Eyeshadow Singles Mr. Wrong dupes and alternatives Ulta Beauty Collection
4.2 (2,863)·Grey · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Differences: Noticeably different swatch colour· Lighter· Opaque rather than buildable (pigmentation)
Score details
Shade match
65
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
50
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Opaque rather than buildable (pigmentation) · Stick rather than powder (format) · 24-hour wear rather than not listed (longevity)
Matches: Same finish: shimmer· Claims crease resistance· Claims waterproof
Differences: Purple rather than grey· Opaque rather than buildable (pigmentation)· Stick rather than powder (format)
Score details
Shade match
61
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
40
Close colour · Shimmer · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Purple rather than grey · Opaque rather than buildable (pigmentation) · Stick rather than powder (format) · Long-wearing rather than not listed (longevity)
Matches: Same finish: shimmer· Same pigmentation: buildable· Claims crease resistance
Differences: Noticeably different swatch colour· Mauve rather than grey· Cream rather than powder (format)
Score details
Shade match
57
Finish, pigmentation & format
90
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Mauve rather than grey · Cream rather than powder (format) · 12-hour wear rather than not listed (longevity)
Matches: Same finish: shimmer· Same pigmentation: buildable· Claims crease resistance
Differences: Noticeably different swatch colour· Taupe rather than grey· Stick rather than powder (format)
Score details
Shade match
54
Finish, pigmentation & format
90
Wear & performance
40
Comfort & skin suitability
40
Visibly different colour · Shimmer · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Taupe rather than grey · Stick rather than powder (format) · 16-hour wear rather than not listed (longevity)
e.l.f. Cosmetics Bite Size Eyeshadow Palette in Total Smokeshow, against Ulta Beauty Collection Eyeshadow Singles in Mr. Wrong. Matched on the deeper eyeshadow pan. Every attribute compared, with its share of the score.
ComparedYour shadeMr. WrongClosest matchTotal SmokeshowHow they compareScore
Shade match55% of overall90
Colour60%84#786562#6f615dClose colourColour difference 3.1 (0 is identical)
Depth15%95MediumDeep / darkCloseDepth difference 3.1 on the 0–100 scale
Undertone—not comparableNot listedNot listedUndertone unknown on one side
Colour family25%100GreyGreySameSame colour family
Finish, pigmentation & format30% of overall83
Finish65%85ShimmerMetallicCloseMetallic finish rather than shimmer
Pigmentation20%65BuildableOpaqueSome differenceOpaque rather than buildable
Format15%100PowderPowderSameBoth powder
Wear & performance10% of overall · 1 of 3 compared40
Longevity50%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Overall match 81/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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