Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same cool undertone· Both claim transfer resistance
Differences: Brown rather than plum· Buildable rather than opaque (opacity)· Long-wearing rather than 10-hour wear (longevity)
Score details
Shade match
83
Finish & visual result
65
Wear & performance
82
Comfort & suitability
70
Very close colour · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Brown rather than plum · Buildable rather than opaque (opacity) · Long-wearing rather than 10-hour wear (longevity) · Does not claim hydration
Matches: Same cool undertone· Same finish: matte· Same opacity: opaque
Differences: Deeper· Red rather than plum· Long-wearing rather than 10-hour wear (longevity)
Score details
Shade match
75
Finish & visual result
100
Wear & performance
58
Comfort & suitability
70
Close colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Deeper · Red rather than plum · Long-wearing rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort
Matches: Very close colour· Same finish: matte· Same opacity: opaque
Differences: Neutral rather than cool undertone· Red rather than plum· Long-wearing rather than 10-hour wear (longevity)
Score details
Shade match
74
Finish & visual result
100
Wear & performance
58
Comfort & suitability
70
Very close colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Red rather than plum · Long-wearing rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort
NYX Professional Makeup Lip IV Hydrating Gloss Stain in Cranberry Splash, against Sephora Collection Cream Lip Stain 10HR Liquid Lipstick in 130 Naughty Burgundy. Every attribute compared, with its share of the score.
ComparedYour shade130 Naughty BurgundyClosest shade matchCranberry SplashHow they compareScore
Shade match60% of overall89
Colour60%92#7d2028#851f26Very close colourColour difference 2.1 (0 is identical)
Depth15%97Deep / darkDeep / darkSameDepth difference 2.0 on the 0–100 scale
Overall match 77/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Revlon Super Lustrous Ultra Lipstick in Blackberry, against Sephora Collection Cream Lip Stain 10HR Liquid Lipstick in 130 Naughty Burgundy. Every attribute compared, with its share of the score.
ComparedYour shade130 Naughty BurgundyClosest overall alternativeBlackberryHow they compareScore
Shade match60% of overall79
Colour60%76#7d2028#740f26Close colourColour difference 4.2 (0 is identical)
Depth15%86Deep / darkDeep / darkSameDepth difference 5.6 on the 0–100 scale
Overall match 84/100Shade match 79/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $33 more
