Born Star Cream-to-Powder Long-Wear Eyeshadow 190 Extra dupes and alternatives Marc Jacobs Beauty
4.3 (313)·Golden · Warm · Light
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same warm undertone· Same pigmentation: opaque· Both claim waterproof
Differences: Noticeably different swatch colour· Stick rather than powder (format)· 24-hour wear rather than 14-hour wear (longevity)
Score details
Shade match
75
Finish, pigmentation & format
81
Wear & performance
56
Comfort & skin suitability
0
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Stick rather than powder (format) · 24-hour wear rather than 14-hour wear (longevity) · Does not claim crease resistance · Normal, Dry, Combination rather than sensitive (skin types)
Matches: Same warm undertone· Same pigmentation: opaque· Both claim waterproof
Differences: Noticeably different swatch colour· Stick rather than powder (format)· Does not claim crease resistance
Score details
Shade match
64
Finish, pigmentation & format
79
Wear & performance
77
Comfort & skin suitability
0
Visibly different colour · Glitter · Opaque
Ingredients (not scored): 18% ingredient overlap
Differences: Noticeably different swatch colour · Stick rather than powder (format) · Does not claim crease resistance · Normal, Combination rather than sensitive (skin types)
Retailer shade note: sparkling sunlit gold with silver reflects
Matches: Same warm undertone· Same pigmentation: opaque· Same format: powder
Differences: Noticeably different swatch colour· Not listed rather than 14-hour wear (longevity)· Does not claim crease resistance
Score details
Shade match
60
Finish, pigmentation & format
89
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Glitter · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Not listed rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matches: Same warm undertone· Same finish: metallic· Same pigmentation: opaque
Differences: Noticeably different swatch colour· Rose rather than golden· Cream rather than powder (format)
Score details
Shade match
57
Finish, pigmentation & format
90
Wear & performance
67
Comfort & skin suitability
0
Slight colour difference · Metallic · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Rose rather than golden · Cream rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim crease resistance · Dry rather than sensitive (skin types)
$18Ulta Beauty(product price)$11 less (38%)3.5 (165)
Matches: Same finish: metallic· Both claim crease resistance· Both claim waterproof
Differences: Noticeably different swatch colour· Deeper· Green rather than golden
Score details
Shade match
49
Finish, pigmentation & format
88
Wear & performance
85
Comfort & skin suitability
50
Slight colour difference · Metallic
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Green rather than golden · Cream rather than powder (format) · Long-wearing rather than 14-hour wear (longevity)
Matches: Same warm undertone· Same pigmentation: opaque· Both claim waterproof
Differences: Noticeably different swatch colour· Stick rather than powder (format)· Does not claim crease resistance
Score details
Shade match
59
Finish, pigmentation & format
79
Wear & performance
77
Comfort & skin suitability
0
Visibly different colour · Glitter · Opaque
Ingredients (not scored): 18% ingredient overlap
Differences: Noticeably different swatch colour · Stick rather than powder (format) · Does not claim crease resistance · Normal, Combination rather than sensitive (skin types)
Retailer shade note: metallic amber gold with sparkling reflects
Matches: Same warm undertone· Same finish: metallic· Claims hydration
Differences: Noticeably different swatch colour· Deeper· Stick rather than powder (format)
Score details
Shade match
52
Finish, pigmentation & format
88
Wear & performance
55
Comfort & skin suitability
62
Visibly different colour · Metallic
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Stick rather than powder (format) · 8-hour wear rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Normal, Dry, Sensitive rather than sensitive (skin types)
Matches: Same warm undertone· Same finish: metallic· Claims hydration
Differences: Noticeably different swatch colour· Deeper· Stick rather than powder (format)
Score details
Shade match
49
Finish, pigmentation & format
88
Wear & performance
55
Comfort & skin suitability
62
Visibly different colour · Metallic
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Stick rather than powder (format) · 8-hour wear rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Normal, Dry, Sensitive rather than sensitive (skin types)
Differences: Noticeably different swatch colour· Stick rather than powder (format)· 8-hour wear rather than 14-hour wear (longevity)
Score details
Shade match
48
Finish, pigmentation & format
88
Wear & performance
55
Comfort & skin suitability
62
Visibly different colour · Metallic
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Stick rather than powder (format) · 8-hour wear rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Normal, Dry, Sensitive rather than sensitive (skin types)
Differences: Noticeably different swatch colour· Cream rather than powder (format)· Not listed rather than 14-hour wear (longevity)
Score details
Shade match
58
Finish, pigmentation & format
76
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Shimmer
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Cream rather than powder (format) · Not listed rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matches: Same warm undertone· Same finish: metallic
Differences: Noticeably different swatch colour· Green rather than golden· Buildable rather than opaque (pigmentation)
Score details
Shade match
51
Finish, pigmentation & format
83
Wear & performance
55
Comfort & skin suitability
50
Visibly different colour · Metallic · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Green rather than golden · Buildable rather than opaque (pigmentation) · Cream rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matches: Same warm undertone· Same finish: metallic· Both claim crease resistance
Differences: Noticeably different swatch colour· Buildable rather than opaque (pigmentation)· Stick rather than powder (format)
Score details
Shade match
52
Finish, pigmentation & format
83
Wear & performance
74
Comfort & skin suitability
0
Visibly different colour · Metallic · Buildable
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Buildable rather than opaque (pigmentation) · Stick rather than powder (format) · 24-hour wear rather than 14-hour wear (longevity) · Normal, Dry, Combination rather than sensitive (skin types)
Matches: Same warm undertone· Same finish: metallic· Both claim crease resistance
Differences: Noticeably different swatch colour· Nude rather than golden· Long-wearing rather than 14-hour wear (longevity)
Score details
Shade match
38
Finish, pigmentation & format
100
Wear & performance
73
Comfort & skin suitability
50
Visibly different colour · Metallic
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Nude rather than golden · Long-wearing rather than 14-hour wear (longevity) · Does not claim waterproof
Retailer shade note: warm beige nude with silvery green & teal duo chrome finish
Matches: Same finish: metallic· Both claim crease resistance· Claims hydration
Differences: Noticeably different swatch colour· Buildable rather than opaque (pigmentation)· Cream rather than powder (format)
Score details
Shade match
46
Finish, pigmentation & format
83
Wear & performance
73
Comfort & skin suitability
40
Visibly different colour · Metallic · Buildable
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Buildable rather than opaque (pigmentation) · Cream rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim waterproof
$17Ulta Beauty(product price)$12 less (41%)4.2 (339)
Matches: Same warm undertone
Differences: Matte rather than metallic (finish)· Buildable rather than opaque (pigmentation)· Cream rather than powder (format)
Score details
Shade match
81
Finish, pigmentation & format
22
Wear & performance
55
Comfort & skin suitability
50
Close colour · Matte · Buildable
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than metallic (finish) · Buildable rather than opaque (pigmentation) · Cream rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
$28Ulta Beauty(product price)$1 less (3%)4.5 (1,590)
Matches: Same warm undertone· Same finish: metallic· Same pigmentation: opaque
Differences: Noticeably different swatch colour· Deeper· Nude rather than golden
Score details
Shade match
40
Finish, pigmentation & format
90
Wear & performance
74
Comfort & skin suitability
50
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Nude rather than golden · Cream rather than powder (format) · 24-hour wear rather than 14-hour wear (longevity)
$28Ulta Beauty(product price)$1 less (3%)4.5 (671)
Matches: Same pigmentation: opaque· Claims hydration
Differences: Noticeably different swatch colour· Deeper· Stick rather than powder (format)
Score details
Shade match
49
Finish, pigmentation & format
81
Wear & performance
55
Comfort & skin suitability
40
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Stick rather than powder (format) · Long-wearing rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matches: Same warm undertone· Same pigmentation: opaque· Same format: powder
Differences: Noticeably different swatch colour· Deeper· Not listed rather than 14-hour wear (longevity)
Score details
Shade match
46
Finish, pigmentation & format
90
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Not listed rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Matches: Same format: powder· Both claim crease resistance· Same skin types: sensitive
Differences: Noticeably different swatch colour· Green rather than golden· Long-wearing rather than 14-hour wear (longevity)
Score details
Shade match
37
Finish, pigmentation & format
88
Wear & performance
73
Comfort & skin suitability
100
Visibly different colour · Shimmer
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Green rather than golden · Long-wearing rather than 14-hour wear (longevity) · Does not claim waterproof
$15Ulta Beauty(product price)$14 less (48%)4.0 (271)
Matches: Same pigmentation: opaque· Same format: powder
Differences: Noticeably different swatch colour· Green rather than golden· Not listed rather than 14-hour wear (longevity)
Score details
Shade match
43
Finish, pigmentation & format
90
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Green rather than golden · Not listed rather than 14-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof
Retailer shade note: shimmer mint with pink reflects
$18Ulta Beauty(product price)$11 less (38%)3.5 (165)
Matches: Same finish: metallic· Both claim crease resistance· Both claim waterproof
Differences: Noticeably different swatch colour· Deeper· Green rather than golden
Score details
Shade match
34
Finish, pigmentation & format
88
Wear & performance
85
Comfort & skin suitability
50
Visibly different colour · Metallic
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Green rather than golden · Cream rather than powder (format) · Long-wearing rather than 14-hour wear (longevity)
e.l.f. Cosmetics Fine As Fleck Glitter Eyeshadow in It's Glit, against Marc Jacobs Beauty Born Star Cream-to-Powder Long-Wear Eyeshadow in 190 Extra. Every attribute compared, with its share of the score.
ComparedYour shade190 ExtraClosest matchIt's GlitHow they compareScore
Shade match55% of overall83
Colour60%75#f0d68d#e5c98fClose colourColour difference 4.3 (0 is identical)
Depth15%85LightLightSameDepth difference 6.0 on the 0–100 scale
Undertone10%100WarmWarmSameSame product undertone
Colour family15%100GoldenGoldenSameSame colour family
Finish, pigmentation & format30% of overall75
Finish65%83MetallicGlitterCloseGlitter finish rather than metallic
Pigmentation20%30OpaqueSheerDifferentSheer rather than opaque
Format15%100PowderPowderSameBoth powder
Wear & performance10% of overall55
Longevity50%7014-hour wearLong-wearingSome differenceYour product claims 14-hour wear; the match says long-wearing without hours
Crease resistance30%40ClaimedNot listedSome differenceOnly your product claims crease resistance; the match does not list it
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfort40%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration20%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin types40%—not comparableSensitiveNot listedNot listed for eitherSkin types not listed for one product
Overall match 76/100Shade match 83/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraSame price
