Mauve · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
33 matches
33 matches
The equivalent shade and the most similar lipstick overall.
Ulta BeautyYour shade $16 at Sephora
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$11View at Ulta Beauty
Walmart$11 · out of stockView at Walmart
CVS$11.89View at CVSRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $9 moreMatches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Does not claim transfer resistance
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Does not claim transfer resistance
Retailer shade note: midtone cool mauve
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $11 moreMatches: Same cool undertoneSame finish: matteBoth claim comfort
Differences: Does not claim transfer resistance
Slight colour difference · Matte
Ingredients (not scored): 7% ingredient overlap
Differences: Does not claim transfer resistance
Retailer shade note: Cool mauve
High confidence· Digital match
ILIA Lip Sketch Hydrating Crayon
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beautyfrom $27 · product priceView at Ulta BeautyCVS$1.51 less (9%)Matches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance
Differences: Nude rather than mauve16-hour wear rather than 10-hour wear (longevity)Does not claim comfort
Close colour · Opaque
Ingredients (not scored): 17% ingredient overlap
Differences: Nude rather than mauve · 16-hour wear rather than 10-hour wear (longevity) · Does not claim comfort
Medium confidence· Digital match
Revlon ColorStay Overtime Lipcolor
Every store that sells this shade · prices as last checked
Walmart$5.03 less (31%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Lighter16-hour wear rather than 10-hour wear (longevity)Does not claim hydration
Slight colour difference · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Lighter · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration
High confidence· Digital match
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
Walmart$10.97View at Walmart
Target$10.99View at Target
Walgreens$10.99View at WalgreensCVS$11.89View at CVSWalmart$21.94View at WalmartUlta BeautyCosts $19 moreMatches: Same cool undertoneSame finish: matteBoth claim comfort
Differences: Brown rather than mauveBuildable rather than opaque (opacity)Does not claim transfer resistance
Close colour · Matte · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Brown rather than mauve · Buildable rather than opaque (opacity) · Does not claim transfer resistance
Retailer shade note: cool berry brown
High confidence· Digital match
Lancôme L'Absolu Rouge Intimatte Buildable Soft Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyUlta Beauty(product price)Costs $34 moreMatches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Plum rather than mauveDoes not claim transfer resistance
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Plum rather than mauve · Does not claim transfer resistance
Retailer shade note: a brownish plum - velvet
Medium confidence· Digital match
Dior Rouge Dior Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautyUlta BeautyCosts $9 moreMatches: Same cool undertoneSame opacity: opaqueBoth claim comfort
Differences: Pink rather than mauveLong-wearing rather than 10-hour wear (longevity)Does not claim transfer resistance
Close colour · Satin · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Pink rather than mauve · Long-wearing rather than 10-hour wear (longevity) · Does not claim transfer resistance
Retailer shade note: dusty blue pink
High confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta Beauty(product price)Costs $34 moreMatches: Same cool undertoneSame opacity: opaqueBoth claim comfort
Differences: Plum rather than mauveDoes not claim transfer resistance
Close colour · Satin · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Plum rather than mauve · Does not claim transfer resistance
Retailer shade note: a bright plum
High confidence· Digital match
Dior Rouge Dior Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautySephora$50 · out of stockView at SephoraUlta Beauty(product price)$5 less (31%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Noticeably different swatch colourLighterPink rather than mauve
Slight colour difference · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Pink rather than mauve · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration
Retailer shade note: muted pink
High confidence· Digital match
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$7.58View at WalmartUlta Beautyfrom $11 · product priceView at Ulta BeautyCVS$11.89View at CVSCVS$1.51 less (9%)Matches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance
Differences: DeeperPlum rather than mauve16-hour wear rather than 10-hour wear (longevity)
Slight colour difference · Opaque
Ingredients (not scored): 17% ingredient overlap
Differences: Deeper · Plum rather than mauve · 16-hour wear rather than 10-hour wear (longevity) · Does not claim comfort
High confidence· Digital match
Revlon ColorStay Overtime Lipcolor
Every store that sells this shade · prices as last checked
SephoraCosts $23 moreMatches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Red rather than mauveNot listed rather than 10-hour wear (longevity)Does not claim transfer resistance
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Red rather than mauve · Not listed rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim hydration
Retailer shade note: blooded crimson
Medium confidence· Digital match
Pat McGrath Labs MatteTrance Lipstick
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraSephoraCosts $48 moreMatches: Same cool undertoneSame opacity: opaqueBoth claim hydration
Differences: Plum rather than mauveDoes not claim transfer resistanceDoes not claim comfort
Close colour · Satin · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Plum rather than mauve · Does not claim transfer resistance · Does not claim comfort
Retailer shade note: Medium Plum
Medium confidence· Digital match
Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraSephoraCosts $12 moreMatches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance
Differences: Pink rather than mauveGlossy rather than matte (finish)16-hour wear rather than 10-hour wear (longevity)
Close colour · Glossy · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Pink rather than mauve · Glossy rather than matte (finish) · 16-hour wear rather than 10-hour wear (longevity)
Retailer shade note: mauve nude pink
High confidence· Digital match
Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beautyfrom $28 · product priceView at Ulta BeautyAmazon(product price)Price unavailableMatches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Lighter16-hour wear rather than 10-hour wear (longevity)Does not claim transfer resistance
Slight colour difference · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Lighter · 16-hour wear rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration
High confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$10.71 · out of stockView at WalmartSephoraCosts $32 moreMatches: Same cool undertoneSame finish: matteSame longevity: 10-hour wear
Differences: Rose rather than mauveSheer rather than opaque (opacity)Does not claim transfer resistance
Close colour · Matte · Sheer
Ingredients (not scored): 2% ingredient overlap
Differences: Rose rather than mauve · Sheer rather than opaque (opacity) · Does not claim transfer resistance · Does not claim comfort
Retailer shade note: deep mauve rosewood
High confidence· Digital match
Valentino Spike Valentino Buttery Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraWalgreens$9.01 less (56%)Matches: Same cool undertoneSame finish: matteBoth claim transfer resistance
Differences: Brown rather than mauveLong-wearing rather than 10-hour wear (longevity)Does not claim comfort
Slight colour difference · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Brown rather than mauve · Long-wearing rather than 10-hour wear (longevity) · Does not claim comfort · Does not claim hydration
High confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalgreens$6.99View at WalgreensWalmart$7.94 · out of stockView at WalmartUlta BeautyCosts $26 moreMatches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance
Differences: Noticeably different swatch colourLighterRose rather than mauve
Slight colour difference · Satin · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Rose rather than mauve · Long-wearing rather than 10-hour wear (longevity)
Retailer shade note: cool berry rose
High confidence· Digital match
NARS Explicit Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyUlta Beauty(product price)$3 less (19%)Matches: Same opacity: opaqueBoth claim transfer resistanceBoth claim comfort
Differences: DeeperWarm rather than cool undertonePlum rather than mauve
Close colour · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Deeper · Warm rather than cool undertone · Plum rather than mauve · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration
Retailer shade note: warm burgundy
Medium confidence· Digital match
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick
Every store that sells this shade · prices as last checked
Walgreens$6.49View at WalgreensWalmart$12.97View at WalmartTarget$12.99 · out of stockView at TargetUlta Beautyfrom $13 · product priceView at Ulta BeautyUlta Beauty(product price)$3 less (19%)Matches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance
Differences: Noticeably different swatch colourDeeperPlum rather than mauve
Slight colour difference · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Plum rather than mauve · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration
Retailer shade note: cool toned plum
High confidence· Digital match
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick
Every store that sells this shade · prices as last checked
Walgreens$6.49View at WalgreensCVS$12.49View at CVSWalmart$12.97View at WalmartTarget$12.99 · out of stockView at TargetUlta Beautyfrom $13 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $19 moreMatches: Same cool undertoneSame opacity: opaqueBoth claim comfort
Differences: Pink rather than mauveNot listed rather than 10-hour wear (longevity)Does not claim transfer resistance
Slight colour difference · Satin · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Pink rather than mauve · Not listed rather than 10-hour wear (longevity) · Does not claim transfer resistance
Retailer shade note: cool dark fuchsia
Medium confidence· Digital match
Jane Iredale ColorLuxe Hydrating Cream Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyWalgreens$9.01 less (56%)Matches: Same cool undertoneSame finish: matteBoth claim transfer resistance
Differences: DeeperPlum rather than mauveLong-wearing rather than 10-hour wear (longevity)
Slight colour difference · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Deeper · Plum rather than mauve · Long-wearing rather than 10-hour wear (longevity) · Does not claim comfort · Does not claim hydration
High confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalgreens$6.99View at WalgreensWalmart$8.08 · out of stockView at WalmartTarget$9.99View at TargetSephoraCosts $33 moreMatches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Noticeably different swatch colourPlum rather than mauveLong-wearing rather than 10-hour wear (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than mauve · Long-wearing rather than 10-hour wear (longevity)
Retailer shade note: deep, muted plum
High confidence· Digital match
Gucci Velvet Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraWalmart$6.18 less (39%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Brown rather than mauve16-hour wear rather than 10-hour wear (longevity)Does not claim transfer resistance
Slight colour difference · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Brown rather than mauve · 16-hour wear rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration
High confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$2.01 less (13%)Matches: Same cool undertoneBoth claim transfer resistanceBoth claim comfort
Differences: 16-hour wear rather than 10-hour wear (longevity)Does not claim hydration
Slight colour difference
Ingredients (not scored): 11% ingredient overlap
Differences: 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration
Retailer shade note: true mauve
High confidence· Digital match
Maybelline Super Stay Vinyl Ink Liquid Lipcolor
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beautyfrom $13.99 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $9 moreMatches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Noticeably different swatch colourPlum rather than mauveDoes not claim transfer resistance
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than mauve · Does not claim transfer resistance
Retailer shade note: pinkish plum
High confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $9 moreMatches: Same finish: matteSame opacity: opaqueBoth claim comfort
Differences: Warm rather than cool undertonePink rather than mauveDoes not claim transfer resistance
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Warm rather than cool undertone · Pink rather than mauve · Does not claim transfer resistance
Retailer shade note: soft muted brownish pink
High confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$2.01 less (13%)Matches: Same cool undertoneSame finish: matteBoth claim transfer resistance
Differences: Noticeably different swatch colourBrown rather than mauve16-hour wear rather than 10-hour wear (longevity)
Slight colour difference · Matte
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than mauve · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration
Retailer shade note: cool deep brown
High confidence· Digital match
L'Oréal Paris Colour Riche Intense Volume Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$15.19View at CVSUlta Beauty$1 less (6%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Nude rather than mauveLong-wearing rather than 10-hour wear (longevity)Does not claim transfer resistance
Slight colour difference · Matte · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Nude rather than mauve · Long-wearing rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort
Retailer shade note: soft cool toned pink mauve nude
High confidence· Digital match
Juvia's Place The Nude Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautySephoraCosts $33 moreMatches: Same opacity: opaqueBoth claim hydration
Differences: LighterNeutral rather than cool undertoneRose rather than mauve
Slight colour difference · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Lighter · Neutral rather than cool undertone · Rose rather than mauve · Long-wearing rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort
Retailer shade note: rosewood
High confidence· Digital match
Gucci Glow & Care Shine Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $26 moreMatches: Same cool undertoneBoth claim hydration
Differences: Long-wearing rather than 10-hour wear (longevity)Does not claim transfer resistanceDoes not claim comfort
Close colour
Ingredients (not scored): 1% ingredient overlap
Differences: Long-wearing rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort
Retailer shade note: Mauve
High confidence· Digital match
Gucci Oil-In-Water Tint Hydrating Lip Stain
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty(product price)Costs $10 moreMatches: Very close colourSame cool undertoneBoth claim hydration
Differences: Plum rather than mauveNot listed rather than 10-hour wear (longevity)Does not claim transfer resistance
Very close colour
Ingredients (not scored): 5% ingredient overlap
Differences: Plum rather than mauve · Not listed rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort
Retailer shade note: plum
High confidence· Digital match
Buxom Full-On Plumping Lip Cream
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautySephoraCosts $11 moreMatches: Same cool undertoneBoth claim hydration
Differences: Long-wearing rather than 10-hour wear (longevity)Does not claim transfer resistanceDoes not claim comfort
Slight colour difference
Ingredients (not scored): 3% ingredient overlap
Differences: Long-wearing rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort
Retailer shade note: rose mauve
High confidence· Digital match
Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beautyfrom $27 · product priceView at Ulta BeautyShowing 12 of 32 matches
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick in Bust Ed, against Sephora Collection Cream Lip Stain 10HR Liquid Lipstick in 81 Daydreaming. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick in Bust Ed.
Weighted ingredient similarity 11%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $16 at Sephora
33 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
