Plum · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
SephoraYour shade $22 at Sephora
Danessa Myricks Beauty Twin Flames Liquid Eyeshadow
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraNo match is close enough in colour to recommend as an overall alternative (shade match under 70).
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$4 less (18%)Matches: Same finish: shimmerSame format: creamSame longevity: long-wearing
Differences: LighterBlue rather than plum
Close colour · Shimmer
Ingredients (not scored): 0% ingredient overlap
Differences: Lighter · Blue rather than plum
Retailer shade note: shimmering sapphire
Medium confidence· Digital match
about-face Fractal Glitter Eye Paint
Every store that sells this shade · prices as last checked
Ulta Beauty$18View at Ulta BeautyUlta Beauty(product price)Costs $4 moreMatches: Same cool undertoneSame finish: shimmerSame pigmentation: opaque
Differences: Noticeably different swatch colourLighterPurple rather than plum
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Purple rather than plum · Powder rather than cream (format) · 8-hour wear rather than long-wearing (longevity) · Does not claim waterproof
Retailer shade note: violet with blue-green pearl
Medium confidence· Digital match
MAC Cosmetics Frost Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautyUlta BeautyCosts $4 moreMatches: Same cool undertoneSame finish: shimmerSame pigmentation: opaque
Differences: Noticeably different swatch colourBlue rather than plumPowder rather than cream (format)
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Blue rather than plum · Powder rather than cream (format) · 8-hour wear rather than long-wearing (longevity) · Does not claim waterproof
Retailer shade note: bright medium blue w/ cool undertone
Medium confidence· Digital match
MAC Cosmetics Satin Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautySephoraCosts $12 moreMatches: Same cool undertoneSame pigmentation: opaqueBoth claim waterproof
Differences: Noticeably different swatch colourLighterBlue rather than plum
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Blue rather than plum · 12-hour wear rather than long-wearing (longevity) · Normal, Combination rather than dry (skin types)
Retailer shade note: metallic sky blue
Medium confidence· Digital match
Anastasia Beverly Hills Glidr Eyeshadow Stick
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautySephoraCosts $12 moreMatches: Same pigmentation: opaqueBoth claim waterproof
Differences: Noticeably different swatch colourGreen rather than plum12-hour wear rather than long-wearing (longevity)
Slight colour difference · Metallic · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Green rather than plum · 12-hour wear rather than long-wearing (longevity) · Normal, Combination rather than dry (skin types)
Retailer shade note: metallic electric teal
Medium confidence· Digital match
Anastasia Beverly Hills Glidr Eyeshadow Stick
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty$34View at Ulta BeautyUlta Beauty$16 less (73%)Matches: Same cool undertoneSame longevity: long-wearingClaims crease resistance
Differences: Noticeably different swatch colourPurple rather than plumDoes not claim waterproof
Visibly different colour · Metallic
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Purple rather than plum · Does not claim waterproof
Retailer shade note: lilac
Medium confidence· Digital match
NYX Professional Makeup Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil
Every store that sells this shade · prices as last checked
Walgreens$5.99View at WalgreensUlta Beauty$6View at Ulta BeautyUlta BeautyCosts $4 moreMatches: Same cool undertoneSame finish: shimmerSame pigmentation: opaque
Differences: Noticeably different swatch colourLighterPurple rather than plum
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Purple rather than plum · Powder rather than cream (format) · Does not claim waterproof
Retailer shade note: purple shimmer
Medium confidence· Digital match
Lancôme Idôle Goddess Dimension Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta Beauty$11.01 less (50%)Matches: Same finish: shimmerSame pigmentation: opaqueSame format: cream
Differences: Noticeably different swatch colourBlack rather than plum24-hour wear rather than long-wearing (longevity)
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Black rather than plum · 24-hour wear rather than long-wearing (longevity)
Medium confidence· Digital match
Revlon ColorStay Crème Eyeshadow
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$10.99 · out of stockView at Ulta BeautySephoraCosts $12 moreMatches: Same cool undertoneSame pigmentation: opaqueBoth claim waterproof
Differences: Noticeably different swatch colourDeeperPurple rather than plum
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Purple rather than plum · 12-hour wear rather than long-wearing (longevity) · Normal, Combination rather than dry (skin types)
Retailer shade note: metallic royal purple
Medium confidence· Digital match
Anastasia Beverly Hills Glidr Eyeshadow Stick
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautyUlta BeautyCosts $3 moreMatches: Same format: creamSame longevity: long-wearing
Differences: Noticeably different swatch colourDeeperBlue rather than plum
Visibly different colour · Metallic · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Blue rather than plum · Buildable rather than opaque (pigmentation) · Does not claim waterproof
Retailer shade note: metallic cobalt
Medium confidence· Digital match
Smashbox Always On Cream Eye Shadow Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta BeautyCosts $4 moreMatches: Same finish: shimmerClaims crease resistance
Differences: Noticeably different swatch colourLighterPurple rather than plum
Visibly different colour · Shimmer
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Purple rather than plum · 12-hour wear rather than long-wearing (longevity) · Does not claim waterproof
Retailer shade note: the dreamies
Medium confidence· Digital match
Half Magic Sparklestik Eye Crayon
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta Beauty$10 less (45%)Matches: Same cool undertoneSame format: cream
Differences: Noticeably different swatch colourLighterPurple rather than plum
Visibly different colour · Metallic
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Purple rather than plum · 24-hour wear rather than long-wearing (longevity) · Does not claim waterproof
Retailer shade note: lilac
Medium confidence· Digital match
NYX Professional Makeup Lid Lingerie Cream Eye Pigment
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty(product price)$13 less (59%)Matches: Same cool undertoneSame finish: shimmer
Differences: Noticeably different swatch colourPurple rather than plumBuildable rather than opaque (pigmentation)
Visibly different colour · Shimmer · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Purple rather than plum · Buildable rather than opaque (pigmentation) · Powder rather than cream (format) · Not listed rather than long-wearing (longevity) · Does not claim waterproof
Retailer shade note: medium bluish lavender shimmer
Medium confidence· Digital match
Ulta Beauty Collection Eyeshadow Singles
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9 · product priceView at Ulta BeautyUlta Beauty$4 less (18%)Matches: Same finish: shimmerSame format: creamSame longevity: long-wearing
Differences: Noticeably different swatch colourDeeperGreen rather than plum
Visibly different colour · Shimmer
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Green rather than plum
Retailer shade note: shimmering evergreen
Medium confidence· Digital match
about-face Fractal Glitter Eye Paint
Every store that sells this shade · prices as last checked
Ulta Beauty$18View at Ulta BeautyUlta BeautyCosts $4 moreMatches: Same finish: shimmerClaims crease resistance
Differences: Noticeably different swatch colourGrey rather than plum12-hour wear rather than long-wearing (longevity)
Visibly different colour · Shimmer
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Grey rather than plum · 12-hour wear rather than long-wearing (longevity) · Does not claim waterproof
Retailer shade note: navy slate
Medium confidence· Digital match
Half Magic Sparklestik Eye Crayon
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautySephoraCosts $1 moreMatches: Same cool undertoneSame finish: shimmerSame pigmentation: opaque
Differences: Noticeably different swatch colourDeeperBlue rather than plum
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Blue rather than plum · Powder rather than cream (format) · 12-hour wear rather than long-wearing (longevity) · Does not claim waterproof
Retailer shade note: teal blue shimmer
Medium confidence· Digital match
Urban Decay 24/7 Eyeshadow
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beautyfrom $23 · product priceView at Ulta BeautyUlta Beauty$10 less (45%)Matches: Same cool undertone
Differences: Noticeably different swatch colourDeeperPurple rather than plum
Visibly different colour · Duochrome
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Purple rather than plum · Duochrome rather than shimmer (finish) · Liquid rather than cream (format) · Not listed rather than long-wearing (longevity) · Does not claim waterproof
Retailer shade note: vibrant cobalt blue & purple duochrome
Medium confidence· Digital match
ColourPop Chrome Liquid Eyeshadow
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$12View at Ulta BeautyUlta Beauty$10.01 less (46%)Matches: Same cool undertoneSame finish: shimmerClaims crease resistance
Differences: Noticeably different swatch colourDeeperBlue rather than plum
Visibly different colour · Shimmer · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Blue rather than plum · Buildable rather than opaque (pigmentation) · Liquid rather than cream (format) · 24-hour wear rather than long-wearing (longevity) · Does not claim waterproof · Sensitive rather than dry (skin types)
Medium confidence· Digital match
Revlon Glimmer Liquid Shadow
Every store that sells this shade · prices as last checked
Ulta BeautyCosts $4 moreMatches: Same finish: shimmerClaims crease resistance
Differences: Noticeably different swatch colourLighterPurple rather than plum
Visibly different colour · Shimmer
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Purple rather than plum · 12-hour wear rather than long-wearing (longevity) · Does not claim waterproof
Retailer shade note: periwinkle
Medium confidence· Digital match
Half Magic Sparklestik Eye Crayon
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta Beauty(product price)Costs $6 moreMatches: Same cool undertoneSame finish: shimmerSame pigmentation: opaque
Differences: Noticeably different swatch colourDeeperBlue rather than plum
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Blue rather than plum · Does not claim waterproof
Retailer shade note: medium blue pearl with silver/grey undertones
Medium confidence· Digital match
Jane Iredale ColorLuxe Eye Shadow Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $28 · product priceView at Ulta BeautyUlta BeautyCosts $4 moreMatches: Same cool undertoneSame finish: shimmerClaims crease resistance
Differences: Noticeably different swatch colourLighterBlue rather than plum
Visibly different colour · Shimmer
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Blue rather than plum · 12-hour wear rather than long-wearing (longevity) · Does not claim waterproof
Retailer shade note: icy light blue
Medium confidence· Digital match
Half Magic Sparklestik Eye Crayon
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta Beauty$3 less (14%)Matches: Same finish: shimmerClaims crease resistanceClaims comfort
Differences: Noticeably different swatch colourGrey rather than plumBuildable rather than opaque (pigmentation)
Visibly different colour · Shimmer · Buildable
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Grey rather than plum · Buildable rather than opaque (pigmentation) · Liquid rather than cream (format) · 12-hour wear rather than long-wearing (longevity) · Does not claim waterproof
Retailer shade note: gunmetal gray shimmer
Medium confidence· Digital match
Winky Lux Rose Petal Liquid Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$19View at Ulta BeautyUlta Beauty$11.50 less (52%)Matches: Same cool undertoneSame finish: shimmerSame format: cream
Differences: Noticeably different swatch colourLighterGreen rather than plum
Visibly different colour · Shimmer
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Green rather than plum · Not listed rather than long-wearing (longevity)
Retailer shade note: medium blue green shimmer
Medium confidence· Digital match
Ulta Beauty Collection Cream Eye Shadow Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$10.50View at Ulta BeautySephora$7 less (32%)Matches: Same finish: shimmerBoth claim waterproof
Differences: Noticeably different swatch colourDeeperBlue rather than plum
Visibly different colour · Shimmer
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Blue rather than plum · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: 22 Cobalt Shimmer
Medium confidence· Digital match
Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick
Every store that sells this shade · prices as last checked
Sephora$15View at SephoraUlta Beauty(product price)Costs $4 moreMatches: Same pigmentation: opaqueClaims crease resistance
Differences: Noticeably different swatch colourBlack rather than plumPowder rather than cream (format)
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Black rather than plum · Powder rather than cream (format) · 8-hour wear rather than long-wearing (longevity) · Does not claim waterproof
Retailer shade note: duo chrome green black
Medium confidence· Digital match
MAC Cosmetics Frost Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautySephoraCosts $10 moreMatches: Same cool undertoneSame finish: shimmerSame format: cream
Differences: Noticeably different swatch colourDeeperGrey rather than plum
Visibly different colour · Shimmer · Sheer
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Grey rather than plum · Sheer rather than opaque (pigmentation) · Not listed rather than long-wearing (longevity) · Does not claim waterproof
Retailer shade note: Cool Moonlit Graphite
Medium confidence· Digital match
Violette_Fr PLUME EYESHADOW Feather Matte Veil + Feather Shimmer Veil
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty(product price)Costs $4 moreMatches: Same cool undertoneSame pigmentation: opaqueClaims crease resistance
Differences: Noticeably different swatch colourDeeperBlue rather than plum
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Blue rather than plum · Powder rather than cream (format) · 8-hour wear rather than long-wearing (longevity) · Does not claim waterproof
Retailer shade note: vibrant dark blue
Medium confidence· Digital match
MAC Cosmetics Frost Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautySephora$7 less (32%)Matches: Same finish: shimmerBoth claim waterproof
Differences: Noticeably different swatch colourDeeperGrey rather than plum
Visibly different colour · Shimmer
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Grey rather than plum · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: 10 Grey Shimmer
Medium confidence· Digital match
Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick
Every store that sells this shade · prices as last checked
Sephora$15View at SephoraUlta Beauty(product price)$4 less (18%)Matches: Same format: creamSame longevity: long-wearingClaims crease resistance
Differences: Noticeably different swatch colourLighterGrey rather than plum
Visibly different colour · Metallic
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Grey rather than plum
Retailer shade note: deep steel grey
Medium confidence· Digital match
about-face Fractal Glitter Eye Paint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $18 · product priceView at Ulta BeautyShowing 12 of 29 matches
Danessa Myricks Beauty Twin Flames Liquid Eyeshadow in True Luv, against Danessa Myricks Beauty Colorfix - Multi-Use Eye, Cheek & Lip Waterproof Liquid Pigment in Evergreen. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Danessa Myricks Beauty Twin Flames Liquid Eyeshadow in True Luv.
Weighted ingredient similarity 5%. Ingredients only affect results through the filters.
SephoraYour shade $22 at Sephora
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
