Beautler.Your beauty butler

Eyeshadow Singles Coffee Bean dupes and alternatives Ulta Beauty Collection

Brown · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade match: Marc Jacobs Beauty Born Star Cream-to-Powder Long-Wear Eyeshadow 130 Hater

The equivalent shade: scored on colour, depth, undertone and colour family only.

The match
Marc Jacobs Beauty
130 Hater
Colour family, undertone and depth: Brown · Deep / dark
Finish and pigmentation: Matte · Opaque
Shade match
96out of 100
Colour
94
Depth
99
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$29SephoraSephora
Costs $20 more

Your shade $9 at Ulta Beauty

Closest overall alternative: Kaja Beauty Bento Stacked Eyeshadow Trio Neutral Moment

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Matched on pan 3.

Overall match
88out of 100
Shade (Shade match)
92
Finish (Finish, pigmentation & format)
100
Wear (Wear & performance)
50
Comfort (Comfort & skin suitability)
50
Best price
$28Ulta BeautyUlta Beauty
Costs $19 more

Your shade $9 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Urban Decay

    Naked Eyeshadow Stick

    Sinnocent
    Match not determinedLow data confidence
    $25Ulta BeautyUlta BeautyCosts $16 more

    Matches: Very close colourSame finish: matteSame pigmentation: buildable

    Differences: Stick rather than powder (format)Long-wearing rather than not listed (longevity)

    Score details

    A reliable match cannot be determined for this pair (low data confidence), so no score is shown.

    Very close colour · Matte · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Differences: Stick rather than powder (format) · Long-wearing rather than not listed (longevity)

    Retailer shade note: rich brown matte

    Low confidence· Digital match

    View match
  2. #4 · Sephora Collection

    Colorful Eyeshadow

    220 Roasted Chesnut
    Shade match 88
    $8SephoraSephora$1 less (11%)

    Matches: Same finish: matteSame format: powder

    Differences: Opaque rather than buildable (pigmentation)

    Score details
    Shade match
    88
    Finish, pigmentation & format
    93
    Wear & performance
    50
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation)

    Retailer shade note: deep chestnut matte

    Medium confidence· Digital match

    View match
  3. #5 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Cold Brew Einspanner

    Matched on pan 3

    Shade match 79
    $28Ulta BeautyUlta BeautyCosts $19 more

    Matches: Same finish: matteSame format: powder

    No material differences in the data we have.

    Score details
    Shade match
    79
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 17% ingredient overlap

    Retailer shade note: espresso brown tones

    Medium confidence· Digital match

    View match
  4. #6 · R.E.M. Beauty

    Starlet Matte Liquid Eyeshadow

    ILY
    Shade match 89
    $22Ulta BeautyUlta BeautyCosts $13 more

    Matches: Same finish: matteClaims crease resistanceClaims waterproof

    Differences: Liquid rather than powder (format)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    89
    Finish, pigmentation & format
    85
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Matte

    Ingredients (not scored): 8% ingredient overlap

    Differences: Liquid rather than powder (format) · Long-wearing rather than not listed (longevity)

    Retailer shade note: cool chocolate brown

    Medium confidence· Digital match

    View match
  5. #7 · Laura Mercier

    Caviar Stick Eyeshadow

    Dark Cacao
    Shade match 88
    $34SephoraSephoraCosts $25 more

    Matches: Same finish: matteClaims crease resistanceClaims waterproof

    Differences: Opaque rather than buildable (pigmentation)Stick rather than powder (format)24-hour wear rather than not listed (longevity)

    Score details
    Shade match
    88
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Stick rather than powder (format) · 24-hour wear rather than not listed (longevity)

    Retailer shade note: matte dark red brown

    Medium confidence· Digital match

    View match
  6. Shade match 88
    $25SephoraSephoraCosts $16 more

    Matches: Same finish: matteClaims crease resistanceClaims waterproof

    Differences: Opaque rather than buildable (pigmentation)Liquid rather than powder (format)24-hour wear rather than not listed (longevity)

    Score details
    Shade match
    88
    Finish, pigmentation & format
    81
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Liquid rather than powder (format) · 24-hour wear rather than not listed (longevity)

    Retailer shade note: deep warm brown

    Medium confidence· Digital match

    View match
  7. #9 · MAC Cosmetics

    Multisculpt Matte Liquid Eyeshadow + All-Over Color

    Baby Got M·A·C
    Match not determinedLow data confidence
    $25SephoraSephoraCosts $16 more

    Matches: Same finish: matteClaims crease resistanceClaims waterproof

    Differences: Opaque rather than buildable (pigmentation)Liquid rather than powder (format)24-hour wear rather than not listed (longevity)

    Score details

    A reliable match cannot be determined for this pair (low data confidence), so no score is shown.

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Liquid rather than powder (format) · 24-hour wear rather than not listed (longevity)

    Retailer shade note: rich dark brown with red undertones

    Low confidence· Digital match

    View match
  8. #10 · Revlon

    Glimmer Eyeshadow Multi-Stick

    Main Character
    Match not determinedLow data confidence
    $12.99Ulta BeautyUlta BeautyCosts $3.99 more

    Matches: Same finish: matteClaims crease resistanceClaims waterproof

    Differences: Stick rather than powder (format)Long-wearing rather than not listed (longevity)

    Score details

    A reliable match cannot be determined for this pair (low data confidence), so no score is shown.

    Close colour · Matte

    Ingredients (not scored): 15% ingredient overlap

    Differences: Stick rather than powder (format) · Long-wearing rather than not listed (longevity)

    Retailer shade note: rich, deep cocoa-brown shade with a matte finish

    Low confidence· Digital match

    View match
  9. #11 · Smashbox

    Always On Cream Eye Shadow Stick

    Hotshot
    Shade match 81
    $25Ulta BeautyUlta BeautyCosts $16 more

    Matches: Same finish: matteSame pigmentation: buildable

    Differences: DeeperCream rather than powder (format)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    81
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Matte · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Deeper · Cream rather than powder (format) · Long-wearing rather than not listed (longevity)

    Retailer shade note: matte dark brown

    Medium confidence· Digital match

    View match
  10. #12 · about-face

    Matte Fluid Eye Paint

    Weightless
    Shade match 81
    $17Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same finish: matteSame pigmentation: buildable

    Differences: Cream rather than powder (format)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    81
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Cream rather than powder (format) · Long-wearing rather than not listed (longevity)

    Retailer shade note: matte chocolate brown

    Medium confidence· Digital match

    View match
  11. #13 · Clinique

    All About Shadow Single Eyeshadow

    French Roast
    Shade match 74
    $27Ulta BeautyUlta BeautyCosts $18 more

    Matches: Same finish: matteSame format: powderClaims crease resistance

    Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 26% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity)

    Retailer shade note: soft matte

    Medium confidence· Digital match

    View match
  12. #14 · Stila

    Liqua-Play Eye Shadow

    Cocoa Pop Matte
    Shade match 81
    $25Ulta BeautyUlta BeautyCosts $16 more

    Matches: Same finish: matteSame pigmentation: buildableClaims crease resistance

    Differences: Liquid rather than powder (format)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    81
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 11% ingredient overlap

    Differences: Liquid rather than powder (format) · Long-wearing rather than not listed (longevity)

    Retailer shade note: deep chocolate brown

    Medium confidence· Digital match

    View match
  13. #15 · Nudestix

    Magnetic Matte Eye Color

    Cocoa
    Shade match 80
    $29Ulta BeautyUlta BeautyCosts $20 more

    Matches: Same finish: matteClaims waterproof

    Differences: Stick rather than powder (format)11-hour wear rather than not listed (longevity)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 8% ingredient overlap

    Differences: Stick rather than powder (format) · 11-hour wear rather than not listed (longevity)

    Retailer shade note: dark chocolate brown

    Medium confidence· Digital match

    View match
  14. #16 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Rich Glitch

    Matched on pan 6

    Shade match 77
    $16Ulta BeautyUlta BeautyCosts $7 more

    Matches: Same finish: matte

    Differences: LighterOpaque rather than buildable (pigmentation)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    93
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 35% ingredient overlap

    Differences: Lighter · Opaque rather than buildable (pigmentation) · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  15. #17 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Keep It Ethereal

    Matched on pan 12

    Shade match 73
    $11Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same finish: matte

    Differences: DeeperOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    93
    Wear & performance
    50
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 36% ingredient overlap

    Differences: Deeper · Opaque rather than buildable (pigmentation)

    Retailer shade note: neutrals and rose golds

    Medium confidence· Digital match

    View match
  16. #18 · Sephora Collection

    Colorful Eyeshadow

    219 Coffee Break
    Match not determinedLow data confidence
    $8SephoraSephora$1 less (11%)

    Matches: Same finish: matteSame format: powder

    Differences: LighterNude rather than brownOpaque rather than buildable (pigmentation)

    Score details

    A reliable match cannot be determined for this pair (low data confidence), so no score is shown.

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Lighter · Nude rather than brown · Opaque rather than buildable (pigmentation)

    Retailer shade note: rich coffee brown nude

    Low confidence· Digital match

    View match
  17. #19 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Creme Brulee

    Matched on pan 3

    Shade match 67
    $28Ulta BeautyUlta BeautyCosts $19 more

    Matches: Same finish: matteSame format: powder

    Differences: Noticeably different swatch colourDeeper

    Score details
    Shade match
    67
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper

    Retailer shade note: neutral rosy brown tones

    Medium confidence· Digital match

    View match
  18. Match not determinedLow data confidence
    $24SephoraSephoraCosts $15 more

    Matches: Same finish: matteSame format: powderClaims crease resistance

    Differences: Noticeably different swatch colourLighter16-hour wear rather than not listed (longevity)

    Score details

    A reliable match cannot be determined for this pair (low data confidence), so no score is shown.

    Slight colour difference · Matte

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · 16-hour wear rather than not listed (longevity)

    Retailer shade note: rich brown demi-matte

    Low confidence· Digital match

    View match
  19. Shade match 73
    $34SephoraSephoraCosts $25 more

    Matches: Same finish: matteSame pigmentation: buildableClaims crease resistance

    Differences: Noticeably different swatch colourDeeperCream rather than powder (format)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Cream rather than powder (format) · 16-hour wear rather than not listed (longevity)

    Retailer shade note: matte chocolate brown

    Medium confidence· Digital match

    View match
  20. #22 · Lancôme

    Idôle Tint Liquid Eyeshadow & Eyeliner

    11 Rich Espresso
    Shade match 75
    $30Ulta BeautyUlta BeautyCosts $21 more

    Matches: Same finish: matteSame pigmentation: buildableClaims waterproof

    Differences: LighterLiquid rather than powder (format)16-hour wear rather than not listed (longevity)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Lighter · Liquid rather than powder (format) · 16-hour wear rather than not listed (longevity)

    Retailer shade note: matte

    Medium confidence· Digital match

    View match
  21. #23 · L'Oréal Paris

    Le Shadow Stick

    Brown Bliss
    Shade match 72
    $13.99Ulta BeautyUlta Beauty(product price)Costs $4.99 more

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourLighterCream rather than powder (format)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    88
    Wear & performance
    50
    Comfort & skin suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Cream rather than powder (format)

    Retailer shade note: smokey brown matte

    Medium confidence· Digital match

    View match
  22. #24 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Taro Bubble Tea

    Matched on pan 3

    Shade match 65
    $28Ulta BeautyUlta BeautyCosts $19 more

    Matches: Same finish: matteSame format: powder

    Differences: Plum rather than brown

    Score details
    Shade match
    65
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    50

    Close colour · Matte

    Ingredients (not scored): 17% ingredient overlap

    Differences: Plum rather than brown

    Retailer shade note: soft lavender tones

    Medium confidence· Digital match

    View match
  23. #25 · Rare Beauty

    Soft Pinch Liquid Contour

    Tranquil
    Shade match 78
    $30SephoraSephoraCosts $21 more

    Matches: Same pigmentation: buildableClaims crease resistanceClaims comfort

    Differences: Liquid rather than powder (format)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    80
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Natural · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Liquid rather than powder (format) · Long-wearing rather than not listed (longevity)

    Sold as contour, rated here for use as eyeshadow (suited)

    Retailer shade note: medium deep (cool brown)

    Medium confidence· Digital match

    View match
  24. #26 · Maybelline

    Color Tattoo Longwear Multi-Use Eyeshadow Stix

    I Am Determined
    Shade match 73
    $11.99Ulta BeautyUlta BeautyCosts $2.99 more

    Matches: Same finish: matteClaims crease resistance

    Differences: DeeperOpaque rather than buildable (pigmentation)Stick rather than powder (format)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Deeper · Opaque rather than buildable (pigmentation) · Stick rather than powder (format) · 24-hour wear rather than not listed (longevity)

    Retailer shade note: matte chocolate brown

    Medium confidence· Digital match

    View match
  25. #27 · Fenty Beauty

    Shadowstix Longwear Eyeshadow Stick

    In Big Truffle
    Shade match 73
    $26Ulta BeautyUlta BeautyCosts $17 more

    Matches: Same finish: matteClaims crease resistanceClaims waterproof

    Differences: DeeperOpaque rather than buildable (pigmentation)Stick rather than powder (format)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Deeper · Opaque rather than buildable (pigmentation) · Stick rather than powder (format) · Long-wearing rather than not listed (longevity)

    Retailer shade note: chocolate brown

    Medium confidence· Digital match

    View match
  26. #28 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Tailored Nudes

    Matched on pan 6

    Shade match 67
    $16Ulta BeautyUlta BeautyCosts $7 more

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourLighterOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    93
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 35% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Opaque rather than buildable (pigmentation) · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  27. #29 · Natasha Denona

    LUXE GLAM COMPACT Quad Eyeshadow Palette

    Nude

    Matched on the Shea pan

    Shade match 94
    $48Ulta BeautyUlta BeautyCosts $39 more

    Matches: Very close colourSame format: powder

    Differences: Shimmer rather than matte (finish)Opaque rather than buildable (pigmentation)

    Score details
    Shade match
    94
    Finish, pigmentation & format
    41
    Wear & performance
    50
    Comfort & skin suitability
    50

    Very close colour · Shimmer · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Shimmer rather than matte (finish) · Opaque rather than buildable (pigmentation)

    Medium confidence· Digital match

    View match
  28. #30 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Chocolate Dahlia

    Matched on pan 3

    Match not determinedLow data confidence
    $28Ulta BeautyUlta BeautyCosts $19 more

    Matches: Same finish: matteSame format: powder

    Differences: LighterMauve rather than brown

    Score details

    A reliable match cannot be determined for this pair (low data confidence), so no score is shown.

    Slight colour difference · Matte

    Ingredients (not scored): 17% ingredient overlap

    Differences: Lighter · Mauve rather than brown

    Retailer shade note: rich mocha tones

    Low confidence· Digital match

    View match
  29. #31 · MERIT

    Solo Shadow Cream Eyeshadow

    Brun
    Shade match 95
    $26SephoraSephoraCosts $17 more

    Matches: Very close colourSame pigmentation: buildableClaims crease resistance

    Differences: Shimmer rather than matte (finish)Cream rather than powder (format)12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    95
    Finish, pigmentation & format
    38
    Wear & performance
    40
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Shimmer rather than matte (finish) · Cream rather than powder (format) · 12-hour wear rather than not listed (longevity)

    Retailer shade note: deep brown

    Medium confidence· Digital match

    View match
  30. #32 · e.l.f. Cosmetics

    Bite Size Eyeshadow Palette

    Cream & Sugar

    Matched on pan 4

    Shade match 95
    $4Ulta BeautyUlta Beauty$5 less (56%)

    Matches: Very close colourSame format: powder

    Differences: Metallic rather than matte (finish)Opaque rather than buildable (pigmentation)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    95
    Finish, pigmentation & format
    31
    Wear & performance
    40
    Comfort & skin suitability
    50

    Very close colour · Metallic · Opaque

    Ingredients (not scored): 28% ingredient overlap

    Differences: Metallic rather than matte (finish) · Opaque rather than buildable (pigmentation) · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  31. #33 · NYX Professional Makeup

    Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil

    Frappe
    Shade match 96
    $6Ulta BeautyUlta Beauty(product price)$3 less (33%)

    Matches: Very close colourClaims crease resistance

    Differences: Metallic rather than matte (finish)Stick rather than powder (format)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    96
    Finish, pigmentation & format
    11
    Wear & performance
    40
    Comfort & skin suitability
    50

    Very close colour · Metallic

    Ingredients (not scored): 11% ingredient overlap

    Differences: Metallic rather than matte (finish) · Stick rather than powder (format) · Long-wearing rather than not listed (longevity)

    Retailer shade note: chocolate brown

    Medium confidence· Digital match

    View match

Showing 12 of 31 matches

Why the closest shade match works

Marc Jacobs Beauty Born Star Cream-to-Powder Long-Wear Eyeshadow in 130 Hater, against Ulta Beauty Collection Eyeshadow Singles in Coffee Bean. Every attribute compared, with its share of the score.

ComparedYour shadeCoffee BeanClosest shade match130 HaterScore
Shade match55% of overall96
Colour94#634035#643e35Very close colourColour difference 1.5 (0 is identical)
Depth99Deep / darkDeep / darkSameDepth difference 0.6 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall93
Finish100MatteMatteSameSame matte finish
Pigmentation65BuildableOpaqueSome differenceOpaque rather than buildable
Format100PowderPowderSameBoth powder
Wear & performance10% of overall40
Longevity40Not listed14-hour wearSome differenceThe match claims long wear; your product does not list it
Crease resistance40Not listedClaimedSome differenceThe match claims crease resistance; your product does not list it
Waterproof40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedSensitiveNot listed for eitherSkin types not listed for one product
Overall match 87/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Marc Jacobs Beauty Born Star Cream-to-Powder Long-Wear Eyeshadow in 130 Hater.

Same or better

  • Very close colour
  • Same finish: matte
  • Same format: powder
  • Claims crease resistance
  • Claims waterproof

Different

  • Opaque pigmentation instead of buildable
  • 14-hour wear longevity instead of not listed

Description and ingredients (information only, not scored)

Weighted ingredient similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptiondeep brown mattematte chocolate brown
BasePowder-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Kaja Beauty Bento Stacked Eyeshadow Trio in Neutral Moment, against Ulta Beauty Collection Eyeshadow Singles in Coffee Bean. Matched on pan 3. Every attribute compared, with its share of the score.

ComparedYour shadeCoffee BeanClosest overall alternativeNeutral MomentScore
Shade match55% of overall92
Colour89#634035#5a3a31Very close colourColour difference 2.5 (0 is identical)
Depth91Deep / darkDeep / darkSameDepth difference 4.2 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared100
Finish100MatteMatteSameSame matte finish
Pigmentationnot comparableBuildableNot listedNot listed for eitherAn opacity not listed for one product
Format100PowderPowderSameBoth powder
Wear & performance10% of overall · none of 3 comparable50
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Crease resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists crease resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 88/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kaja Beauty Bento Stacked Eyeshadow Trio in Neutral Moment.

Same or better

  • Very close colour
  • Same finish: matte
  • Same format: powder

Description and ingredients (information only, not scored)

Weighted ingredient similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptiondeep brown matteneutral earthy tones
BasePowder-based, high siliconelow silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Marc Jacobs Beauty Born Star Cream-to-Powder Long-Wear Eyeshadow 130 Hater

Best price
$29SephoraSephora
Costs $20 more

Your shade $9 at Ulta Beauty

Closest overall alternative

Kaja Beauty Bento Stacked Eyeshadow Trio Neutral Moment

Best price
$28Ulta BeautyUlta Beauty
Costs $19 more

Your shade $9 at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.