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CC+ Cream Full Coverage Color Correcting Foundation Rich Honey dupes and alternatives IT Cosmetics

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 35 Soft Mocha

The equivalent shade: scored on colour, depth and undertone only.

The match
NYX Professional Makeup
35 Soft Mocha
Depth and undertone: Deep · Neutral · neutral pink
Finish and coverage: Matte · Buildable coverage
Shade match
93out of 100
Colour
95
Depth
100
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$8.98WalmartWalmart
$30.02 less (77%)

Your shade $39 at Sephora

WalmartView at Walmart

Closest overall alternative: L'Oréal Paris Infallible 32H Fresh Wear Foundation 515 Copper

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
L'Oréal Paris
515 Copper
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Full coverage
Overall match
83out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
100
Wear (Wear & performance)
51
Skin (Skin suitability)
100
Best price
$14.97WalmartWalmart
$24.03 less (62%)

Your shade $39 at Sephora

WalmartView at Walmart

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    320 Zaria
    Shade match 89
    $24Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Near-identical swatch colourSame full coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneMatte rather than natural finishNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · No SPF

    Retailer shade note: w/ warm slightly red undertones

    Medium confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    530 Deep Amber
    Shade match 80
    $18.99Ulta BeautyUlta Beauty(product price)$20.01 less (51%)

    Matches: Same natural finishSame full coverageClaims transfer resistance

    Differences: Contains drying alcohol

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. #5 · Juvia's Place

    I am Magic Natural Radiance Foundation

    305 Cameroon
    Shade match 84
    $24Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Same neutral undertoneBoth claim long-wearing

    Differences: Radiant rather than natural finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    84
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  4. #6 · Juvia's Place

    I am Magic Natural Radiance Foundation

    240 Lagos
    Shade match 84
    $24Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Same neutral undertoneBoth claim long-wearing

    Differences: Radiant rather than natural finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    84
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    520 Sienna
    Shade match 73
    $18.99Ulta BeautyUlta Beauty(product price)$20.01 less (51%)

    Matches: Same natural finishSame full coverageClaims transfer resistance

    Differences: Slightly lighterContains drying alcohol

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Contains drying alcohol

    Medium confidence· Digital match

    View match
  6. Shade match 77
    $44SephoraSephoraCosts $5 more

    Matches: Same natural finishBoth claim long-wearingClaims transfer resistance

    Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    77
    Finish & visual result
    82
    Wear & performance
    76
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: warm bronze

    Medium confidence· Digital match

    View match
  7. #9 · Maybelline

    Super Stay Lumi-Matte Foundation

    368
    Shade match 80
    $15.99Ulta BeautyUlta Beauty(product price)$23.01 less (59%)

    Matches: Same neutral undertoneSame full coverageClaims transfer resistance

    Differences: Matte rather than natural finishContains drying alcoholNo SPF

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than natural finish · Contains drying alcohol · No SPF

    Retailer shade note: neutral warm undertones

    Medium confidence· Digital match

    View match
  8. #10 · Ulta Beauty Collection

    Complexion Crush Foundation

    Dark Neutral
    Shade match 90
    $16Ulta BeautyUlta Beauty(product price)$23 less (59%)

    Matches: Same neutral undertoneClaims a skin-like finishClaims a blurring effect

    Differences: Matte rather than natural finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  9. Shade match 79
    $53Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Claims a blurring effectBoth claim long-wearingClaims not settling into lines

    Differences: Slightly deeperMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    79
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Medium rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  10. #12 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW46
    Shade match 82
    $39SephoraSephoraSame price

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Slightly cooler undertoneMatte rather than natural finishNot marketed for dry/combination/sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    76
    Wear & performance
    49
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Not marketed for dry/combination/sensitive skin

    Retailer shade note: very deep with true red undertones

    Medium confidence· Digital match

    View match
  11. #13 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW50
    Shade match 82
    $39SephoraSephoraSame price

    Matches: Same neutral undertoneSame full coverageClaims transfer resistance

    Differences: Matte rather than natural finishNot marketed for dry/combination/sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    76
    Wear & performance
    49
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/combination/sensitive skin

    Retailer shade note: very deep with warm neutral undertones

    Medium confidence· Digital match

    View match
  12. Shade match 79
    $49SephoraSephoraCosts $10 more

    Matches: Same natural finishClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly cooler undertoneMedium rather than full coverageNot marketed for combination/oily/sensitive skin

    Score details
    Shade match
    79
    Finish & visual result
    72
    Wear & performance
    61
    Skin suitability
    40

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Not marketed for combination/oily/sensitive skin · No SPF

    Retailer shade note: rich tan with rosy undertones

    Medium confidence· Digital match

    View match
  13. #15 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Deep Cool
    Shade match 74
    $16Ulta BeautyUlta Beauty(product price)$23 less (59%)

    Matches: Same natural finishClaims a blurring effectNo fragrance listed

    Differences: Slightly deeperSlightly cooler undertoneMedium rather than full coverage

    Score details
    Shade match
    74
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Medium rather than full coverage · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  14. Shade match 83
    $39.50Ulta BeautyUlta Beauty(product price)Costs $0.50 more

    Matches: Same neutral undertoneClaims a blurring effectClaims not settling into lines

    Differences: Matte rather than natural finishBuildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than full coverage · No long-wear claim

    Retailer shade note: for very deep neutral skin with a subtle golden hue

    Medium confidence· Digital match

    View match
  15. Shade match 76
    $45Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Same full coverageClaims a skin-like finishClaims transfer resistance

    Differences: Slightly cooler undertoneMatte rather than natural finishContains drying alcohol

    Score details
    Shade match
    76
    Finish & visual result
    68
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Contains drying alcohol

    Retailer shade note: for extra deep cool skin with a red hue

    Medium confidence· Digital match

    View match
  16. #18 · Tarte

    Face Tape Full Coverage Foundation

    59S Rich Sand
    Shade match 80
    $42SephoraSephoraCosts $3 more

    Matches: Same full coverageClaims a blurring effectClaims transfer resistance

    Differences: Slightly warmer undertoneMatte rather than natural finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: deeper skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  17. #19 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Deep
    Shade match 83
    $39SephoraSephoraSame price

    Matches: Same neutral undertoneSame full coverageClaims a blurring effect

    Differences: Matte rather than natural finishNo long-wear claimNot marketed for normal/dry/sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Matte rather than natural finish · No long-wear claim · Not marketed for normal/dry/sensitive skin

    Medium confidence· Digital match

    View match
  18. Shade match 74
    $53Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Claims a blurring effectBoth claim long-wearingClaims not settling into lines

    Differences: Slightly lighterMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    74
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Medium rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  19. #21 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    400 Deep Cool
    Shade match 78
    $18.99Ulta BeautyUlta Beauty$20.01 less (51%)

    Matches: Claims a skin-like finishClaims transfer resistanceClaims not settling into lines

    Differences: Slightly cooler undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    78
    Finish & visual result
    61
    Wear & performance
    51
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Medium rather than full coverage · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  20. #22 · Live Tinted

    HUESTICK Complexion Stick

    05 Medium/Dark
    Shade match 80
    $42Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Same full coverageClaims a skin-like finishClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural finishNo long-wear claim

    Score details
    Shade match
    80
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · No long-wear claim · No SPF

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match
  21. #23 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW45
    Shade match 76
    $39SephoraSephoraSame price

    Matches: Same full coverageClaims transfer resistanceClaims not settling into lines

    Differences: Slightly cooler undertoneMatte rather than natural finishNot marketed for dry/combination/sensitive skin

    Score details
    Shade match
    76
    Finish & visual result
    76
    Wear & performance
    49
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Not marketed for dry/combination/sensitive skin

    Retailer shade note: very deep with soft red undertones

    Medium confidence· Digital match

    View match
  22. #24 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    112 Cocoa
    Shade match 78
    $14.99Ulta BeautyUlta Beauty(product price)$24.01 less (62%)

    Matches: Same full coverageClaims a blurring effectClaims transfer resistance

    Differences: Matte rather than natural finishNot marketed for dry/combination/sensitive skinNo SPF

    Score details
    Shade match
    78
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/combination/sensitive skin · No SPF

    Medium confidence· Digital match

    View match
  23. Shade match 78
    $44SephoraSephoraCosts $5 more

    Matches: Same neutral undertoneSame natural finishClaims a skin-like finish

    Differences: Slightly deeperMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    78
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · No long-wear claim · Not marketed for dry/sensitive skin

    Retailer shade note: rich

    Medium confidence· Digital match

    View match
  24. #26 · Naked Sundays

    BeautyScreen Peptide Foundation Tint SPF 50

    Shade 8
    Shade match 84
    $38Ulta BeautyUlta Beauty(product price)$1 less (3%)

    Matches: Very close colourClaims a skin-like finishClaims a lightweight feel

    Differences: Slightly warmer undertoneLight-medium rather than full coverageNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    52
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Light-medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Light-medium rather than full coverage · No long-wear claim

    Retailer shade note: honey

    Medium confidence· Digital match

    View match
  25. #27 · J.Cat Beauty

    Aquasurance Compact Foundation

    Espresso
    Shade match 71
    $15.99Ulta BeautyUlta Beauty(product price)$23.01 less (59%)

    Matches: Same natural finishSame full coverageClaims a blurring effect

    Differences: Slightly deeperNo long-wear claimNo SPF

    Score details
    Shade match
    71
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    50

    Colour not compared · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · No long-wear claim · No SPF

    Low confidence· Digital match

    View match
  26. #28 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW48
    Shade match 74
    $39SephoraSephoraSame price

    Matches: Same full coverageClaims transfer resistanceClaims not settling into lines

    Differences: Slightly cooler undertoneMatte rather than natural finishNot marketed for dry/combination/sensitive skin

    Score details
    Shade match
    74
    Finish & visual result
    76
    Wear & performance
    49
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Not marketed for dry/combination/sensitive skin

    Retailer shade note: very deep with brick red undertones

    Medium confidence· Digital match

    View match
  27. #29 · Ulta Beauty Collection

    Complexion Crush Foundation

    Dark Warm
    Shade match 78
    $16Ulta BeautyUlta Beauty(product price)$23 less (59%)

    Matches: Claims a skin-like finishClaims a blurring effectClaims a lightweight feel

    Differences: Slightly warmer undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    78
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Medium rather than full coverage · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  28. #30 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Chestnut (W-108)
    Shade match 74
    $58SephoraSephoraCosts $19 more

    Matches: Both claim long-wearingClaims transfer resistanceClaims not settling into lines

    Differences: Slightly warmer undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    74
    Finish & visual result
    58
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: Rich, warm undertones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Rich Honey (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Hazelnut 8.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Hazelnut 8.1 Neutral

    • Close colour
    • Deep · Neutral undertone

    $31

  2. Tarte Shape Tape Full Coverage Matte Concealer

    57N rich

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57N rich

    • Close colour
    • Deep · Cool undertone

    $32

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW50

    • Close colour
    • Deep · Neutral · neutral golden undertone

    $30

  4. L'Oréal Paris True Match Radiant Serum Concealer

    N11

    L'Oréal Paris True Match Radiant Serum Concealer, shade N11

    • Slight colour difference
    • Deep · Neutral undertone

    $16.99

  5. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17 Deep

    • Slight colour difference
    • Deep · Neutral · neutral golden undertone

    $36

  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6C

    • Slight colour difference
    • Deep · Cool undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 35 Soft Mocha, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Rich Honey. Every attribute compared, with its share of the score.

ComparedYour shadeRich HoneyClosest shade match35 Soft MochaScore
Shade match55% of overall93
Colour95#90421c#8f4221Looks identicalColour difference 1.3 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.2
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone85NeutralNeutral · neutral pinkClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared67
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveCombination, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 77/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 35 Soft Mocha.

Same or better

  • $30.02 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Buildable rather than full coverage

Different

  • Matte finish instead of natural
  • No long-wear claim
  • Not marketed for dry/sensitive skin
  • No SPF

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeNo ingredient list
FragranceListed (limonene)No ingredient list
Drying alcoholNot listedNo ingredient list
SPFSPF 50Not listed
Overlap

Why the closest overall alternative works

L'Oréal Paris Infallible 32H Fresh Wear Foundation in 515 Copper, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Rich Honey. Every attribute compared, with its share of the score.

ComparedYour shadeRich HoneyClosest overall alternative515 CopperScore
Shade match55% of overall83
Colour76#90421c#a04b1fClose colourColour difference 4.2 (0 is identical)
Depth84DeepDeepSome differenceDepth difference: 6.4
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing32-hour wearSome differenceThe match claims 32-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Normal, dry, combination, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination/​oily/​sensitive skin
Overall match 83/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible 32H Fresh Wear Foundation in 515 Copper.

Same or better

  • $24.03 less
  • Same neutral undertone
  • Same natural finish
  • Same full coverage
  • Claims transfer resistance
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Contains alcohol denat.
  • SPF 25 instead of SPF 50

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (limonene)Listed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 50SPF 25
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 35 Soft Mocha

Best price
$8.98WalmartWalmart
$30.02 less (77%)

Your shade $39 at Sephora

WalmartView at Walmart

Closest overall alternative

L'Oréal Paris Infallible 32H Fresh Wear Foundation 515 Copper

Best price
$14.97WalmartWalmart
$24.03 less (62%)

Your shade $39 at Sephora

WalmartView at Walmart

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.