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Cream Lip Stain 10HR Liquid Lipstick 01 Always Red dupes and alternatives Sephora Collection

Red · Neutral · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Closest shade match: Maybelline SuperStay Matte Ink Liquid Lipstick 325 Shot Caller

The equivalent shade: scored on colour, depth, undertone and colour family only.

Closest overall alternative: ILIA Lip Sketch Hydrating Crayon Case Study

The most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NYX Professional Makeup

    Shine Loud High Shine Long-Lasting Liquid Lipstick

    On A Mission
    Shade match 90
    $13Ulta BeautyUlta Beauty(product price)$3 less (19%)

    Matches: Very close colourSame opacity: opaqueBoth claim transfer resistance

    Differences: Cool rather than neutral undertone16-hour wear rather than 10-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Very close colour · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Cool rather than neutral undertone · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration

    Retailer shade note: blue red

    High confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    Colour Riche Intense Volume Matte Lipstick

    300 Le Rouge Paris
    Shade match 88
    $13.99Ulta BeautyUlta Beauty(product price)$2.01 less (13%)

    Matches: Very close colourSame finish: matteBoth claim transfer resistance

    Differences: Cool rather than neutral undertone16-hour wear rather than 10-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Very close colour · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Cool rather than neutral undertone · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration

    Retailer shade note: medium blue red

    High confidence· Digital match

    View match
  3. #5 · ILIA

    Lip Sketch Hydrating Crayon

    Blue Note
    Shade match 87
    $27SephoraSephoraCosts $11 more

    Matches: Very close colourSame finish: matteBoth claim comfort

    Differences: Cool rather than neutral undertoneDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    100

    Very close colour · Matte

    Ingredients (not scored): 7% ingredient overlap

    Differences: Cool rather than neutral undertone · Does not claim transfer resistance

    Retailer shade note: Cool Cherry Red

    High confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    Colour Riche Intense Volume Matte Lipstick

    193 Le Rouge Determination
    Shade match 86
    $13.99Ulta BeautyUlta Beauty(product price)$2.01 less (13%)

    Matches: Very close colourSame finish: matteBoth claim transfer resistance

    Differences: Cool rather than neutral undertone16-hour wear rather than 10-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Very close colour · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Cool rather than neutral undertone · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration

    Retailer shade note: cool medium red

    High confidence· Digital match

    View match
  5. Shade match 87
    $24SephoraSephoraCosts $8 more

    Matches: Very close colourSame finish: matteSame opacity: opaque

    Differences: Cool rather than neutral undertoneLong-wearing rather than 10-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    100

    Very close colour · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Cool rather than neutral undertone · Long-wearing rather than 10-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: cool deep red

    High confidence· Digital match

    View match
  6. #8 · NYX Professional Makeup

    Shine Loud High Shine Long-Lasting Liquid Lipstick

    World Shaper
    Shade match 84
    $13Ulta BeautyUlta Beauty(product price)$3 less (19%)

    Matches: Same opacity: opaqueBoth claim transfer resistanceBoth claim comfort

    Differences: Warm rather than neutral undertone16-hour wear rather than 10-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Close colour · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Warm rather than neutral undertone · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration

    Retailer shade note: coral red

    High confidence· Digital match

    View match
  7. #9 · Pat McGrath Labs

    LiquiLUST: Legendary Wear Matte Lipstick

    Elson 4
    Shade match 77
    $34SephoraSephoraCosts $18 more

    Matches: Same finish: matteSame opacity: opaqueBoth claim transfer resistance

    Differences: Cool rather than neutral undertone

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    94
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 20% ingredient overlap

    Differences: Cool rather than neutral undertone

    Retailer shade note: vivid blue red

    High confidence· Digital match

    View match
  8. #10 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    Maison Marais
    Shade match 94
    $12.49Ulta BeautyUlta Beauty(product price)$3.51 less (22%)

    Matches: Very close colourSame neutral undertoneBoth claim transfer resistance

    Differences: Not listed rather than 10-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    94
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    70

    Very close colour · Satin

    Ingredients (not scored): 5% ingredient overlap

    Differences: Not listed rather than 10-hour wear (longevity) · Does not claim comfort

    Retailer shade note: neutral medium red

    High confidence· Digital match

    View match
  9. #11 · Maybelline

    SuperStay Ink Crayon Lipstick

    135 Make Moves
    Shade match 85
    $6.99$13.99WalgreensWalgreens$9.01 less (56%)

    Matches: Same neutral undertoneSame finish: matteBoth claim transfer resistance

    Differences: Long-wearing rather than 10-hour wear (longevity)Does not claim comfortDoes not claim hydration

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 6% ingredient overlap

    Differences: Long-wearing rather than 10-hour wear (longevity) · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  10. #12 · Valentino

    Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush

    22A - Rosso Valentino
    Shade match 88
    $40SephoraSephoraCosts $24 more

    Matches: Very close colourSame finish: matteBoth claim comfort

    Differences: Cool rather than neutral undertoneBuildable rather than opaque (opacity)Does not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    84
    Wear & performance
    70
    Comfort & suitability
    100

    Very close colour · Matte · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Cool rather than neutral undertone · Buildable rather than opaque (opacity) · Does not claim transfer resistance

    Retailer shade note: poppy red

    High confidence· Digital match

    View match
  11. #13 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Forever Curious
    Shade match 82
    $25Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Same neutral undertoneSame finish: matteSame opacity: opaque

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: pinky red

    High confidence· Digital match

    View match
  12. Shade match 78
    $48Ulta BeautyUlta BeautyCosts $32 more

    Matches: Same finish: matteSame opacity: opaqueBoth claim transfer resistance

    Differences: Warm rather than neutral undertoneLong-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than 10-hour wear (longevity)

    Retailer shade note: the iconic red

    High confidence· Digital match

    View match
  13. #15 · Gucci

    Glow & Care Shine Lipstick

    25* Goldie Red
    Shade match 86
    $49SephoraSephoraCosts $33 more

    Matches: Same neutral undertoneSame opacity: opaqueBoth claim hydration

    Differences: Long-wearing rather than 10-hour wear (longevity)Does not claim transfer resistanceDoes not claim comfort

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    70

    Close colour · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Long-wearing rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: the gucci red

    Medium confidence· Digital match

    View match
  14. #16 · Revlon

    Super Lustrous Ultra Lipstick

    Heatwave
    Shade match 77
    $15.99Ulta BeautyUlta Beauty$0.01 less (0%)

    Matches: Same opacity: opaqueBoth claim transfer resistanceBoth claim comfort

    Differences: DeeperCool rather than neutral undertoneLong-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    100

    Close colour · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Deeper · Cool rather than neutral undertone · Long-wearing rather than 10-hour wear (longevity)

    High confidence· Digital match

    View match
  15. #17 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Ring The Alarm
    Shade match 79
    $25Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Same neutral undertoneSame finish: matteSame opacity: opaque

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: milky pink red

    High confidence· Digital match

    View match
  16. #18 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Brave Red
    Shade match 86
    $25Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Very close colourSame opacity: opaqueBoth claim comfort

    Differences: Warm rather than neutral undertoneLong-wearing rather than 10-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    58
    Comfort & suitability
    100

    Very close colour · Satin · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than 10-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: yellow red

    Medium confidence· Digital match

    View match
  17. #19 · MAC Cosmetics

    Locked Kiss Ink Lipstick

    Ruby True
    Shade match 82
    $35Ulta BeautyUlta BeautyCosts $19 more

    Matches: Same finish: matteSame opacity: opaqueBoth claim transfer resistance

    Differences: Cool rather than neutral undertone24-hour wear rather than 10-hour wear (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    57
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Cool rather than neutral undertone · 24-hour wear rather than 10-hour wear (longevity)

    Retailer shade note: classic blue red

    High confidence· Digital match

    View match
  18. Shade match 95
    $53Ulta BeautyUlta Beauty(product price)Costs $37 more

    Matches: Very close colourSame neutral undertoneBoth claim hydration

    Differences: Not listed rather than 10-hour wear (longevity)Does not claim transfer resistanceDoes not claim comfort

    Score details
    Shade match
    95
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Satin

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not listed rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort

    Medium confidence· Digital match

    View match
  19. #21 · e.l.f. Cosmetics

    Glossy Lip Stain

    Fiery Red
    Shade match 88
    $7Ulta BeautyUlta Beauty$9 less (56%)

    Matches: Same neutral undertoneBoth claim transfer resistanceBoth claim comfort

    Differences: Buildable rather than opaque (opacity)Long-wearing rather than 10-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    88
    Finish & visual result
    65
    Wear & performance
    82
    Comfort & suitability
    70

    Close colour · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Buildable rather than opaque (opacity) · Long-wearing rather than 10-hour wear (longevity) · Does not claim hydration

    Retailer shade note: true red

    High confidence· Digital match

    View match
  20. #22 · Stila

    Stay All Day Liquid Lipstick Matte

    Pinktini
    Shade match 71
    $25Ulta BeautyUlta BeautyCosts $9 more

    Matches: Same finish: matteSame opacity: opaqueBoth claim transfer resistance

    Differences: Cool rather than neutral undertonePink rather than red

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    94
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 23% ingredient overlap

    Differences: Cool rather than neutral undertone · Pink rather than red

    Retailer shade note: vivid fuchsia

    High confidence· Digital match

    View match
  21. Shade match 81
    $6.49$12.99Ulta BeautyUlta Beauty$9.51 less (59%)

    Matches: Same finish: matteBoth claim transfer resistance

    Differences: Warm rather than neutral undertoneBuildable rather than opaque (opacity)Does not claim comfort

    Score details
    Shade match
    81
    Finish & visual result
    84
    Wear & performance
    94
    Comfort & suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 11% ingredient overlap

    Differences: Warm rather than neutral undertone · Buildable rather than opaque (opacity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: muted mid-tone red

    Medium confidence· Digital match

    View match
  22. Shade match 79
    $27Ulta BeautyUlta BeautyCosts $11 more

    Matches: Same neutral undertoneSame finish: matteBoth claim comfort

    Differences: Does not claim transfer resistanceDoes not claim hydration

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    70

    Slight colour difference · Matte

    Ingredients (not scored): 21% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim hydration

    Retailer shade note: deep red

    Medium confidence· Digital match

    View match
  23. #25 · Ulta Beauty Collection

    Luxe Satin Lipstick

    Cherry Picked 303
    Shade match 87
    $12Ulta BeautyUlta Beauty(product price)$4 less (25%)

    Matches: Same neutral undertoneSame opacity: opaqueBoth claim comfort

    Differences: Not listed rather than 10-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not listed rather than 10-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: medium true red

    High confidence· Digital match

    View match
  24. #26 · MAC Cosmetics

    Powder Kiss Hazy Matte Lipstick

    Ruby New
    Shade match 73
    $27Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Same finish: matteSame longevity: 10-hour wearBoth claim transfer resistance

    Differences: DeeperCool rather than neutral undertoneBuildable rather than opaque (opacity)

    Score details
    Shade match
    73
    Finish & visual result
    84
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Deeper · Cool rather than neutral undertone · Buildable rather than opaque (opacity)

    Retailer shade note: vivid blue red

    High confidence· Digital match

    View match
  25. #27 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Hollywood Vixen
    Shade match 81
    $37SephoraSephoraCosts $21 more

    Matches: Same finish: matteSame longevity: 10-hour wearBoth claim hydration

    Differences: Cool rather than neutral undertoneBuildable rather than opaque (opacity)Does not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    84
    Wear & performance
    76
    Comfort & suitability
    70

    Close colour · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Cool rather than neutral undertone · Buildable rather than opaque (opacity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: a classic, bright, blue-red for a hollywood star pout

    High confidence· Digital match

    View match
  26. #28 · Revlon

    ColorStay Overtime Lipcolor

    Non Stop Cherry
    Shade match 74
    $14.49CVSCVS$1.51 less (9%)

    Matches: Same opacity: opaqueBoth claim transfer resistanceBoth claim hydration

    Differences: Warm rather than neutral undertone16-hour wear rather than 10-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Slight colour difference · Opaque

    Ingredients (not scored): 17% ingredient overlap

    Differences: Warm rather than neutral undertone · 16-hour wear rather than 10-hour wear (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  27. #29 · Laura Mercier

    Petal Soft Lipstick Crayon

    381 Chloé
    Shade match 83
    $36SephoraSephoraCosts $20 more

    Matches: Same finish: matteBoth claim comfortBoth claim hydration

    Differences: Warm rather than neutral undertoneSheer rather than opaque (opacity)Does not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    69
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Matte · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Warm rather than neutral undertone · Sheer rather than opaque (opacity) · Does not claim transfer resistance

    Retailer shade note: warm red

    High confidence· Digital match

    View match
  28. #30 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    A Little Tamed
    Shade match 75
    $27Ulta BeautyUlta BeautyCosts $11 more

    Matches: Very close colourSame finish: matteSame longevity: 10-hour wear

    Differences: Warm rather than neutral undertonePink rather than redBuildable rather than opaque (opacity)

    Score details
    Shade match
    75
    Finish & visual result
    84
    Wear & performance
    76
    Comfort & suitability
    100

    Very close colour · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Warm rather than neutral undertone · Pink rather than red · Buildable rather than opaque (opacity) · Does not claim transfer resistance

    Retailer shade note: midtoned yellow pink

    High confidence· Digital match

    View match
  29. #31 · Revlon

    Super Lustrous Lipstick

    Rosewine
    Shade match 94
    $8.99CVSCVS$7.01 less (44%)

    Matches: Very close colourSame neutral undertoneBoth claim comfort

    Differences: Not listed rather than 10-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour

    Ingredients (not scored): 1% ingredient overlap

    Differences: Not listed rather than 10-hour wear (longevity) · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  30. #32 · Dior

    Addict Glass Lipstick

    791: Diorissime
    Shade match 93
    $48SephoraSephoraCosts $32 more

    Matches: Very close colourSame neutral undertoneBoth claim hydration

    Differences: Not listed rather than 10-hour wear (longevity)Does not claim transfer resistanceDoes not claim comfort

    Score details
    Shade match
    93
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour

    Ingredients (not scored): 2% ingredient overlap

    Differences: Not listed rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: an intense sparkly red

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Why the closest shade match works

Maybelline SuperStay Matte Ink Liquid Lipstick in 325 Shot Caller, against Sephora Collection Cream Lip Stain 10HR Liquid Lipstick in 01 Always Red. Every attribute compared, with its share of the score.

ComparedYour shade01 Always RedClosest shade match325 Shot CallerScore
Shade match60% of overall96
Colour94#cc253d#cd1c36Very close colourColour difference 1.5 (0 is identical)
Depth99MediumMediumSameDepth difference 0.8 on the 0–100 scale
Undertone100NeutralNeutralSameSame product undertone
Colour family100RedRedSameSame colour family
Finish & visual result20% of overall100
Finish100MatteMatteSameSame matte finish
Opacity100OpaqueOpaqueSameSame opaque opacity
Wear & performance15% of overall58
Longevity7010-hour wear16-hour wearSome difference16-hour wear claimed against 10-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Comfort & suitability5% of overall40
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 89/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline SuperStay Matte Ink Liquid Lipstick in 325 Shot Caller.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same finish: matte
  • Same opacity: opaque

Different

  • 16-hour wear longevity instead of 10-hour wear
  • Does not claim transfer resistance
  • Does not claim comfort
  • Does not claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionmatte classic redNot listed
FormatLiquidLiquid
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Listed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

ILIA Lip Sketch Hydrating Crayon in Case Study, against Sephora Collection Cream Lip Stain 10HR Liquid Lipstick in 01 Always Red. Every attribute compared, with its share of the score.

ComparedYour shade01 Always RedClosest overall alternativeCase StudyScore
Shade match60% of overall91
Colour87#cc253d#c22134Very close colourColour difference 2.7 (0 is identical)
Depth93MediumMediumSameDepth difference 3.5 on the 0–100 scale
Undertone100NeutralNeutralSameSame product undertone
Colour family100RedRedSameSame colour family
Finish & visual result20% of overall · 1 of 2 compared100
Finish100MatteMatteSameSame matte finish
Opacitynot comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall70
Longevity9010-hour wear12-hour wearClose12-hour wear claimed against 10-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Comfort & suitability5% of overall100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 90/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Lip Sketch Hydrating Crayon in Case Study.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same finish: matte
  • Both claim comfort
  • Both claim hydration

Different

  • Does not claim transfer resistance

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionmatte classic redClassic Red
FormatLiquidCrayon
BaseSilicone-based, high siliconeno silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Maybelline SuperStay Matte Ink Liquid Lipstick 325 Shot Caller

Match price
—AmazonAmazon
Price unavailable

Your shade $16 at Sephora · product price; shade not separately priced

AmazonView at Amazon

Closest overall alternative

ILIA Lip Sketch Hydrating Crayon Case Study

Best price
$27SephoraSephora
Costs $11 more

Your shade $16 at Sephora

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How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.