Other · Light
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
20 matches
20 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
SephoraYour shade $25 at Ulta Beauty
MAC Cosmetics Squirt Plumping Lip Gloss Stick
Every store that sells this shade · prices as last checked
Sephora$26View at Sephora
Ulta Beauty$26View at Ulta BeautyNo match is close enough in colour to recommend as an overall alternative (shade match under 70).
Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Target$13.01 less (52%)Matches: Same longevity: long-wearingClaims comfortBoth claim hydration
No material differences in the data we have.
A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.
Colour not compared
Ingredients (not scored): 5% ingredient overlap
Low confidence· Digital match
NYX Professional Makeup Lip IV Hydrating Gloss Stain
Every store that sells this shade · prices as last checked
Target$11.99View at TargetTarget$13.01 less (52%)Matches: Same longevity: long-wearingClaims comfortBoth claim hydration
No material differences in the data we have.
A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.
Colour not compared
Ingredients (not scored): 5% ingredient overlap
Low confidence· Digital match
NYX Professional Makeup Lip IV Hydrating Gloss Stain
Every store that sells this shade · prices as last checked
Target$11.99View at TargetSephora$9 less (36%)Matches: Same finish: shimmerSame opacity: sheerSame longevity: long-wearing
Differences: Noticeably different swatch colourLighterOther rather than other
Visibly different colour · Shimmer · Sheer
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Other rather than other
Medium confidence· Digital match
Sephora Collection About That Shine Sheer Shine Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraTarget$16.31 less (65%)Matches: Claims transfer resistanceBoth claim hydration
Differences: 24-hour wear rather than long-wearing (longevity)
A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.
Colour not compared
Ingredients (not scored): no ingredient list for one product
Differences: 24-hour wear rather than long-wearing (longevity)
Low confidence· Digital match
CoverGirl Outlast All-Day Lip Color With Topcoat
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonTarget$8.69View at TargetSephoraCosts $2 moreMatches: Same finish: shimmerSame longevity: long-wearingBoth claim hydration
Differences: Noticeably different swatch colourDeeperNude rather than other
Visibly different colour · Shimmer
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Nude rather than other
Retailer shade note: shimmering rose nude
Medium confidence· Digital match
Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraTarget$13.01 less (52%)Matches: Same longevity: long-wearingClaims comfortBoth claim hydration
Differences: Nude rather than other
A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.
Colour not compared
Ingredients (not scored): 5% ingredient overlap
Differences: Nude rather than other
Low confidence· Digital match
NYX Professional Makeup Lip IV Hydrating Gloss Stain
Every store that sells this shade · prices as last checked
Target$11.99View at TargetUlta BeautyCosts $1 moreMatches: Same opacity: sheerBoth claim hydration
Differences: Noticeably different swatch colourDeeperOther rather than other
Visibly different colour · Sheer
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Other rather than other · Not listed rather than long-wearing (longevity)
Retailer shade note: blue
Medium confidence· Digital match
MAC Cosmetics Squirt Plumping Lip Gloss Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta BeautyCosts $1 moreMatches: Same finish: shimmerSame opacity: sheerBoth claim hydration
Differences: Noticeably different swatch colourLighterOther rather than other
Visibly different colour · Shimmer · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Other rather than other · Not listed rather than long-wearing (longevity)
Retailer shade note: light kiwi with green pearl
Medium confidence· Digital match
MAC Cosmetics Squirt Shimmer Plumping Lip Gloss Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta BeautyCosts $2 moreMatches: Same finish: shimmerBoth claim hydration
Differences: Noticeably different swatch colourLighterOther rather than other
Visibly different colour · Shimmer
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Other rather than other · Not listed rather than long-wearing (longevity)
Retailer shade note: platinum sparkle
Medium confidence· Digital match
Fenty Beauty Gloss Bomb Stix High-Shimmer Gloss Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautyUlta BeautyCosts $1 moreMatches: Same finish: shimmerSame opacity: sheerBoth claim hydration
Differences: Noticeably different swatch colourLighterOther rather than other
Visibly different colour · Shimmer · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Other rather than other · Not listed rather than long-wearing (longevity)
Retailer shade note: light white with gold pearl
Medium confidence· Digital match
MAC Cosmetics Squirt Shimmer Plumping Lip Gloss Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta BeautyCosts $1 moreMatches: Same finish: shimmerSame opacity: sheerBoth claim hydration
Differences: Noticeably different swatch colourLighterOther rather than other
Visibly different colour · Shimmer · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Other rather than other · Not listed rather than long-wearing (longevity)
Retailer shade note: indigo pearl
Medium confidence· Digital match
MAC Cosmetics Squirt Shimmer Plumping Lip Gloss Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyTarget$16.31 less (65%)Matches: Claims transfer resistanceBoth claim hydration
Differences: Berry rather than other24-hour wear rather than long-wearing (longevity)
A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.
Colour not compared
Ingredients (not scored): no ingredient list for one product
Differences: Berry rather than other · 24-hour wear rather than long-wearing (longevity)
Low confidence· Digital match
CoverGirl Outlast All-Day Lip Color With Topcoat
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonTarget$8.69View at TargetTarget$16.31 less (65%)Matches: Claims transfer resistanceBoth claim hydration
Differences: Plum rather than other24-hour wear rather than long-wearing (longevity)
A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.
Colour not compared
Ingredients (not scored): no ingredient list for one product
Differences: Plum rather than other · 24-hour wear rather than long-wearing (longevity)
Low confidence· Digital match
CoverGirl Outlast All-Day Lip Color With Topcoat
Every store that sells this shade · prices as last checked
Target$8.69View at TargetSephoraCosts $35 moreMatches: Same longevity: long-wearingBoth claim hydration
Differences: Noticeably different swatch colourLighterOther rather than other
Visibly different colour
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Other rather than other
Medium confidence· Digital match
Yves Saint Laurent Candy Glaze Lip Gloss Stick
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraTarget$15.01 less (60%)Matches: Same longevity: long-wearingClaims transfer resistance
Differences: Matte rather than shimmer (finish)Does not claim hydration
A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.
Colour not compared · Matte
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than shimmer (finish) · Does not claim hydration
Low confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
Target$9.99View at TargetUlta BeautyCosts $3 moreMatches: Same finish: shimmer
Differences: Noticeably different swatch colourNude rather than otherNot listed rather than long-wearing (longevity)
Visibly different colour · Shimmer
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Nude rather than other · Not listed rather than long-wearing (longevity) · Does not claim hydration
Retailer shade note: light beige with pearl
Medium confidence· Digital match
MAC Cosmetics Dazzlelips Crayon Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$28View at Ulta BeautySephoraCosts $2 moreMatches: Same longevity: long-wearingBoth claim hydration
Differences: Noticeably different swatch colourDeeperNude rather than other
Visibly different colour
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Nude rather than other
Retailer shade note: peach nude
Medium confidence· Digital match
Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beautyfrom $27 · product priceView at Ulta BeautyUlta BeautyCosts $1 moreMatches: Same finish: shimmerSame opacity: sheerBoth claim hydration
Differences: Noticeably different swatch colourLighterNude rather than other
Visibly different colour · Shimmer · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Nude rather than other · Not listed rather than long-wearing (longevity)
Retailer shade note: warm orange-gold pearl
Medium confidence· Digital match
MAC Cosmetics Squirt Shimmer Plumping Lip Gloss Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta BeautyCosts $1 moreMatches: Same finish: shimmerSame opacity: sheerBoth claim hydration
Differences: Noticeably different swatch colourLighterRed rather than other
Visibly different colour · Shimmer · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Red rather than other · Not listed rather than long-wearing (longevity)
Retailer shade note: warm reddish pearl
Medium confidence· Digital match
MAC Cosmetics Squirt Shimmer Plumping Lip Gloss Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyShowing 12 of 19 matches
MAC Cosmetics Squirt Plumping Lip Gloss Stick in Like Squirt, against MAC Cosmetics Lustreglass Sheer-Shine Lipstick in Lil Squirt. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Squirt Plumping Lip Gloss Stick in Like Squirt.
Weighted ingredient similarity 8%. Ingredients only affect results through the filters.
SephoraYour shade $25 at Ulta Beauty
20 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
