Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$17Ulta Beauty(product price)$22 less (56%)4.2 (339)
Matches: Same finish: matte· Same pigmentation: buildable
Differences: Cream rather than liquid (format)· Long-wearing rather than 16-hour wear (longevity)· Does not claim crease resistance
Score details
Shade match
80
Finish, pigmentation & format
94
Wear & performance
59
Comfort & skin suitability
40
Slight colour difference · Matte · Buildable
Ingredients (not scored): 17% ingredient overlap
Differences: Cream rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
$17Ulta Beauty(product price)$22 less (56%)4.2 (339)
Matches: Same finish: matte· Same pigmentation: buildable
Differences: Noticeably different swatch colour· Deeper· Cream rather than liquid (format)
Score details
Shade match
66
Finish, pigmentation & format
94
Wear & performance
59
Comfort & skin suitability
40
Slight colour difference · Matte · Buildable
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Cream rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
Differences: Deeper· Rose rather than pink· Opaque rather than buildable (pigmentation)
Score details
Shade match
66
Finish, pigmentation & format
81
Wear & performance
59
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Deeper · Rose rather than pink · Opaque rather than buildable (pigmentation) · Palette rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
Differences: Nude rather than pink· Opaque rather than buildable (pigmentation)· Palette rather than liquid (format)
Score details
Shade match
64
Finish, pigmentation & format
81
Wear & performance
59
Comfort & skin suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Nude rather than pink · Opaque rather than buildable (pigmentation) · Palette rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
Matches: Very close colour· Same format: liquid· Both claim crease resistance
Differences: Duochrome rather than matte (finish)· Opaque rather than buildable (pigmentation)· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
90
Finish, pigmentation & format
28
Wear & performance
73
Comfort & skin suitability
40
Very close colour · Duochrome · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Duochrome rather than matte (finish) · Opaque rather than buildable (pigmentation) · Long-wearing rather than 16-hour wear (longevity) · Does not claim comfort
Retailer shade note: baby pink with green gold shift
$10.50Ulta Beauty(product price)$28.50 less (73%)4.2 (1,248)
Matches: Same finish: matte· Both claim crease resistance· Claims waterproof
Differences: Noticeably different swatch colour· Purple rather than pink· Cream rather than liquid (format)
Score details
Shade match
46
Finish, pigmentation & format
93
Wear & performance
58
Comfort & skin suitability
80
Slight colour difference · Matte
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Purple rather than pink · Cream rather than liquid (format) · Not listed rather than 16-hour wear (longevity)
Differences: Nude rather than pink· Opaque rather than buildable (pigmentation)· Palette rather than liquid (format)
Score details
Shade match
59
Finish, pigmentation & format
81
Wear & performance
40
Comfort & skin suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Nude rather than pink · Opaque rather than buildable (pigmentation) · Palette rather than liquid (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
Matches: Same finish: matte· Both claim crease resistance· Both claim comfort
Differences: Noticeably different swatch colour· Purple rather than pink· Opaque rather than buildable (pigmentation)
Score details
Shade match
46
Finish, pigmentation & format
81
Wear & performance
75
Comfort & skin suitability
100
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Purple rather than pink · Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · 24-hour wear rather than 16-hour wear (longevity)
Differences: Glitter rather than matte (finish)· Sheer rather than buildable (pigmentation)· Stick rather than liquid (format)
Score details
Shade match
89
Finish, pigmentation & format
20
Wear & performance
40
Comfort & skin suitability
40
Close colour · Glitter · Sheer
Ingredients (not scored): 10% ingredient overlap
Differences: Glitter rather than matte (finish) · Sheer rather than buildable (pigmentation) · Stick rather than liquid (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
Retailer shade note: sheer silvery baby pink with silver and pink sparkle
Differences: White rather than pink· Powder rather than liquid (format)· Not listed rather than 16-hour wear (longevity)
Score details
Shade match
52
Finish, pigmentation & format
85
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Matte
Ingredients (not scored): 10% ingredient overlap
Differences: White rather than pink · Powder rather than liquid (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
Matches: Both claim crease resistance· Claims waterproof· Both claim comfort
Differences: Noticeably different swatch colour· Deeper· Dewy rather than matte (finish)
Score details
Shade match
59
Finish, pigmentation & format
49
Wear & performance
73
Comfort & skin suitability
100
Visibly different colour · Dewy
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Dewy rather than matte (finish) · Stick rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity)
$20Ulta Beauty(product price)$19 less (49%)4.5 (1,480)
Matches: Both claim crease resistance· Claims waterproof· Both claim comfort
Differences: Noticeably different swatch colour· Deeper· Shimmer rather than matte (finish)
Score details
Shade match
70
Finish, pigmentation & format
33
Wear & performance
73
Comfort & skin suitability
80
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Shimmer rather than matte (finish) · Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity)
Differences: Glitter rather than matte (finish)· Powder rather than liquid (format)· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
91
Finish, pigmentation & format
4
Wear & performance
59
Comfort & skin suitability
40
Very close colour · Glitter
Ingredients (not scored): 12% ingredient overlap
Differences: Glitter rather than matte (finish) · Powder rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
Retailer shade note: icy silvery baby pink with rainbow glitter
Matches: Same finish: matte· Both claim crease resistance· Both claim comfort
Differences: Noticeably different swatch colour· Lighter· White rather than pink
Score details
Shade match
39
Finish, pigmentation & format
81
Wear & performance
75
Comfort & skin suitability
100
Visibly different colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · White rather than pink · Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · 24-hour wear rather than 16-hour wear (longevity)
Differences: Metallic rather than matte (finish)· Opaque rather than buildable (pigmentation)· Powder rather than liquid (format)
Score details
Shade match
81
Finish, pigmentation & format
19
Wear & performance
63
Comfort & skin suitability
40
Slight colour difference · Metallic · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Metallic rather than matte (finish) · Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · Not listed rather than 16-hour wear (longevity) · Does not claim comfort
Differences: Noticeably different swatch colour· Nude rather than pink· Opaque rather than buildable (pigmentation)
Score details
Shade match
48
Finish, pigmentation & format
81
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Nude rather than pink · Opaque rather than buildable (pigmentation) · Palette rather than liquid (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
Retailer shade note: light-to-dark range of neutral mattes
Differences: Noticeably different swatch colour· Silver rather than pink· Opaque rather than buildable (pigmentation)
Score details
Shade match
44
Finish, pigmentation & format
81
Wear & performance
59
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Silver rather than pink · Opaque rather than buildable (pigmentation) · Palette rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
Differences: Glitter rather than matte (finish)· Not listed rather than 16-hour wear (longevity)· Does not claim crease resistance
Score details
Shade match
90
Finish, pigmentation & format
0
Wear & performance
40
Comfort & skin suitability
40
Close colour · Glitter
Ingredients (not scored): 9% ingredient overlap
Differences: Glitter rather than matte (finish) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
Differences: Noticeably different swatch colour· Purple rather than pink· Opaque rather than buildable (pigmentation)
Score details
Shade match
46
Finish, pigmentation & format
81
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Purple rather than pink · Opaque rather than buildable (pigmentation) · Palette rather than liquid (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort
Differences: Noticeably different swatch colour· Glitter rather than matte (finish)· Opaque rather than buildable (pigmentation)
Score details
Shade match
73
Finish, pigmentation & format
16
Wear & performance
81
Comfort & skin suitability
40
Slight colour difference · Glitter · Opaque
Ingredients (not scored): 19% ingredient overlap
Differences: Noticeably different swatch colour · Glitter rather than matte (finish) · Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim comfort
MAC Cosmetics Matte Eyeshadow in Yogurt, against Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow in 70M Sakura. Every attribute compared, with its share of the score.
ComparedYour shade70M SakuraClosest shade matchYogurtHow they compareScore
Shade match55% of overall95
Colour60%92#eccbd0#f0c8cdVery close colourColour difference 2.0 (0 is identical)
Depth15%99LightLightSameDepth difference 0.6 on the 0–100 scale
Undertone—not comparableNot listedNot listedUndertone unknown on one side
Colour family25%100PinkPinkSameSame colour family
Finish, pigmentation & format30% of overall19
Finish65%5MatteMetallicDifferentMetallic finish rather than matte
Pigmentation20%65BuildableOpaqueSome differenceOpaque rather than buildable
Format15%20LiquidPowderDifferentPowder rather than liquid
Wear & performance10% of overall · 2 of 3 compared75
Longevity50%6016-hour wear8-hour wearSome difference8-hour wear claimed against 16-hour wear
Overall match 68/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Lancôme Idôle Goddess Dimension Eyeshadow in 02 Pink Moonrise, against Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow in 70M Sakura. Every attribute compared, with its share of the score.
ComparedYour shade70M SakuraClosest overall alternative02 Pink MoonriseHow they compareScore
Shade match55% of overall93
Colour60%90#eccbd0#ebc7c7Very close colourColour difference 2.4 (0 is identical)
Depth15%97LightLightSameDepth difference 1.8 on the 0–100 scale
Undertone—not comparableNot listedNot listedUndertone unknown on one side
Colour family25%100PinkPinkSameSame colour family
Finish, pigmentation & format30% of overall81
Finish65%100MatteMatteSameSame matte finish
Pigmentation20%65BuildableOpaqueSome differenceOpaque rather than buildable
Format15%20LiquidPowderDifferentPowder rather than liquid
Wear & performance10% of overall · 2 of 3 compared81
Longevity50%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Overall match 86/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$22 less (56%)
Sephora
Walmart
