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CC+ Cream Full Coverage Color Correcting Foundation Medium Tan dupes and alternatives IT Cosmetics

Light medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Natasha Denona HY-GLAM Powder Foundation P6

The equivalent shade: scored on colour, depth and undertone only.

The match
Natasha Denona
P6
Depth and undertone: Light medium · Warm · peach
Finish and coverage: Matte · Medium coverage
Shade match
98out of 100
Colour
98
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$55Ulta BeautyUlta Beauty
Costs $16 more

Your shade $39 at Sephora · product price; shade not separately priced

Closest overall alternative: Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 20

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Basma
20
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Natural · Full coverage
Overall match
88out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
86
Wear (Wear & performance)
70
Skin (Skin suitability)
60
Best price
$40SephoraSephora
Costs $1 more

Your shade $39 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NARS

    Natural Radiant Longwear Foundation

    Sahel - Medium 2.5
    Shade match 95
    $55SephoraSephoraCosts $16 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Not marketed for oily/sensitive skinNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: M2.5 - medium with warm undertones, and a peach tone

    Medium confidence· Digital match

    View match
  2. Shade match 95
    $53Ulta BeautyUlta BeautyCosts $14 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Medium rather than full coverageNot marketed for dry/oily skinContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    91
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for dry/oily skin · Contains drying alcohol

    Retailer shade note: light - medium with neutral peach undertones

    Medium confidence· Digital match

    View match
  3. Shade match 97
    $48SephoraSephoraCosts $9 more

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Medium rather than full coverageNot marketed for oily/sensitive skinNo SPF

    Score details
    Shade match
    97
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: light medium with peach undertones

    Medium confidence· Digital match

    View match
  4. #6 · L.A. Girl

    Pro Coverage Liquid Foundation

    Porcelain
    Shade match 87
    $10Ulta BeautyUlta Beauty$29 less (74%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Radiant rather than natural finishNot marketed for sensitive skinNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    80

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Radiant rather than natural finish · Not marketed for sensitive skin · No SPF

    Medium confidence· Digital match

    View match
  5. #7 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Fair 40 W
    Shade match 95
    $49SephoraSephoraCosts $10 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than full coverageNot marketed for oily/sensitive skinContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for oily/sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Latte 300N
    Shade match 88
    $37SephoraSephora$2 less (5%)

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneBuildable rather than full coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than full coverage · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: Light-Medium skin with a neutral undertone

    Medium confidence· Digital match

    View match
  7. Shade match 95
    $54SephoraSephoraCosts $15 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than full coverageNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    74
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than full coverage · No SPF

    Retailer shade note: light medium with warm undertones

    Medium confidence· Digital match

    View match
  8. Shade match 95
    $49SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same full coverage

    Differences: Matte rather than natural finishNot marketed for combination/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    76
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for combination/sensitive skin

    Retailer shade note: very fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 90
    $52SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNot marketed for combination/oily skin

    Score details
    Shade match
    90
    Finish & visual result
    74
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol · No SPF

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Butter Pecan 330N
    Shade match 86
    $37SephoraSephora$2 less (5%)

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneBuildable rather than full coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than full coverage · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: Medium skin with a neutral undertone

    Medium confidence· Digital match

    View match
  11. Shade match 95
    $8Ulta BeautyUlta Beauty(product price)$31 less (79%)

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Matte rather than natural finishNo long-wear claimNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · No long-wear claim · No SPF

    Retailer shade note: fair or light skin tones with a warm pink undertone

    Medium confidence· Digital match

    View match
  12. #14 · Make Up For Ever

    HD Skin Matte Velvet Blurring Powder Foundation

    1Y18 Warm Cashew
    Shade match 98
    $45SephoraSephoraCosts $6 more

    Matches: Near-identical swatch colourSame warm undertoneSame full coverage

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skinNo SPF

    Score details
    Shade match
    98
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: light skin tones with yellow undertones

    Medium confidence· Digital match

    View match
  13. Shade match 92
    $47SephoraSephoraCosts $8 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Not marketed for normal/dry skinContains drying alcoholNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Not marketed for normal/dry skin · Contains drying alcohol · No SPF

    Retailer shade note: medium tan with neutral-warm undertones

    Medium confidence· Digital match

    View match
  14. #16 · Maybelline

    Lifter Stix Multi-Use Face Stick

    20
    Shade match 89
    $12.99Ulta BeautyUlta Beauty(product price)$26.01 less (67%)

    Matches: Near-identical swatch colourSame natural finishClaims not settling into lines

    Differences: Neutral rather than warm undertoneNo long-wear claimNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Natural finish

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · No long-wear claim · No SPF

    Retailer shade note: neutral light

    Medium confidence· Digital match

    View match
  15. Shade match 89
    $15.99Ulta BeautyUlta Beauty(product price)$23.01 less (59%)

    Matches: Near-identical swatch colourBoth claim long-wearingClaims not settling into lines

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    76
    Skin suitability
    100

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Buildable rather than full coverage · No SPF

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  16. Shade match 88
    $58SephoraSephoraCosts $19 more

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneBuildable rather than full coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than full coverage · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    P 06
    Shade match 90
    $46.90Ulta BeautyUlta Beauty(product price)Costs $7.90 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural finishBuildable rather than full coverageContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than full coverage · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  18. #20 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    C3.5
    Shade match 97
    $39SephoraSephoraSame price

    Matches: Near-identical swatch colourSame warm undertoneSame full coverage

    Differences: Matte rather than natural finishNot marketed for dry/combination/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    76
    Wear & performance
    49
    Skin suitability
    40

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/combination/sensitive skin

    Retailer shade note: light medium with peachy undertones

    High confidence· Digital match

    View match
  19. Shade match 96
    $46SephoraSephoraCosts $7 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than full coverageNot marketed for combination/sensitive skinNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    74
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: light skin with warm/yellow undertones

    Medium confidence· Digital match

    View match
  20. Shade match 80
    $14.59TargetTarget$24.41 less (63%)

    Matches: Same full coverageClaims a blurring effectBoth claim long-wearing

    Differences: Slightly lighterMatte rather than natural finish

    Score details
    Shade match
    80
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish

    Low confidence· Digital match

    View match
  21. #23 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Medium 11N
    Shade match 87
    $42SephoraSephoraCosts $3 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Neutral rather than warm undertoneNot marketed for combination/sensitive skinNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    86
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: Light Medium with Neutral Undertones

    Medium confidence· Digital match

    View match
  22. #24 · Tarte

    Face Tape Full Coverage Foundation

    27H Light-Medium Honey
    Shade match 96
    $42SephoraSephoraCosts $3 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skinNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: light to medium skin with warm, peach undertones

    High confidence· Digital match

    View match
  23. Shade match 86
    $15.99Ulta BeautyUlta Beauty(product price)$23.01 less (59%)

    Matches: Very close colourBoth claim long-wearingClaims not settling into lines

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    67
    Wear & performance
    76
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Buildable rather than full coverage · No SPF

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  24. Shade match 98
    $58SephoraSephoraCosts $19 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Radiant rather than natural finishMedium rather than full coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    98
    Finish & visual result
    52
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: medium with golden undertones

    Medium confidence· Digital match

    View match
  25. #27 · Tarte

    Face Tape Full Coverage Foundation

    36S Medium-Tan Sand
    Shade match 95
    $42Ulta BeautyUlta BeautyCosts $3 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skinNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: medium to tan skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  26. Shade match 89
    $42SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSame full coverageClaims transfer resistance

    Differences: Neutral rather than warm undertoneMatte rather than natural finishNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · No SPF

    Retailer shade note: for light neutral skin with a subtle pink hue

    Medium confidence· Digital match

    View match
  27. #29 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    1W0 Warm Porcelain
    Shade match 95
    $52SephoraSephoraCosts $13 more

    Matches: Very close colourSame warm undertoneClaims transfer resistance

    Differences: Matte rather than natural finishMedium rather than full coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Not marketed for normal/sensitive skin · No SPF

    Retailer shade note: very light with warm peach undertones

    Medium confidence· Digital match

    View match
  28. #30 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    N6.5
    Shade match 94
    $39SephoraSephoraSame price

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same full coverage

    Differences: Matte rather than natural finishNot marketed for dry/combination/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    49
    Skin suitability
    40

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/combination/sensitive skin

    Retailer shade note: light with neutral peachy undertones

    Medium confidence· Digital match

    View match
  29. #31 · Laura Geller

    Double Take Baked Full Coverage Foundation

    Medium
    Shade match 91
    $38SephoraSephora$1 less (3%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same full coverage

    Differences: Matte rather than natural finishNot marketed for dry/combination skinNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/combination skin · No SPF

    Retailer shade note: for medium skin (Laura Geller's shade!)

    Medium confidence· Digital match

    View match
  30. Shade match 97
    $52SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Radiant rather than natural finishMedium rather than full coverageNot marketed for combination/oily skin

    Score details
    Shade match
    97
    Finish & visual result
    55
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol · No SPF

    Retailer shade note: light peach

    Medium confidence· Digital match

    View match
  31. Shade match 97
    $52SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Radiant rather than natural finishMedium rather than full coverageNot marketed for combination/oily skin

    Score details
    Shade match
    97
    Finish & visual result
    55
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol · No SPF

    Retailer shade note: fair light peach

    Medium confidence· Digital match

    View match

Showing 12 of 31 matches

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Medium Tan (Light medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Drift 3.8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Drift 3.8

    • Very close colour
    • Light medium · Warm · peach undertone

    $39

  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Graham Cracker 4.1 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Graham Cracker 4.1 Golden

    • Very close colour
    • Light medium · Warm · golden undertone

    $31

  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.2 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.2 N

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $32

  4. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Warm

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Warm

    • Very close colour
    • Light · Warm · golden undertone

    $8

  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    250

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 250

    • Very close colour
    • Light · Warm · peach undertone

    $30

  6. NARS Soft Matte Complete Concealer

    Biscuit

    NARS Soft Matte Complete Concealer, shade Biscuit

    • Very close colour
    • Light medium · Warm · golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Natasha Denona HY-GLAM Powder Foundation in P6, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Medium Tan. Every attribute compared, with its share of the score.

ComparedYour shadeMedium TanClosest shade matchP6Score
Shade match55% of overall98
Colour98#e7ac87#e3aa86Looks identicalColour difference 0.8 (0 is identical)
Depth98Light mediumLight mediumSameDepth difference: 1.3
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall20
Skin type20Normal, dry, combination, oily, sensitiveCombinationBoth marketed for combination skin
Overall match 76/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Natasha Denona HY-GLAM Powder Foundation in P6.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Matte finish instead of natural
  • No long-wear claim
  • Not marketed for normal/dry/oily/sensitive skin
  • No SPF

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, high silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 50Not listed
OverlapWater-based vs powder-based; silicone high vs high

Why the closest overall alternative works

Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 20, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Medium Tan. Every attribute compared, with its share of the score.

ComparedYour shadeMedium TanClosest overall alternative20Score
Shade match55% of overall97
Colour96#e7ac87#ecaf87Looks identicalColour difference 1.2 (0 is identical)
Depth97Light mediumLight mediumSameDepth difference: 1.8
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared70
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, dry, oilyBoth marketed for normal/​dry/​oily skin
Overall match 88/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 20.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Same full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Claims colour stability
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Not marketed for combination/sensitive skin
  • No SPF

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 50Not listed
OverlapWater-based vs oil-based; silicone high vs high

Where to buy

Closest shade match

Natasha Denona HY-GLAM Powder Foundation P6

Match price
$55Ulta BeautyUlta Beauty
Costs $16 more

Your shade $39 at Sephora · product price; shade not separately priced

Closest overall alternative

Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 20

Best price
$40SephoraSephora
Costs $1 more

Your shade $39 at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.