Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same finish: matte· Both claim comfort
Differences: Cool rather than neutral undertone· Not listed rather than 10-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
100
Wear & performance
40
Comfort & suitability
70
Very close colour · Matte
Ingredients (not scored): 12% ingredient overlap
Differences: Cool rather than neutral undertone · Not listed rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim hydration
$12.99Ulta Beauty(product price)$3.01 less (19%)4.4 (49,497)
Matches: Same finish: matte· Both claim transfer resistance
Differences: Warm rather than neutral undertone· Long-wearing rather than 10-hour wear (longevity)· Does not claim comfort
Score details
Shade match
81
Finish & visual result
100
Wear & performance
82
Comfort & suitability
40
Close colour · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Warm rather than neutral undertone · Long-wearing rather than 10-hour wear (longevity) · Does not claim comfort · Does not claim hydration
$13.99Ulta Beauty(product price)$2.01 less (13%)4.5 (10,199)
Matches: Same finish: matte· Both claim transfer resistance· Both claim comfort
Differences: Warm rather than neutral undertone· Brown rather than nude· 16-hour wear rather than 10-hour wear (longevity)
Score details
Shade match
74
Finish & visual result
100
Wear & performance
82
Comfort & suitability
70
Close colour · Matte
Ingredients (not scored): 3% ingredient overlap
Differences: Warm rather than neutral undertone · Brown rather than nude · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration
Matches: Same finish: matte· Same opacity: opaque· Both claim comfort
Differences: Cool rather than neutral undertone· Not listed rather than 10-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
82
Finish & visual result
100
Wear & performance
40
Comfort & suitability
70
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Cool rather than neutral undertone · Not listed rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim hydration
Matches: Same finish: matte· Same opacity: opaque· Both claim hydration
Differences: Cool rather than neutral undertone· Long-wearing rather than 10-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
76
Finish & visual result
100
Wear & performance
58
Comfort & suitability
70
Slight colour difference · Matte · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Cool rather than neutral undertone · Long-wearing rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort
Matches: Same finish: matte· Same opacity: opaque· Both claim hydration
Differences: Warm rather than neutral undertone· Long-wearing rather than 10-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
75
Finish & visual result
100
Wear & performance
58
Comfort & suitability
70
Slight colour difference · Matte · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Warm rather than neutral undertone · Long-wearing rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort
Differences: Warm rather than neutral undertone· Brown rather than nude· Not listed rather than 10-hour wear (longevity)
Score details
Shade match
78
Finish & visual result
100
Wear & performance
40
Comfort & suitability
70
Close colour · Matte
Ingredients (not scored): 12% ingredient overlap
Differences: Warm rather than neutral undertone · Brown rather than nude · Not listed rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim hydration
Retailer shade note: For a warm toffee brown look use
Matches: Same finish: matte· Same longevity: 10-hour wear· Both claim hydration
Differences: Warm rather than neutral undertone· Rose rather than nude· Buildable rather than opaque (opacity)
Score details
Shade match
74
Finish & visual result
84
Wear & performance
76
Comfort & suitability
70
Close colour · Matte · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than neutral undertone · Rose rather than nude · Buildable rather than opaque (opacity) · Does not claim transfer resistance · Does not claim comfort
Buxom Full-On Plumping Lip Cream in Blushing Margarita, against Sephora Collection Cream Lip Stain 10HR Liquid Lipstick in 120 Soft Mocha. Every attribute compared, with its share of the score.
ComparedYour shade120 Soft MochaClosest shade matchBlushing MargaritaHow they compareScore
Shade match60% of overall98
Colour60%97#a0685f#9f695eLooks identicalColour difference 1.0 (0 is identical)
Depth15%100MediumMediumSameDepth difference 0.1 on the 0–100 scale
Overall match 78/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick in Undressd, against Sephora Collection Cream Lip Stain 10HR Liquid Lipstick in 120 Soft Mocha. Every attribute compared, with its share of the score.
ComparedYour shade120 Soft MochaClosest overall alternativeUndressdHow they compareScore
Shade match60% of overall89
Colour60%91#a0685f#a76b64Very close colourColour difference 2.1 (0 is identical)
Depth15%96MediumMediumSameDepth difference 2.4 on the 0–100 scale
Undertone13%60NeutralCoolSome differenceOne side neutral: partial agreement
Colour family13%100NudeNudeSameSame colour family
Finish & visual result20% of overall100
Finish55%100MatteMatteSameSame matte finish
Opacity45%100OpaqueOpaqueSameSame opaque opacity
Wear & performance15% of overall82
Longevity60%7010-hour wear16-hour wearSome difference16-hour wear claimed against 10-hour wear
Transfer resistance40%100ClaimedClaimedSameBoth products claim transfer resistance
Comfort & suitability5% of overall70
Comfort50%100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration50%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 89/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.