· Deeper· Not listed rather than 14-hour wear (longevity)
Score details
Shade match
72
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
50
Slight colour difference · Shimmer
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Not listed rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Retailer shade note: white chocolate, rosy velvet, & brownie bite
Differences: Nude rather than golden· Buildable rather than opaque (pigmentation)· Not listed rather than 14-hour wear (longevity)
Score details
Shade match
74
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
50
Very close colour · Shimmer · Buildable
Ingredients (not scored): 20% ingredient overlap
Differences: Nude rather than golden · Buildable rather than opaque (pigmentation) · Not listed rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matches: Near-identical swatch colour· Same format: powder
Differences: Rose rather than golden· Buildable rather than opaque (pigmentation)· Not listed rather than 14-hour wear (longevity)
Score details
Shade match
72
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
50
Looks identical · Shimmer · Buildable
Ingredients (not scored): 18% ingredient overlap
Differences: Rose rather than golden · Buildable rather than opaque (pigmentation) · Not listed rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matches: Same finish: metallic· Same pigmentation: opaque· Same format: powder
Differences: White rather than golden· Not listed rather than 14-hour wear (longevity)· Does not claim waterproof
Score details
Shade match
63
Finish, pigmentation & format
100
Wear & performance
58
Comfort & skin suitability
0
Close colour · Metallic · Opaque
Ingredients (not scored): 21% ingredient overlap
Differences: White rather than golden · Not listed rather than 14-hour wear (longevity) · Does not claim waterproof · Dry rather than sensitive (skin types)
Differences: Pink rather than golden· Stick rather than powder (format)· 8-hour wear rather than 14-hour wear (longevity)
Score details
Shade match
63
Finish, pigmentation & format
88
Wear & performance
55
Comfort & skin suitability
62
Close colour · Metallic
Ingredients (not scored): 2% ingredient overlap
Differences: Pink rather than golden · Stick rather than powder (format) · 8-hour wear rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Normal, Dry, Sensitive rather than sensitive (skin types)
Matches: Same finish: metallic· Same pigmentation: opaque· Same format: powder
Differences: Nude rather than golden· Not listed rather than 14-hour wear (longevity)· Does not claim waterproof
Score details
Shade match
61
Finish, pigmentation & format
100
Wear & performance
58
Comfort & skin suitability
0
Slight colour difference · Metallic · Opaque
Ingredients (not scored): 21% ingredient overlap
Differences: Nude rather than golden · Not listed rather than 14-hour wear (longevity) · Does not claim waterproof · Dry rather than sensitive (skin types)
Differences: Rose rather than golden· Cream rather than powder (format)· Long-wearing rather than 14-hour wear (longevity)
Score details
Shade match
70
Finish, pigmentation & format
74
Wear & performance
55
Comfort & skin suitability
40
Very close colour · Glitter
Ingredients (not scored): 12% ingredient overlap
Differences: Rose rather than golden · Cream rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matches: Both claim crease resistance· Claims hydration
Differences: Noticeably different swatch colour· Sheer rather than opaque (pigmentation)· Stick rather than powder (format)
Score details
Shade match
70
Finish, pigmentation & format
65
Wear & performance
83
Comfort & skin suitability
13
Slight colour difference · Glitter · Sheer
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Sheer rather than opaque (pigmentation) · Stick rather than powder (format) · Does not claim waterproof · Normal, Dry, Combination rather than sensitive (skin types)
$9Ulta Beauty(product price)$20 less (69%)4.2 (2,863)
Matches: Same finish: metallic· Same format: powder
Differences: Deeper· Nude rather than golden· Buildable rather than opaque (pigmentation)
Score details
Shade match
58
Finish, pigmentation & format
93
Wear & performance
40
Comfort & skin suitability
50
Slight colour difference · Metallic · Buildable
Ingredients (not scored): 13% ingredient overlap
Differences: Deeper · Nude rather than golden · Buildable rather than opaque (pigmentation) · Not listed rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
ColourPop Jelly Much Gel Eyeshadow in Field of Fairies, against Marc Jacobs Beauty Born Star Cream-to-Powder Long-Wear Eyeshadow in 140 Shady. Every attribute compared, with its share of the score.
ComparedYour shade140 ShadyClosest matchField of FairiesHow they compareScore
Shade match55% of overall96
Colour60%94#f4d5d0#f2d1c9Very close colourColour difference 1.6 (0 is identical)
Depth15%97LightLightSameDepth difference 1.9 on the 0–100 scale
Undertone—not comparableNot listedWarmUndertone unknown on one side
Colour family25%100GoldenGoldenSameSame colour family
Finish, pigmentation & format30% of overall · 1 of 3 compared83
Finish65%83MetallicGlitterCloseGlitter finish rather than metallic
Pigmentation20%—not comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Format15%—not comparablePowderNot listedNot listed for eitherFormat not listed for one product
Wear & performance10% of overall73
Longevity50%7014-hour wearLong-wearingSome differenceYour product claims 14-hour wear; the match says long-wearing without hours
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfort40%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration20%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin types40%—not comparableSensitiveNot listedNot listed for eitherSkin types not listed for one product
Overall match 87/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty$20.01 less (69%)
