Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same finish: matte· Same opacity: opaque
Differences: Warm rather than neutral undertone· Brown rather than red· Long-wearing rather than 10-hour wear (longevity)
Score details
Shade match
74
Finish & visual result
100
Wear & performance
58
Comfort & suitability
70
Very close colour · Matte · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Warm rather than neutral undertone · Brown rather than red · Long-wearing rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim hydration
Matches: Same finish: matte· Both claim transfer resistance
Differences: Cool rather than neutral undertone· Brown rather than red· Long-wearing rather than 10-hour wear (longevity)
Score details
Shade match
69
Finish & visual result
100
Wear & performance
82
Comfort & suitability
40
Close colour · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Cool rather than neutral undertone · Brown rather than red · Long-wearing rather than 10-hour wear (longevity) · Does not claim comfort · Does not claim hydration
Matches: Same finish: matte· Same opacity: opaque· Both claim hydration
Differences: Cool rather than neutral undertone· Nude rather than red· Long-wearing rather than 10-hour wear (longevity)
Score details
Shade match
72
Finish & visual result
100
Wear & performance
58
Comfort & suitability
70
Close colour · Matte · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Cool rather than neutral undertone · Nude rather than red · Long-wearing rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort
Matches: Same finish: matte· Same opacity: opaque· Both claim comfort
Differences: Cool rather than neutral undertone· Not listed rather than 10-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
76
Finish & visual result
100
Wear & performance
40
Comfort & suitability
70
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Cool rather than neutral undertone · Not listed rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim hydration
$12.99Ulta Beauty(product price)$3.01 less (19%)4.4 (280,394)
Matches: Very close colour· Same finish: matte· Same opacity: opaque
Differences: Cool rather than neutral undertone· Brown rather than red· 16-hour wear rather than 10-hour wear (longevity)
Score details
Shade match
73
Finish & visual result
100
Wear & performance
58
Comfort & suitability
40
Very close colour · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Cool rather than neutral undertone · Brown rather than red · 16-hour wear rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration
Matches: Same finish: matte· Same opacity: opaque· Both claim comfort
Differences: Warm rather than neutral undertone· Brown rather than red· Long-wearing rather than 10-hour wear (longevity)
Score details
Shade match
71
Finish & visual result
100
Wear & performance
58
Comfort & suitability
70
Close colour · Matte · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Warm rather than neutral undertone · Brown rather than red · Long-wearing rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim hydration
Retailer shade note: warm brown with a matte finish
Gucci Velvet Matte Lipstick in 519 - Pauline Red, against Sephora Collection Cream Lip Stain 10HR Liquid Lipstick in 139 Soft Clay. Every attribute compared, with its share of the score.
ComparedYour shade139 Soft ClayClosest match519 - Pauline RedHow they compareScore
Shade match60% of overall90
Colour60%93#7d4140#814642Very close colourColour difference 1.9 (0 is identical)
Depth15%96Deep / darkDeep / darkSameDepth difference 2.5 on the 0–100 scale
Undertone13%60NeutralWarmSome differenceOne side neutral: partial agreement
Colour family13%100RedRedSameSame colour family
Finish & visual result20% of overall100
Finish55%100MatteMatteSameSame matte finish
Opacity45%100OpaqueOpaqueSameSame opaque opacity
Wear & performance15% of overall82
Longevity60%7010-hour wearLong-wearingSome differenceYour product claims 10-hour wear; the match says long-wearing without hours
Transfer resistance40%100ClaimedClaimedSameBoth products claim transfer resistance
Comfort & suitability5% of overall100
Comfort50%100ClaimedClaimedSameBoth products claim a comfortable feel
Overall match 91/100Shade match 90/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$2.01 less (13%)
