Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$9Ulta Beauty(product price)$30 less (77%)4.2 (2,863)
Matches: Very close colour· Same warm undertone· Same finish: shimmer
Differences: Powder rather than liquid (format)· Not listed rather than 16-hour wear (longevity)· Does not claim crease resistance
Score details
Shade match
96
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
40
Very close colour · Shimmer · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Powder rather than liquid (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
Matches: Very close colour· Same warm undertone· Same finish: shimmer
Differences: Bronze rather than golden· Stick rather than liquid (format)· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
88
Finish, pigmentation & format
92
Wear & performance
73
Comfort & skin suitability
40
Very close colour · Shimmer · Buildable
Ingredients (not scored): 10% ingredient overlap
Differences: Bronze rather than golden · Stick rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim comfort
Differences: Opaque rather than buildable (pigmentation)· Powder rather than liquid (format)· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
89
Finish, pigmentation & format
71
Wear & performance
59
Comfort & skin suitability
40
Close colour · Metallic · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
Matches: Same finish: shimmer· Same pigmentation: buildable· Both claim crease resistance
Differences: Noticeably different swatch colour· Stick rather than liquid (format)· 24-hour wear rather than 16-hour wear (longevity)
Score details
Shade match
75
Finish, pigmentation & format
92
Wear & performance
68
Comfort & skin suitability
40
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Stick rather than liquid (format) · 24-hour wear rather than 16-hour wear (longevity) · Does not claim comfort
Matches: Same warm undertone· Same finish: shimmer· Claims hydration
Differences: Opaque rather than buildable (pigmentation)· Stick rather than liquid (format)· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
79
Finish, pigmentation & format
85
Wear & performance
59
Comfort & skin suitability
40
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
Matches: Very close colour· Same pigmentation: buildable· Both claim crease resistance
Differences: Neutral rather than warm undertone· Nude rather than golden· Stick rather than liquid (format)
Score details
Shade match
78
Finish, pigmentation & format
82
Wear & performance
68
Comfort & skin suitability
40
Very close colour · Metallic · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone · Nude rather than golden · Stick rather than liquid (format) · 24-hour wear rather than 16-hour wear (longevity) · Does not claim comfort
Retailer shade note: a shimmering neutral beige / a rich navy blue
Matches: Same finish: shimmer· Both claim crease resistance· Claims waterproof
Differences: Noticeably different swatch colour· Lighter· Opaque rather than buildable (pigmentation)
Score details
Shade match
72
Finish, pigmentation & format
85
Wear & performance
73
Comfort & skin suitability
80
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity)
Differences: Lighter· Glitter rather than shimmer (finish)· Cream rather than liquid (format)
Score details
Shade match
87
Finish, pigmentation & format
66
Wear & performance
59
Comfort & skin suitability
40
Close colour · Glitter
Ingredients (not scored): 12% ingredient overlap
Differences: Lighter · Glitter rather than shimmer (finish) · Cream rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
Differences: Opaque rather than buildable (pigmentation)· Stick rather than liquid (format)· Not listed rather than 16-hour wear (longevity)
Score details
Shade match
86
Finish, pigmentation & format
75
Wear & performance
40
Comfort & skin suitability
40
Close colour · Metallic · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
Matches: Same warm undertone· Same finish: shimmer· Both claim crease resistance
Differences: Lighter· Peach rather than golden· Opaque rather than buildable (pigmentation)
Score details
Shade match
68
Finish, pigmentation & format
87
Wear & performance
73
Comfort & skin suitability
100
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Lighter · Peach rather than golden · Opaque rather than buildable (pigmentation) · Cream rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity)
Differences: Opaque rather than buildable (pigmentation)· Powder rather than liquid (format)· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
81
Finish, pigmentation & format
71
Wear & performance
59
Comfort & skin suitability
40
Close colour · Metallic · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
Differences: Lighter· Opaque rather than buildable (pigmentation)· Palette rather than liquid (format)
Score details
Shade match
79
Finish, pigmentation & format
81
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Lighter · Opaque rather than buildable (pigmentation) · Palette rather than liquid (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
Retailer shade note: champagne sparkle with pink flip pearl, copper sparkle with pink flip pearl
Matches: Same warm undertone· Both claim crease resistance· Claims waterproof
Differences: Noticeably different swatch colour· Bronze rather than golden· Stick rather than liquid (format)
Score details
Shade match
70
Finish, pigmentation & format
78
Wear & performance
68
Comfort & skin suitability
100
Slight colour difference · Metallic
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Bronze rather than golden · Stick rather than liquid (format) · 8-hour wear rather than 16-hour wear (longevity)
Matches: Both claim crease resistance· Claims waterproof
Differences: Noticeably different swatch colour· Opaque rather than buildable (pigmentation)· Powder rather than liquid (format)
Score details
Shade match
77
Finish, pigmentation & format
71
Wear & performance
78
Comfort & skin suitability
40
Slight colour difference · Metallic · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · Does not claim comfort
Milani Gilded Eyeshadow Sticks in Sand, against Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow in 12S Shell. Every attribute compared, with its share of the score.
ComparedYour shade12S ShellClosest matchSandHow they compareScore
Shade match55% of overall98
Colour60%96#c6a891#c4a793Looks identicalColour difference 1.2 (0 is identical)
Depth15%99LightLightSameDepth difference 0.5 on the 0–100 scale
Undertone—not comparableWarmNot listedUndertone unknown on one side
Colour family25%100GoldenGoldenSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared80
Finish65%85ShimmerMetallicCloseMetallic finish rather than shimmer
Pigmentation20%—not comparableBuildableNot listedNot listed for eitherAn opacity not listed for one product
Format15%60LiquidCreamSome differenceCream rather than liquid
Wear & performance10% of overall78
Longevity50%8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Overall match 91/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty$4 less (10%)
Sephora
