White · Light
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
SephoraYour shade $22 at Sephora
Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick
Every store that sells this shade · prices as last checked
Sephora$15View at SephoraThe most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Ulta BeautyYour shade $22 at Sephora · product price; shade not separately priced
about-face Fractal Glitter Eye Paint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $18 · product priceView at Ulta BeautyRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$16 less (73%)Matches: Very close colourSame longevity: long-wearingClaims crease resistance
Differences: Does not claim waterproof
Very close colour · Metallic
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim waterproof
Medium confidence· Digital match
NYX Professional Makeup Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil
Every store that sells this shade · prices as last checked
Walgreens$5.99View at WalgreensUlta Beautyfrom $6 · product priceView at Ulta Beauty
Target$6.49View at TargetUlta Beauty(product price)$16 less (73%)Matches: Same longevity: long-wearingClaims crease resistanceSame skin types: dry
Differences: Does not claim waterproof
Close colour · Metallic
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim waterproof
Medium confidence· Digital match
NYX Professional Makeup Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil
Every store that sells this shade · prices as last checked
Walgreens$5.99View at WalgreensUlta Beautyfrom $6 · product priceView at Ulta BeautyTarget$6.49View at TargetUlta Beauty(product price)$15 less (68%)Matches: Same longevity: long-wearing
Differences: Powder rather than cream (format)Does not claim waterproof
Close colour · Duochrome
Ingredients (not scored): 13% ingredient overlap
Differences: Powder rather than cream (format) · Does not claim waterproof
Retailer shade note: opalescent white w/pink, violet & blue duochrome effects
Medium confidence· Digital match
ColourPop Super Shock Shadow
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $7 · product priceView at Ulta BeautyUlta Beauty(product price)$15 less (68%)Matches: Same longevity: long-wearing
Differences: Powder rather than cream (format)Does not claim waterproof
Close colour · Metallic
Ingredients (not scored): 13% ingredient overlap
Differences: Powder rather than cream (format) · Does not claim waterproof
Retailer shade note: metallic icy white
Medium confidence· Digital match
ColourPop Super Shock Shadow
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $7 · product priceView at Ulta BeautyUlta Beauty$13.01 less (59%)Matches: Very close colourSame pigmentation: sheerClaims comfort
Differences: Shimmer rather than glitter (finish)Liquid rather than cream (format)16-hour wear rather than long-wearing (longevity)
Very close colour · Shimmer · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Shimmer rather than glitter (finish) · Liquid rather than cream (format) · 16-hour wear rather than long-wearing (longevity) · Does not claim waterproof
Retailer shade note: sheer white with prismatic pearls
Medium confidence· Digital match
Maybelline Shadow Drip Eye Tint Liquid Eye Shadow
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$6.98View at WalmartTarget$6.99View at TargetUlta Beauty$8.99View at Ulta BeautyWalgreens$8.99View at Walgreens
CVS$8.99View at CVSUlta Beauty$13 less (59%)Matches: Same format: creamSame longevity: long-wearing
Differences: Opaque rather than sheer (pigmentation)Does not claim waterproof
Close colour · Metallic · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Opaque rather than sheer (pigmentation) · Does not claim waterproof
Retailer shade note: metallic icy white
Medium confidence· Digital match
ColourPop Shadow Stix
Every store that sells this shade · prices as last checked
Ulta Beauty$9View at Ulta BeautySephoraSame priceMatches: Same finish: glitterSame format: creamSame longevity: long-wearing
Differences: Noticeably different swatch colourDoes not claim waterproof
Slight colour difference · Glitter
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Does not claim waterproof
Retailer shade note: icy white
Medium confidence· Digital match
Kaja Wink Dazzle Dual-Ended Eyeshadow Stick
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty$13 less (59%)Matches: Same longevity: long-wearingClaims crease resistance
Differences: Does not claim waterproof
Slight colour difference · Metallic
Ingredients (not scored): 1% ingredient overlap
Differences: Does not claim waterproof
Retailer shade note: white with an icy baby blue flip
Medium confidence· Digital match
ColourPop Jelly Much Gel Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$9View at Ulta BeautyUlta Beauty$15 less (68%)Matches: Same finish: glitterSame longevity: long-wearing
Differences: Noticeably different swatch colourPowder rather than cream (format)Does not claim waterproof
Slight colour difference · Glitter
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Powder rather than cream (format) · Does not claim waterproof
Retailer shade note: soft ivory w/multi-dimensional silver glitter
Medium confidence· Digital match
ColourPop Super Shock Shadow
Every store that sells this shade · prices as last checked
Ulta Beauty$7View at Ulta BeautyUlta Beauty(product price)Costs $4 moreMatches: Same format: creamClaims crease resistance
Differences: Noticeably different swatch colour10-hour wear rather than long-wearing (longevity)Does not claim waterproof
Slight colour difference · Metallic
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · 10-hour wear rather than long-wearing (longevity) · Does not claim waterproof
Medium confidence· Digital match
MAC Cosmetics Small Molten Metallic Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Near-identical swatch colourSame finish: glitterSame longevity: long-wearing
Differences: Golden rather than whiteOpaque rather than sheer (pigmentation)Liquid rather than cream (format)
Looks identical · Glitter · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Golden rather than white · Opaque rather than sheer (pigmentation) · Liquid rather than cream (format)
Retailer shade note: fiery mango orange + lemon gold sparkle
Medium confidence· Digital match
Danessa Myricks Beauty Twin Flames Liquid Eyeshadow
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty(product price)$15 less (68%)Matches: Same finish: glitterSame longevity: long-wearing
Differences: Noticeably different swatch colourPowder rather than cream (format)Does not claim waterproof
Visibly different colour · Glitter
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Powder rather than cream (format) · Does not claim waterproof
Retailer shade note: creamy icy ivory shadow w/hot pink pinpoints
Medium confidence· Digital match
ColourPop Super Shock Shadow
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $7 · product priceView at Ulta BeautyUlta Beauty$9.50 less (43%)Matches: Same finish: glitter
Differences: Noticeably different swatch colourNot listed rather than long-wearing (longevity)Does not claim waterproof
Visibly different colour · Glitter
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Not listed rather than long-wearing (longevity) · Does not claim waterproof
Retailer shade note: white glitter
Medium confidence· Digital match
Ulta Beauty Collection Solar Flare Gel Chrome Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$12.50View at Ulta BeautyUlta Beauty(product price)Costs $4 moreMatches: Same finish: glitterClaims crease resistanceClaims comfort
Differences: Noticeably different swatch colourDeeperPowder rather than cream (format)
Slight colour difference · Glitter
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Deeper · Powder rather than cream (format) · 12-hour wear rather than long-wearing (longevity) · Does not claim waterproof
Medium confidence· Digital match
MAC Cosmetics Small Glitter Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautyUlta Beauty(product price)$11.50 less (52%)Matches: Same format: creamClaims crease resistanceBoth claim waterproof
Differences: Silver rather than whiteShimmer rather than glitter (finish)Not listed rather than long-wearing (longevity)
Close colour · Shimmer
Ingredients (not scored): 3% ingredient overlap
Differences: Silver rather than white · Shimmer rather than glitter (finish) · Not listed rather than long-wearing (longevity)
Retailer shade note: silver shimmer
Medium confidence· Digital match
Ulta Beauty Collection Cream Eye Shadow Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $10.50 · product priceView at Ulta BeautyUlta BeautyCosts $5 moreMatches: Same longevity: long-wearingClaims crease resistance
Differences: Shimmer rather than glitter (finish)Powder rather than cream (format)Does not claim waterproof
Slight colour difference · Shimmer
Ingredients (not scored): 7% ingredient overlap
Differences: Shimmer rather than glitter (finish) · Powder rather than cream (format) · Does not claim waterproof · Sensitive rather than dry (skin types)
Retailer shade note: soft shimmer
Medium confidence· Digital match
Clinique All About Shadow Single Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautyUlta BeautyCosts $4 moreMatches: Claims crease resistanceBoth claim waterproofClaims comfort
Differences: Shimmer rather than glitter (finish)Opaque rather than sheer (pigmentation)Liquid rather than cream (format)
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Shimmer rather than glitter (finish) · Opaque rather than sheer (pigmentation) · Liquid rather than cream (format) · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: pearly white
Medium confidence· Digital match
Rabanne Colorshot Pearly Liquid Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautySephoraCosts $3 moreMatches: Same finish: glitterSame pigmentation: sheer
Differences: Noticeably different swatch colourDeeperPowder rather than cream (format)
Visibly different colour · Glitter · Sheer
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Powder rather than cream (format) · 16-hour wear rather than long-wearing (longevity) · Does not claim waterproof
Retailer shade note: sheer white sparkle
Medium confidence· Digital match
Urban Decay 24/7 Moondust Glittery Eyeshadow
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$25View at Ulta BeautyUlta Beauty$15 less (68%)Matches: Same finish: glitterSame pigmentation: sheerSame longevity: long-wearing
Differences: Noticeably different swatch colourDeeperPowder rather than cream (format)
Visibly different colour · Glitter · Sheer
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Powder rather than cream (format) · Does not claim waterproof
Retailer shade note: white sparkle
Medium confidence· Digital match
e.l.f. Cosmetics Fine As Fleck Glitter Eyeshadow
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$7View at Ulta BeautyTarget$7View at TargetWalmart$7View at WalmartCVS$7View at CVSUlta Beauty$9 less (41%)Matches: Claims crease resistanceSame skin types: dry
Differences: Noticeably different swatch colourOpaque rather than sheer (pigmentation)Powder rather than cream (format)
Slight colour difference · Metallic · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Opaque rather than sheer (pigmentation) · Powder rather than cream (format) · Not listed rather than long-wearing (longevity) · Does not claim waterproof
Retailer shade note: deep gold and navy
Medium confidence· Digital match
Morphe ChromaPlus Eyeshadow Trio
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautyUlta Beauty$12 less (55%)Matches: Same finish: glitterSame pigmentation: sheer
Differences: Blue rather than whiteNot listed rather than long-wearing (longevity)Does not claim waterproof
Close colour · Glitter · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Blue rather than white · Not listed rather than long-wearing (longevity) · Does not claim waterproof
Retailer shade note: sheer opal with silver, pink, violet and blue sparkle
Medium confidence· Digital match
ColourPop Jelly Much Gel Eyeshadow Stick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$10View at Ulta BeautyUlta Beauty(product price)$10.01 less (46%)Matches: Very close colourClaims crease resistance
Differences: Matte rather than glitter (finish)Opaque rather than sheer (pigmentation)24-hour wear rather than long-wearing (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than glitter (finish) · Opaque rather than sheer (pigmentation) · 24-hour wear rather than long-wearing (longevity) · Does not claim waterproof
Medium confidence· Digital match
Maybelline Color Tattoo Longwear Multi-Use Eyeshadow Stix
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartUlta Beautyfrom $11.99 · product priceView at Ulta BeautyCVS$11.99View at CVSUlta BeautySame priceMatches: Same longevity: long-wearingClaims crease resistanceBoth claim waterproof
Differences: Pink rather than whiteLiquid rather than cream (format)
Slight colour difference · Duochrome
Ingredients (not scored): 5% ingredient overlap
Differences: Pink rather than white · Liquid rather than cream (format)
Retailer shade note: iridescent pink
Medium confidence· Digital match
R.E.M. Beauty Starlet Liquid Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$22View at Ulta BeautyUlta Beauty$15 less (68%)Matches: Same finish: glitterSame pigmentation: sheerSame longevity: long-wearing
Differences: Noticeably different swatch colourDeeperSilver rather than white
Visibly different colour · Glitter · Sheer
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Silver rather than white · Powder rather than cream (format) · Does not claim waterproof
Retailer shade note: platinum sparkle
Medium confidence· Digital match
e.l.f. Cosmetics Fine As Fleck Glitter Eyeshadow
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$7View at Ulta BeautyTarget$7View at TargetWalmart$7View at WalmartUlta Beauty(product price)$5 less (23%)Matches: Same format: creamSame longevity: long-wearing
Differences: Matte rather than glitter (finish)Buildable rather than sheer (pigmentation)Does not claim waterproof
Close colour · Matte · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than glitter (finish) · Buildable rather than sheer (pigmentation) · Does not claim waterproof
Retailer shade note: matte white
Medium confidence· Digital match
about-face Matte Fluid Eye Paint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $17 · product priceView at Ulta BeautySephoraCosts $12 moreMatches: Both claim waterproof
Differences: Noticeably different swatch colourSilver rather than whiteOpaque rather than sheer (pigmentation)
Slight colour difference · Metallic · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Silver rather than white · Opaque rather than sheer (pigmentation) · 12-hour wear rather than long-wearing (longevity) · Normal, Combination rather than dry (skin types)
Retailer shade note: metallic pearlescent platinum
Medium confidence· Digital match
Anastasia Beverly Hills Glidr Eyeshadow Stick
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautySephoraCosts $12 moreMatches: Same pigmentation: sheerBoth claim waterproof
Differences: Noticeably different swatch colourBlue rather than white12-hour wear rather than long-wearing (longevity)
Slight colour difference · Duochrome · Sheer
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Blue rather than white · 12-hour wear rather than long-wearing (longevity) · Normal, Combination rather than dry (skin types)
Retailer shade note: sparkling transparent icy blue with duo-chrome reflects
Medium confidence· Digital match
Anastasia Beverly Hills Glidr Eyeshadow Stick
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautySephora$14 less (64%)Matches: Near-identical swatch colour
Differences: Matte rather than glitter (finish)Opaque rather than sheer (pigmentation)Powder rather than cream (format)
Looks identical · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than glitter (finish) · Opaque rather than sheer (pigmentation) · Powder rather than cream (format) · Not listed rather than long-wearing (longevity) · Does not claim waterproof
Medium confidence· Digital match
Sephora Collection Colorful Eyeshadow
Every store that sells this shade · prices as last checked
Sephora$8View at SephoraShowing 12 of 28 matches
Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick in 00 White Matte, against Danessa Myricks Beauty Colorfix - Multi-Use Eye, Cheek & Lip Waterproof Liquid Pigment in Clear. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick in 00 White Matte.
Weighted ingredient similarity 7%. Ingredients only affect results through the filters.
about-face Fractal Glitter Eye Paint in Celestial Body, against Danessa Myricks Beauty Colorfix - Multi-Use Eye, Cheek & Lip Waterproof Liquid Pigment in Clear. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To about-face Fractal Glitter Eye Paint in Celestial Body.
Weighted ingredient similarity 0%. Ingredients only affect results through the filters.
Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick 00 White Matte
SephoraYour shade $22 at Sephora
about-face Fractal Glitter Eye Paint Celestial Body
Ulta BeautyYour shade $22 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
