Berry · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Ulta BeautyYour shade $25 at Ulta Beauty
Revlon Super Lustrous Ultra Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Target$15.99View at TargetUlta Beauty$15.99View at Ulta BeautyThe most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
SephoraYour shade $25 at Ulta Beauty
Gucci Long Lasting Satin Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $4 moreMatches: Same cool undertoneSame longevity: long-wearingClaims transfer resistance
Differences: Buildable rather than sheer (opacity)
Close colour · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Buildable rather than sheer (opacity)
Retailer shade note: rich cool berry
Medium confidence· Digital match
Violette_Fr LIP NECTAR Hydrating Lip Stain
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$10 less (40%)Matches: Very close colourSame cool undertoneSame longevity: long-wearing
Differences: Red rather than berryMatte rather than glossy (finish)Opaque rather than sheer (opacity)
Very close colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Red rather than berry · Matte rather than glossy (finish) · Opaque rather than sheer (opacity)
Retailer shade note: dark red
Medium confidence· Digital match
Juvia's Place The Wines Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta Beauty
CVS$18 less (72%)Matches: Near-identical swatch colourSame cool undertoneSame longevity: long-wearing
Differences: Mauve rather than berryBuildable rather than sheer (opacity)Does not claim hydration
Looks identical · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Mauve rather than berry · Buildable rather than sheer (opacity) · Does not claim hydration
Medium confidence· Digital match
e.l.f. Cosmetics Glossy Lip Stain
Every store that sells this shade · prices as last checked
Walgreens$7View at WalgreensCVS$7View at CVSUlta BeautyCosts $3 moreMatches: Very close colourSame cool undertone
Differences: Plum rather than berryShimmer rather than glossy (finish)Not listed rather than long-wearing (longevity)
Very close colour · Shimmer
Ingredients (not scored): no ingredient list for one product
Differences: Plum rather than berry · Shimmer rather than glossy (finish) · Not listed rather than long-wearing (longevity) · Does not claim hydration
Retailer shade note: rich plum with pearl
Medium confidence· Digital match
MAC Cosmetics Dazzlelips Crayon Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$28View at Ulta BeautySephora$1 less (4%)Matches: Same opacity: sheerClaims transfer resistanceClaims comfort
Differences: Neutral rather than cool undertoneRed rather than berry12-hour wear rather than long-wearing (longevity)
Close colour · Sheer tint · Sheer
Ingredients (not scored): 55% ingredient overlap
Differences: Neutral rather than cool undertone · Red rather than berry · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: deep red
Medium confidence· Digital match
MAC Cosmetics Lustreglass Stainglass Long-wearing Glossy Lip Tint
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty$13 less (52%)Matches: Same cool undertoneSame longevity: long-wearingClaims comfort
Differences: Lighter
Slight colour difference
Ingredients (not scored): 5% ingredient overlap
Differences: Lighter
Retailer shade note: berry
Medium confidence· Digital match
NYX Professional Makeup Lip IV Hydrating Gloss Stain
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beauty$12View at Ulta BeautySephora$1 less (4%)Matches: Same cool undertoneSame opacity: sheerClaims transfer resistance
Differences: Plum rather than berry12-hour wear rather than long-wearing (longevity)
Slight colour difference · Sheer tint · Sheer
Ingredients (not scored): 55% ingredient overlap
Differences: Plum rather than berry · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: cool plum
Medium confidence· Digital match
MAC Cosmetics Lustreglass Stainglass Long-wearing Glossy Lip Tint
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)$12.51 less (50%)Matches: Same cool undertoneClaims transfer resistanceBoth claim hydration
Differences: Plum rather than berrySatin rather than glossy (finish)Not listed rather than long-wearing (longevity)
Close colour · Satin
Ingredients (not scored): 3% ingredient overlap
Differences: Plum rather than berry · Satin rather than glossy (finish) · Not listed rather than long-wearing (longevity)
Retailer shade note: vivid plum
Medium confidence· Digital match
L'Oréal Paris Colour Riche Original Satin Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$7.97View at WalmartUlta Beautyfrom $12.49 · product priceView at Ulta BeautyUlta BeautyCosts $3 moreMatches: Same cool undertoneSame finish: glossyClaims transfer resistance
Differences: Red rather than berryOpaque rather than sheer (opacity)16-hour wear rather than long-wearing (longevity)
Close colour · Glossy · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Red rather than berry · Opaque rather than sheer (opacity) · 16-hour wear rather than long-wearing (longevity)
Retailer shade note: merlot red
Medium confidence· Digital match
Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta BeautySephoraCosts $24 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: LighterRed rather than berryOpaque rather than sheer (opacity)
Close colour · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Lighter · Red rather than berry · Opaque rather than sheer (opacity)
Retailer shade note: the iconic red
Medium confidence· Digital match
Gucci Glow & Care Shine Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty$11.01 less (44%)Matches: Same cool undertoneClaims transfer resistanceClaims comfort
Differences: 16-hour wear rather than long-wearing (longevity)Does not claim hydration
Close colour
Ingredients (not scored): 8% ingredient overlap
Differences: 16-hour wear rather than long-wearing (longevity) · Does not claim hydration
Retailer shade note: deep wine
Medium confidence· Digital match
Maybelline Super Stay Vinyl Ink Liquid Lipcolor
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$13.99View at Ulta BeautyUlta Beauty$10 less (40%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Noticeably different swatch colourMatte rather than glossy (finish)Opaque rather than sheer (opacity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Matte rather than glossy (finish) · Opaque rather than sheer (opacity)
Retailer shade note: blackened berry
Medium confidence· Digital match
Juvia's Place The Berries Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyUlta Beauty$10 less (40%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Red rather than berryMatte rather than glossy (finish)Opaque rather than sheer (opacity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Red rather than berry · Matte rather than glossy (finish) · Opaque rather than sheer (opacity)
Retailer shade note: blue red
Medium confidence· Digital match
Juvia's Place The Reds Cherry Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyUlta Beauty(product price)Same priceMatches: Same cool undertoneSame longevity: long-wearingClaims comfort
Differences: Noticeably different swatch colourLighterSatin rather than glossy (finish)
Slight colour difference · Satin · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Satin rather than glossy (finish) · Opaque rather than sheer (opacity)
Retailer shade note: midtone wine
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraSame priceMatches: Same cool undertoneSame opacity: sheerClaims comfort
Differences: LighterSatin rather than glossy (finish)Not listed rather than long-wearing (longevity)
Slight colour difference · Satin · Sheer
Ingredients (not scored): 4% ingredient overlap
Differences: Lighter · Satin rather than glossy (finish) · Not listed rather than long-wearing (longevity)
Retailer shade note: Universal berry
Medium confidence· Digital match
Clinique Almost Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$25View at Ulta BeautySephoraCosts $25 moreMatches: Same opacity: sheerClaims comfortBoth claim hydration
Differences: Neutral rather than cool undertoneRed rather than berryNot listed rather than long-wearing (longevity)
Slight colour difference · Sheer tint · Sheer
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Red rather than berry · Not listed rather than long-wearing (longevity)
Retailer shade note: sheer black cherry
Medium confidence· Digital match
Westman Atelier HydroBalm Sheer Tinted Lipstick with Peptides and Hyaluronic Acid
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraSephoraCosts $17 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Noticeably different swatch colourLighterRed rather than berry
Slight colour difference
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Red rather than berry
Retailer shade note: Maple Red
Medium confidence· Digital match
Gucci Oil-In-Water Tint Hydrating Lip Stain
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta BeautyCosts $4 moreMatches: Same cool undertoneBoth claim hydration
Differences: Noticeably different swatch colour12-hour wear rather than long-wearing (longevity)
Slight colour difference
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: rich magenta berry
Medium confidence· Digital match
Too Faced Cloud Crush Whipped Lip & Cheek Color
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautyUlta BeautyCosts $10 moreMatches: Same cool undertoneSame longevity: long-wearingClaims comfort
Differences: Nude rather than berrySatin rather than glossy (finish)
Slight colour difference · Satin
Ingredients (not scored): 1% ingredient overlap
Differences: Nude rather than berry · Satin rather than glossy (finish)
Retailer shade note: berry-bitten nude
Medium confidence· Digital match
RMS Beauty Legendary Serum Lipstick: The Nudes
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautySephoraCosts $23 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Noticeably different swatch colourRed rather than berryOpaque rather than sheer (opacity)
Slight colour difference · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Red rather than berry · Opaque rather than sheer (opacity)
Retailer shade note: A blueish brown red
Medium confidence· Digital match
Dior Rouge Dior On Stage
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty$13 less (52%)Matches: Same cool undertoneSame longevity: long-wearingClaims comfort
Differences: Noticeably different swatch colourLighter
Slight colour difference
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter
Retailer shade note: true berry
Medium confidence· Digital match
NYX Professional Makeup Lip IV Hydrating Gloss Stain
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$11.97View at WalmartTarget$11.99View at TargetUlta Beauty$12View at Ulta BeautySephoraCosts $2 moreMatches: Same cool undertoneClaims comfortBoth claim hydration
Differences: Noticeably different swatch colourMatte rather than glossy (finish)Buildable rather than sheer (opacity)
Slight colour difference · Matte · Buildable
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Matte rather than glossy (finish) · Buildable rather than sheer (opacity) · 10-hour wear rather than long-wearing (longevity)
Retailer shade note: deep intense berry
Medium confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beautyfrom $27 · product priceView at Ulta BeautySephora$9 less (36%)Matches: Same cool undertoneClaims transfer resistanceClaims comfort
Differences: LighterRed rather than berryMatte rather than glossy (finish)
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Lighter · Red rather than berry · Matte rather than glossy (finish) · Opaque rather than sheer (opacity) · 10-hour wear rather than long-wearing (longevity)
Retailer shade note: matte red cherry red
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta BeautyCosts $1 moreMatches: Same cool undertoneSame longevity: long-wearingClaims comfort
Differences: Red rather than berryMatte rather than glossy (finish)Opaque rather than sheer (opacity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Red rather than berry · Matte rather than glossy (finish) · Opaque rather than sheer (opacity) · Does not claim hydration
Retailer shade note: mauve red with a matte finish
Medium confidence· Digital match
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautySephoraCosts $25 moreMatches: Same cool undertoneSame opacity: sheerClaims comfort
Differences: Noticeably different swatch colourBrown rather than berryNot listed rather than long-wearing (longevity)
Slight colour difference · Sheer tint · Sheer
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than berry · Not listed rather than long-wearing (longevity)
Retailer shade note: sheer burnt sienna
Medium confidence· Digital match
Westman Atelier HydroBalm Sheer Tinted Lipstick with Peptides and Hyaluronic Acid
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraSephora$9 less (36%)Matches: Same cool undertoneClaims transfer resistanceClaims comfort
Differences: LighterPlum rather than berryMatte rather than glossy (finish)
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Lighter · Plum rather than berry · Matte rather than glossy (finish) · Opaque rather than sheer (opacity) · 10-hour wear rather than long-wearing (longevity)
Retailer shade note: matte bright burgundy
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty$10 less (40%)Matches: Same longevity: long-wearingBoth claim hydration
Differences: LighterNeutral rather than cool undertoneRed rather than berry
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Lighter · Neutral rather than cool undertone · Red rather than berry · Matte rather than glossy (finish) · Opaque rather than sheer (opacity)
Retailer shade note: blood red
Medium confidence· Digital match
Juvia's Place The Reds Cherry Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyUlta Beauty(product price)Costs $1 moreMatches: Same cool undertoneBoth claim hydration
Differences: LighterNot listed rather than long-wearing (longevity)
Slight colour difference
Ingredients (not scored): 0% ingredient overlap
Differences: Lighter · Not listed rather than long-wearing (longevity)
Retailer shade note: berry wine
Medium confidence· Digital match
Buxom Full-On Plumping Lip Cream
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautyShowing 12 of 28 matches
Revlon Super Lustrous Ultra Lipstick in Blackberry, against MAC Cosmetics Lustreglass Sheer-Shine Lipstick in It's Yours. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Revlon Super Lustrous Ultra Lipstick in Blackberry.
Weighted ingredient similarity 2%. Ingredients only affect results through the filters.
Gucci Long Lasting Satin Lipstick in 506 Louisa Red, against MAC Cosmetics Lustreglass Sheer-Shine Lipstick in It's Yours. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Gucci Long Lasting Satin Lipstick in 506 Louisa Red.
Weighted ingredient similarity 5%. Ingredients only affect results through the filters.
Revlon Super Lustrous Ultra Lipstick Blackberry
Ulta BeautyYour shade $25 at Ulta Beauty
Gucci Long Lasting Satin Lipstick 506 Louisa Red
SephoraYour shade $25 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
