Very deep · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
WalmartYour shade $39 at Sephora
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Walmart$27.03 less (69%)Matches: Same cool undertoneSame full coverageBoth claim long-wearing
Differences: Slightly lighterMatte rather than natural finishNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · No SPF
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartUlta Beauty(product price)$26.01 less (67%)Matches: Very close colourSame cool undertoneSame natural finish
Differences: No long-wear claimNo SPF
Very close colour · Natural finish
Ingredients (not scored): 2% ingredient overlap
Differences: No long-wear claim · No SPF
Retailer shade note: cool very deep
Medium confidence· Digital match
Maybelline Lifter Stix Multi-Use Face Stick
Every store that sells this shade · prices as last checked
Target$11.19View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta Beauty
SephoraCosts $3 moreMatches: Very close colourSimilar undertone (neutral vs cool)Same natural finish
Differences: Not marketed for combination/sensitive skinNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Not marketed for combination/sensitive skin · No SPF
Retailer shade note: Very Rich with Cool Neutral Undertones
Medium confidence· Digital match
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty(product price)$24.50 less (63%)Matches: Same cool undertoneSame full coverageClaims a blurring effect
Differences: Slightly deeperMatte rather than natural finish
Close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish
Retailer shade note: dark shade with cool undertones
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14.50 · product priceView at Ulta BeautyWalmart$14.50View at WalmartUlta Beauty(product price)$26.01 less (67%)Matches: Very close colourSame cool undertoneSame natural finish
Differences: Slightly deeperNo long-wear claimNo SPF
Very close colour · Natural finish
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · No long-wear claim · No SPF
Retailer shade note: cool very deep
Medium confidence· Digital match
Maybelline Lifter Stix Multi-Use Face Stick
Every store that sells this shade · prices as last checked
Target$9.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyWalmart$27.03 less (69%)Matches: Same cool undertoneSame full coverageBoth claim long-wearing
Differences: Slightly lighterMatte rather than natural finishNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · No SPF
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartUlta Beauty(product price)$23.01 less (59%)Matches: Same cool undertoneBoth claim long-wearingClaims not settling into lines
Differences: Slightly deeperRadiant rather than natural finishBuildable rather than full coverage
Close colour · Radiant · Buildable coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly deeper · Radiant rather than natural finish · Buildable rather than full coverage · No SPF
Retailer shade note: deep with cool undertones
Medium confidence· Digital match
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid
Every store that sells this shade · prices as last checked
Walmart$11.98View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
CVS$15.99View at CVSUlta BeautyCosts $3.50 moreMatches: Very close colourSimilar undertone (neutral vs cool)Same full coverage
Differences: Matte rather than natural finishNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · No SPF
Retailer shade note: for very deep skin with cool neutral undertones
Medium confidence· Digital match
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$42.50View at Ulta BeautyUlta Beauty(product price)$19 less (49%)Matches: Similar undertone (neutral vs cool)Same full coverageBoth claim long-wearing
Differences: Matte rather than natural finishNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · No SPF
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Neutral rather than cool undertoneMedium rather than full coverageNot marketed for combination/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol · No SPF
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephoraCosts $13 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Neutral rather than cool undertoneMedium rather than full coverageNot marketed for combination/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol · No SPF
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephoraCosts $17 moreMatches: Similar undertone (neutral vs cool)Same natural finishClaims a skin-like finish
Differences: Slightly deeperMedium rather than full coverageNot marketed for combination/oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage · Not marketed for combination/oily skin · No SPF
Retailer shade note: extra deep with neutral cool undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $0.50 moreMatches: Very close colourSame cool undertoneClaims a blurring effect
Differences: Matte rather than natural finishBuildable rather than full coverageNo long-wear claim
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than full coverage · No long-wear claim
Retailer shade note: for extra deep cool skin with a red hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta Beauty
Macy's$39.50View at Macy'sSephoraCosts $11 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Neutral rather than cool undertoneMedium rather than full coverageNot marketed for dry/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · Not marketed for dry/oily skin · No SPF
Retailer shade note: Extra deep with neutral undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)$30 less (77%)Matches: Same full coverageBoth claim long-wearing
Differences: Matte rather than natural finishNot marketed for dry/sensitive skinNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · No SPF
Medium confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9 · product priceView at Ulta BeautyCVS$9.49View at CVSSephoraCosts $10 moreMatches: Claims a blurring effectBoth claim long-wearing
Differences: Neutral rather than cool undertoneRadiant rather than natural finishMedium rather than full coverage
Close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: for very deep skin with neutral undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)$5 less (13%)Matches: Same cool undertoneSame natural finishClaims not settling into lines
Differences: Slightly deeperMedium rather than full coverageNo long-wear claim
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage · No long-wear claim
Retailer shade note: rich brown with pink undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautySephora$15 less (38%)Matches: Same natural finishBoth claim long-wearingClaims transfer resistance
Differences: Slightly deeperNeutral rather than cool undertoneMedium rather than full coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: very deep with neutral undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)$20.01 less (51%)Matches: Same cool undertoneClaims a skin-like finishClaims transfer resistance
Differences: Matte rather than natural finishMedium rather than full coverageContains drying alcohol
Close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · Contains drying alcohol · No SPF
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVSUlta Beauty(product price)Costs $19 moreMatches: Same full coverageClaims a blurring effectNo fragrance listed
Differences: Slightly lighterNeutral rather than cool undertoneNatural matte rather than natural finish
Close colour · Natural matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Natural matte rather than natural finish · No SPF
Retailer shade note: deep neutral with cool blue undertones
Medium confidence· Digital match
Youngblood BeyondBlur Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautySephoraCosts $16 moreMatches: Same natural finishSame full coverageClaims transfer resistance
Differences: Neutral rather than cool undertoneNot marketed for oily/sensitive skinNo SPF
Close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than cool undertone · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: D7.5 - Very rich deep with neutral undertones, and a red tone
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beauty(product price)$25.01 less (64%)Matches: Same cool undertoneSame natural finishClaims a skin-like finish
Differences: Medium rather than full coverageNo long-wear claimNo SPF
Close colour · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · No SPF
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.64View at Walmart
AmazonSee price at AmazonView at AmazonSephoraCosts $16 moreMatches: Same natural finishClaims a blurring effectBoth claim long-wearing
Differences: Neutral rather than cool undertoneMedium rather than full coverageNot marketed for oily/sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: D.75 - very rich deep with neutral undertones and a red tone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sSephoraCosts $3 moreMatches: Very close colourSame natural finishSame full coverage
Differences: Slightly warmer undertoneNot marketed for combination/sensitive skinNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for combination/sensitive skin · No SPF
Retailer shade note: Very Rich with Warm Neutral Undertones
Medium confidence· Digital match
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephora$21.01 less (54%)Matches: Similar undertone (neutral vs cool)Same full coverageClaims a blurring effect
Differences: Matte rather than natural finishNot marketed for normal/dry/combination/oily skinNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for normal/dry/combination/oily skin · No SPF
Retailer shade note: very deep, neutral rosy undertones
Medium confidence· Digital match
ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$17.99View at SephoraUlta Beauty(product price)Costs $7 moreMatches: Same cool undertoneSame full coverageClaims a blurring effect
Differences: Slightly lighterRadiant rather than natural finishNo SPF
Close colour · Radiant · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly lighter · Radiant rather than natural finish · No SPF
Retailer shade note: dark deep rich brown with red undertone for deep dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautySephoraCosts $9 moreMatches: Very close colourSame cool undertoneClaims a skin-like finish
Differences: Slightly lighterRadiant rather than natural finishLight rather than full coverage
Very close colour · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Radiant rather than natural finish · Light rather than full coverage · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: deepest with cool undertones
Medium confidence· Digital match
Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $1 moreMatches: Same cool undertoneSame full coverageClaims a skin-like finish
Differences: Slightly deeperMatte rather than natural finishNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · No SPF
Retailer shade note: rich brown skin w/ pink undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyShowing 12 of 28 matches
The closest shade to IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Deep Bronze (Very deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Sable
$36
17.5 Deep
$36
175
$12.99
61N espresso neutral
$32
8C
$38
28C
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DPP1 Mocha, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Deep Bronze. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DPP1 Mocha.
14 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.
Milani Conceal + Perfect 2-in-1 Foundation in Mahogany, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Deep Bronze. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milani Conceal + Perfect 2-in-1 Foundation in Mahogany.
10 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer DPP1 Mocha
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced
Milani Conceal + Perfect 2-in-1 Foundation Mahogany
WalmartYour shade $39 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
