Eyeshadow Singles Heartfelt dupes and alternatives Ulta Beauty Collection
4.2 (2,863)·Brown · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same finish: metallic· Claims crease resistance· Claims waterproof
Differences: Bronze rather than brown· Opaque rather than buildable (pigmentation)· Stick rather than powder (format)
Score details
Shade match
74
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
40
Close colour · Metallic · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Bronze rather than brown · Opaque rather than buildable (pigmentation) · Stick rather than powder (format) · 24-hour wear rather than not listed (longevity)
Differences: Noticeably different swatch colour· Opaque rather than buildable (pigmentation)· Stick rather than powder (format)
Score details
Shade match
73
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
50
Slight colour difference · Metallic · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Opaque rather than buildable (pigmentation) · Stick rather than powder (format) · 12-hour wear rather than not listed (longevity)
Retailer shade note: metallic rustic reddish brown
Differences: Noticeably different swatch colour· Opaque rather than buildable (pigmentation)· Cream rather than powder (format)
Score details
Shade match
73
Finish, pigmentation & format
74
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Opaque rather than buildable (pigmentation) · Cream rather than powder (format) · Long-wearing rather than not listed (longevity)
Differences: Noticeably different swatch colour· Bronze rather than brown· Stick rather than powder (format)
Score details
Shade match
61
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
50
Slight colour difference · Metallic
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Bronze rather than brown · Stick rather than powder (format) · 11-hour wear rather than not listed (longevity)
Make Up For Ever Aqua Resist Smoky Eyeshadow Stick in 06 Earth, against Ulta Beauty Collection Eyeshadow Singles in Heartfelt. Every attribute compared, with its share of the score.
ComparedYour shadeHeartfeltClosest shade match06 EarthHow they compareScore
Shade match55% of overall96
Colour60%93#8d5549#915244Very close colourColour difference 1.8 (0 is identical)
Depth15%100Deep / darkDeep / darkSameDepth difference 0.3 on the 0–100 scale
Undertone—not comparableNot listedWarmUndertone unknown on one side
Colour family25%100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall74
Finish65%85MetallicShimmerCloseShimmer finish rather than metallic
Pigmentation20%65BuildableOpaqueSome differenceOpaque rather than buildable
Format15%35PowderStickDifferentStick rather than powder
Wear & performance10% of overall · 2 of 3 compared40
Longevity50%40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Waterproof20%40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfort40%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration20%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin types40%—not comparableNot listedNormal, Dry, CombinationNot listed for eitherSkin types not listed for one product
Overall match 81/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Bobbi Brown Long-Wear Waterproof Cream Eyeshadow Stick in Cinnamon, against Ulta Beauty Collection Eyeshadow Singles in Heartfelt. Every attribute compared, with its share of the score.
ComparedYour shadeHeartfeltClosest overall alternativeCinnamonHow they compareScore
Shade match55% of overall87
Colour60%80#8d5549#985b49Close colourColour difference 3.6 (0 is identical)
Depth15%91Deep / darkDeep / darkSameDepth difference 4.2 on the 0–100 scale
Undertone—not comparableNot listedNot listedUndertone unknown on one side
Colour family25%100BrownBrownSameSame colour family
Format15%35PowderStickDifferentStick rather than powder
Wear & performance10% of overall40
Longevity50%40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Crease resistance30%40Not listedClaimedSome differenceThe match claims crease resistance; your product does not list it
Waterproof20%40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfort40%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration20%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin types40%—not comparableNot listedNormal, Dry, CombinationNot listed for eitherSkin types not listed for one product
Overall match 81/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $25 more
