Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
$12.99Ulta Beauty(product price)$3.01 less (19%)4.4 (280,394)
Matches: Same finish: matte· Same opacity: opaque
Differences: Neutral rather than cool undertone· 16-hour wear rather than 10-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
77
Finish & visual result
100
Wear & performance
58
Comfort & suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · 16-hour wear rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration
Matches: Same finish: matte· Both claim transfer resistance
Differences: Warm rather than cool undertone· Plum rather than brown· Long-wearing rather than 10-hour wear (longevity)
Score details
Shade match
71
Finish & visual result
100
Wear & performance
82
Comfort & suitability
40
Close colour · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Warm rather than cool undertone · Plum rather than brown · Long-wearing rather than 10-hour wear (longevity) · Does not claim comfort · Does not claim hydration
$12.99Ulta Beauty(product price)$3.01 less (19%)4.4 (280,394)
Matches: Same cool undertone· Same finish: matte· Same opacity: opaque
Differences: 16-hour wear rather than 10-hour wear (longevity)· Does not claim transfer resistance· Does not claim comfort
Score details
Shade match
76
Finish & visual result
100
Wear & performance
58
Comfort & suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: 16-hour wear rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration
Matches: Same finish: matte· Same opacity: opaque· Both claim hydration
Differences: Neutral rather than cool undertone· Nude rather than brown· Long-wearing rather than 10-hour wear (longevity)
Score details
Shade match
73
Finish & visual result
100
Wear & performance
58
Comfort & suitability
70
Close colour · Matte · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Nude rather than brown · Long-wearing rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort
Matches: Same finish: matte· Same opacity: opaque· Both claim comfort
Differences: Neutral rather than cool undertone· Nude rather than brown· Not listed rather than 10-hour wear (longevity)
Score details
Shade match
75
Finish & visual result
100
Wear & performance
40
Comfort & suitability
100
Close colour · Matte · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Nude rather than brown · Not listed rather than 10-hour wear (longevity) · Does not claim transfer resistance
$12.99Ulta Beauty(product price)$3.01 less (19%)4.4 (49,497)
Matches: Same cool undertone· Same finish: matte· Both claim transfer resistance
Differences: Noticeably different swatch colour· Lighter· Long-wearing rather than 10-hour wear (longevity)
Score details
Shade match
65
Finish & visual result
100
Wear & performance
82
Comfort & suitability
40
Slight colour difference · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than 10-hour wear (longevity) · Does not claim comfort · Does not claim hydration
Matches: Same finish: matte· Same longevity: 10-hour wear· Both claim hydration
Differences: Lighter· Warm rather than cool undertone· Sheer rather than opaque (opacity)
Score details
Shade match
74
Finish & visual result
69
Wear & performance
76
Comfort & suitability
70
Close colour · Matte · Sheer
Ingredients (not scored): 2% ingredient overlap
Differences: Lighter · Warm rather than cool undertone · Sheer rather than opaque (opacity) · Does not claim transfer resistance · Does not claim comfort
Maybelline Super Stay Vinyl Ink Liquid Lipcolor in Fearless, against Sephora Collection Cream Lip Stain 10HR Liquid Lipstick in 134 Plum Madness. Every attribute compared, with its share of the score.
ComparedYour shade134 Plum MadnessClosest shade matchFearlessHow they compareScore
Shade match60% of overall93
Colour60%89#502628#4b262bVery close colourColour difference 2.4 (0 is identical)
Depth15%98Deep / darkDeep / darkSameDepth difference 1.0 on the 0–100 scale
Undertone13%100CoolCoolSameSame product undertone
Colour family13%100BrownBrownSameSame colour family
Finish & visual result20% of overall · none of 2 comparable50
Finish55%—not comparableMatteNot listedNot listed for eitherA finish not listed for one product
Opacity45%—not comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall82
Longevity60%7010-hour wear16-hour wearSome difference16-hour wear claimed against 10-hour wear
Transfer resistance40%100ClaimedClaimedSameBoth products claim transfer resistance
Comfort & suitability5% of overall70
Comfort50%100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration50%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 82/100Shade match 93/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MAC Cosmetics M·A·Cximal Silky Matte Lipstick in Antique Velvet, against Sephora Collection Cream Lip Stain 10HR Liquid Lipstick in 134 Plum Madness. Every attribute compared, with its share of the score.
ComparedYour shade134 Plum MadnessClosest overall alternativeAntique VelvetHow they compareScore
Shade match60% of overall91
Colour60%85#502628#49221fClose colourColour difference 3.0 (0 is identical)
Depth15%98Deep / darkDeep / darkSameDepth difference 1.4 on the 0–100 scale
Undertone13%100CoolCoolSameSame product undertone
Colour family13%100BrownBrownSameSame colour family
Finish & visual result20% of overall100
Finish55%100MatteMatteSameSame matte finish
Opacity45%100OpaqueOpaqueSameSame opaque opacity
Wear & performance15% of overall70
Longevity60%9010-hour wear12-hour wearClose12-hour wear claimed against 10-hour wear
Transfer resistance40%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Comfort & suitability5% of overall100
Comfort50%100ClaimedClaimedSameBoth products claim a comfortable feel
Overall match 90/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $10 more
