Very fair · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
32 matches
32 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $39 at Sephora
Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Walmart$24.03 less (62%)Matches: Same neutral undertoneSame natural finishSame full coverage
Differences: Contains drying alcohol
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
CVS$19.69View at CVS
AmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonSephoraCosts $2 moreMatches: Same neutral undertoneSame natural finishSame full coverage
Differences: Not marketed for combination/sensitive skinNo SPF
Close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Not marketed for combination/sensitive skin · No SPF
Retailer shade note: very fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)$19 less (49%)Matches: Same neutral undertoneSame full coverageBoth claim long-wearing
Differences: Matte rather than natural finishNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · No SPF
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta BeautyCosts $3 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Radiant rather than natural finishNo SPF
Very close colour · Radiant · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Radiant rather than natural finish · No SPF
Retailer shade note: extra fair with neutral undertone for very pale skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyUlta Beauty$29 less (74%)Matches: Same full coverageBoth claim long-wearing
Differences: Radiant rather than natural finishNot marketed for sensitive skinNo SPF
Close colour · Radiant · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Radiant rather than natural finish · Not marketed for sensitive skin · No SPF
Medium confidence· Digital match
L.A. Girl Pro Coverage Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautyUlta Beauty(product price)$14 less (36%)Matches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Medium rather than full coverageNot marketed for sensitive skinNo SPF
Close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for sensitive skin · No SPF
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraSame priceMatches: Same neutral undertoneSame natural finishClaims a blurring effect
Differences: Medium rather than full coverageNot marketed for oily/sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for oily/sensitive skin
Retailer shade note: very fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraUlta BeautyCosts $2 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for combination/sensitive skinNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Not marketed for combination/sensitive skin · No SPF
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beauty$41View at Ulta BeautySephoraCosts $16 moreMatches: Same neutral undertoneSame natural finishSame full coverage
Differences: Not marketed for oily/sensitive skinNo SPF
Close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Not marketed for oily/sensitive skin · No SPF
Retailer shade note: L1.5 - Very light with neutral undertones, and a light pink tone
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beauty(product price)$14 less (36%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Matte rather than natural finishNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than natural finish · No SPF
Retailer shade note: fair light with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$14 less (36%)Matches: Similar undertone (warm vs neutral)Same natural finishClaims a skin-like finish
Differences: Medium rather than full coverageNot marketed for sensitive skinNo SPF
Close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for sensitive skin · No SPF
Retailer shade note: fair with warm yellow undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $17 moreMatches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Medium rather than full coverageNot marketed for combination/oily skinNo SPF
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for combination/oily skin · No SPF
Retailer shade note: extra light with neutral undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beauty$56View at Ulta BeautyUlta Beauty$27 less (69%)Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Medium rather than full coverageNo long-wear claimNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · No SPF
Retailer shade note: warm
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautySephoraSame priceMatches: Same neutral undertoneSame natural finishClaims a blurring effect
Differences: Medium rather than full coverageNot marketed for oily/sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for oily/sensitive skin
Retailer shade note: very fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraUlta Beauty$14 less (36%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Matte rather than natural finishContains drying alcoholNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than natural finish · Contains drying alcohol · No SPF
Retailer shade note: fair light with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautySephora$7 less (18%)Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Medium rather than full coverageNot marketed for normal/combination/oily/sensitive skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for normal/combination/oily/sensitive skin · No SPF
Retailer shade note: warm fair ivory
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $19 moreMatches: Same neutral undertoneSame natural finishClaims a blurring effect
Differences: Buildable rather than full coverageNot marketed for combination/sensitive skinNo SPF
Close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Buildable rather than full coverage · Not marketed for combination/sensitive skin · No SPF
Retailer shade note: very light skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beauty$58View at Ulta BeautySephoraCosts $21 moreMatches: Very close colourSame neutral undertone
Differences: Radiant rather than natural finishBuildable rather than full coverageContains drying alcohol
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than full coverage · Contains drying alcohol · No SPF
Retailer shade note: fair skin with neutral tones
Medium confidence· Digital match
Dior Forever Skin Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$7 less (18%)Matches: Same neutral undertoneSame natural finishBoth claim long-wearing
Differences: Medium rather than full coverageNot marketed for normal/combination/oily/sensitive skinNo SPF
Close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for normal/combination/oily/sensitive skin · No SPF
Retailer shade note: neutral fair
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $2 moreMatches: Same neutral undertoneSame natural finishSame full coverage
Differences: Not marketed for combination/sensitive skinNo SPF
Close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Not marketed for combination/sensitive skin · No SPF
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta BeautyCosts $1 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Slightly deeperMatte rather than natural finishNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · No SPF
Retailer shade note: very fair skin w/ neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$40View at Ulta BeautySephora$7 less (18%)Matches: Same neutral undertoneSame natural finishBoth claim long-wearing
Differences: Medium rather than full coverageNot marketed for normal/combination/oily/sensitive skinNo SPF
Close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for normal/combination/oily/sensitive skin · No SPF
Retailer shade note: neutral shell cream
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta BeautySame priceMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for oily/sensitive skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beauty$39View at Ulta BeautyUlta Beauty$31 less (79%)Matches: Very close colourSame natural finishBoth claim long-wearing
Differences: Slightly cooler undertoneMedium rather than full coverageNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · Not marketed for sensitive skin · No SPF
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta Beauty
Target$8View at TargetWalmart$8View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $1 moreMatches: Very close colourSame full coverageClaims a skin-like finish
Differences: Matte rather than natural finishNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Matte rather than natural finish · No SPF
Retailer shade note: very fair with gold undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Macy'sfrom $38 · product priceView at Macy'sUlta Beautyfrom $40 · product priceView at Ulta BeautySephora$7 less (18%)Matches: Similar undertone (warm vs neutral)Same natural finishBoth claim long-wearing
Differences: Medium rather than full coverageNot marketed for normal/combination/oily/sensitive skinNo SPF
Close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for normal/combination/oily/sensitive skin · No SPF
Retailer shade note: warm shell
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta BeautyCosts $8 moreMatches: Same neutral undertoneSame natural finishClaims a blurring effect
Differences: Medium rather than full coverageNot marketed for dry/sensitive skinNo SPF
Close colour · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: fair neutral
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beauty$47View at Ulta BeautyTarget$24.01 less (62%)Matches: Similar undertone (warm vs neutral)Same full coverageClaims transfer resistance
Differences: Matte rather than natural finishNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · No SPF
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at TargetCVS$20.29View at CVSUlta Beauty$20.01 less (51%)Matches: Same natural finishSame full coverageClaims transfer resistance
Differences: Slightly cooler undertoneContains drying alcohol
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beauty$18.99View at Ulta BeautyCVS$19.69View at CVS
Walgreens$19.99View at WalgreensSephora$3 less (8%)Matches: Very close colourSame neutral undertoneClaims a lightweight feel
Differences: Radiant rather than natural finishMedium rather than full coverageNot marketed for normal/dry/combination/oily skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than full coverage · Not marketed for normal/dry/combination/oily skin · No SPF
Retailer shade note: Fair Neutral
Medium confidence· Digital match
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraShowing 12 of 30 matches
The closest shade to IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Fair Porcelain (Very fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Tone 01 N
$32
Fair Porcelain
$12.99
90 Ivoire N
$32
1.5 Fair
$36
WN 01 Flax
$22
00 Neutral
$42
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 1, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Fair Porcelain. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 1.
7 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
Juvia's Place I am Magic Powder Foundation in Oslo - Very Light 4, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Fair Porcelain. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place I am Magic Powder Foundation in Oslo - Very Light 4.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint 1
SephoraYour shade $39 at Sephora
Juvia's Place I am Magic Powder Foundation Oslo - Very Light 4
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
