Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Differences: Opaque rather than buildable (pigmentation)· Palette rather than liquid (format)· Not listed rather than 16-hour wear (longevity)
Score details
Shade match
82
Finish, pigmentation & format
81
Wear & performance
40
Comfort & skin suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Palette rather than liquid (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
Differences: Taupe rather than brown· Opaque rather than buildable (pigmentation)· Palette rather than liquid (format)
Score details
Shade match
79
Finish, pigmentation & format
81
Wear & performance
40
Comfort & skin suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Taupe rather than brown · Opaque rather than buildable (pigmentation) · Palette rather than liquid (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
Retailer shade note: light-to-dark range of neutral mattes
Differences: Nude rather than brown· Opaque rather than buildable (pigmentation)· Powder rather than liquid (format)
Score details
Shade match
79
Finish, pigmentation & format
81
Wear & performance
40
Comfort & skin suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Nude rather than brown · Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
$20Ulta Beauty(product price)$19 less (49%)4.5 (1,480)
Matches: Same finish: matte· Both claim crease resistance· Claims waterproof
Differences: Noticeably different swatch colour· Taupe rather than brown· Opaque rather than buildable (pigmentation)
Score details
Shade match
66
Finish, pigmentation & format
85
Wear & performance
73
Comfort & skin suitability
80
Slight colour difference · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Taupe rather than brown · Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity)
Differences: Taupe rather than brown· Opaque rather than buildable (pigmentation)· Palette rather than liquid (format)
Score details
Shade match
74
Finish, pigmentation & format
81
Wear & performance
59
Comfort & skin suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Taupe rather than brown · Opaque rather than buildable (pigmentation) · Palette rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
Differences: Taupe rather than brown· Opaque rather than buildable (pigmentation)· Palette rather than liquid (format)
Score details
Shade match
76
Finish, pigmentation & format
81
Wear & performance
40
Comfort & skin suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Taupe rather than brown · Opaque rather than buildable (pigmentation) · Palette rather than liquid (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
Differences: Cool rather than warm undertone· Plum rather than brown· Opaque rather than buildable (pigmentation)
Score details
Shade match
69
Finish, pigmentation & format
87
Wear & performance
55
Comfort & skin suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Cool rather than warm undertone · Plum rather than brown · Opaque rather than buildable (pigmentation) · Cream rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
Differences: Noticeably different swatch colour· Opaque rather than buildable (pigmentation)· Palette rather than liquid (format)
Score details
Shade match
72
Finish, pigmentation & format
81
Wear & performance
59
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Opaque rather than buildable (pigmentation) · Palette rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
$20Ulta Beauty(product price)$19 less (49%)4.5 (1,480)
Matches: Same finish: matte· Both claim crease resistance· Claims waterproof
Differences: Cool rather than warm undertone· Mauve rather than brown· Opaque rather than buildable (pigmentation)
Score details
Shade match
63
Finish, pigmentation & format
85
Wear & performance
73
Comfort & skin suitability
80
Close colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Cool rather than warm undertone · Mauve rather than brown · Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity)
Matches: Same finish: matte· Both claim crease resistance· Both claim comfort
Differences: Cool rather than warm undertone· Plum rather than brown· Opaque rather than buildable (pigmentation)
Score details
Shade match
61
Finish, pigmentation & format
81
Wear & performance
81
Comfort & skin suitability
100
Close colour · Matte · Opaque
Ingredients (not scored): 20% ingredient overlap
Differences: Cool rather than warm undertone · Plum rather than brown · Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity)
Differences: Noticeably different swatch colour· Lighter· Opaque rather than buildable (pigmentation)
Score details
Shade match
73
Finish, pigmentation & format
81
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
Differences: Noticeably different swatch colour· Deeper· Opaque rather than buildable (pigmentation)
Score details
Shade match
70
Finish, pigmentation & format
81
Wear & performance
59
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Opaque rather than buildable (pigmentation) · Palette rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
Matches: Same warm undertone· Same finish: matte· Claims waterproof
Differences: Noticeably different swatch colour· Lighter· Terracotta rather than brown
Score details
Shade match
65
Finish, pigmentation & format
90
Wear & performance
60
Comfort & skin suitability
40
Slight colour difference · Matte
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Terracotta rather than brown · Stick rather than liquid (format) · Does not claim crease resistance · Does not claim comfort
Differences: Cool rather than warm undertone· Nude rather than brown· Opaque rather than buildable (pigmentation)
Score details
Shade match
71
Finish, pigmentation & format
81
Wear & performance
40
Comfort & skin suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Cool rather than warm undertone · Nude rather than brown · Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
Differences: Taupe rather than brown· Powder rather than liquid (format)· Not listed rather than 16-hour wear (longevity)
Score details
Shade match
69
Finish, pigmentation & format
85
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Matte
Ingredients (not scored): 10% ingredient overlap
Differences: Taupe rather than brown · Powder rather than liquid (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
Differences: Taupe rather than brown· Powder rather than liquid (format)· Not listed rather than 16-hour wear (longevity)
Score details
Shade match
68
Finish, pigmentation & format
85
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Matte
Ingredients (not scored): 10% ingredient overlap
Differences: Taupe rather than brown · Powder rather than liquid (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
Matches: Same finish: matte· Both claim crease resistance
Differences: Lighter· Rose rather than brown· Powder rather than liquid (format)
Score details
Shade match
60
Finish, pigmentation & format
85
Wear & performance
81
Comfort & skin suitability
40
Slight colour difference · Matte
Ingredients (not scored): 3% ingredient overlap
Differences: Lighter · Rose rather than brown · Powder rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim comfort
Differences: Plum rather than brown· Opaque rather than buildable (pigmentation)· Palette rather than liquid (format)
Score details
Shade match
65
Finish, pigmentation & format
81
Wear & performance
59
Comfort & skin suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Plum rather than brown · Opaque rather than buildable (pigmentation) · Palette rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
Matches: Very close colour· Same warm undertone· Both claim crease resistance
Differences: Bronze rather than brown· Shimmer rather than matte (finish)· Cream rather than liquid (format)
Score details
Shade match
90
Finish, pigmentation & format
28
Wear & performance
81
Comfort & skin suitability
40
Very close colour · Shimmer
Ingredients (not scored): 10% ingredient overlap
Differences: Bronze rather than brown · Shimmer rather than matte (finish) · Cream rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim comfort
Differences: Cool rather than warm undertone· Plum rather than brown· Powder rather than liquid (format)
Score details
Shade match
62
Finish, pigmentation & format
85
Wear & performance
59
Comfort & skin suitability
40
Slight colour difference · Matte
Ingredients (not scored): 9% ingredient overlap
Differences: Cool rather than warm undertone · Plum rather than brown · Powder rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
Differences: Lighter· Rose rather than brown· Opaque rather than buildable (pigmentation)
Score details
Shade match
60
Finish, pigmentation & format
85
Wear & performance
60
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Lighter · Rose rather than brown · Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · Does not claim crease resistance · Does not claim comfort
Differences: Noticeably different swatch colour· Opaque rather than buildable (pigmentation)· Palette rather than liquid (format)
Score details
Shade match
65
Finish, pigmentation & format
81
Wear & performance
40
Comfort & skin suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Opaque rather than buildable (pigmentation) · Palette rather than liquid (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
Differences: Noticeably different swatch colour· Deeper· Opaque rather than buildable (pigmentation)
Score details
Shade match
65
Finish, pigmentation & format
81
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Opaque rather than buildable (pigmentation) · Palette rather than liquid (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
Retailer shade note: shimmery rose golds & cool-toned matte neutrals
Differences: Lighter· Mauve rather than brown· Opaque rather than buildable (pigmentation)
Score details
Shade match
59
Finish, pigmentation & format
81
Wear & performance
59
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Lighter · Mauve rather than brown · Opaque rather than buildable (pigmentation) · Palette rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
Differences: Noticeably different swatch colour· Bronze rather than brown· Opaque rather than buildable (pigmentation)
Score details
Shade match
57
Finish, pigmentation & format
81
Wear & performance
59
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Bronze rather than brown · Opaque rather than buildable (pigmentation) · Palette rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
$28Ulta Beauty(product price)$11 less (28%)4.5 (671)
Matches: Claims hydration
Differences: Shimmer rather than matte (finish)· Opaque rather than buildable (pigmentation)· Stick rather than liquid (format)
Score details
Shade match
83
Finish, pigmentation & format
33
Wear & performance
59
Comfort & skin suitability
40
Close colour · Shimmer · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Shimmer rather than matte (finish) · Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
Retailer shade note: brown pearl with subtle pink undertones
Clinique Chubby Stick Eye Shadow Tint For Eyes in Fuller Fudge, against Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow in 10S Chestnut. Every attribute compared, with its share of the score.
ComparedYour shade10S ChestnutClosest shade matchFuller FudgeHow they compareScore
Shade match55% of overall91
Colour60%85#926664#906860Close colourColour difference 3.0 (0 is identical)
Depth15%100Deep / darkDeep / darkSameDepth difference 0.3 on the 0–100 scale
Undertone—not comparableWarmNot listedUndertone unknown on one side
Colour family25%100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall30
Finish65%5MatteMetallicDifferentMetallic finish rather than matte
Comfort & skin suitability5% of overall · 1 of 3 compared100
Comfort40%100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration20%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin types40%—not comparableNot listedSensitiveNot listed for eitherSkin types not listed for one product
Overall match 69/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Winky Lux Rose Petal Liquid Eyeshadow in Cedar Matte, against Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow in 10S Chestnut. Every attribute compared, with its share of the score.
ComparedYour shade10S ChestnutClosest overall alternativeCedar MatteHow they compareScore
Shade match55% of overall85
Colour60%85#926664#956a62Very close colourColour difference 3.0 (0 is identical)
Depth15%97Deep / darkMediumCloseDepth difference 1.9 on the 0–100 scale
Overall match 89/100Shade match 85/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty$1 less (3%)
