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Eye Tint Long-Lasting Liquid Eyeshadow 68S Tobacco dupes and alternatives Armani Beauty

Brown · Cool · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade match: ILIA Eye Stylus Shadow Stick - Long-Lasting Cream Eyeshadow Faun

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Armani Beauty
68S TobaccoChange shade
Colour family, undertone and depth: Brown · Cool · Light
Finish and pigmentation: Shimmer · Buildable
The match
ILIA
Faun
Colour family, undertone and depth: Brown · Light
Finish and pigmentation: Matte
Shade match
89out of 100
Colour
84
Depth
90
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$33SephoraSephora
$6 less (15%)

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative: Revlon Glimmer Liquid Shadow Shadow Starstruck

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Your shade
Armani Beauty
68S TobaccoChange shade
Colour family, undertone and depth: Brown · Cool · Light
Finish and pigmentation: Shimmer · Buildable
The match
Revlon
Shadow Starstruck
Colour family, undertone and depth: Nude · Light
Finish and pigmentation: Shimmer · Buildable
Overall match
88out of 100
Shade (Shade match)
82
Finish (Finish, pigmentation & format)
100
Wear (Wear & performance)
75
Comfort (Comfort & skin suitability)
100
Best price
$11.99Ulta BeautyUlta Beauty
$27.01 less (69%)

Your shade $39 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    Dazzleshadow Liquid Eyeshadow

    Everything Is Sunshine
    Shade match 87
    $28Ulta BeautyUlta Beauty$11 less (28%)

    Matches: Near-identical swatch colourSame format: liquidBoth claim crease resistance

    Differences: Nude rather than brown24-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    87
    Finish, pigmentation & format
    88
    Wear & performance
    68
    Comfort & skin suitability
    80

    Looks identical · Metallic

    Ingredients (not scored): 15% ingredient overlap

    Differences: Nude rather than brown · 24-hour wear rather than 16-hour wear (longevity)

    Medium confidence· Digital match

    View match
  2. #4 · Clinique

    Chubby Stick Eye Shadow Tint For Eyes

    Bountiful Beige
    Shade match 84
    $29Ulta BeautyUlta Beauty$10 less (26%)

    Matches: Very close colourSame pigmentation: buildableBoth claim comfort

    Differences: Nude rather than brownStick rather than liquid (format)8-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    84
    Finish, pigmentation & format
    82
    Wear & performance
    53
    Comfort & skin suitability
    100

    Very close colour · Metallic · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Nude rather than brown · Stick rather than liquid (format) · 8-hour wear rather than 16-hour wear (longevity) · Does not claim crease resistance

    Medium confidence· Digital match

    View match
  3. #5 · Maybelline

    Shadow Drip Eye Tint Liquid Eye Shadow

    Brass Drip
    Shade match 68
    $8.99Ulta BeautyUlta Beauty$30.01 less (77%)

    Matches: Same finish: shimmerSame format: liquidSame longevity: 16-hour wear

    Differences: Warm rather than cool undertoneBronze rather than brownDoes not claim crease resistance

    Score details
    Shade match
    68
    Finish, pigmentation & format
    100
    Wear & performance
    78
    Comfort & skin suitability
    100

    Close colour · Shimmer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Warm rather than cool undertone · Bronze rather than brown · Does not claim crease resistance

    Retailer shade note: bronze shimmer

    Medium confidence· Digital match

    View match
  4. #6 · Stila

    Liqua-Play Eye Shadow

    Bronzey Shimmer
    Shade match 68
    $25Ulta BeautyUlta Beauty(product price)$14 less (36%)

    Matches: Same finish: shimmerSame pigmentation: buildableSame format: liquid

    Differences: Warm rather than cool undertoneBronze rather than brownLong-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    100
    Wear & performance
    81
    Comfort & skin suitability
    80

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Warm rather than cool undertone · Bronze rather than brown · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: shimmering rich copper bronze

    Medium confidence· Digital match

    View match
  5. #7 · Ulta Beauty Collection

    Color Snack Eyeshadow Duo

    Chocolate Bite

    Matched on pan 1

    Shade match 85
    $12Ulta BeautyUlta Beauty$27 less (69%)

    Matches: Very close colourSame finish: shimmerSame pigmentation: buildable

    Differences: Nude rather than brownPowder rather than liquid (format)Not listed rather than 16-hour wear (longevity)

    Score details
    Shade match
    85
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Nude rather than brown · Powder rather than liquid (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Medium confidence· Digital match

    View match
  6. #8 · Revlon

    ColorStay Crème Eyeshadow

    Caramel
    Shade match 83
    $10.99Ulta BeautyUlta Beauty$28.01 less (72%)

    Matches: Very close colourSame finish: shimmerClaims waterproof

    Differences: Warm rather than cool undertoneOpaque rather than buildable (pigmentation)Cream rather than liquid (format)

    Score details
    Shade match
    83
    Finish, pigmentation & format
    87
    Wear & performance
    50
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Warm rather than cool undertone · Opaque rather than buildable (pigmentation) · Cream rather than liquid (format) · 24-hour wear rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Medium confidence· Digital match

    View match
  7. #9 · Bobbi Brown

    Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick

    Heat Ray / Biscotti

    Matched on the lighter eyeshadow pan

    Shade match 82
    $43SephoraSephoraCosts $4 more

    Matches: Very close colourSame pigmentation: buildableBoth claim crease resistance

    Differences: Nude rather than brownStick rather than liquid (format)24-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    82
    Finish, pigmentation & format
    82
    Wear & performance
    68
    Comfort & skin suitability
    40

    Very close colour · Metallic · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Nude rather than brown · Stick rather than liquid (format) · 24-hour wear rather than 16-hour wear (longevity) · Does not claim comfort

    Retailer shade note: a shimmering golden copper / a warm beige brown

    Medium confidence· Digital match

    View match
  8. Shade match 75
    $36SephoraSephora$3 less (8%)

    Matches: Same finish: shimmerBoth claim crease resistanceClaims waterproof

    Differences: Nude rather than brownStick rather than liquid (format)Does not claim comfort

    Score details
    Shade match
    75
    Finish, pigmentation & format
    90
    Wear & performance
    78
    Comfort & skin suitability
    40

    Close colour · Shimmer

    Ingredients (not scored): 13% ingredient overlap

    Differences: Nude rather than brown · Stick rather than liquid (format) · Does not claim comfort

    Medium confidence· Digital match

    View match
  9. #11 · Rare Beauty

    Soft Pinch Liquid Contour

    Mellow
    Shade match 86
    $30SephoraSephora$9 less (23%)

    Matches: Same cool undertoneSame pigmentation: buildableSame format: liquid

    Differences: Natural rather than shimmer (finish)Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    86
    Finish, pigmentation & format
    56
    Wear & performance
    81
    Comfort & skin suitability
    100

    Close colour · Natural · Buildable

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than shimmer (finish) · Long-wearing rather than 16-hour wear (longevity)

    Sold as contour, rated here for use as eyeshadow (suited)

    Retailer shade note: light (cool brown)

    High confidence· Digital match

    View match
  10. #12 · MERIT

    Solo Shadow Cream Eyeshadow

    Surrealism
    Shade match 66
    $26SephoraSephora$13 less (33%)

    Matches: Very close colourSame finish: shimmerSame pigmentation: buildable

    Differences: Warm rather than cool undertoneGolden rather than brownCream rather than liquid (format)

    Score details
    Shade match
    66
    Finish, pigmentation & format
    94
    Wear & performance
    78
    Comfort & skin suitability
    100

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Warm rather than cool undertone · Golden rather than brown · Cream rather than liquid (format)

    Retailer shade note: gold

    Medium confidence· Digital match

    View match
  11. #13 · Maybelline

    Color Tattoo Longwear Multi-Use Eyeshadow Stix

    I Am Courageous
    Shade match 77
    $11.99Ulta BeautyUlta Beauty(product price)$27.01 less (69%)

    Matches: Same cool undertoneSame finish: shimmerBoth claim crease resistance

    Differences: LighterBronze rather than brownOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    85
    Wear & performance
    75
    Comfort & skin suitability
    40

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Lighter · Bronze rather than brown · Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · 24-hour wear rather than 16-hour wear (longevity) · Does not claim comfort

    Retailer shade note: shimmer cool bronze

    High confidence· Digital match

    View match
  12. #14 · MAC Cosmetics

    Pro Longwear Paint Pot Cream Eyeshadow

    Painterly
    Shade match 82
    $28Ulta BeautyUlta Beauty(product price)$11 less (28%)

    Matches: Very close colourBoth claim crease resistanceClaims waterproof

    Differences: Nude rather than brownOpaque rather than buildable (pigmentation)Cream rather than liquid (format)

    Score details
    Shade match
    82
    Finish, pigmentation & format
    77
    Wear & performance
    68
    Comfort & skin suitability
    40

    Very close colour · Metallic · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Nude rather than brown · Opaque rather than buildable (pigmentation) · Cream rather than liquid (format) · 24-hour wear rather than 16-hour wear (longevity) · Does not claim comfort

    Retailer shade note: nude beige

    Medium confidence· Digital match

    View match
  13. #15 · MERIT

    Solo Shadow Cream Eyeshadow

    Glacé
    Shade match 65
    $26SephoraSephora$13 less (33%)

    Matches: Same finish: shimmerSame pigmentation: buildableBoth claim crease resistance

    Differences: Rose rather than brownCream rather than liquid (format)

    Score details
    Shade match
    65
    Finish, pigmentation & format
    94
    Wear & performance
    78
    Comfort & skin suitability
    100

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Rose rather than brown · Cream rather than liquid (format)

    Retailer shade note: soft rose

    Medium confidence· Digital match

    View match
  14. #16 · Urban Decay

    24/7 Glaze-On Liquid Eyeshadow

    Sugar Twist
    Shade match 63
    $18.20$26SephoraSephora$20.80 less (53%)

    Matches: Same finish: shimmerSame pigmentation: buildableSame format: liquid

    Differences: LighterWarm rather than cool undertoneRose rather than brown

    Score details
    Shade match
    63
    Finish, pigmentation & format
    100
    Wear & performance
    97
    Comfort & skin suitability
    40

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 14% ingredient overlap

    Differences: Lighter · Warm rather than cool undertone · Rose rather than brown · Does not claim comfort

    Retailer shade note: rose gold shimmer

    Medium confidence· Digital match

    View match
  15. Shade match 65
    $24SephoraSephora$15 less (38%)

    Matches: Same finish: shimmerSame longevity: 16-hour wearBoth claim crease resistance

    Differences: Warm rather than cool undertoneGolden rather than brownPowder rather than liquid (format)

    Score details
    Shade match
    65
    Finish, pigmentation & format
    85
    Wear & performance
    100
    Comfort & skin suitability
    80

    Close colour · Shimmer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Warm rather than cool undertone · Golden rather than brown · Powder rather than liquid (format)

    Retailer shade note: silver/gold low-lit shimmer

    High confidence· Digital match

    View match
  16. #18 · Kaja

    Eye Bento Bouncy Eyeshadow Trio

    Forest Night

    Matched on pan 1

    Shade match 80
    $28SephoraSephora$11 less (28%)

    Matches: Same finish: shimmer

    Differences: Nude rather than brownPalette rather than liquid (format)Not listed rather than 16-hour wear (longevity)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    85
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Shimmer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Nude rather than brown · Palette rather than liquid (format) · Not listed rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: Earthy Glam (taupe beige glitter), Wood Breeze (olive beige brown shimmer), Night Haze (deep khaki brown matte)

    Medium confidence· Digital match

    View match
  17. #19 · Laura Mercier

    Caviar Stick Eyeshadow

    Metallic Taupe
    Shade match 76
    $34Ulta BeautyUlta Beauty(product price)$5 less (13%)

    Matches: Both claim crease resistanceClaims waterproofBoth claim comfort

    Differences: Taupe rather than brownOpaque rather than buildable (pigmentation)Stick rather than liquid (format)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    75
    Wear & performance
    68
    Comfort & skin suitability
    80

    Close colour · Metallic · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Taupe rather than brown · Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · 24-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: shimmering chrome taupe

    Medium confidence· Digital match

    View match
  18. #20 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Ballet Blush
    Shade match 67
    $25SephoraSephora$14 less (36%)

    Matches: Same finish: shimmerBoth claim crease resistanceClaims waterproof

    Differences: LighterWarm rather than cool undertoneRose rather than brown

    Score details
    Shade match
    67
    Finish, pigmentation & format
    87
    Wear & performance
    73
    Comfort & skin suitability
    100

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Lighter · Warm rather than cool undertone · Rose rather than brown · Opaque rather than buildable (pigmentation) · Cream rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: rose gold

    High confidence· Digital match

    View match
  19. #21 · Stila

    Liqua-Play Eye Shadow

    Crema Matte
    Shade match 88
    $25SephoraSephora$14 less (36%)

    Matches: Near-identical swatch colourSame pigmentation: buildableSame format: liquid

    Differences: Taupe rather than brownMatte rather than shimmer (finish)Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    88
    Finish, pigmentation & format
    48
    Wear & performance
    81
    Comfort & skin suitability
    80

    Looks identical · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Taupe rather than brown · Matte rather than shimmer (finish) · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: muted beige taupe

    Medium confidence· Digital match

    View match
  20. #22 · bareMinerals

    GEN NUDE Liquid Mineral Eyeshadow

    Bronze Topaz
    Shade match 72
    $25Ulta BeautyUlta Beauty$14 less (36%)

    Matches: Both claim crease resistanceClaims waterproofBoth claim comfort

    Differences: LighterWarm rather than cool undertoneBronze rather than brown

    Score details
    Shade match
    72
    Finish, pigmentation & format
    78
    Wear & performance
    68
    Comfort & skin suitability
    100

    Close colour · Metallic

    Ingredients (not scored): 15% ingredient overlap

    Differences: Lighter · Warm rather than cool undertone · Bronze rather than brown · Stick rather than liquid (format) · 8-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: antique bronze

    High confidence· Digital match

    View match
  21. #23 · MAC Cosmetics

    Pro Longwear Paint Pot Cream Eyeshadow

    Layin' Low
    Shade match 78
    $28Ulta BeautyUlta Beauty(product price)$11 less (28%)

    Matches: Both claim crease resistanceClaims waterproof

    Differences: Nude rather than brownOpaque rather than buildable (pigmentation)Cream rather than liquid (format)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    77
    Wear & performance
    68
    Comfort & skin suitability
    40

    Close colour · Metallic · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Nude rather than brown · Opaque rather than buildable (pigmentation) · Cream rather than liquid (format) · 24-hour wear rather than 16-hour wear (longevity) · Does not claim comfort

    Retailer shade note: creamy beige

    Medium confidence· Digital match

    View match
  22. Shade match 69
    $33SephoraSephora$6 less (15%)

    Matches: Very close colourSame finish: shimmerBoth claim crease resistance

    Differences: Warm rather than cool undertoneGolden rather than brownStick rather than liquid (format)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    90
    Wear & performance
    78
    Comfort & skin suitability
    40

    Very close colour · Shimmer

    Ingredients (not scored): 13% ingredient overlap

    Differences: Warm rather than cool undertone · Golden rather than brown · Stick rather than liquid (format) · Does not claim comfort

    Retailer shade note: shimmer warm gold

    Medium confidence· Digital match

    View match
  23. #25 · Stila

    Liqua-Play Eye Shadow

    Kitten Karma Glitter
    Shade match 70
    $25Ulta BeautyUlta Beauty(product price)$14 less (36%)

    Matches: Very close colourSame pigmentation: buildableSame format: liquid

    Differences: Golden rather than brownGlitter rather than shimmer (finish)Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    79
    Wear & performance
    81
    Comfort & skin suitability
    80

    Very close colour · Glitter · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Golden rather than brown · Glitter rather than shimmer (finish) · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: rose champagne with silver and copper sparkle

    Medium confidence· Digital match

    View match
  24. #26 · Nudestix

    Magnetic Luminous Eye Color

    Angel
    Shade match 79
    $29Ulta BeautyUlta Beauty$10 less (26%)

    Matches: Very close colourClaims waterproof

    Differences: Neutral rather than cool undertoneRose rather than brownStick rather than liquid (format)

    Score details
    Shade match
    79
    Finish, pigmentation & format
    78
    Wear & performance
    58
    Comfort & skin suitability
    40

    Very close colour · Metallic

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Rose rather than brown · Stick rather than liquid (format) · 11-hour wear rather than 16-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: neutral nude rose gold

    Medium confidence· Digital match

    View match
  25. #27 · Bobbi Brown

    Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick

    Silk / Rich Navy

    Matched on the Silk pan

    Shade match 74
    $43SephoraSephoraCosts $4 more

    Matches: Same pigmentation: buildableBoth claim crease resistanceClaims waterproof

    Differences: Neutral rather than cool undertoneNude rather than brownStick rather than liquid (format)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    82
    Wear & performance
    68
    Comfort & skin suitability
    40

    Close colour · Metallic · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Nude rather than brown · Stick rather than liquid (format) · 24-hour wear rather than 16-hour wear (longevity) · Does not claim comfort

    Retailer shade note: a shimmering neutral beige / a rich navy blue

    High confidence· Digital match

    View match
  26. Shade match 63
    $24SephoraSephora$15 less (38%)

    Matches: Same finish: shimmerSame longevity: 16-hour wearBoth claim crease resistance

    Differences: Warm rather than cool undertoneGolden rather than brownPowder rather than liquid (format)

    Score details
    Shade match
    63
    Finish, pigmentation & format
    85
    Wear & performance
    100
    Comfort & skin suitability
    80

    Close colour · Shimmer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Warm rather than cool undertone · Golden rather than brown · Powder rather than liquid (format)

    Retailer shade note: golden low-lit shimmer

    High confidence· Digital match

    View match
  27. #29 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Pink Pearl
    Shade match 65
    $25SephoraSephora$14 less (36%)

    Matches: Same finish: shimmerBoth claim crease resistanceClaims waterproof

    Differences: Pink rather than brownOpaque rather than buildable (pigmentation)Cream rather than liquid (format)

    Score details
    Shade match
    65
    Finish, pigmentation & format
    87
    Wear & performance
    73
    Comfort & skin suitability
    100

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Pink rather than brown · Opaque rather than buildable (pigmentation) · Cream rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: opal pink

    Medium confidence· Digital match

    View match
  28. #30 · MAC Cosmetics

    Dazzleshadow Eye Shadow Stick

    Subliminal Spark
    Shade match 70
    $29SephoraSephora$10 less (26%)

    Matches: Same cool undertoneSame finish: shimmerBoth claim crease resistance

    Differences: Silver rather than brownOpaque rather than buildable (pigmentation)Stick rather than liquid (format)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    85
    Wear & performance
    78
    Comfort & skin suitability
    40

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Silver rather than brown · Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · Does not claim comfort

    Retailer shade note: cool neutral with silver pearl

    Medium confidence· Digital match

    View match
  29. #31 · Laura Mercier

    Caviar Stick Eyeshadow

    Rosegold
    Shade match 68
    $34SephoraSephora$5 less (13%)

    Matches: Same finish: shimmerBoth claim crease resistanceClaims waterproof

    Differences: Rose rather than brownOpaque rather than buildable (pigmentation)Stick rather than liquid (format)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    85
    Wear & performance
    68
    Comfort & skin suitability
    80

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Rose rather than brown · Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · 24-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: shimmering rosegold

    Medium confidence· Digital match

    View match
  30. #32 · Laura Mercier

    Caviar Stick Eyeshadow

    Caramel
    Shade match 87
    $34SephoraSephora$5 less (13%)

    Matches: Very close colourBoth claim crease resistanceClaims waterproof

    Differences: Neutral rather than cool undertoneMatte rather than shimmer (finish)Opaque rather than buildable (pigmentation)

    Score details
    Shade match
    87
    Finish, pigmentation & format
    33
    Wear & performance
    68
    Comfort & skin suitability
    80

    Very close colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than shimmer (finish) · Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · 24-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: matte neutral light brown

    High confidence· Digital match

    View match

Showing 12 of 30 matches

Why the closest shade match works

ILIA Eye Stylus Shadow Stick - Long-Lasting Cream Eyeshadow in Faun, against Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow in 68S Tobacco. Every attribute compared, with its share of the score.

ComparedYour shade68S TobaccoClosest shade matchFaunScore
Shade match55% of overall89
Colour84#d09f87#c6977bClose colourColour difference 3.1 (0 is identical)
Depth90LightLightSameDepth difference 4.6 on the 0–100 scale
Undertonenot comparableCoolNot listedUndertone unknown on one side
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared25
Finish20ShimmerMatteDifferentMatte finish rather than shimmer
Pigmentationnot comparableBuildableNot listedNot listed for eitherAn opacity not listed for one product
Format45LiquidStickSome differenceStick rather than liquid
Wear & performance10% of overall78
Longevity8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproof40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall · 1 of 3 compared40
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedSensitiveNot listed for eitherSkin types not listed for one product
Overall match 66/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Eye Stylus Shadow Stick - Long-Lasting Cream Eyeshadow in Faun.

Same or better

  • $6 less
  • Both claim crease resistance
  • Claims waterproof

Different

  • Small colour difference on the swatch
  • Matte finish instead of shimmer
  • Stick format instead of liquid
  • Does not claim comfort

Description and ingredients (information only, not scored)

Weighted ingredient similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptioncool brown shimmermatte camel brown
BaseSilicone-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Revlon Glimmer Liquid Shadow in Shadow Starstruck, against Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow in 68S Tobacco. Every attribute compared, with its share of the score.

ComparedYour shade68S TobaccoClosest overall alternativeShadow StarstruckScore
Shade match55% of overall82
Colour87#d09f87#ca9f8eVery close colourColour difference 2.7 (0 is identical)
Depth99LightLightSameDepth difference 0.6 on the 0–100 scale
Undertonenot comparableCoolNot listedUndertone unknown on one side
Colour family60BrownNudeSome differenceNeighbouring colour families
Finish, pigmentation & format30% of overall100
Finish100ShimmerShimmerSameSame shimmer finish
Pigmentation100BuildableBuildableSameSame buildable opacity
Format100LiquidLiquidSameBoth liquid
Wear & performance10% of overall · 2 of 3 compared75
Longevity6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · 1 of 3 compared100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedSensitiveNot listed for eitherSkin types not listed for one product
Overall match 88/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revlon Glimmer Liquid Shadow in Shadow Starstruck.

Same or better

  • $27.01 less
  • Very close colour
  • Same finish: shimmer
  • Same pigmentation: buildable
  • Same format: liquid
  • Both claim crease resistance
  • Both claim comfort

Different

  • 24-hour wear longevity instead of 16-hour wear

Description and ingredients (information only, not scored)

Weighted ingredient similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptioncool brown shimmerNot listed
BaseSilicone-based, no siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

ILIA Eye Stylus Shadow Stick - Long-Lasting Cream Eyeshadow Faun

Best price
$33SephoraSephora
$6 less (15%)

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative

Revlon Glimmer Liquid Shadow Shadow Starstruck

Best price
$11.99Ulta BeautyUlta Beauty
$27.01 less (69%)

Your shade $39 at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.