Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same finish: matte· Same opacity: opaque
Differences: Neutral rather than cool undertone· Long-wearing rather than 10-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
86
Finish & visual result
100
Wear & performance
58
Comfort & suitability
70
Very close colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Long-wearing rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort
$12.99Ulta Beauty(product price)$3.01 less (19%)4.4 (280,394)
Matches: Same cool undertone· Same finish: matte· Same opacity: opaque
Differences: 16-hour wear rather than 10-hour wear (longevity)· Does not claim transfer resistance· Does not claim comfort
Score details
Shade match
79
Finish & visual result
100
Wear & performance
58
Comfort & suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: 16-hour wear rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration
Matches: Same cool undertone· Both claim transfer resistance· Both claim comfort
Differences: Brown rather than red· Buildable rather than opaque (opacity)· Long-wearing rather than 10-hour wear (longevity)
Score details
Shade match
77
Finish & visual result
65
Wear & performance
82
Comfort & suitability
70
Close colour · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Brown rather than red · Buildable rather than opaque (opacity) · Long-wearing rather than 10-hour wear (longevity) · Does not claim hydration
Gucci Long Lasting Satin Lipstick in 506 Louisa Red, against Sephora Collection Cream Lip Stain 10HR Liquid Lipstick in 94 Cherry Moon. Every attribute compared, with its share of the score.
ComparedYour shade94 Cherry MoonClosest shade match506 Louisa RedHow they compareScore
Shade match60% of overall96
Colour60%95#7e1d28#781925Looks identicalColour difference 1.4 (0 is identical)
Depth15%96Deep / darkDeep / darkSameDepth difference 2.6 on the 0–100 scale
Undertone13%100CoolCoolSameSame product undertone
Colour family13%100RedRedSameSame colour family
Finish & visual result20% of overall · 1 of 2 compared78
Finish55%78MatteSatinCloseSatin finish rather than matte
Opacity45%—not comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall58
Longevity60%7010-hour wearLong-wearingSome differenceYour product claims 10-hour wear; the match says long-wearing without hours
Transfer resistance40%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Comfort & suitability5% of overall100
Comfort50%100ClaimedClaimedSameBoth products claim a comfortable feel
Overall match 87/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Gucci Velvet Matte Lipstick in 509 Rosso Ancora, against Sephora Collection Cream Lip Stain 10HR Liquid Lipstick in 94 Cherry Moon. Every attribute compared, with its share of the score.
ComparedYour shade94 Cherry MoonClosest overall alternative509 Rosso AncoraHow they compareScore
Shade match60% of overall89
Colour60%85#7e1d28#832b33Close colourColour difference 3.0 (0 is identical)
Depth15%89Deep / darkDeep / darkSameDepth difference 4.7 on the 0–100 scale
Undertone13%100CoolCoolSameSame product undertone
Colour family13%100RedRedSameSame colour family
Finish & visual result20% of overall100
Finish55%100MatteMatteSameSame matte finish
Opacity45%100OpaqueOpaqueSameSame opaque opacity
Wear & performance15% of overall82
Longevity60%7010-hour wearLong-wearingSome differenceYour product claims 10-hour wear; the match says long-wearing without hours
Transfer resistance40%100ClaimedClaimedSameBoth products claim transfer resistance
Comfort & suitability5% of overall100
Comfort50%100ClaimedClaimedSameBoth products claim a comfortable feel
Overall match 91/100Shade match 89/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty$3.01 less (19%)
