Mauve · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
31 matches
31 matches
The equivalent shade and the most similar lipstick overall.
AmazonYour shade $16 at Sephora · product price; shade not separately priced
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$10.71 · out of stockView at WalmartRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $9 moreMatches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: DeeperDoes not claim transfer resistance
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Deeper · Does not claim transfer resistance
Retailer shade note: midtone cool mauve
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at Sephora
Ulta Beautyfrom $25 · product priceView at Ulta BeautyWalmart$5.03 less (31%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Noticeably different swatch colourLighter16-hour wear rather than 10-hour wear (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration
High confidence· Digital match
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
Walmart$10.97View at Walmart
Target$10.99View at Target
Walgreens$10.99View at Walgreens
CVS$11.89View at CVSWalmart$21.94View at WalmartUlta Beauty$5 less (31%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Noticeably different swatch colourRose rather than mauve16-hour wear rather than 10-hour wear (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Rose rather than mauve · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration
Retailer shade note: cool toned dusty rose
High confidence· Digital match
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$11View at Ulta BeautyWalmart$11 · out of stockView at WalmartCVS$11.89View at CVSWalmart$6.18 less (39%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Brown rather than mauve16-hour wear rather than 10-hour wear (longevity)Does not claim transfer resistance
Close colour · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Brown rather than mauve · 16-hour wear rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration
High confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)Costs $34 moreMatches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Noticeably different swatch colourPlum rather than mauveDoes not claim transfer resistance
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than mauve · Does not claim transfer resistance
Retailer shade note: a brownish plum - velvet
Medium confidence· Digital match
Dior Rouge Dior Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty$3 less (19%)Matches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance
Differences: Noticeably different swatch colourOther rather than mauve16-hour wear rather than 10-hour wear (longevity)
Slight colour difference · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Other rather than mauve · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration
Retailer shade note: violet grey
Medium confidence· Digital match
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautySephoraCosts $33 moreMatches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Noticeably different swatch colourDeeperPlum rather than mauve
Slight colour difference · Matte · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Plum rather than mauve · Long-wearing rather than 10-hour wear (longevity)
Retailer shade note: deep, muted plum
High confidence· Digital match
Gucci Velvet Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $33 moreMatches: Both claim comfortBoth claim hydration
Differences: Neutral rather than cool undertoneRose rather than mauveLong-wearing rather than 10-hour wear (longevity)
Close colour · Satin
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Rose rather than mauve · Long-wearing rather than 10-hour wear (longevity) · Does not claim transfer resistance
High confidence· Digital match
Gucci Long Lasting Satin Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)$3.01 less (19%)Matches: Same cool undertoneSame finish: matteBoth claim transfer resistance
Differences: Noticeably different swatch colourLighterLong-wearing rather than 10-hour wear (longevity)
Slight colour difference · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than 10-hour wear (longevity) · Does not claim comfort · Does not claim hydration
Retailer shade note: purple mauve
High confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.98View at WalmartTarget$9.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyWalgreens$13.99View at WalgreensCVS$1.51 less (9%)Matches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance
Differences: Noticeably different swatch colourDeeperNude rather than mauve
Slight colour difference · Opaque
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Nude rather than mauve · 16-hour wear rather than 10-hour wear (longevity) · Does not claim comfort
Medium confidence· Digital match
Revlon ColorStay Overtime Lipcolor
Every store that sells this shade · prices as last checked
Ulta BeautyCosts $26 moreMatches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance
Differences: Noticeably different swatch colourLighterRose rather than mauve
Slight colour difference · Satin · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Rose rather than mauve · Long-wearing rather than 10-hour wear (longevity)
Retailer shade note: cool berry rose
High confidence· Digital match
NARS Explicit Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautySephoraCosts $33 moreMatches: Same opacity: opaqueBoth claim hydration
Differences: Noticeably different swatch colourNeutral rather than cool undertoneRose rather than mauve
Slight colour difference · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Rose rather than mauve · Long-wearing rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort
Retailer shade note: rosewood
High confidence· Digital match
Gucci Glow & Care Shine Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)$5 less (31%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Noticeably different swatch colourPink rather than mauve16-hour wear rather than 10-hour wear (longevity)
Visibly different colour · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than mauve · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration
Retailer shade note: muted pink
High confidence· Digital match
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$7.58View at WalmartUlta Beautyfrom $11 · product priceView at Ulta BeautyCVS$11.89View at CVSWalgreens$9.01 less (56%)Matches: Same cool undertoneSame finish: matteBoth claim transfer resistance
Differences: Noticeably different swatch colourDeeperBrown rather than mauve
Slight colour difference · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Brown rather than mauve · Long-wearing rather than 10-hour wear (longevity) · Does not claim comfort · Does not claim hydration
High confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalgreens$6.99View at WalgreensWalmart$7.94 · out of stockView at WalmartSephoraCosts $32 moreMatches: Same cool undertoneSame finish: matteSame longevity: 10-hour wear
Differences: Noticeably different swatch colourRose rather than mauveSheer rather than opaque (opacity)
Slight colour difference · Matte · Sheer
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Rose rather than mauve · Sheer rather than opaque (opacity) · Does not claim transfer resistance · Does not claim comfort
Retailer shade note: deep mauve rosewood
High confidence· Digital match
Valentino Spike Valentino Buttery Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty$0.01 less (0%)Matches: Same opacity: opaqueBoth claim transfer resistanceBoth claim comfort
Differences: Noticeably different swatch colourNeutral rather than cool undertoneRose rather than mauve
Visibly different colour · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Rose rather than mauve · Long-wearing rather than 10-hour wear (longevity)
High confidence· Digital match
Revlon Super Lustrous Ultra Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonTarget$15.99View at TargetUlta Beauty$15.99View at Ulta BeautyUlta Beauty(product price)$2.01 less (13%)Matches: Same cool undertoneSame finish: matteBoth claim transfer resistance
Differences: Noticeably different swatch colourBrown rather than mauve16-hour wear rather than 10-hour wear (longevity)
Visibly different colour · Matte
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than mauve · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration
Retailer shade note: cool deep brown
High confidence· Digital match
L'Oréal Paris Colour Riche Intense Volume Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$15.19View at CVSUlta Beauty(product price)$3.01 less (19%)Matches: Same cool undertoneSame finish: matteBoth claim transfer resistance
Differences: Noticeably different swatch colourDeeperBrown rather than mauve
Slight colour difference · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Brown rather than mauve · Long-wearing rather than 10-hour wear (longevity) · Does not claim comfort · Does not claim hydration
Retailer shade note: deep purple brown
High confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.98View at WalmartTarget$9.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyWalgreens$13.99View at WalgreensWalgreens$9.01 less (56%)Matches: Same cool undertoneSame finish: matteBoth claim transfer resistance
Differences: Noticeably different swatch colourLighterBrown rather than mauve
Slight colour difference · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Brown rather than mauve · Long-wearing rather than 10-hour wear (longevity) · Does not claim comfort · Does not claim hydration
High confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalgreens$6.99View at WalgreensWalmart$8.98 · out of stockView at WalmartSephoraCosts $9 moreMatches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Noticeably different swatch colourNude rather than mauveDoes not claim transfer resistance
Visibly different colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Nude rather than mauve · Does not claim transfer resistance
Retailer shade note: deep tone beige
High confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $33 moreMatches: Same finish: matteSame opacity: opaqueBoth claim transfer resistance
Differences: Noticeably different swatch colourWarm rather than cool undertoneRose rather than mauve
Slight colour difference · Matte · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Warm rather than cool undertone · Rose rather than mauve · Long-wearing rather than 10-hour wear (longevity)
Retailer shade note: rosewood
High confidence· Digital match
Gucci Velvet Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)Costs $34 moreMatches: Same cool undertoneSame opacity: opaqueBoth claim comfort
Differences: Noticeably different swatch colourPlum rather than mauveDoes not claim transfer resistance
Visibly different colour · Satin · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than mauve · Does not claim transfer resistance
Retailer shade note: a bright plum
High confidence· Digital match
Dior Rouge Dior Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautySephora$50 · out of stockView at SephoraUlta Beauty(product price)Costs $11 moreMatches: Same finish: matteSame longevity: 10-hour wearBoth claim transfer resistance
Differences: Noticeably different swatch colourWarm rather than cool undertoneBrown rather than mauve
Slight colour difference · Matte · Buildable
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Warm rather than cool undertone · Brown rather than mauve · Buildable rather than opaque (opacity)
Retailer shade note: deep warm brown
High confidence· Digital match
MAC Cosmetics Powder Kiss Hazy Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautySephoraCosts $12 moreMatches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance
Differences: Noticeably different swatch colourPink rather than mauveGlossy rather than matte (finish)
Slight colour difference · Glossy · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than mauve · Glossy rather than matte (finish) · 16-hour wear rather than 10-hour wear (longevity)
Retailer shade note: mauve nude pink
High confidence· Digital match
Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beautyfrom $28 · product priceView at Ulta BeautyUlta Beauty(product price)$3 less (19%)Matches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance
Differences: Noticeably different swatch colourDeeperPlum rather than mauve
Visibly different colour · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Plum rather than mauve · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration
Retailer shade note: cool toned plum
High confidence· Digital match
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick
Every store that sells this shade · prices as last checked
Walgreens$6.49View at WalgreensCVS$12.49View at CVSWalmart$12.97View at WalmartTarget$12.99 · out of stockView at TargetUlta Beautyfrom $13 · product priceView at Ulta BeautyUlta Beauty(product price)$2.01 less (13%)Matches: Same cool undertoneBoth claim transfer resistanceBoth claim comfort
Differences: Noticeably different swatch colour16-hour wear rather than 10-hour wear (longevity)Does not claim hydration
Slight colour difference
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration
Retailer shade note: true mauve
High confidence· Digital match
Maybelline Super Stay Vinyl Ink Liquid Lipcolor
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beautyfrom $13.99 · product priceView at Ulta BeautySephoraCosts $26 moreMatches: Same opacity: opaqueBoth claim transfer resistanceBoth claim comfort
Differences: Noticeably different swatch colourNeutral rather than cool undertoneBrown rather than mauve
Slight colour difference · Satin · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Brown rather than mauve · Long-wearing rather than 10-hour wear (longevity)
Retailer shade note: chocolate brown
High confidence· Digital match
NARS Explicit Lipstick
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $9 moreMatches: Same finish: matteSame opacity: opaqueBoth claim comfort
Differences: Noticeably different swatch colourWarm rather than cool undertoneRose rather than mauve
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Warm rather than cool undertone · Rose rather than mauve · Does not claim transfer resistance
Retailer shade note: dirty rose
High confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $12 moreMatches: Same cool undertoneBoth claim comfortBoth claim hydration
Differences: Noticeably different swatch colourBrown rather than mauveBuildable rather than opaque (opacity)
Slight colour difference · Satin · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than mauve · Buildable rather than opaque (opacity) · Long-wearing rather than 10-hour wear (longevity) · Does not claim transfer resistance
Retailer shade note: pink brown
High confidence· Digital match
MERIT Signature Lip Lightweight Lipstick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraSephoraSame priceMatches: Same cool undertoneBoth claim comfortBoth claim hydration
Differences: Plum rather than mauveSheer tint rather than matte (finish)Sheer rather than opaque (opacity)
Close colour · Sheer tint · Sheer
Ingredients (not scored): 7% ingredient overlap
Differences: Plum rather than mauve · Sheer tint rather than matte (finish) · Sheer rather than opaque (opacity) · Long-wearing rather than 10-hour wear (longevity) · Does not claim transfer resistance
High confidence· Digital match
Sephora Collection About That Shine Sheer Shine Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraShowing 12 of 30 matches
Maybelline SuperStay Matte Ink Liquid Lipstick in 95 Visionary, against Sephora Collection Cream Lip Stain 10HR Liquid Lipstick in 13 Marvelous Mauve. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline SuperStay Matte Ink Liquid Lipstick in 95 Visionary.
Weighted ingredient similarity 10%. Ingredients only affect results through the filters.
AmazonYour shade $16 at Sephora · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
