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Eyeshadow Singles Plum Pop dupes and alternatives Ulta Beauty Collection

Plum · Cool · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

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31 matches

Closest shade match: Ulta Beauty Collection Cream Eye Shadow Stick Rule Of Plum

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Ulta Beauty Collection
Plum PopChange shade
Colour family, undertone and depth: Plum · Cool · Medium
Finish and pigmentation: Matte · Buildable
The match
Ulta Beauty Collection
Rule Of Plum
Colour family, undertone and depth: Plum · Cool · Deep / dark
Finish and pigmentation: Metallic
Shade match
86out of 100
Colour
79
Depth
89
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$10.50Ulta BeautyUlta Beauty
Costs $1.50 more

Your shade $9 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Marc Jacobs Beauty Born Star Cream-to-Powder Long-Wear Eyeshadow 120 Delete That

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Your shade
Ulta Beauty Collection
Plum PopChange shade
Colour family, undertone and depth: Plum · Cool · Medium
Finish and pigmentation: Matte · Buildable
The match
Marc Jacobs Beauty
120 Delete That
Colour family, undertone and depth: Plum · Cool · Deep / dark
Finish and pigmentation: Matte · Opaque
Overall match
80out of 100
Shade (Shade match)
82
Finish (Finish, pigmentation & format)
93
Wear (Wear & performance)
40
Comfort (Comfort & skin suitability)
50
High confidence· Digital matchWhy it matches
Best price
$29SephoraSephora
Costs $20 more

Your shade $9 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Taro Bubble Tea

    Matched on pan 3

    Shade match 73
    $28Ulta BeautyUlta BeautyCosts $19 more

    Matches: Same finish: matteSame format: powder

    Differences: Noticeably different swatch colourDeeper

    Score details
    Shade match
    73
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper

    Retailer shade note: soft lavender tones

    Medium confidence· Digital match

    View match
  2. #4 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Chocolate Dahlia

    Matched on pan 3

    Shade match 66
    $28Ulta BeautyUlta BeautyCosts $19 more

    Matches: Same finish: matteSame format: powder

    Differences: Mauve rather than plum

    Score details
    Shade match
    66
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    50

    Close colour · Matte

    Ingredients (not scored): 17% ingredient overlap

    Differences: Mauve rather than plum

    Retailer shade note: rich mocha tones

    Medium confidence· Digital match

    View match
  3. #5 · Sephora Collection

    Colorful Eyeshadow

    318 Morning Sunrise
    Shade match 62
    $8SephoraSephora$1 less (11%)

    Matches: Same finish: matteSame format: powder

    Differences: Warm rather than cool undertoneTerracotta rather than plumOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    62
    Finish, pigmentation & format
    93
    Wear & performance
    50
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Warm rather than cool undertone · Terracotta rather than plum · Opaque rather than buildable (pigmentation)

    Retailer shade note: deep brick matte

    Medium confidence· Digital match

    View match
  4. #6 · about-face

    Matte Fluid Eye Paint

    Vintage Granada
    Shade match 65
    $17Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same cool undertoneSame finish: matteSame pigmentation: buildable

    Differences: Noticeably different swatch colourBerry rather than plumCream rather than powder (format)

    Score details
    Shade match
    65
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Berry rather than plum · Cream rather than powder (format) · Long-wearing rather than not listed (longevity)

    Retailer shade note: matte wine

    Medium confidence· Digital match

    View match
  5. #7 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Need It Nude

    Matched on pan 10

    Shade match 61
    $11Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourLighterOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    61
    Finish, pigmentation & format
    93
    Wear & performance
    50
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 36% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Opaque rather than buildable (pigmentation)

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  6. #8 · Jane Iredale

    PurePressed Eye Shadow Triple

    Pink Quartz

    Matched on pan 1

    Shade match 58
    $38Ulta BeautyUlta BeautyCosts $29 more

    Matches: Same finish: matteSame format: powderClaims crease resistance

    Differences: Noticeably different swatch colourMauve rather than plumLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    58
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Mauve rather than plum · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  7. #9 · Sephora Collection

    Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick

    15 Eggplant Matte
    Shade match 61
    $15SephoraSephoraCosts $6 more

    Matches: Same cool undertoneSame finish: matteClaims waterproof

    Differences: Noticeably different swatch colourStick rather than powder (format)12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    61
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Matte

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Stick rather than powder (format) · 12-hour wear rather than not listed (longevity)

    Retailer shade note: 15 Eggplant Matte

    Medium confidence· Digital match

    View match
  8. #10 · e.l.f. Cosmetics

    Liquid Velvet Eyeshadow

    Currant Mood
    Shade match 59
    $8Ulta BeautyUlta Beauty$1 less (11%)

    Matches: Same cool undertoneSame finish: matteSame format: powder

    Differences: Noticeably different swatch colourLighterOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    59
    Finish, pigmentation & format
    93
    Wear & performance
    40
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Opaque rather than buildable (pigmentation) · Long-wearing rather than not listed (longevity)

    Retailer shade note: deep burgundy

    Medium confidence· Digital match

    View match
  9. #11 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Rich Glitch

    Matched on pan 4

    Shade match 58
    $16Ulta BeautyUlta BeautyCosts $7 more

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourLighterOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    58
    Finish, pigmentation & format
    93
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 35% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Opaque rather than buildable (pigmentation) · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  10. #12 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Velvet Dream

    Matched on pan 3

    Shade match 52
    $28Ulta BeautyUlta BeautyCosts $19 more

    Matches: Same finish: matteSame format: powder

    Differences: Noticeably different swatch colourMauve rather than plum

    Score details
    Shade match
    52
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Mauve rather than plum

    Retailer shade note: warm earthy brown tones

    Medium confidence· Digital match

    View match
  11. #13 · Ulta Beauty Collection

    Cream Eye Shadow Stick

    I Don't Give A Fig
    Shade match 60
    $10.50Ulta BeautyUlta Beauty(product price)Costs $1.50 more

    Matches: Same finish: matteClaims crease resistanceClaims waterproof

    Differences: Brown rather than plumCream rather than powder (format)

    Score details
    Shade match
    60
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Brown rather than plum · Cream rather than powder (format)

    Retailer shade note: deep brown matte

    Medium confidence· Digital match

    View match
  12. #14 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Chai Latte Haze

    Matched on pan 3

    Shade match 49
    $28Ulta BeautyUlta BeautyCosts $19 more

    Matches: Same finish: matteSame format: powder

    Differences: Noticeably different swatch colourDeeperBerry rather than plum

    Score details
    Shade match
    49
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    50

    Visibly different colour · Matte

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Berry rather than plum

    Retailer shade note: mauve brown tones

    Medium confidence· Digital match

    View match
  13. #15 · Sephora Collection

    Colorful Eyeshadow

    310 Soulmate
    Shade match 80
    $8SephoraSephora$1 less (11%)

    Matches: Same cool undertoneSame format: powder

    Differences: Berry rather than plumShimmer rather than matte (finish)Opaque rather than buildable (pigmentation)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    41
    Wear & performance
    50
    Comfort & skin suitability
    50

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Berry rather than plum · Shimmer rather than matte (finish) · Opaque rather than buildable (pigmentation)

    Retailer shade note: cranberry shimmer

    Medium confidence· Digital match

    View match
  14. #16 · Morphe

    ChromaPlus 12-Pan Eyeshadow Palette

    Rose Frequency

    Matched on pan 10

    Shade match 54
    $23Ulta BeautyUlta BeautyCosts $14 more

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourBerry rather than plumOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    54
    Finish, pigmentation & format
    93
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 22% ingredient overlap

    Differences: Noticeably different swatch colour · Berry rather than plum · Opaque rather than buildable (pigmentation) · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  15. #17 · Lancôme

    Idôle Tint Liquid Eyeshadow & Eyeliner

    11 Rich Espresso
    Shade match 57
    $30Ulta BeautyUlta BeautyCosts $21 more

    Matches: Same finish: matteSame pigmentation: buildableClaims waterproof

    Differences: Noticeably different swatch colourBrown rather than plumLiquid rather than powder (format)

    Score details
    Shade match
    57
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than plum · Liquid rather than powder (format) · 16-hour wear rather than not listed (longevity)

    Retailer shade note: matte

    Medium confidence· Digital match

    View match
  16. #18 · MAC Cosmetics

    Multisculpt Matte Liquid Eyeshadow + All-Over Color

    Pinot Noir
    Shade match 60
    $25SephoraSephoraCosts $16 more

    Matches: Same cool undertoneSame finish: matteClaims crease resistance

    Differences: Noticeably different swatch colourDeeperBrown rather than plum

    Score details
    Shade match
    60
    Finish, pigmentation & format
    81
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Brown rather than plum · Opaque rather than buildable (pigmentation) · Liquid rather than powder (format) · 24-hour wear rather than not listed (longevity)

    Retailer shade note: deep blackened brown with purple undertones

    Medium confidence· Digital match

    View match
  17. #19 · Sephora Collection

    Colorful Eyeshadow

    220 Roasted Chesnut
    Shade match 50
    $8SephoraSephora$1 less (11%)

    Matches: Same finish: matteSame format: powder

    Differences: Noticeably different swatch colourBrown rather than plumOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    50
    Finish, pigmentation & format
    93
    Wear & performance
    50
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than plum · Opaque rather than buildable (pigmentation)

    Retailer shade note: deep chestnut matte

    Medium confidence· Digital match

    View match
  18. #20 · Sephora Collection

    Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick

    20 Cabernet Matte
    Shade match 53
    $15SephoraSephoraCosts $6 more

    Matches: Same finish: matteClaims waterproof

    Differences: Noticeably different swatch colourLighterBerry rather than plum

    Score details
    Shade match
    53
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Berry rather than plum · Stick rather than powder (format) · 12-hour wear rather than not listed (longevity)

    Retailer shade note: 20 Cabernet Matte

    Medium confidence· Digital match

    View match
  19. #21 · Clinique

    All About Shadow Quad Eyeshadow

    Morning Java

    Matched on pan 2

    Shade match 81
    $44Ulta BeautyUlta BeautyCosts $35 more

    Matches: Very close colourSame format: powderClaims crease resistance

    Differences: Berry rather than plumShimmer rather than matte (finish)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    81
    Finish, pigmentation & format
    35
    Wear & performance
    40
    Comfort & skin suitability
    50

    Very close colour · Shimmer

    Ingredients (not scored): 12% ingredient overlap

    Differences: Berry rather than plum · Shimmer rather than matte (finish) · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  20. #22 · Laura Mercier

    Caviar Stick Eyeshadow

    Port Leather
    Shade match 84
    $34SephoraSephoraCosts $25 more

    Matches: Same cool undertoneClaims crease resistanceClaims waterproof

    Differences: Shimmer rather than matte (finish)Opaque rather than buildable (pigmentation)Stick rather than powder (format)

    Score details
    Shade match
    84
    Finish, pigmentation & format
    31
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Shimmer rather than matte (finish) · Opaque rather than buildable (pigmentation) · Stick rather than powder (format) · 24-hour wear rather than not listed (longevity)

    Retailer shade note: shimmering burgundy

    High confidence· Digital match

    View match
  21. #23 · Stila

    Liqua-Play Eye Shadow

    Figgy Matte
    Shade match 53
    $25Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Same finish: matteSame pigmentation: buildableClaims crease resistance

    Differences: Noticeably different swatch colourDeeperBerry rather than plum

    Score details
    Shade match
    53
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Berry rather than plum · Liquid rather than powder (format) · Long-wearing rather than not listed (longevity)

    Retailer shade note: deep blackberrry

    Medium confidence· Digital match

    View match
  22. #24 · Violette_Fr

    YEUX PAINT Liquid Eyeshadow & Eyeliner

    Poison des Délices
    Shade match 56
    $32SephoraSephoraCosts $23 more

    Matches: Same cool undertoneSame finish: matteClaims crease resistance

    Differences: Noticeably different swatch colourDeeperBerry rather than plum

    Score details
    Shade match
    56
    Finish, pigmentation & format
    81
    Wear & performance
    40
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Berry rather than plum · Opaque rather than buildable (pigmentation) · Liquid rather than powder (format) · Long-wearing rather than not listed (longevity)

    Retailer shade note: matte merlot

    Medium confidence· Digital match

    View match
  23. #25 · Marc Jacobs Beauty

    Born Star Cream-to-Powder Long-Wear Eyeshadow

    130 Hater
    Shade match 48
    $29SephoraSephoraCosts $20 more

    Matches: Same finish: matteSame format: powderClaims crease resistance

    Differences: Noticeably different swatch colourDeeperBrown rather than plum

    Score details
    Shade match
    48
    Finish, pigmentation & format
    93
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Brown rather than plum · Opaque rather than buildable (pigmentation) · 14-hour wear rather than not listed (longevity)

    Retailer shade note: matte chocolate brown

    Medium confidence· Digital match

    View match
  24. #26 · Saie

    SuperSuede Baked Eyeshadow with 16hr Wear

    Dolce
    Shade match 43
    $24SephoraSephoraCosts $15 more

    Matches: Same finish: matteSame format: powderClaims crease resistance

    Differences: Noticeably different swatch colourBrown rather than plum16-hour wear rather than not listed (longevity)

    Score details
    Shade match
    43
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    40

    Visibly different colour · Matte

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than plum · 16-hour wear rather than not listed (longevity)

    Retailer shade note: rich brown demi-matte

    Medium confidence· Digital match

    View match
  25. #27 · about-face

    Matte Fluid Eye Paint

    Weightless
    Shade match 48
    $17Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same finish: matteSame pigmentation: buildable

    Differences: Noticeably different swatch colourDeeperBrown rather than plum

    Score details
    Shade match
    48
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Brown rather than plum · Cream rather than powder (format) · Long-wearing rather than not listed (longevity)

    Retailer shade note: matte chocolate brown

    Medium confidence· Digital match

    View match
  26. #28 · Laura Mercier

    Caviar Stick Eyeshadow

    Dark Cacao
    Shade match 52
    $34SephoraSephoraCosts $25 more

    Matches: Same finish: matteClaims crease resistanceClaims waterproof

    Differences: Noticeably different swatch colourDeeperBrown rather than plum

    Score details
    Shade match
    52
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Brown rather than plum · Opaque rather than buildable (pigmentation) · Stick rather than powder (format) · 24-hour wear rather than not listed (longevity)

    Retailer shade note: matte dark red brown

    Medium confidence· Digital match

    View match
  27. #29 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Nude Rose Gold

    Matched on pan 9

    Shade match 42
    $11Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourLighterMauve rather than plum

    Score details
    Shade match
    42
    Finish, pigmentation & format
    93
    Wear & performance
    50
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 36% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Mauve rather than plum · Opaque rather than buildable (pigmentation)

    Retailer shade note: shimmery rose golds & cool-toned matte neutrals

    Medium confidence· Digital match

    View match
  28. #30 · Urban Decay

    Naked Eyeshadow Stick

    Sinnocent
    Shade match 46
    $25Ulta BeautyUlta BeautyCosts $16 more

    Matches: Same finish: matteSame pigmentation: buildableClaims crease resistance

    Differences: Noticeably different swatch colourBrown rather than plumStick rather than powder (format)

    Score details
    Shade match
    46
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than plum · Stick rather than powder (format) · Long-wearing rather than not listed (longevity)

    Retailer shade note: rich brown matte

    Medium confidence· Digital match

    View match
  29. #31 · NARS

    Total Seduction Eyeshadow Stick

    Mambo
    Shade match 45
    $34SephoraSephoraCosts $25 more

    Matches: Same finish: matteSame pigmentation: buildableClaims crease resistance

    Differences: Noticeably different swatch colourDeeperBrown rather than plum

    Score details
    Shade match
    45
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Brown rather than plum · Cream rather than powder (format) · 16-hour wear rather than not listed (longevity)

    Retailer shade note: matte chocolate brown

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest shade match works

Ulta Beauty Collection Cream Eye Shadow Stick in Rule Of Plum, against Ulta Beauty Collection Eyeshadow Singles in Plum Pop. Every attribute compared, with its share of the score.

ComparedYour shadePlum PopClosest shade matchRule Of PlumScore
Shade match55% of overall86
Colour79#784347#6b3d45Close colourColour difference 3.8 (0 is identical)
Depth89MediumDeep / darkCloseDepth difference 4.8 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100PlumPlumSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared11
Finish5MatteMetallicDifferentMetallic finish rather than matte
Pigmentationnot comparableBuildableNot listedNot listed for eitherAn opacity not listed for one product
Format35PowderCreamDifferentCream rather than powder
Wear & performance10% of overall · 2 of 3 compared40
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Crease resistance40Not listedClaimedSome differenceThe match claims crease resistance; your product does not list it
Waterproof40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall · 2 of 3 compared40
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 56/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Cream Eye Shadow Stick in Rule Of Plum.

Same or better

  • Same cool undertone
  • Claims crease resistance
  • Claims waterproof
  • Claims comfort
  • Claims hydration

Different

  • Small colour difference on the swatch
  • Metallic finish instead of matte
  • Cream format instead of powder

Description and ingredients (information only, not scored)

Weighted ingredient similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionmedium plum mattedeep rich plum
BasePowder-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

Marc Jacobs Beauty Born Star Cream-to-Powder Long-Wear Eyeshadow in 120 Delete That, against Ulta Beauty Collection Eyeshadow Singles in Plum Pop. Every attribute compared, with its share of the score.

ComparedYour shadePlum PopClosest overall alternative120 Delete ThatScore
Shade match55% of overall82
Colour74#784347#703837Close colourColour difference 4.4 (0 is identical)
Depth85MediumDeep / darkCloseDepth difference 5.9 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100PlumPlumSameSame colour family
Finish, pigmentation & format30% of overall93
Finish100MatteMatteSameSame matte finish
Pigmentation65BuildableOpaqueSome differenceOpaque rather than buildable
Format100PowderPowderSameBoth powder
Wear & performance10% of overall40
Longevity40Not listed14-hour wearSome differenceThe match claims long wear; your product does not list it
Crease resistance40Not listedClaimedSome differenceThe match claims crease resistance; your product does not list it
Waterproof40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedSensitiveNot listed for eitherSkin types not listed for one product
Overall match 80/100Shade match 82/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Marc Jacobs Beauty Born Star Cream-to-Powder Long-Wear Eyeshadow in 120 Delete That.

Same or better

  • Same cool undertone
  • Same finish: matte
  • Same format: powder
  • Claims crease resistance
  • Claims waterproof

Different

  • Small colour difference on the swatch
  • Opaque pigmentation instead of buildable
  • 14-hour wear longevity instead of not listed

Description and ingredients (information only, not scored)

Weighted ingredient similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionmedium plum mattematte burgundy
BasePowder-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

Ulta Beauty Collection Cream Eye Shadow Stick Rule Of Plum

Best price
$10.50Ulta BeautyUlta Beauty
Costs $1.50 more

Your shade $9 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Marc Jacobs Beauty Born Star Cream-to-Powder Long-Wear Eyeshadow 120 Delete That

Best price
$29SephoraSephora
Costs $20 more

Your shade $9 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.