Medium tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $39 at Sephora
Hourglass Illusion Luminous Glow Foundation SPF 30
Every store that sells this shade · prices as last checked
Sephora$60View at Sephora
Ulta Beautyfrom $60 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Walmart$24.03 less (62%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Contains drying alcohol
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
CVS$19.69View at CVS
Walgreens$19.99View at Walgreens
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $16 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageNot marketed for oily/sensitive skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: MD3.5 - medium-deep to deep with neutral undertones
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Macy's$55 · low stockView at Macy'sUlta Beautyfrom $55 · product priceView at Ulta BeautySephoraCosts $16 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for oily/sensitive skinNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Not marketed for oily/sensitive skin · No SPF
Retailer shade note: MD3.3 - medium-deep to deep with neutral undertones
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sSephoraCosts $7 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageNot marketed for oily/sensitive skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: mid light - neutral, slightly golden
Medium confidence· Digital match
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraSephoraCosts $9 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageNot marketed for dry/sensitive skinContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry/sensitive skin · Contains drying alcohol · No SPF
Retailer shade note: medium dark with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $7 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageNot marketed for oily/sensitive skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: light to medium - neutral
Medium confidence· Digital match
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraUlta Beauty(product price)Costs $3 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Buildable rather than full coverageNo SPF
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Buildable rather than full coverage · No SPF
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$15 less (38%)Matches: Very close colourSame neutral undertoneBoth claim long-wearing
Differences: Radiant rather than natural finishMedium rather than full coverageNo SPF
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than full coverage · No SPF
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)$15 less (38%)Matches: Very close colourSame neutral undertoneBoth claim long-wearing
Differences: Radiant rather than natural finishMedium rather than full coverageNo SPF
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than full coverage · No SPF
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)$15 less (38%)Matches: Near-identical swatch colourSame full coverageBoth claim long-wearing
Differences: Slightly warmer undertoneMatte rather than natural finishNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · No SPF
Retailer shade note: for tan skin with a peach undertone
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Amazon$8View at AmazonUlta Beautyfrom $24 · product priceView at Ulta BeautySephora$2 less (5%)Matches: Very close colourSame natural finishClaims a blurring effect
Differences: Slightly warmer undertoneBuildable rather than full coverageNot marketed for combination/sensitive skin
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than full coverage · Not marketed for combination/sensitive skin · No SPF
Retailer shade note: Deep-Tan skin with a golden-red undertone
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraUlta Beauty(product price)Costs $13 moreMatches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Matte rather than natural finishNot marketed for dry/sensitive skinNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: deep with neutral subtle golden undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sSephoraCosts $21 moreMatches: Very close colourSame neutral undertone
Differences: Radiant rather than natural finishBuildable rather than full coverageContains drying alcohol
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than full coverage · Contains drying alcohol · No SPF
Retailer shade note: medium skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Glow Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $10 moreMatches: Near-identical swatch colourSame natural finishClaims a skin-like finish
Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for oily/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for oily/sensitive skin · Contains drying alcohol · No SPF
Retailer shade note: tan with golden undertones
Medium confidence· Digital match
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta BeautyCosts $10 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Matte rather than natural finishNot marketed for combination/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for combination/sensitive skin
Retailer shade note: medium, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Ulta Beauty$49View at Ulta BeautyMacy's$49View at Macy'sUlta Beauty(product price)Costs $7.90 moreMatches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing
Differences: Matte rather than natural finishBuildable rather than full coverageContains drying alcohol
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than full coverage · Contains drying alcohol · No SPF
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $16 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: M3.15 - medium-deep to deep with warm undertones
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sSephora$15 less (38%)Matches: Very close colourSame natural finishBoth claim long-wearing
Differences: Slightly deeperSlightly warmer undertoneMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: tan with yellow undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at Sephora
Target$24.41 less (63%)Matches: Same full coverageClaims a blurring effectBoth claim long-wearing
Differences: Slightly lighterMatte rather than natural finish
Colour not compared · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty(product price)Costs $24 moreMatches: Near-identical swatch colourSame full coverageBoth claim long-wearing
Differences: Luminous rather than natural finish
Looks identical · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than natural finish
Medium confidence· Digital match
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Every store that sells this shade · prices as last checked
Macy's$63View at Macy'sUlta Beautyfrom $63 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Matte rather than natural finishMedium rather than full coverageNot marketed for dry/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry/sensitive skin · Contains drying alcohol · No SPF
Retailer shade note: medium neutral
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sSephoraSame priceMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Matte rather than natural finishNot marketed for dry/combination/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for dry/combination/sensitive skin
Retailer shade note: medium deep with golden neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta BeautyCosts $16 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Matte rather than natural finishNot marketed for dry/sensitive skinNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: MD3.5 - medium-deep to deep with neutral undertones
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sUlta Beauty$55View at Ulta BeautySephoraCosts $1 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Matte rather than natural finishMedium rather than full coverageNot marketed for dry/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry/sensitive skin · Contains drying alcohol · No SPF
Retailer shade note: medium neutral
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty(product price)Costs $10 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Matte rather than natural finishNot marketed for combination/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for combination/sensitive skin
Retailer shade note: medium, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sUlta Beauty(product price)Costs $10 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Matte rather than natural finishNot marketed for combination/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for combination/sensitive skin
Retailer shade note: medium, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sTarget$9 less (23%)Matches: Same natural finishClaims a skin-like finishBoth claim long-wearing
Differences: Slightly lighterSlightly warmer undertoneBuildable rather than full coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Buildable rather than full coverage · Not marketed for sensitive skin · No SPF
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetSephoraSame priceMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Matte rather than natural finishNot marketed for dry/sensitive skinNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: rich tawny with neutral undertones for medium to dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sShowing 12 of 28 matches
The closest shade to IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Tan (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
4N1
$34
NW40
$30
Caramel Corn 5.1 Neutral
$31
Tan 4N
$31
12 Tan-Deep
$36
CN 116 Spice
$22
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Hourglass Illusion Luminous Glow Foundation SPF 30 in 19.5, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Tan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Hourglass Illusion Luminous Glow Foundation SPF 30 in 19.5.
12 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
about-face THE PERFORMER Skin-Focused Foundation in MD1NEUTRAL, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Tan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To about-face THE PERFORMER Skin-Focused Foundation in MD1NEUTRAL.
10 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Hourglass Illusion Luminous Glow Foundation SPF 30 19.5
SephoraYour shade $39 at Sephora
about-face THE PERFORMER Skin-Focused Foundation MD1NEUTRAL
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
