Beautler.Your beauty butler

Eye Tint Long-Lasting Liquid Eyeshadow 20S rose dupes and alternatives Armani Beauty

Rose · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Sort

33 matches

Closest shade match: e.l.f. Cosmetics Perfect 10 Eyeshadow Palette So Bright Now

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Armani Beauty
20S roseChange shade
Colour family, undertone and depth: Rose · Light
Finish and pigmentation: Shimmer · Buildable
The match
e.l.f. Cosmetics
So Bright Now
Colour family, undertone and depth: —
Finish and pigmentation: Matte · Opaque

Matched on pan 4.

Shade match
96out of 100
Colour
94
Depth
99
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$11Ulta BeautyUlta Beauty
$28 less (72%)

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick Glimmer Rose

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Your shade
Armani Beauty
20S roseChange shade
Colour family, undertone and depth: Rose · Light
Finish and pigmentation: Shimmer · Buildable
The match
IT Cosmetics
Glimmer Rose
Colour family, undertone and depth: Rose · Light
Finish and pigmentation: Metallic · Buildable
Overall match
89out of 100
Shade (Shade match)
92
Finish (Finish, pigmentation & format)
82
Wear (Wear & performance)
88
Comfort (Comfort & skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
$14 less (36%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MERIT

    Solo Shadow Cream Eyeshadow

    Glacé
    Shade match 86
    $26SephoraSephora$13 less (33%)

    Matches: Same finish: shimmerSame pigmentation: buildableBoth claim crease resistance

    Differences: Cream rather than liquid (format)

    Score details
    Shade match
    86
    Finish, pigmentation & format
    94
    Wear & performance
    78
    Comfort & skin suitability
    100

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Cream rather than liquid (format)

    Retailer shade note: soft rose

    Medium confidence· Digital match

    View match
  2. #4 · Clinique

    High Impact Shadow Play Eye Shadow + Definer

    Rosé + Truffles
    Shade match 95
    $37Ulta BeautyUlta Beauty$2 less (5%)

    Matches: Very close colourBoth claim crease resistanceClaims waterproof

    Differences: Opaque rather than buildable (pigmentation)Powder rather than liquid (format)Does not claim comfort

    Score details
    Shade match
    95
    Finish, pigmentation & format
    71
    Wear & performance
    78
    Comfort & skin suitability
    40

    Very close colour · Metallic · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · Does not claim comfort

    Medium confidence· Digital match

    View match
  3. #5 · Maybelline

    Color Tattoo Longwear Multi-Use Eyeshadow Stix

    I Am Authentic
    Shade match 87
    $11.99Ulta BeautyUlta Beauty(product price)$27.01 less (69%)

    Matches: Same finish: shimmerBoth claim crease resistance

    Differences: Opaque rather than buildable (pigmentation)Stick rather than liquid (format)24-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    87
    Finish, pigmentation & format
    85
    Wear & performance
    75
    Comfort & skin suitability
    40

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · 24-hour wear rather than 16-hour wear (longevity) · Does not claim comfort

    Retailer shade note: rose gold shimmer

    Medium confidence· Digital match

    View match
  4. #6 · Lancôme

    Idôle Tint Liquid Eyeshadow & Eyeliner

    03 Hot Lava
    Shade match 73
    $30Ulta BeautyUlta Beauty$9 less (23%)

    Matches: Same finish: shimmerSame pigmentation: buildableSame format: liquid

    Differences: Mauve rather than roseDoes not claim crease resistance

    Score details
    Shade match
    73
    Finish, pigmentation & format
    100
    Wear & performance
    70
    Comfort & skin suitability
    100

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Mauve rather than rose · Does not claim crease resistance

    Retailer shade note: shimmer

    Medium confidence· Digital match

    View match
  5. #7 · NYX Professional Makeup

    Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil

    Iced Latte
    Shade match 86
    $6Ulta BeautyUlta Beauty(product price)$33 less (85%)

    Matches: Very close colourBoth claim crease resistance

    Differences: Mauve rather than roseStick rather than liquid (format)Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    86
    Finish, pigmentation & format
    78
    Wear & performance
    81
    Comfort & skin suitability
    40

    Very close colour · Metallic

    Ingredients (not scored): 14% ingredient overlap

    Differences: Mauve rather than rose · Stick rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim comfort

    Retailer shade note: mauve

    Medium confidence· Digital match

    View match
  6. #8 · Laura Mercier

    Caviar Stick Eyeshadow

    Wild Rose
    Shade match 80
    $34SephoraSephora$5 less (13%)

    Matches: Same finish: shimmerBoth claim crease resistanceClaims waterproof

    Differences: Opaque rather than buildable (pigmentation)Stick rather than liquid (format)24-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    85
    Wear & performance
    68
    Comfort & skin suitability
    80

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · 24-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: shimmering champagne rose

    Medium confidence· Digital match

    View match
  7. #9 · Natasha Denona

    LUXE GLAM COMPACT Quad Eyeshadow Palette

    Rosy

    Matched on the Shell pan

    Shade match 87
    $48Ulta BeautyUlta BeautyCosts $9 more

    Matches: Same finish: shimmer

    Differences: Opaque rather than buildable (pigmentation)Powder rather than liquid (format)Not listed rather than 16-hour wear (longevity)

    Score details
    Shade match
    87
    Finish, pigmentation & format
    81
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Medium confidence· Digital match

    View match
  8. #10 · Ulta Beauty Collection

    Glitter Gaze 2-in-1 Shimmer Crayon & Liquid Eye Shadow

    Citrus Shimmer
    Shade match 80
    $16Ulta BeautyUlta Beauty$23 less (59%)

    Matches: Same finish: shimmer

    Differences: Cream rather than liquid (format)Not listed rather than 16-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    80
    Finish, pigmentation & format
    93
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Cream rather than liquid (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Medium confidence· Digital match

    View match
  9. #11 · NARS

    Total Seduction Eyeshadow Stick

    Hustle
    Shade match 70
    $34SephoraSephora$5 less (13%)

    Matches: Very close colourSame finish: shimmerSame pigmentation: buildable

    Differences: Golden rather than roseCream rather than liquid (format)Does not claim comfort

    Score details
    Shade match
    70
    Finish, pigmentation & format
    94
    Wear & performance
    88
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 12% ingredient overlap

    Differences: Golden rather than rose · Cream rather than liquid (format) · Does not claim comfort

    Retailer shade note: Shimmering bronzed gold

    Medium confidence· Digital match

    View match
  10. #12 · Saie

    SuperSuede Baked Eyeshadow with 16hr Wear

    Granita
    Shade match 69
    $24SephoraSephora$15 less (38%)

    Matches: Very close colourSame finish: shimmerSame longevity: 16-hour wear

    Differences: Golden rather than rosePowder rather than liquid (format)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    85
    Wear & performance
    100
    Comfort & skin suitability
    80

    Very close colour · Shimmer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Golden rather than rose · Powder rather than liquid (format)

    Retailer shade note: golden low-lit shimmer

    Medium confidence· Digital match

    View match
  11. #13 · RMS Beauty

    Eyelights Cream Eyeshadow

    Crystal Slipper
    Shade match 71
    $30Ulta BeautyUlta Beauty$9 less (23%)

    Matches: Same finish: shimmerSame pigmentation: buildableBoth claim crease resistance

    Differences: Nude rather than roseCream rather than liquid (format)Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    94
    Wear & performance
    81
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Nude rather than rose · Cream rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim comfort

    Retailer shade note: sunkissed pink-buff with a soft golden glow

    Medium confidence· Digital match

    View match
  12. #14 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Pink Pearl
    Shade match 70
    $25SephoraSephora$14 less (36%)

    Matches: Same finish: shimmerBoth claim crease resistanceClaims waterproof

    Differences: LighterPink rather than roseOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    87
    Wear & performance
    73
    Comfort & skin suitability
    100

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Lighter · Pink rather than rose · Opaque rather than buildable (pigmentation) · Cream rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: opal pink

    Medium confidence· Digital match

    View match
  13. #15 · e.l.f. Cosmetics

    Bite Size Eyeshadow Palette

    Take Your Pink

    Matched on pan 2

    Shade match 86
    $4Ulta BeautyUlta Beauty$35 less (90%)

    Metallic · Opaque

    Differences: Opaque rather than buildable (pigmentation)Powder rather than liquid (format)Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    86
    Finish, pigmentation & format
    71
    Wear & performance
    59
    Comfort & skin suitability
    40

    Close colour · Metallic · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Medium confidence· Digital match

    View match
  14. #16 · Jane Iredale

    ColorLuxe Eye Shadow Stick

    Prima
    Shade match 77
    $28Ulta BeautyUlta Beauty$11 less (28%)

    Matches: Same finish: shimmerClaims hydration

    Differences: Pink rather than roseOpaque rather than buildable (pigmentation)Stick rather than liquid (format)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    85
    Wear & performance
    59
    Comfort & skin suitability
    40

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Pink rather than rose · Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: light pink pearl

    Medium confidence· Digital match

    View match
  15. #17 · Clinique

    High Impact Shadow Play Eye Shadow + Definer

    Strawberries + Chocolate
    Shade match 79
    $37Ulta BeautyUlta Beauty$2 less (5%)

    Matches: Near-identical swatch colourBoth claim crease resistanceClaims waterproof

    Differences: Brown rather than roseOpaque rather than buildable (pigmentation)Powder rather than liquid (format)

    Score details
    Shade match
    79
    Finish, pigmentation & format
    71
    Wear & performance
    78
    Comfort & skin suitability
    40

    Looks identical · Metallic · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Brown rather than rose · Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · Does not claim comfort

    Medium confidence· Digital match

    View match
  16. #18 · Make Up For Ever

    Aqua Resist Smoky Eyeshadow Stick

    15 Quartz
    Shade match 77
    $29SephoraSephora$10 less (26%)

    Matches: Same finish: shimmerClaims waterproof

    Differences: LighterOpaque rather than buildable (pigmentation)Stick rather than liquid (format)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    85
    Wear & performance
    50
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Lighter · Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · 24-hour wear rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: rose gold

    Medium confidence· Digital match

    View match
  17. #19 · Ulta Beauty Collection

    Color Snack Eyeshadow Duo

    Peach Mochi

    Matched on pan 1

    Shade match 77
    $12Ulta BeautyUlta Beauty$27 less (69%)

    Matches: Same finish: shimmerSame pigmentation: buildable

    Differences: LighterPowder rather than liquid (format)Not listed rather than 16-hour wear (longevity)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Lighter · Powder rather than liquid (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Medium confidence· Digital match

    View match
  18. #20 · Bobbi Brown

    Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick

    Heat Ray / Biscotti

    Matched on the lighter eyeshadow pan

    Shade match 74
    $43SephoraSephoraCosts $4 more

    Matches: Same pigmentation: buildableBoth claim crease resistanceClaims waterproof

    Differences: Nude rather than roseStick rather than liquid (format)24-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    82
    Wear & performance
    68
    Comfort & skin suitability
    40

    Close colour · Metallic · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Nude rather than rose · Stick rather than liquid (format) · 24-hour wear rather than 16-hour wear (longevity) · Does not claim comfort

    Retailer shade note: a shimmering golden copper / a warm beige brown

    Medium confidence· Digital match

    View match
  19. #21 · Nudestix

    Magnetic Luminous Eye Color

    Angel
    Shade match 78
    $29Ulta BeautyUlta Beauty$10 less (26%)

    Matches: Claims waterproof

    Differences: Stick rather than liquid (format)11-hour wear rather than 16-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    78
    Finish, pigmentation & format
    78
    Wear & performance
    58
    Comfort & skin suitability
    40

    Slight colour difference · Metallic

    Ingredients (not scored): 6% ingredient overlap

    Differences: Stick rather than liquid (format) · 11-hour wear rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: neutral nude rose gold

    Medium confidence· Digital match

    View match
  20. #22 · bareMinerals

    GEN NUDE Liquid Mineral Eyeshadow

    Mauve Amethyst
    Shade match 70
    $25Ulta BeautyUlta Beauty$14 less (36%)

    Matches: Both claim crease resistanceClaims waterproofBoth claim comfort

    Differences: DeeperMauve rather than roseStick rather than liquid (format)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    78
    Wear & performance
    68
    Comfort & skin suitability
    100

    Close colour · Metallic

    Ingredients (not scored): 15% ingredient overlap

    Differences: Deeper · Mauve rather than rose · Stick rather than liquid (format) · 8-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: vintage mauve

    Medium confidence· Digital match

    View match
  21. #23 · Ulta Beauty Collection

    Color Snack Eyeshadow Duo

    Chocolate Bite

    Matched on pan 1

    Shade match 75
    $12Ulta BeautyUlta Beauty$27 less (69%)

    Matches: Same finish: shimmerSame pigmentation: buildable

    Differences: Nude rather than rosePowder rather than liquid (format)Not listed rather than 16-hour wear (longevity)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Nude rather than rose · Powder rather than liquid (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Medium confidence· Digital match

    View match
  22. #24 · Violette_Fr

    YEUX PAINT Liquid Eyeshadow & Eyeliner

    Tout Doux
    Shade match 87
    $32SephoraSephora$7 less (18%)

    Matches: Same format: liquidBoth claim crease resistanceBoth claim comfort

    Differences: Matte rather than shimmer (finish)Opaque rather than buildable (pigmentation)Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    87
    Finish, pigmentation & format
    41
    Wear & performance
    81
    Comfort & skin suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than shimmer (finish) · Opaque rather than buildable (pigmentation) · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: neutral matte

    Medium confidence· Digital match

    View match
  23. #25 · Revlon

    Glimmer Liquid Shadow

    Spaced Out
    Shade match 56
    $11.99Ulta BeautyUlta Beauty$27.01 less (69%)

    Matches: Same finish: shimmerSame pigmentation: buildableSame format: liquid

    Differences: Copper rather than rose24-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    56
    Finish, pigmentation & format
    100
    Wear & performance
    75
    Comfort & skin suitability
    100

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Copper rather than rose · 24-hour wear rather than 16-hour wear (longevity)

    Medium confidence· Digital match

    View match
  24. #26 · Ulta Beauty Collection

    Glitter Gaze 2-in-1 Shimmer Crayon & Liquid Eye Shadow

    Sunset Sizzle
    Shade match 71
    $16Ulta BeautyUlta Beauty$23 less (59%)

    Matches: Same finish: shimmer

    Differences: Terracotta rather than roseCream rather than liquid (format)Not listed rather than 16-hour wear (longevity)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    93
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Shimmer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Terracotta rather than rose · Cream rather than liquid (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Medium confidence· Digital match

    View match
  25. #27 · MAC Cosmetics

    Veluxe Pearl Eyeshadow

    Expensive Pink
    Shade match 84
    $26Ulta BeautyUlta Beauty$13 less (33%)

    Matches: Very close colourBoth claim crease resistance

    Differences: Pink rather than roseDuochrome rather than shimmer (finish)Opaque rather than buildable (pigmentation)

    Score details
    Shade match
    84
    Finish, pigmentation & format
    56
    Wear & performance
    75
    Comfort & skin suitability
    40

    Very close colour · Duochrome · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Pink rather than rose · Duochrome rather than shimmer (finish) · Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · 8-hour wear rather than 16-hour wear (longevity) · Does not claim comfort

    Retailer shade note: pink w/ duochrome

    Medium confidence· Digital match

    View match
  26. #28 · L'Oréal Paris

    Le Shadow Stick

    Magnetic Mauve
    Shade match 77
    $13.99Ulta BeautyUlta Beauty(product price)$25.01 less (64%)

    Metallic

    Differences: Mauve rather than roseCream rather than liquid (format)Not listed rather than 16-hour wear (longevity)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    80
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Metallic

    Ingredients (not scored): 7% ingredient overlap

    Differences: Mauve rather than rose · Cream rather than liquid (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: purple mauve

    Medium confidence· Digital match

    View match
  27. #29 · MAC Cosmetics

    Pro Longwear Paint Pot Cream Eyeshadow

    Layin' Low
    Shade match 73
    $28Ulta BeautyUlta Beauty(product price)$11 less (28%)

    Matches: Both claim crease resistanceClaims waterproof

    Differences: Nude rather than roseOpaque rather than buildable (pigmentation)Cream rather than liquid (format)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    77
    Wear & performance
    68
    Comfort & skin suitability
    40

    Close colour · Metallic · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Nude rather than rose · Opaque rather than buildable (pigmentation) · Cream rather than liquid (format) · 24-hour wear rather than 16-hour wear (longevity) · Does not claim comfort

    Retailer shade note: creamy beige

    Medium confidence· Digital match

    View match
  28. #30 · Bobbi Brown

    Long-Wear Waterproof Cream Eyeshadow Stick

    Nude Beach
    Shade match 63
    $34SephoraSephora$5 less (13%)

    Matches: Same finish: shimmerSame pigmentation: buildableBoth claim crease resistance

    Differences: Taupe rather than roseStick rather than liquid (format)24-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    63
    Finish, pigmentation & format
    92
    Wear & performance
    68
    Comfort & skin suitability
    40

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Taupe rather than rose · Stick rather than liquid (format) · 24-hour wear rather than 16-hour wear (longevity) · Does not claim comfort

    Retailer shade note: a greyish taupe with a hint of shimmer.

    Medium confidence· Digital match

    View match
  29. #31 · Urban Decay

    24/7 Glaze-On Liquid Eyeshadow

    Space Cowboy Intense
    Shade match 53
    $18.20$26SephoraSephora$20.80 less (53%)

    Matches: Same finish: shimmerSame pigmentation: buildableSame format: liquid

    Differences: DeeperBronze rather than roseDoes not claim comfort

    Score details
    Shade match
    53
    Finish, pigmentation & format
    100
    Wear & performance
    97
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 14% ingredient overlap

    Differences: Deeper · Bronze rather than rose · Does not claim comfort

    Retailer shade note: bronze shimmer

    Medium confidence· Digital match

    View match
  30. #32 · Jane Iredale

    PurePressed Eye Shadow Triple

    Pink Quartz

    Matched on pan 2

    Shade match 90
    $38Ulta BeautyUlta Beauty$1 less (3%)

    Matches: Both claim crease resistanceClaims hydration

    Differences: Matte rather than shimmer (finish)Powder rather than liquid (format)Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    90
    Finish, pigmentation & format
    20
    Wear & performance
    81
    Comfort & skin suitability
    40

    Close colour · Matte

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than shimmer (finish) · Powder rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  31. #33 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Peach Madeline

    Matched on pan 3

    Shade match 92
    $28Ulta BeautyUlta Beauty$11 less (28%)

    Matches: Very close colour

    Differences: Matte rather than shimmer (finish)Powder rather than liquid (format)Not listed rather than 16-hour wear (longevity)

    Score details
    Shade match
    92
    Finish, pigmentation & format
    20
    Wear & performance
    40
    Comfort & skin suitability
    40

    Very close colour · Matte

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than shimmer (finish) · Powder rather than liquid (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: peachy tones

    Medium confidence· Digital match

    View match

Showing 12 of 31 matches

Why the closest shade match works

e.l.f. Cosmetics Perfect 10 Eyeshadow Palette in So Bright Now, against Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow in 20S rose. Matched on pan 4. Every attribute compared, with its share of the score.

ComparedYour shade20S roseClosest shade matchSo Bright NowScore
Shade match55% of overall96
Colour94#d49380#d39586Very close colourColour difference 1.6 (0 is identical)
Depth99LightLightSameDepth difference 0.7 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100RoseRoseSameSame colour family
Finish, pigmentation & format30% of overall29
Finish20ShimmerMatteDifferentMatte finish rather than shimmer
Pigmentation65BuildableOpaqueSome differenceOpaque rather than buildable
Format20LiquidPaletteDifferentPowder rather than liquid
Wear & performance10% of overall · 2 of 3 compared40
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Crease resistance40ClaimedNot listedSome differenceOnly your product claims crease resistance; the match does not list it
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · 1 of 3 compared40
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 68/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Perfect 10 Eyeshadow Palette in So Bright Now.

Same or better

  • $28 less
  • Very close colour

Different

  • Matte finish instead of shimmer
  • Opaque pigmentation instead of buildable
  • Palette format instead of liquid
  • Not listed longevity instead of 16-hour wear
  • Does not claim crease resistance
  • Does not claim comfort

Description and ingredients (information only, not scored)

Weighted ingredient similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptiondusty rose shimmerbright colors & warm-tone mattes
BaseSilicone-based, no siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick in Glimmer Rose, against Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow in 20S rose. Every attribute compared, with its share of the score.

ComparedYour shade20S roseClosest overall alternativeGlimmer RoseScore
Shade match55% of overall92
Colour88#d49380#e0967fVery close colourColour difference 2.5 (0 is identical)
Depth95LightLightSameDepth difference 2.9 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100RoseRoseSameSame colour family
Finish, pigmentation & format30% of overall82
Finish85ShimmerMetallicCloseMetallic finish rather than shimmer
Pigmentation100BuildableBuildableSameSame buildable opacity
Format45LiquidStickSome differenceStick rather than liquid
Wear & performance10% of overall88
Longevity10016-hour wear16-hour wearSameBoth claim 16-hour wear
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproof40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall · 1 of 3 compared100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedSensitiveNot listed for eitherSkin types not listed for one product
Overall match 89/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick in Glimmer Rose.

Same or better

  • $14 less
  • Very close colour
  • Same pigmentation: buildable
  • Same longevity: 16-hour wear
  • Both claim crease resistance
  • Claims waterproof
  • Both claim comfort

Different

  • Stick format instead of liquid

Description and ingredients (information only, not scored)

Weighted ingredient similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptiondusty rose shimmerNot listed
BaseSilicone-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

e.l.f. Cosmetics Perfect 10 Eyeshadow Palette So Bright Now

Best price
$11Ulta BeautyUlta Beauty
$28 less (72%)

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick Glimmer Rose

Match price
$25Ulta BeautyUlta Beauty
$14 less (36%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.