CC+ Cream Full Coverage Color Correcting Foundation Medium dupes and alternatives IT Cosmetics
4.2 (30,738)·Fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
The closest shade to IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Medium (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Neutral Sand (N-030), against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Medium. Every attribute compared, with its share of the score.
ComparedYour shadeMediumClosest shade matchNeutral Sand (N-030)How they compareScore
Shade match55% of overall99
Colour60%99#efc39f#eec29eLooks identicalColour difference 0.2 (0 is identical)
Depth15%99FairLightCloseDepth difference: 0.6
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Overall match 81/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Smashbox Always On Skin-Balancing Foundation in L10N, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Medium. Every attribute compared, with its share of the score.
ComparedYour shadeMediumClosest overall alternativeL10NHow they compareScore
Shade match55% of overall97
Colour60%95#efc39f#ebc4a3Looks identicalColour difference 1.4 (0 is identical)
Depth15%100FairFairSameDepth difference: 0.1
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Overall match 91/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$10 less (26%)
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