Beautler.Your beauty butler

CC+ Cream Full Coverage Color Correcting Foundation Fair dupes and alternatives IT Cosmetics

Very fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 2P Catalina

The equivalent shade: scored on colour, depth and undertone only.

The match
Tower 28 Beauty
2P Catalina
Depth and undertone: Very fair · Warm · peach
Finish and coverage: Radiant · Medium coverage
Shade match
98out of 100
Colour
97
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
$3 less (8%)

Your shade $39 at Sephora

Closest overall alternative: Juvia's Place I am Magic Powder Foundation Oslo - Very Light 4

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Juvia's Place
Oslo - Very Light 4
Depth and undertone: Very fair · Warm
Finish and coverage: Matte · Full coverage
Overall match
87out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
76
Wear (Wear & performance)
80
Skin (Skin suitability)
100
Match price
$20Ulta BeautyUlta Beauty
$19 less (49%)

Your shade $39 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · about-face

    THE PERFORMER Skin-Focused Foundation

    F1WARM
    Shade match 90
    $25Ulta BeautyUlta Beauty(product price)$14 less (36%)

    Matches: Same warm undertoneSame natural finishClaims a skin-like finish

    Differences: Medium rather than full coverageNot marketed for sensitive skinNo SPF

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    80

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for sensitive skin · No SPF

    Retailer shade note: fair with warm yellow undertones

    Medium confidence· Digital match

    View match
  2. #4 · Clinique

    Beyond Perfecting Foundation + Concealer

    WN 01 Flax
    Shade match 87
    $41SephoraSephoraCosts $2 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Not marketed for combination/sensitive skinNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    55
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: very fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 92
    $32SephoraSephora$7 less (18%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than full coverageNot marketed for normal/combination/oily/sensitive skinNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    82
    Wear & performance
    80
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for normal/combination/oily/sensitive skin · No SPF

    Retailer shade note: warm fair ivory

    Medium confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    400 Pearl
    Shade match 81
    $18.99Ulta BeautyUlta Beauty(product price)$20.01 less (51%)

    Matches: Same natural finishSame full coverageClaims transfer resistance

    Differences: Contains drying alcohol

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. #7 · TIRTIR

    Mask Fit Red Cushion

    13W CREAM
    Shade match 90
    $25Ulta BeautyUlta Beauty(product price)$14 less (36%)

    Matches: Same warm undertoneSame full coverageClaims transfer resistance

    Differences: Matte rather than natural finishNo SPF

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than natural finish · No SPF

    Retailer shade note: fair light with warm undertone

    Medium confidence· Digital match

    View match
  6. Shade match 83
    $58Ulta BeautyUlta Beauty(product price)Costs $19 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneNatural matte rather than natural finishNo SPF

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural matte rather than natural finish · No SPF

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 89
    $40Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Matte rather than natural finishNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    68
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Matte rather than natural finish · No SPF

    Retailer shade note: very fair with gold undertones

    Medium confidence· Digital match

    View match
  8. Shade match 86
    $39SephoraSephoraSame price

    Matches: Similar undertone (neutral vs warm)Same natural finishClaims a blurring effect

    Differences: Medium rather than full coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    74
    Wear & performance
    80
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for oily/sensitive skin

    Retailer shade note: very fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 90
    $12$16Ulta BeautyUlta Beauty$27 less (69%)

    Matches: Same warm undertoneSame natural finishClaims a skin-like finish

    Differences: Medium rather than full coverageNo long-wear claimNo SPF

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · No SPF

    Retailer shade note: warm

    Medium confidence· Digital match

    View match
  10. #12 · TIRTIR

    Mask Fit AI Filter Cushion

    13N FAIR IVORY
    Shade match 89
    $25Ulta BeautyUlta Beauty$14 less (36%)

    Matches: Near-identical swatch colourSame full coverageClaims a skin-like finish

    Differences: Neutral rather than warm undertoneMatte rather than natural finishContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    64
    Wear & performance
    68
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Contains drying alcohol · No SPF

    Retailer shade note: fair light with neutral undertone

    Medium confidence· Digital match

    View match
  11. #13 · Clinique

    Beyond Perfecting Foundation + Concealer

    CN 0.5 Shell
    Shade match 79
    $41Ulta BeautyUlta BeautyCosts $2 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for combination/sensitive skinNo SPF

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    55
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · ILIA

    True Skin Serum Foundation

    Mindoro SF.25
    Shade match 81
    $56SephoraSephoraCosts $17 more

    Matches: Same natural finishClaims a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNot marketed for combination/oily skin

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Not marketed for combination/oily skin · No SPF

    Retailer shade note: extra light with neutral undertones

    Medium confidence· Digital match

    View match
  13. Shade match 90
    $46Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Same warm undertoneSame full coverageClaims a blurring effect

    Differences: Radiant rather than natural finishNo SPF

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    100

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Radiant rather than natural finish · No SPF

    Medium confidence· Digital match

    View match
  14. Shade match 84
    $39SephoraSephoraSame price

    Matches: Similar undertone (neutral vs warm)Same natural finishClaims a blurring effect

    Differences: Medium rather than full coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    74
    Wear & performance
    80
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for oily/sensitive skin

    Retailer shade note: very fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  15. #17 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    05 Pearl
    Shade match 86
    $14.99TargetTarget$24.01 less (62%)

    Matches: Same warm undertoneSame full coverageClaims transfer resistance

    Differences: Matte rather than natural finishNo SPF

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · No SPF

    Medium confidence· Digital match

    View match
  16. Shade match 88
    $53Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  17. #19 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Fair Neutral
    Shade match 83
    $42Ulta BeautyUlta BeautyCosts $3 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishNo SPF

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · No SPF

    Retailer shade note: extra fair with neutral undertone for very pale skin

    Medium confidence· Digital match

    View match
  18. Shade match 87
    $12$16Ulta BeautyUlta Beauty$27 less (69%)

    Matches: Same warm undertoneSame natural finishClaims a skin-like finish

    Differences: Slightly deeperMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · No long-wear claim · No SPF

    Retailer shade note: warm

    Medium confidence· Digital match

    View match
  19. Shade match 81
    $32SephoraSephora$7 less (18%)

    Matches: Same natural finishBoth claim long-wearingClaims a lightweight feel

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNot marketed for normal/combination/oily/sensitive skin

    Score details
    Shade match
    81
    Finish & visual result
    82
    Wear & performance
    80
    Skin suitability
    20

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Not marketed for normal/combination/oily/sensitive skin · No SPF

    Retailer shade note: neutral fair light

    Medium confidence· Digital match

    View match
  20. Shade match 89
    $68SephoraSephoraCosts $29 more

    Matches: Same warm undertoneSame natural finishClaims a skin-like finish

    Differences: Medium rather than full coverageNo long-wear claimNot marketed for oily/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Not marketed for oily/sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: Fair peach undertone

    Medium confidence· Digital match

    View match
  21. #23 · TIRTIR

    Mask Fit Red Cushion

    13N FAIR IVORY
    Shade match 84
    $25Ulta BeautyUlta Beauty(product price)$14 less (36%)

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Neutral rather than warm undertoneMatte rather than natural finishNo SPF

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · No SPF

    Retailer shade note: fair light with neutral undertone

    Medium confidence· Digital match

    View match
  22. #24 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    Y 21
    Shade match 82
    $46.90Ulta BeautyUlta Beauty(product price)Costs $7.90 more

    Matches: Claims a blurring effectBoth claim long-wearingClaims a lightweight feel

    Differences: Matte rather than natural finishBuildable rather than full coverageContains drying alcohol

    Score details
    Shade match
    82
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than full coverage · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  23. #25 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Matte130 Porcelaine D'Ivoire( N)
    Shade match 85
    $53SephoraSephoraCosts $14 more

    Matches: Same warm undertoneClaims a blurring effectBoth claim long-wearing

    Differences: Slightly deeperMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Medium rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  24. #26 · Essence

    Foundation Stick

    30
    Shade match 90
    $6.99Ulta BeautyUlta Beauty(product price)$32.01 less (82%)

    Matches: Same warm undertoneNo fragrance listed

    Differences: Matte rather than natural finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No long-wear claim · No SPF

    Retailer shade note: fair with warm yellow undertones

    Medium confidence· Digital match

    View match
  25. #27 · RMS Beauty

    ReEvolve Natural Finish Foundation

    000
    Shade match 78
    $59Ulta BeautyUlta BeautyCosts $20 more

    Matches: Same natural finishClaims a blurring effectNo fragrance listed

    Differences: Olive rather than warm undertoneMedium rather than full coverageNo SPF

    Score details
    Shade match
    78
    Finish & visual result
    74
    Wear & performance
    70
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than full coverage · No SPF

    Retailer shade note: lightest alabaster

    Medium confidence· Digital match

    View match
  26. #28 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    130 Versatile Porcelaine Divoire I (N)
    Shade match 84
    $53Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    84
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No SPF

    Retailer shade note: matte sand

    Medium confidence· Digital match

    View match
  27. Shade match 92
    $38Ulta BeautyUlta Beauty$1 less (3%)

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than natural finishLight rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    47
    Wear & performance
    68
    Skin suitability
    80

    Very close colour · Matte · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Light rather than full coverage · Not marketed for sensitive skin · No SPF

    Retailer shade note: lightest shade, for pale to very fair skin

    Medium confidence· Digital match

    View match
  28. #30 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    1 Neutral
    Shade match 80
    $52SephoraSephoraCosts $13 more

    Matches: Same natural finishClaims a blurring effectClaims a lightweight feel

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: fairest with neutral undertones

    Medium confidence· Digital match

    View match
  29. #31 · MAC Cosmetics

    Studio Radiance Skin Tint Stick

    LIGHTEST 1
    Shade match 91
    $38SephoraSephora$1 less (3%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Radiant rather than natural finishLight rather than full coverageNot marketed for combination/oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    40
    Wear & performance
    53
    Skin suitability
    40

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than full coverage · Not marketed for combination/oily/sensitive skin · No SPF

    Retailer shade note: very fair with golden undertones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Fair (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC5

    • Very close colour
    • Very fair · Warm · golden undertone

    $30

  2. CoverGirl TruBlend Undercover Concealer

    Fair Porcelain

    CoverGirl TruBlend Undercover Concealer, shade Fair Porcelain

    • Very close colour
    • Very fair · Warm undertone

    $12.99

  3. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    90 Ivoire N

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 90 Ivoire N

    • Very close colour
    • Very fair · Warm · peach undertone

    $32

  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Whipped Cream 0.1 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Whipped Cream 0.1 Golden

    • Very close colour
    • Very fair · Warm · golden undertone

    $31

  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 01 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 01 N

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $32

  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    1.5 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 1.5 Fair

    • Close colour
    • Very fair · Warm undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 2P Catalina, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest shade match2P CatalinaScore
Shade match55% of overall98
Colour97#ebdbc7#f0dfcbLooks identicalColour difference 1.0 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 2.1
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall20
Skin type20Normal, dry, combination, oily, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 80/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 2P Catalina.

Same or better

  • $3 less
  • Near-identical swatch colour
  • Same warm undertone
  • Medium rather than full coverage
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Radiant finish instead of natural
  • Not marketed for normal/dry/combination/oily skin
  • No SPF

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 50Not listed
OverlapBoth water-based; silicone high vs none

Why the closest overall alternative works

Juvia's Place I am Magic Powder Foundation in Oslo - Very Light 4, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest overall alternativeOslo - Very Light 4Score
Shade match55% of overall92
Colour88#ebdbc7#f1dfcfVery close colourColour difference 2.5 (0 is identical)
Depth96Very fairVery fairSameDepth difference: 2.4
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Normal, dry, combination, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination/​oily/​sensitive skin
Overall match 87/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Powder Foundation in Oslo - Very Light 4.

Same or better

  • $19 less
  • Very close colour
  • Same warm undertone
  • Same full coverage
  • Both claim long-wearing
  • Claims a lightweight feel

Different

  • Matte finish instead of natural
  • No SPF

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeNo ingredient list
FragranceListed (limonene)No ingredient list
Drying alcoholNot listedNo ingredient list
SPFSPF 50Not listed
Overlap

Where to buy

Closest shade match

Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 2P Catalina

Best price
$36SephoraSephora
$3 less (8%)

Your shade $39 at Sephora

Closest overall alternative

Juvia's Place I am Magic Powder Foundation Oslo - Very Light 4

Match price
$20Ulta BeautyUlta Beauty
$19 less (49%)

Your shade $39 at Sephora · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.