Medium light · Warm · yellow undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced · lowest price $14.97 at Walmart
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$19.69View at CVS
Walgreens$19.99View at Walgreens
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$26.01 less (67%)Matches: Near-identical swatch colourSame warm undertoneSame full coverage
Differences: Matte rather than natural finishNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than natural finish · No SPF
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at Amazon
SephoraCosts $5 moreMatches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Medium rather than full coverageNot marketed for oily/sensitive skinNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: warm golden
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty$26.01 less (67%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same full coverage
Differences: Matte rather than natural finishNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than natural finish · No SPF
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beauty$12.99View at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty$29 less (74%)Matches: Near-identical swatch colourSame full coverageBoth claim long-wearing
Differences: Radiant rather than natural finishNot marketed for sensitive skinNo SPF
Looks identical · Radiant · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Radiant rather than natural finish · Not marketed for sensitive skin · No SPF
Medium confidence· Digital match
L.A. Girl Pro Coverage Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautyUlta Beauty$23 less (59%)Matches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Medium rather than full coverageNo long-wear claimNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · No SPF
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautySephora$15 less (38%)Matches: Very close colourSame natural finishBoth claim long-wearing
Differences: Neutral rather than warm undertoneMedium rather than full coverageNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: medium-dark with neutral undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $0.50 moreMatches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Medium rather than full coverageNo long-wear claimNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Not marketed for oily skin
Retailer shade note: medium-tan warm skin with golden undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta Beauty$20.80 less (53%)Matches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Light rather than full coverageNo long-wear claimNo SPF
Looks identical · Natural · Light coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Light rather than full coverage · No long-wear claim · No SPF
Medium confidence· Digital match
Well People Supernatural Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$18.20View at Ulta BeautyUlta Beauty(product price)$21.01 less (54%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same full coverage
Differences: Radiant rather than natural finishContains drying alcoholNo SPF
Looks identical · Radiant · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Radiant rather than natural finish · Contains drying alcohol · No SPF
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Walmart$13.98View at WalmartTarget$13.99View at TargetWalgreens$16.99View at WalgreensUlta Beautyfrom $17.99 · product priceView at Ulta BeautyCVS$17.99View at CVSWalmart$24.22 less (62%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish
Differences: Medium rather than full coverageNo long-wear claimNot marketed for sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Not marketed for sensitive skin · No SPF
Medium confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at WalmartUlta Beauty(product price)$19.01 less (49%)Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish
Differences: Matte rather than natural finishBuildable rather than full coverageNo SPF
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than full coverage · No SPF
Medium confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $24 moreMatches: Near-identical swatch colourSame full coverageBoth claim long-wearing
Differences: Luminous rather than natural finish
Looks identical · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than natural finish
Medium confidence· Digital match
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Every store that sells this shade · prices as last checked
Macy's$63View at Macy'sUlta Beautyfrom $63 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $24 moreMatches: Near-identical swatch colourSame full coverageBoth claim long-wearing
Differences: Luminous rather than natural finish
Looks identical · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than natural finish
Medium confidence· Digital match
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Every store that sells this shade · prices as last checked
Macy's$63View at Macy'sUlta Beautyfrom $63 · product priceView at Ulta BeautyTarget$9 less (23%)Matches: Same warm undertoneSame natural finishClaims a skin-like finish
Differences: Slightly deeperBuildable rather than full coverageNot marketed for sensitive skin
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Buildable rather than full coverage · Not marketed for sensitive skin · No SPF
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetTarget$9 less (23%)Matches: Same natural finishClaims a skin-like finishBoth claim long-wearing
Differences: Slightly lighterNeutral rather than warm undertoneBuildable rather than full coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Buildable rather than full coverage · Not marketed for sensitive skin · No SPF
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty(product price)Costs $2 moreMatches: Very close colourSame natural finishClaims a skin-like finish
Differences: Neutral rather than warm undertoneMedium rather than full coverageNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · No SPF
Retailer shade note: medium tan neutral
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $14 moreMatches: Very close colourClaims a blurring effectBoth claim long-wearing
Differences: Matte rather than natural finishMedium rather than full coverageNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · No SPF
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyTarget$24.41 less (63%)Matches: Same full coverageClaims a blurring effectBoth claim long-wearing
Differences: Slightly deeperMatte rather than natural finish
Colour not compared · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty(product price)Costs $7 moreMatches: Near-identical swatch colourSame full coverageClaims a blurring effect
Differences: Neutral rather than warm undertoneRadiant rather than natural finishNo SPF
Looks identical · Radiant · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · No SPF
Retailer shade note: beige with neutral undertone for light skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty(product price)$23 less (59%)Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish
Differences: Matte rather than natural finishMedium rather than full coverageNo long-wear claim
Looks identical · Matte · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · No long-wear claim · No SPF
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyWalmart$24.03 less (62%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)
Differences: Matte rather than natural finishBuildable rather than full coverageNo long-wear claim
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Buildable rather than full coverage · No long-wear claim · Not marketed for dry/sensitive skin · No SPF
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetCVS$15.99View at CVSWalgreens$15.99View at WalgreensSephoraSame priceMatches: Very close colourSame full coverageClaims a blurring effect
Differences: Neutral rather than warm undertoneMatte rather than natural finishNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: beige with neutral undertone for light skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $10 moreMatches: Very close colourClaims a blurring effectBoth claim long-wearing
Differences: Slightly cooler undertoneRadiant rather than natural finishMedium rather than full coverage
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than natural finish · Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: for tan skin with rosy undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraMacy's$49 · low stockView at Macy'sSephora$3 less (8%)Matches: Near-identical swatch colourSame warm undertoneClaims a lightweight feel
Differences: Radiant rather than natural finishLight rather than full coverageNo long-wear claim
Looks identical · Radiant · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than full coverage · No long-wear claim · Not marketed for oily/sensitive skin · Contains drying alcohol · No SPF
Retailer shade note: for tan skin with golden undertones
Medium confidence· Digital match
Make Up For Ever Super Boost Lightweight Moisturizing Skin Tint
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraMacy's$36View at Macy'sUlta Beauty(product price)$24 less (62%)Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish
Differences: Radiant rather than natural finishLight rather than full coverageNo long-wear claim
Looks identical · Radiant · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than full coverage · No long-wear claim · No SPF
Retailer shade note: Tan skin tone, warm golden undertone
Medium confidence· Digital match
Revolution Beauty Skin Silk Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15 · product priceView at Ulta BeautyUlta Beauty$17.51 less (45%)Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish
Differences: Olive rather than warm undertoneLight rather than full coverageNo long-wear claim
Looks identical · Natural · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Olive rather than warm undertone · Light rather than full coverage · No long-wear claim · No SPF
Medium confidence· Digital match
CoverGirl Simply Ageless Skin Perfector Essence Foundation
Every store that sells this shade · prices as last checked
Walmart$12.97View at WalmartTarget$12.99View at TargetUlta Beauty$21.49View at Ulta BeautyWalgreens$21.99View at WalgreensTarget$24.01 less (62%)Matches: Same natural finish
Differences: Medium rather than full coverageNo long-wear claimNot marketed for sensitive skin
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Not marketed for sensitive skin · No SPF
Low confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetTarget$24.41 less (63%)Matches: Same full coverageClaims a blurring effectBoth claim long-wearing
Differences: Slightly lighterMatte rather than natural finish
Colour not compared · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetShowing 12 of 28 matches
The closest shade to IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Tan Warm (Medium light · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
23.5 Medium Amber
$30
7.5
$42
Medium Neutral
$8
410 Bisque W
$32
42S tan sand
$32
2Y36
$35
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Live Tinted HUESTICK Complexion Stick in 13 Medium, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Tan Warm. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Live Tinted HUESTICK Complexion Stick in 13 Medium.
2 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
L'Oréal Paris Infallible 32H Fresh Wear Foundation in 470 Radiant Honey, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Tan Warm. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris Infallible 32H Fresh Wear Foundation in 470 Radiant Honey.
6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Live Tinted HUESTICK Complexion Stick 13 Medium
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced
L'Oréal Paris Infallible 32H Fresh Wear Foundation 470 Radiant Honey
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced · lowest price $14.97 at Walmart
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
