Nude · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar lipstick overall.
SephoraYour shade $16 at Sephora
Gucci Velvet Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $9 moreMatches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Does not claim transfer resistance
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Does not claim transfer resistance
Retailer shade note: cool deep tone beige
High confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at Sephora
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta BeautyCosts $11 moreMatches: Very close colourSame finish: matteBoth claim comfort
Differences: Warm rather than cool undertoneDoes not claim transfer resistanceDoes not claim hydration
Very close colour · Matte
Ingredients (not scored): 21% ingredient overlap
Differences: Warm rather than cool undertone · Does not claim transfer resistance · Does not claim hydration
Retailer shade note: light peach nude
Medium confidence· Digital match
Smashbox Always On Longwear Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautySephoraCosts $18 moreMatches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Rose rather than nude
Slight colour difference · Matte · Opaque
Ingredients (not scored): 20% ingredient overlap
Differences: Rose rather than nude
Retailer shade note: soft plum rose
High confidence· Digital match
Pat McGrath Labs LiquiLUST: Legendary Wear Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta BeautyCosts $11 moreMatches: Same cool undertoneSame finish: matteSame longevity: 10-hour wear
Differences: Buildable rather than opaque (opacity)Does not claim transfer resistance
Close colour · Matte · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Buildable rather than opaque (opacity) · Does not claim transfer resistance
Retailer shade note: midtoned dirty nude
High confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta Beauty
Walmart$8.03 less (50%)Matches: Near-identical swatch colourBoth claim transfer resistanceBoth claim hydration
Differences: Neutral rather than cool undertoneBrown rather than nudeNot listed rather than 10-hour wear (longevity)
Looks identical · Satin
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Brown rather than nude · Not listed rather than 10-hour wear (longevity) · Does not claim comfort
High confidence· Digital match
L'Oréal Paris Colour Riche Original Satin Lipstick
Every store that sells this shade · prices as last checked
Walmart$5.03 less (31%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Lighter16-hour wear rather than 10-hour wear (longevity)Does not claim hydration
Slight colour difference · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Lighter · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration
High confidence· Digital match
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$10.97View at Walmart
Target$10.99View at Target
Walgreens$10.99View at Walgreens
CVS$11.89View at CVSWalmart$21.94View at WalmartSephoraCosts $11 moreMatches: Same finish: matteSame longevity: 10-hour wearBoth claim comfort
Differences: Warm rather than cool undertoneBuildable rather than opaque (opacity)Does not claim transfer resistance
Close colour · Matte · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Warm rather than cool undertone · Buildable rather than opaque (opacity) · Does not claim transfer resistance
Retailer shade note: peachy nude
High confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beautyfrom $27 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $34 moreMatches: Same opacity: opaqueBoth claim comfortBoth claim hydration
Differences: Warm rather than cool undertoneDoes not claim transfer resistance
Close colour · Satin · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Warm rather than cool undertone · Does not claim transfer resistance
Retailer shade note: a taupe nude
High confidence· Digital match
Dior Rouge Dior Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $23 moreMatches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Not listed rather than 10-hour wear (longevity)Does not claim transfer resistanceDoes not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Not listed rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim hydration
Retailer shade note: divine beige nude
High confidence· Digital match
Pat McGrath Labs MatteTrance Lipstick
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraWalgreens$9.01 less (56%)Matches: Same cool undertoneSame finish: matteBoth claim transfer resistance
Differences: Brown rather than nudeLong-wearing rather than 10-hour wear (longevity)Does not claim comfort
Slight colour difference · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Brown rather than nude · Long-wearing rather than 10-hour wear (longevity) · Does not claim comfort · Does not claim hydration
High confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalgreens$6.99View at WalgreensWalmart$8.98 · out of stockView at WalmartSephoraCosts $34 moreMatches: Same cool undertoneSame opacity: opaqueBoth claim comfort
Differences: Noticeably different swatch colourDoes not claim transfer resistance
Slight colour difference · Satin · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Does not claim transfer resistance
Retailer shade note: a bold taupe nude
High confidence· Digital match
Dior Rouge Dior Lipstick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beauty$50View at Ulta BeautyUlta Beauty(product price)$5 less (31%)Matches: Same finish: matteSame opacity: opaqueBoth claim transfer resistance
Differences: Warm rather than cool undertone16-hour wear rather than 10-hour wear (longevity)Does not claim hydration
Slight colour difference · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Warm rather than cool undertone · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration
Retailer shade note: warm caramel
High confidence· Digital match
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $11 · product priceView at Ulta BeautyTarget$5.71 less (36%)Matches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance
Differences: Noticeably different swatch colourBrown rather than nude16-hour wear rather than 10-hour wear (longevity)
Slight colour difference · Opaque
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than nude · 16-hour wear rather than 10-hour wear (longevity) · Does not claim comfort
High confidence· Digital match
Revlon ColorStay Overtime Lipcolor
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonTarget$10.29View at TargetCVS$14.49View at CVSWalgreens$15.99View at WalgreensSephoraCosts $33 moreMatches: Same finish: matteSame opacity: opaqueBoth claim transfer resistance
Differences: Warm rather than cool undertoneBrown rather than nudeLong-wearing rather than 10-hour wear (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Warm rather than cool undertone · Brown rather than nude · Long-wearing rather than 10-hour wear (longevity)
Retailer shade note: rich, warm terracotta-brown
Medium confidence· Digital match
Gucci Velvet Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $9 moreMatches: Same cool undertoneSame finish: matteBoth claim comfort
Differences: LighterNot listed rather than 10-hour wear (longevity)Does not claim transfer resistance
Close colour · Matte
Ingredients (not scored): 12% ingredient overlap
Differences: Lighter · Not listed rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim hydration
Retailer shade note: For a cool-toned beige look
High confidence· Digital match
Huda Beauty Liquid Matte Mousse Soft Blur Lip Cream
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta BeautyCosts $11 moreMatches: Same finish: matteBoth claim comfort
Differences: Neutral rather than cool undertoneRose rather than nudeDoes not claim transfer resistance
Slight colour difference · Matte
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than cool undertone · Rose rather than nude · Does not claim transfer resistance · Does not claim hydration
Retailer shade note: neutral rose matte
High confidence· Digital match
Smashbox Always On Longwear Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautySephoraCosts $9 moreMatches: Same finish: matteSame opacity: opaqueBoth claim comfort
Differences: Noticeably different swatch colourLighterNeutral rather than cool undertone
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Neutral rather than cool undertone · Does not claim transfer resistance
Retailer shade note: ultra light neutral
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$2.01 less (13%)Matches: Same cool undertoneBoth claim transfer resistanceBoth claim comfort
Differences: Brown rather than nude16-hour wear rather than 10-hour wear (longevity)Does not claim hydration
Close colour
Ingredients (not scored): 11% ingredient overlap
Differences: Brown rather than nude · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration
Retailer shade note: medium teddy brown
Medium confidence· Digital match
Maybelline Super Stay Vinyl Ink Liquid Lipcolor
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beautyfrom $13.99 · product priceView at Ulta BeautyUlta Beauty(product price)$2.01 less (13%)Matches: Same finish: matteBoth claim transfer resistanceBoth claim comfort
Differences: Warm rather than cool undertone16-hour wear rather than 10-hour wear (longevity)Does not claim hydration
Slight colour difference · Matte
Ingredients (not scored): 3% ingredient overlap
Differences: Warm rather than cool undertone · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration
Retailer shade note: warm beige nude
High confidence· Digital match
L'Oréal Paris Colour Riche Intense Volume Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$15.19View at CVSUlta Beauty$1 less (6%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Noticeably different swatch colourLighterLong-wearing rather than 10-hour wear (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort
Retailer shade note: cool chocolate brown nude
Medium confidence· Digital match
Juvia's Place The Nude Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautySephoraCosts $14 moreMatches: Same cool undertoneBoth claim comfortBoth claim hydration
Differences: Not listed rather than 10-hour wear (longevity)Does not claim transfer resistance
Slight colour difference · Satin
Ingredients (not scored): 2% ingredient overlap
Differences: Not listed rather than 10-hour wear (longevity) · Does not claim transfer resistance
High confidence· Digital match
Pat McGrath Labs SatinAllure Lipstick
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraCVS$1.51 less (9%)Matches: Same opacity: opaqueBoth claim transfer resistanceBoth claim hydration
Differences: Warm rather than cool undertone16-hour wear rather than 10-hour wear (longevity)Does not claim comfort
Slight colour difference · Opaque
Ingredients (not scored): 17% ingredient overlap
Differences: Warm rather than cool undertone · 16-hour wear rather than 10-hour wear (longevity) · Does not claim comfort
High confidence· Digital match
Revlon ColorStay Overtime Lipcolor
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonCVS$14.49View at CVSSephoraCosts $9 moreMatches: Same finish: matteSame opacity: opaqueBoth claim comfort
Differences: Noticeably different swatch colourNeutral rather than cool undertoneRose rather than nude
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Rose rather than nude · Does not claim transfer resistance
Retailer shade note: neutral pinky rose
High confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $12 moreMatches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: DeeperBrown rather than nudeNot listed rather than 10-hour wear (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Deeper · Brown rather than nude · Not listed rather than 10-hour wear (longevity) · Does not claim transfer resistance
Retailer shade note: deep taupe brown
High confidence· Digital match
Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beautyfrom $28 · product priceView at Ulta BeautyWalmart$5.03 less (31%)Matches: Same finish: matteSame opacity: opaqueBoth claim transfer resistance
Differences: Warm rather than cool undertoneBrown rather than nude16-hour wear rather than 10-hour wear (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Warm rather than cool undertone · Brown rather than nude · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration
High confidence· Digital match
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
SephoraCosts $8 moreMatches: Same finish: matteSame opacity: opaqueBoth claim comfort
Differences: Warm rather than cool undertoneBrown rather than nudeLong-wearing rather than 10-hour wear (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Warm rather than cool undertone · Brown rather than nude · Long-wearing rather than 10-hour wear (longevity) · Does not claim transfer resistance
Retailer shade note: warm peach brown
Medium confidence· Digital match
Haus Labs Le Monster Lip Crayon Vegan Lipstick and Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty$4.01 less (25%)Matches: Same cool undertoneBoth claim transfer resistanceBoth claim hydration
Differences: 24-hour wear rather than 10-hour wear (longevity)Does not claim comfort
Close colour
Ingredients (not scored): no ingredient list for one product
Differences: 24-hour wear rather than 10-hour wear (longevity) · Does not claim comfort
High confidence· Digital match
CoverGirl Outlast All-Day Lip Color With Topcoat
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$3.01 less (19%)Matches: Same finish: matteSame opacity: opaque
Differences: Warm rather than cool undertone16-hour wear rather than 10-hour wear (longevity)Does not claim transfer resistance
Slight colour difference · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Warm rather than cool undertone · 16-hour wear rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration
Retailer shade note: terracotta nude
High confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.82View at WalmartTargetfrom $9.89 · product priceView at TargetCVS$12.49View at CVSUlta Beautyfrom $12.99 · product priceView at Ulta BeautyUlta Beauty$3 less (19%)Matches: Same opacity: opaqueBoth claim transfer resistanceBoth claim comfort
Differences: Noticeably different swatch colourWarm rather than cool undertoneBrown rather than nude
Slight colour difference · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Warm rather than cool undertone · Brown rather than nude · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration
Retailer shade note: warm peach brown
High confidence· Digital match
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautyShowing 12 of 29 matches
Gucci Velvet Matte Lipstick in 120 - Sonia Light Beige, against Sephora Collection Cream Lip Stain 10HR Liquid Lipstick in 72 Alter Ego. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Gucci Velvet Matte Lipstick in 120 - Sonia Light Beige.
Weighted ingredient similarity 12%. Ingredients only affect results through the filters.
SephoraYour shade $16 at Sephora
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
