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Eye Tint Long-Lasting Liquid Eyeshadow 44S Blush dupes and alternatives Armani Beauty

Rose · Warm · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade match: IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick Bare & Brave

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Armani Beauty
44S BlushChange shade
Colour family, undertone and depth: Rose · Warm · Medium
Finish and pigmentation: Shimmer · Buildable
The match
IT Cosmetics
Bare & Brave
Colour family, undertone and depth: Rose · Medium
Finish and pigmentation: Matte · Buildable
Shade match
96out of 100
Colour
93
Depth
99
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$25Ulta BeautyUlta Beauty
$14 less (36%)

Your shade $39 at Sephora

Closest overall alternative: Laura Mercier Caviar Stick Eyeshadow Wild Rose

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Your shade
Armani Beauty
44S BlushChange shade
Colour family, undertone and depth: Rose · Warm · Medium
Finish and pigmentation: Shimmer · Buildable
The match
Laura Mercier
Wild Rose
Colour family, undertone and depth: Rose · Medium
Finish and pigmentation: Shimmer · Opaque
Overall match
87out of 100
Shade (Shade match)
92
Finish (Finish, pigmentation & format)
85
Wear (Wear & performance)
68
Comfort (Comfort & skin suitability)
80
Best price
$34SephoraSephora
$5 less (13%)

Your shade $39 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Alleyoop

    11th Hour Cream Eyeshadow & Liner Stick

    Penny Passion
    Shade match 84
    $17$20Ulta BeautyUlta Beauty$22 less (56%)

    Matches: Near-identical swatch colourSame warm undertoneSame finish: shimmer

    Differences: Copper rather than roseOpaque rather than buildable (pigmentation)Stick rather than liquid (format)

    Score details
    Shade match
    84
    Finish, pigmentation & format
    85
    Wear & performance
    73
    Comfort & skin suitability
    80

    Looks identical · Shimmer · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Copper rather than rose · Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: Soft Copper Shimmer

    High confidence· Digital match

    View match
  2. #4 · about-face

    Fractal Glitter Eye Paint

    Digital Demise
    Shade match 81
    $18Ulta BeautyUlta Beauty$21 less (54%)

    Matches: Very close colourSame warm undertoneSame finish: shimmer

    Differences: Brown rather than roseCream rather than liquid (format)Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    81
    Finish, pigmentation & format
    93
    Wear & performance
    73
    Comfort & skin suitability
    40

    Very close colour · Shimmer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Brown rather than rose · Cream rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim comfort

    Retailer shade note: shimmering golden cinnamon

    Medium confidence· Digital match

    View match
  3. #5 · Make Up For Ever

    Aqua Resist Smoky Eyeshadow Stick

    11 Pink Canyon
    Shade match 89
    $29SephoraSephora$10 less (26%)

    Matches: Same finish: shimmerClaims waterproof

    Differences: Opaque rather than buildable (pigmentation)Stick rather than liquid (format)24-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    89
    Finish, pigmentation & format
    85
    Wear & performance
    50
    Comfort & skin suitability
    40

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · 24-hour wear rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: rosewood

    Medium confidence· Digital match

    View match
  4. #6 · Stila

    Liqua-Play Eye Shadow

    Bronzey Shimmer
    Shade match 69
    $25Ulta BeautyUlta Beauty(product price)$14 less (36%)

    Matches: Same warm undertoneSame finish: shimmerSame pigmentation: buildable

    Differences: Bronze rather than roseLong-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    100
    Wear & performance
    81
    Comfort & skin suitability
    80

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Bronze rather than rose · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: shimmering rich copper bronze

    Medium confidence· Digital match

    View match
  5. #7 · Urban Decay

    24/7 Glaze-On Liquid Eyeshadow

    Space Cowboy Intense
    Shade match 70
    $18.20$26SephoraSephora$20.80 less (53%)

    Matches: Same warm undertoneSame finish: shimmerSame pigmentation: buildable

    Differences: Bronze rather than roseDoes not claim comfort

    Score details
    Shade match
    70
    Finish, pigmentation & format
    100
    Wear & performance
    97
    Comfort & skin suitability
    40

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 14% ingredient overlap

    Differences: Bronze rather than rose · Does not claim comfort

    Retailer shade note: bronze shimmer

    Medium confidence· Digital match

    View match
  6. #8 · Maybelline

    Color Tattoo Longwear Multi-Use Eyeshadow Stix

    I Am Authentic
    Shade match 81
    $11.99Ulta BeautyUlta Beauty(product price)$27.01 less (69%)

    Matches: Same warm undertoneSame finish: shimmerBoth claim crease resistance

    Differences: Opaque rather than buildable (pigmentation)Stick rather than liquid (format)24-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    81
    Finish, pigmentation & format
    85
    Wear & performance
    75
    Comfort & skin suitability
    40

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · 24-hour wear rather than 16-hour wear (longevity) · Does not claim comfort

    Retailer shade note: rose gold shimmer

    High confidence· Digital match

    View match
  7. #9 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Sandstone
    Shade match 75
    $25SephoraSephora$14 less (36%)

    Matches: Same finish: shimmerBoth claim crease resistanceClaims waterproof

    Differences: Pink rather than roseOpaque rather than buildable (pigmentation)Cream rather than liquid (format)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    87
    Wear & performance
    73
    Comfort & skin suitability
    100

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Pink rather than rose · Opaque rather than buildable (pigmentation) · Cream rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: nude pink

    Medium confidence· Digital match

    View match
  8. Shade match 74
    $34SephoraSephora$5 less (13%)

    Matches: Same warm undertoneSame finish: shimmerSame pigmentation: buildable

    Differences: Golden rather than roseCream rather than liquid (format)Does not claim comfort

    Score details
    Shade match
    74
    Finish, pigmentation & format
    94
    Wear & performance
    88
    Comfort & skin suitability
    40

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 12% ingredient overlap

    Differences: Golden rather than rose · Cream rather than liquid (format) · Does not claim comfort

    Retailer shade note: Shimmering bronzed gold

    High confidence· Digital match

    View match
  9. #11 · MERIT

    Solo Shadow Cream Eyeshadow

    Studio
    Shade match 70
    $26SephoraSephora$13 less (33%)

    Matches: Same finish: shimmerSame pigmentation: buildableBoth claim crease resistance

    Differences: Cool rather than warm undertoneTaupe rather than roseCream rather than liquid (format)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    94
    Wear & performance
    78
    Comfort & skin suitability
    100

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Cool rather than warm undertone · Taupe rather than rose · Cream rather than liquid (format)

    Retailer shade note: cool taupe

    Medium confidence· Digital match

    View match
  10. #12 · Ulta Beauty Collection

    Cream Eye Shadow Stick

    Mauve On Over
    Shade match 74
    $10.50Ulta BeautyUlta Beauty(product price)$28.50 less (73%)

    Matches: Same finish: shimmerBoth claim crease resistanceClaims waterproof

    Differences: Cool rather than warm undertoneMauve rather than roseCream rather than liquid (format)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    93
    Wear & performance
    58
    Comfort & skin suitability
    80

    Close colour · Shimmer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Cool rather than warm undertone · Mauve rather than rose · Cream rather than liquid (format) · Not listed rather than 16-hour wear (longevity)

    Retailer shade note: medium mauve shimmer

    High confidence· Digital match

    View match
  11. Shade match 70
    $24SephoraSephora$15 less (38%)

    Matches: Same finish: shimmerSame longevity: 16-hour wearBoth claim crease resistance

    Differences: Taupe rather than rosePowder rather than liquid (format)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    85
    Wear & performance
    100
    Comfort & skin suitability
    80

    Close colour · Shimmer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Taupe rather than rose · Powder rather than liquid (format)

    Retailer shade note: taupe low-lit shimmer

    Medium confidence· Digital match

    View match
  12. #14 · Clinique

    High Impact Shadow Play Eye Shadow + Definer

    Rosé + Truffles
    Shade match 85
    $37Ulta BeautyUlta Beauty$2 less (5%)

    Matches: Both claim crease resistanceClaims waterproof

    Differences: LighterOpaque rather than buildable (pigmentation)Powder rather than liquid (format)

    Score details
    Shade match
    85
    Finish, pigmentation & format
    71
    Wear & performance
    78
    Comfort & skin suitability
    40

    Close colour · Metallic · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Lighter · Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · Does not claim comfort

    Medium confidence· Digital match

    View match
  13. Shade match 69
    $24SephoraSephora$15 less (38%)

    Matches: Same warm undertoneSame finish: shimmerSame longevity: 16-hour wear

    Differences: Golden rather than rosePowder rather than liquid (format)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    85
    Wear & performance
    100
    Comfort & skin suitability
    80

    Close colour · Shimmer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Golden rather than rose · Powder rather than liquid (format)

    Retailer shade note: golden low-lit shimmer

    High confidence· Digital match

    View match
  14. #16 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Bronze Baddie
    Shade match 71
    $25SephoraSephora$14 less (36%)

    Matches: Same warm undertoneSame finish: shimmerBoth claim crease resistance

    Differences: Brown rather than roseOpaque rather than buildable (pigmentation)Cream rather than liquid (format)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    87
    Wear & performance
    73
    Comfort & skin suitability
    100

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Brown rather than rose · Opaque rather than buildable (pigmentation) · Cream rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: golden brown

    High confidence· Digital match

    View match
  15. #17 · bareMinerals

    GEN NUDE Liquid Mineral Eyeshadow

    Mauve Amethyst
    Shade match 77
    $25Ulta BeautyUlta Beauty$14 less (36%)

    Matches: Very close colourBoth claim crease resistanceClaims waterproof

    Differences: Cool rather than warm undertoneMauve rather than roseStick rather than liquid (format)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    78
    Wear & performance
    68
    Comfort & skin suitability
    100

    Very close colour · Metallic

    Ingredients (not scored): 15% ingredient overlap

    Differences: Cool rather than warm undertone · Mauve rather than rose · Stick rather than liquid (format) · 8-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: vintage mauve

    High confidence· Digital match

    View match
  16. #18 · Ulta Beauty Collection

    Cream Eye Shadow Stick

    You Rock!
    Shade match 71
    $10.50Ulta BeautyUlta Beauty(product price)$28.50 less (73%)

    Matches: Same warm undertoneSame finish: shimmerBoth claim crease resistance

    Differences: Brown rather than roseCream rather than liquid (format)Not listed rather than 16-hour wear (longevity)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    93
    Wear & performance
    58
    Comfort & skin suitability
    80

    Close colour · Shimmer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Brown rather than rose · Cream rather than liquid (format) · Not listed rather than 16-hour wear (longevity)

    Retailer shade note: medium golden brown shimmer

    High confidence· Digital match

    View match
  17. #19 · Charlotte Tilbury

    Eyes To Mesmerise Cream Eyeshadow

    Champagne
    Shade match 70
    $36Ulta BeautyUlta Beauty$3 less (8%)

    Matches: Same finish: shimmerBoth claim crease resistance

    Differences: Pink rather than roseCream rather than liquid (format)Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    93
    Wear & performance
    81
    Comfort & skin suitability
    40

    Close colour · Shimmer

    Ingredients (not scored): 10% ingredient overlap

    Differences: Pink rather than rose · Cream rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim comfort

    Retailer shade note: champagne pink

    Medium confidence· Digital match

    View match
  18. #20 · Revlon

    Glimmer Liquid Shadow

    Spaced Out
    Shade match 62
    $11.99Ulta BeautyUlta Beauty$27.01 less (69%)

    Matches: Same finish: shimmerSame pigmentation: buildableSame format: liquid

    Differences: Copper rather than rose24-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    62
    Finish, pigmentation & format
    100
    Wear & performance
    75
    Comfort & skin suitability
    100

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Copper rather than rose · 24-hour wear rather than 16-hour wear (longevity)

    Medium confidence· Digital match

    View match
  19. #21 · MAC Cosmetics

    Matte Eyeshadow

    Soft Brown
    Shade match 83
    $26Ulta BeautyUlta Beauty$13 less (33%)

    Matches: Very close colourSame warm undertoneBoth claim crease resistance

    Differences: Brown rather than roseOpaque rather than buildable (pigmentation)Powder rather than liquid (format)

    Score details
    Shade match
    83
    Finish, pigmentation & format
    71
    Wear & performance
    75
    Comfort & skin suitability
    40

    Very close colour · Metallic · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Brown rather than rose · Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · 8-hour wear rather than 16-hour wear (longevity) · Does not claim comfort

    Retailer shade note: soft golden peachy-brown

    High confidence· Digital match

    View match
  20. #22 · Natasha Denona

    LUXE GLAM COMPACT Quad Eyeshadow Palette

    Rosy

    Matched on the Shell pan

    Shade match 84
    $48Ulta BeautyUlta BeautyCosts $9 more

    Matches: Same finish: shimmer

    Differences: LighterOpaque rather than buildable (pigmentation)Powder rather than liquid (format)

    Score details
    Shade match
    84
    Finish, pigmentation & format
    81
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Lighter · Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Medium confidence· Digital match

    View match
  21. #23 · Charlotte Tilbury

    Eyes To Mesmerise Cream Eyeshadow

    Amber Gold
    Shade match 68
    $36Ulta BeautyUlta Beauty$3 less (8%)

    Matches: Same warm undertoneSame finish: shimmerBoth claim crease resistance

    Differences: Golden rather than roseCream rather than liquid (format)Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    93
    Wear & performance
    81
    Comfort & skin suitability
    40

    Close colour · Shimmer

    Ingredients (not scored): 10% ingredient overlap

    Differences: Golden rather than rose · Cream rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim comfort

    Retailer shade note: burnished amber-gold

    High confidence· Digital match

    View match
  22. #24 · Laura Mercier

    Caviar Stick Eyeshadow

    Strike A Rose
    Shade match 71
    $34Ulta BeautyUlta Beauty(product price)$5 less (13%)

    Matches: Same warm undertoneSame finish: shimmerBoth claim crease resistance

    Differences: Terracotta rather than roseOpaque rather than buildable (pigmentation)Stick rather than liquid (format)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    85
    Wear & performance
    68
    Comfort & skin suitability
    80

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Terracotta rather than rose · Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · 24-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: roseglow shimmering terracotta

    Medium confidence· Digital match

    View match
  23. #25 · e.l.f. Cosmetics

    Bite Size Eyeshadow Palette

    Rose Water

    Matched on pan 2

    Shade match 82
    $4Ulta BeautyUlta Beauty$35 less (90%)

    Metallic · Opaque

    Differences: Opaque rather than buildable (pigmentation)Powder rather than liquid (format)Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    82
    Finish, pigmentation & format
    71
    Wear & performance
    59
    Comfort & skin suitability
    40

    Close colour · Metallic · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Medium confidence· Digital match

    View match
  24. #26 · Milani

    Gilded Eyeshadow Sticks

    Desert
    Shade match 67
    $11.99Ulta BeautyUlta Beauty$27.01 less (69%)

    Matches: Same warm undertoneBoth claim crease resistanceClaims waterproof

    Differences: Golden rather than roseCream rather than liquid (format)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    80
    Wear & performance
    78
    Comfort & skin suitability
    100

    Close colour · Metallic

    Ingredients (not scored): 15% ingredient overlap

    Differences: Golden rather than rose · Cream rather than liquid (format)

    Retailer shade note: warm gold

    High confidence· Digital match

    View match
  25. #27 · Violette_Fr

    YEUX PAINT Liquid Eyeshadow & Eyeliner

    Tout Doux
    Shade match 88
    $32SephoraSephora$7 less (18%)

    Matches: Very close colourSame format: liquidBoth claim crease resistance

    Differences: Neutral rather than warm undertoneMatte rather than shimmer (finish)Opaque rather than buildable (pigmentation)

    Score details
    Shade match
    88
    Finish, pigmentation & format
    41
    Wear & performance
    81
    Comfort & skin suitability
    100

    Very close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than shimmer (finish) · Opaque rather than buildable (pigmentation) · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: neutral matte

    High confidence· Digital match

    View match
  26. #28 · Bobbi Brown

    Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick

    Heat Ray / Biscotti

    Matched on the lighter eyeshadow pan

    Shade match 73
    $43SephoraSephoraCosts $4 more

    Matches: Same pigmentation: buildableBoth claim crease resistanceClaims waterproof

    Differences: Nude rather than roseStick rather than liquid (format)24-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    82
    Wear & performance
    68
    Comfort & skin suitability
    40

    Close colour · Metallic · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Nude rather than rose · Stick rather than liquid (format) · 24-hour wear rather than 16-hour wear (longevity) · Does not claim comfort

    Retailer shade note: a shimmering golden copper / a warm beige brown

    Medium confidence· Digital match

    View match
  27. #29 · MAC Cosmetics

    Veluxe Pearl Eyeshadow

    All That Glitters
    Shade match 72
    $26Ulta BeautyUlta Beauty$13 less (33%)

    Matches: Same finish: shimmerBoth claim crease resistance

    Differences: Nude rather than roseOpaque rather than buildable (pigmentation)Powder rather than liquid (format)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    81
    Wear & performance
    75
    Comfort & skin suitability
    40

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Nude rather than rose · Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · 8-hour wear rather than 16-hour wear (longevity) · Does not claim comfort

    Retailer shade note: beige w/ gold pearl

    Medium confidence· Digital match

    View match
  28. Shade match 65
    $33SephoraSephora$6 less (15%)

    Matches: Same warm undertoneSame finish: shimmerBoth claim crease resistance

    Differences: Golden rather than roseStick rather than liquid (format)Does not claim comfort

    Score details
    Shade match
    65
    Finish, pigmentation & format
    90
    Wear & performance
    78
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer

    Ingredients (not scored): 13% ingredient overlap

    Differences: Golden rather than rose · Stick rather than liquid (format) · Does not claim comfort

    Retailer shade note: shimmer warm gold

    Medium confidence· Digital match

    View match
  29. #31 · Jane Iredale

    PurePressed Eye Shadow Triple

    Pink Quartz

    Matched on pan 2

    Shade match 95
    $38Ulta BeautyUlta Beauty$1 less (3%)

    Matches: Very close colourBoth claim crease resistanceClaims hydration

    Differences: Matte rather than shimmer (finish)Powder rather than liquid (format)Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    95
    Finish, pigmentation & format
    20
    Wear & performance
    81
    Comfort & skin suitability
    40

    Very close colour · Matte

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than shimmer (finish) · Powder rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  30. #32 · Jane Iredale

    PurePressed Eye Shadow Triple

    Brown Sugar

    Matched on pan 2

    Shade match 93
    $38Ulta BeautyUlta Beauty$1 less (3%)

    Matches: Very close colourBoth claim crease resistanceClaims hydration

    Differences: Matte rather than shimmer (finish)Powder rather than liquid (format)Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    93
    Finish, pigmentation & format
    20
    Wear & performance
    81
    Comfort & skin suitability
    40

    Very close colour · Matte

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than shimmer (finish) · Powder rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Why the closest shade match works

IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick in Bare & Brave, against Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow in 44S Blush. Every attribute compared, with its share of the score.

ComparedYour shade44S BlushClosest shade matchBare & BraveScore
Shade match55% of overall96
Colour93#c28c7d#bc8c80Very close colourColour difference 1.8 (0 is identical)
Depth99MediumMediumSameDepth difference 0.9 on the 0–100 scale
Undertonenot comparableWarmNot listedUndertone unknown on one side
Colour family100RoseRoseSameSame colour family
Finish, pigmentation & format30% of overall40
Finish20ShimmerMatteDifferentMatte finish rather than shimmer
Pigmentation100BuildableBuildableSameSame buildable opacity
Format45LiquidStickSome differenceStick rather than liquid
Wear & performance10% of overall88
Longevity10016-hour wear16-hour wearSameBoth claim 16-hour wear
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproof40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall · 1 of 3 compared100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedSensitiveNot listed for eitherSkin types not listed for one product
Overall match 78/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick in Bare & Brave.

Same or better

  • $14 less
  • Very close colour
  • Same pigmentation: buildable
  • Same longevity: 16-hour wear
  • Both claim crease resistance
  • Claims waterproof
  • Both claim comfort

Different

  • Matte finish instead of shimmer
  • Stick format instead of liquid

Description and ingredients (information only, not scored)

Weighted ingredient similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionrose gold shimmermatte rose
BaseSilicone-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Laura Mercier Caviar Stick Eyeshadow in Wild Rose, against Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow in 44S Blush. Every attribute compared, with its share of the score.

ComparedYour shade44S BlushClosest overall alternativeWild RoseScore
Shade match55% of overall92
Colour88#c28c7d#c28f86Very close colourColour difference 2.6 (0 is identical)
Depth98MediumMediumSameDepth difference 1.3 on the 0–100 scale
Undertonenot comparableWarmNot listedUndertone unknown on one side
Colour family100RoseRoseSameSame colour family
Finish, pigmentation & format30% of overall85
Finish100ShimmerShimmerSameSame shimmer finish
Pigmentation65BuildableOpaqueSome differenceOpaque rather than buildable
Format45LiquidStickSome differenceStick rather than liquid
Wear & performance10% of overall68
Longevity6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproof40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall · 2 of 3 compared80
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Skin typesnot comparableNot listedNormal, Dry, CombinationNot listed for eitherSkin types not listed for one product
Overall match 87/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Caviar Stick Eyeshadow in Wild Rose.

Same or better

  • $5 less
  • Very close colour
  • Same finish: shimmer
  • Both claim crease resistance
  • Claims waterproof
  • Both claim comfort
  • Claims hydration

Different

  • Opaque pigmentation instead of buildable
  • Stick format instead of liquid
  • 24-hour wear longevity instead of 16-hour wear

Description and ingredients (information only, not scored)

Weighted ingredient similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionrose gold shimmershimmering champagne rose
BaseSilicone-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick Bare & Brave

Best price
$25Ulta BeautyUlta Beauty
$14 less (36%)

Your shade $39 at Sephora

Closest overall alternative

Laura Mercier Caviar Stick Eyeshadow Wild Rose

Best price
$34SephoraSephora
$5 less (13%)

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.