Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
$13Ulta Beauty(product price)$3 less (19%)4.2 (9,047)
Matches: Same cool undertone· Same opacity: opaque· Both claim transfer resistance
Differences: Noticeably different swatch colour· Plum rather than purple· 16-hour wear rather than 10-hour wear (longevity)
Score details
Shade match
65
Finish & visual result
100
Wear & performance
82
Comfort & suitability
70
Slight colour difference · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than purple · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration
Matches: Same cool undertone· Same finish: matte· Both claim transfer resistance
Differences: Noticeably different swatch colour· Plum rather than purple· Long-wearing rather than 10-hour wear (longevity)
Score details
Shade match
63
Finish & visual result
100
Wear & performance
82
Comfort & suitability
40
Slight colour difference · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than purple · Long-wearing rather than 10-hour wear (longevity) · Does not claim comfort · Does not claim hydration
$13Ulta Beauty(product price)$3 less (19%)4.2 (9,047)
Matches: Same cool undertone· Same opacity: opaque· Both claim transfer resistance
Differences: Noticeably different swatch colour· Berry rather than purple· 16-hour wear rather than 10-hour wear (longevity)
Score details
Shade match
57
Finish & visual result
100
Wear & performance
82
Comfort & suitability
70
Slight colour difference · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than purple · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration
$12Ulta Beauty(product price)$4 less (25%)4.2 (810)
Matches: Same cool undertone· Same opacity: opaque· Both claim comfort
Differences: Noticeably different swatch colour· Plum rather than purple· Not listed rather than 10-hour wear (longevity)
Score details
Shade match
63
Finish & visual result
88
Wear & performance
40
Comfort & suitability
100
Slight colour difference · Satin · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than purple · Not listed rather than 10-hour wear (longevity) · Does not claim transfer resistance
Matches: Same cool undertone· Same finish: matte· Same opacity: opaque
Differences: Noticeably different swatch colour· Deeper· Plum rather than purple
Score details
Shade match
58
Finish & visual result
100
Wear & performance
58
Comfort & suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Plum rather than purple · 16-hour wear rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration
Matches: Same cool undertone· Same opacity: opaque· Both claim comfort
Differences: Berry rather than purple· Shimmer rather than matte (finish)· Not listed rather than 10-hour wear (longevity)
Score details
Shade match
75
Finish & visual result
47
Wear & performance
40
Comfort & suitability
100
Close colour · Shimmer · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Berry rather than purple · Shimmer rather than matte (finish) · Not listed rather than 10-hour wear (longevity) · Does not claim transfer resistance
Matches: Same cool undertone· Both claim comfort· Both claim hydration
Differences: Noticeably different swatch colour· Berry rather than purple· Buildable rather than opaque (opacity)
Score details
Shade match
63
Finish & visual result
65
Wear & performance
58
Comfort & suitability
100
Slight colour difference · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than purple · Buildable rather than opaque (opacity) · Long-wearing rather than 10-hour wear (longevity) · Does not claim transfer resistance
Matches: Same cool undertone· Both claim comfort· Both claim hydration
Differences: Plum rather than purple· Sheer tint rather than matte (finish)· Sheer rather than opaque (opacity)
Score details
Shade match
76
Finish & visual result
38
Wear & performance
40
Comfort & suitability
100
Slight colour difference · Sheer tint · Sheer
Ingredients (not scored): 2% ingredient overlap
Differences: Plum rather than purple · Sheer tint rather than matte (finish) · Sheer rather than opaque (opacity) · Not listed rather than 10-hour wear (longevity) · Does not claim transfer resistance
Matches: Same cool undertone· Same opacity: opaque· Both claim transfer resistance
Differences: Noticeably different swatch colour· Deeper· Red rather than purple
Score details
Shade match
47
Finish & visual result
100
Wear & performance
82
Comfort & suitability
70
Visibly different colour · Opaque
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Red rather than purple · 16-hour wear rather than 10-hour wear (longevity) · Does not claim comfort
Matches: Same cool undertone· Same finish: matte· Same opacity: opaque
Differences: Noticeably different swatch colour· Rose rather than purple· 16-hour wear rather than 10-hour wear (longevity)
Score details
Shade match
45
Finish & visual result
100
Wear & performance
82
Comfort & suitability
70
Visibly different colour · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Rose rather than purple · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration
$13Ulta Beauty(product price)$3 less (19%)4.2 (9,047)
Matches: Same opacity: opaque· Both claim transfer resistance· Both claim comfort
Differences: Noticeably different swatch colour· Warm rather than cool undertone· Plum rather than purple
Score details
Shade match
45
Finish & visual result
100
Wear & performance
82
Comfort & suitability
70
Visibly different colour · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Warm rather than cool undertone · Plum rather than purple · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration
Matches: Same cool undertone· Same finish: matte· Both claim comfort
Differences: Noticeably different swatch colour· Brown rather than purple· Buildable rather than opaque (opacity)
Score details
Shade match
49
Finish & visual result
84
Wear & performance
70
Comfort & suitability
100
Visibly different colour · Matte · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than purple · Buildable rather than opaque (opacity) · Does not claim transfer resistance
Matches: Same cool undertone· Same opacity: opaque· Both claim comfort
Differences: Noticeably different swatch colour· Deeper· Plum rather than purple
Score details
Shade match
54
Finish & visual result
76
Wear & performance
58
Comfort & suitability
100
Visibly different colour · Cream · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Plum rather than purple · Cream rather than matte (finish) · Long-wearing rather than 10-hour wear (longevity) · Does not claim transfer resistance
Matches: Same cool undertone· Both claim hydration
Differences: Noticeably different swatch colour· Glossy rather than matte (finish)· Sheer rather than opaque (opacity)
Score details
Shade match
69
Finish & visual result
32
Wear & performance
58
Comfort & suitability
70
Slight colour difference · Glossy · Sheer
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Glossy rather than matte (finish) · Sheer rather than opaque (opacity) · Long-wearing rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort
Matches: Same cool undertone· Same finish: matte· Both claim transfer resistance
Differences: Noticeably different swatch colour· Deeper· Plum rather than purple
Score details
Shade match
43
Finish & visual result
100
Wear & performance
82
Comfort & suitability
40
Visibly different colour · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Plum rather than purple · Long-wearing rather than 10-hour wear (longevity) · Does not claim comfort · Does not claim hydration
Matches: Same cool undertone· Both claim transfer resistance· Both claim hydration
Differences: Noticeably different swatch colour· Lighter· Plum rather than purple
Score details
Shade match
52
Finish & visual result
78
Wear & performance
64
Comfort & suitability
70
Visibly different colour · Satin
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Plum rather than purple · Not listed rather than 10-hour wear (longevity) · Does not claim comfort
MAC Cosmetics M·A·Cximal Silky Matte Lipstick in Everybody's Heroine, against Sephora Collection Cream Lip Stain 10HR Liquid Lipstick in 135 Mystic Purple. Every attribute compared, with its share of the score.
ComparedYour shade135 Mystic PurpleClosest matchEverybody's HeroineHow they compareScore
Shade match60% of overall88
Colour60%82#793662#6d3262Close colourColour difference 3.4 (0 is identical)
Depth15%92Deep / darkDeep / darkSameDepth difference 3.8 on the 0–100 scale
Undertone13%100CoolCoolSameSame product undertone
Colour family13%100PurplePurpleSameSame colour family
Finish & visual result20% of overall100
Finish55%100MatteMatteSameSame matte finish
Opacity45%100OpaqueOpaqueSameSame opaque opacity
Wear & performance15% of overall70
Longevity60%9010-hour wear12-hour wearClose12-hour wear claimed against 10-hour wear
Transfer resistance40%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Comfort & suitability5% of overall100
Comfort50%100ClaimedClaimedSameBoth products claim a comfortable feel
Overall match 88/100Shade match 88/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$3 less (19%)
