Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Same finish: matte· Same opacity: opaque
Differences: 16-hour wear rather than 10-hour wear (longevity)· Does not claim transfer resistance· Does not claim comfort
Score details
Shade match
88
Finish & visual result
100
Wear & performance
58
Comfort & suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: 16-hour wear rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration
$12.99Ulta Beauty(product price)$26.01 less (67%)4.4 (280,394)
Matches: Same cool undertone· Same finish: matte· Same opacity: opaque
Differences: 16-hour wear rather than 10-hour wear (longevity)· Does not claim transfer resistance· Does not claim comfort
Score details
Shade match
86
Finish & visual result
100
Wear & performance
58
Comfort & suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: 16-hour wear rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration
Matches: Very close colour· Same finish: matte· Same opacity: opaque
Differences: Warm rather than cool undertone· Long-wearing rather than 10-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
82
Finish & visual result
100
Wear & performance
58
Comfort & suitability
70
Very close colour · Matte · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Warm rather than cool undertone · Long-wearing rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim hydration
$12.99Ulta Beauty(product price)$26.01 less (67%)4.4 (49,497)
Matches: Same cool undertone· Same finish: matte· Both claim transfer resistance
Differences: Noticeably different swatch colour· Deeper· Long-wearing rather than 10-hour wear (longevity)
Score details
Shade match
73
Finish & visual result
100
Wear & performance
82
Comfort & suitability
40
Slight colour difference · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Long-wearing rather than 10-hour wear (longevity) · Does not claim comfort · Does not claim hydration
L'Oréal Paris Colour Riche Intense Volume Matte Lipstick in 137 Le Nude Assertive, against Sephora Collection Cream Lip Stain 10HR Liquid Lipstick in SKU 3019080. Every attribute compared, with its share of the score.
ComparedYour shadeSKU 3019080Closest match137 Le Nude AssertiveHow they compareScore
Shade match60% of overall96
Colour60%94#7c4442#7b403cVery close colourColour difference 1.7 (0 is identical)
Depth15%97Deep / darkDeep / darkSameDepth difference 1.7 on the 0–100 scale
Undertone13%100CoolCoolSameSame product undertone
Colour family13%100BrownBrownSameSame colour family
Finish & visual result20% of overall · 1 of 2 compared100
Finish55%100MatteMatteSameSame matte finish
Opacity45%—not comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall82
Longevity60%7010-hour wear16-hour wearSome difference16-hour wear claimed against 10-hour wear
Transfer resistance40%100ClaimedClaimedSameBoth products claim transfer resistance
Comfort & suitability5% of overall70
Comfort50%100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration50%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 93/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$14 less (36%)
