Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same warm undertone· Same pigmentation: opaque· Both claim waterproof
Differences: Noticeably different swatch colour· 24-hour wear rather than long-wearing (longevity)· Normal, Dry, Combination rather than dry (skin types)
Score details
Shade match
56
Finish, pigmentation & format
88
Wear & performance
79
Comfort & skin suitability
73
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · 24-hour wear rather than long-wearing (longevity) · Normal, Dry, Combination rather than dry (skin types)
Matches: Same warm undertone· Same longevity: long-wearing
Differences: Noticeably different swatch colour· Sheer rather than opaque (pigmentation)· Powder rather than cream (format)
Score details
Shade match
58
Finish, pigmentation & format
65
Wear & performance
83
Comfort & skin suitability
50
Visibly different colour · Glitter · Sheer
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Sheer rather than opaque (pigmentation) · Powder rather than cream (format) · Does not claim waterproof
Matches: Same warm undertone· Same finish: metallic· Claims hydration
Differences: Noticeably different swatch colour· Deeper· 8-hour wear rather than long-wearing (longevity)
Score details
Shade match
41
Finish, pigmentation & format
97
Wear & performance
61
Comfort & skin suitability
62
Visibly different colour · Metallic
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · 8-hour wear rather than long-wearing (longevity) · Does not claim waterproof · Normal, Dry, Sensitive rather than dry (skin types)
Matches: Same warm undertone· Same finish: metallic· Claims crease resistance
Differences: Noticeably different swatch colour· Buildable rather than opaque (pigmentation)· 24-hour wear rather than long-wearing (longevity)
Score details
Shade match
42
Finish, pigmentation & format
91
Wear & performance
67
Comfort & skin suitability
73
Visibly different colour · Metallic · Buildable
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Buildable rather than opaque (pigmentation) · 24-hour wear rather than long-wearing (longevity) · Normal, Dry, Combination rather than dry (skin types)
Differences: Noticeably different swatch colour· 8-hour wear rather than long-wearing (longevity)· Does not claim waterproof
Score details
Shade match
40
Finish, pigmentation & format
97
Wear & performance
61
Comfort & skin suitability
62
Visibly different colour · Metallic
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · 8-hour wear rather than long-wearing (longevity) · Does not claim waterproof · Normal, Dry, Sensitive rather than dry (skin types)
Matches: Same warm undertone· Same finish: metallic· Claims hydration
Differences: Noticeably different swatch colour· Deeper· 8-hour wear rather than long-wearing (longevity)
Score details
Shade match
39
Finish, pigmentation & format
97
Wear & performance
61
Comfort & skin suitability
62
Visibly different colour · Metallic
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · 8-hour wear rather than long-wearing (longevity) · Does not claim waterproof · Normal, Dry, Sensitive rather than dry (skin types)
$17Ulta Beauty(product price)$5 less (23%)4.2 (339)
Matches: Same warm undertone· Same format: cream· Same longevity: long-wearing
Differences: Noticeably different swatch colour· Matte rather than metallic (finish)· Buildable rather than opaque (pigmentation)
Score details
Shade match
69
Finish, pigmentation & format
31
Wear & performance
83
Comfort & skin suitability
50
Slight colour difference · Matte · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Matte rather than metallic (finish) · Buildable rather than opaque (pigmentation) · Does not claim waterproof
Matches: Same finish: metallic· Same format: cream· Claims crease resistance
Differences: Noticeably different swatch colour· Deeper· Green rather than golden
Score details
Shade match
32
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
50
Visibly different colour · Metallic
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Deeper · Green rather than golden · 10-hour wear rather than long-wearing (longevity) · Does not claim waterproof
Differences: Noticeably different swatch colour· Deeper· Green rather than golden
Score details
Shade match
40
Finish, pigmentation & format
81
Wear & performance
61
Comfort & skin suitability
50
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Green rather than golden · Powder rather than cream (format) · 12-hour wear rather than long-wearing (longevity) · Does not claim waterproof
Matches: Same warm undertone· Same pigmentation: opaque
Differences: Noticeably different swatch colour· Powder rather than cream (format)· Not listed rather than long-wearing (longevity)
Score details
Shade match
44
Finish, pigmentation & format
79
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Glitter · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Powder rather than cream (format) · Not listed rather than long-wearing (longevity) · Does not claim waterproof
Matches: Same format: cream· Claims crease resistance· Both claim waterproof
Differences: Noticeably different swatch colour· Deeper· Buildable rather than opaque (pigmentation)
Score details
Shade match
37
Finish, pigmentation & format
83
Wear & performance
67
Comfort & skin suitability
50
Visibly different colour · Shimmer · Buildable
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Buildable rather than opaque (pigmentation) · 16-hour wear rather than long-wearing (longevity)
$11.99Ulta Beauty(product price)$10.01 less (46%)4.6 (13,914)
Matches: Same pigmentation: opaque· Claims crease resistance
Differences: Green rather than golden· Matte rather than metallic (finish)· 24-hour wear rather than long-wearing (longevity)
Score details
Shade match
63
Finish, pigmentation & format
36
Wear & performance
55
Comfort & skin suitability
50
Slight colour difference · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Green rather than golden · Matte rather than metallic (finish) · 24-hour wear rather than long-wearing (longevity) · Does not claim waterproof
about-face Matte Fluid Eye Paint in Incoming, against Danessa Myricks Beauty Colorfix - Multi-Use Eye, Cheek & Lip Waterproof Liquid Pigment in 24K. Every attribute compared, with its share of the score.
ComparedYour shade24KClosest shade matchIncomingHow they compareScore
Shade match55% of overall89
Colour60%85#efd867#f9e17fClose colourColour difference 3.0 (0 is identical)
Depth15%89LightLightSameDepth difference 4.9 on the 0–100 scale
Undertone10%100WarmWarmSameSame product undertone
Colour family15%100GoldenGoldenSameSame colour family
Finish, pigmentation & format30% of overall31
Finish65%5MetallicMatteDifferentMatte finish rather than metallic
Pigmentation20%65OpaqueBuildableSome differenceBuildable rather than opaque
Format15%100CreamCreamSameBoth cream
Wear & performance10% of overall · 2 of 3 compared83
Longevity50%100Long-wearingLong-wearingSameBoth products claim long wear
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfort40%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration20%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin types40%—not comparableDryNot listedNot listed for eitherSkin types not listed for one product
Overall match 69/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Marc Jacobs Beauty Born Star Cream-to-Powder Long-Wear Eyeshadow in 190 Extra, against Danessa Myricks Beauty Colorfix - Multi-Use Eye, Cheek & Lip Waterproof Liquid Pigment in 24K. Every attribute compared, with its share of the score.
ComparedYour shade24KClosest overall alternative190 ExtraHow they compareScore
Shade match55% of overall76
Colour60%59#efd867#f0d68dSlight colour differenceColour difference 6.3 (0 is identical)
Depth15%100LightLightSameDepth difference 0.1 on the 0–100 scale
Undertone10%100WarmWarmSameSame product undertone
Colour family15%100GoldenGoldenSameSame colour family
Comfort & skin suitability5% of overall · 1 of 3 compared0
Comfort40%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration20%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin types40%0DrySensitiveDifferentMarketed for different skin types
Overall match 75/100Shade match 76/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
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