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CC+ Cream Full Coverage Color Correcting Foundation Fair Light dupes and alternatives IT Cosmetics

Fair · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation 1.5

The equivalent shade: scored on colour, depth and undertone only.

The match
Danessa Myricks Beauty
1.5
Depth and undertone: Very fair · Cool
Finish and coverage: Radiant · Light coverage
Shade match
98out of 100
Colour
97
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Same price

Your shade $39 at Sephora

Closest overall alternative: e.l.f. Cosmetics Soft Glam Satin Foundation 10 Fair Cool

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
e.l.f. Cosmetics
10 Fair Cool
Depth and undertone: Very fair · Cool
Finish and coverage: Natural · Medium coverage
Overall match
89out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
91
Wear (Wear & performance)
68
Skin (Skin suitability)
80
Best price
$8Ulta BeautyUlta Beauty
$31 less (79%)

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Porcelain LP4
    Shade match 97
    $34Ulta BeautyUlta Beauty(product price)$5 less (13%)

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Medium rather than full coverageNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim

    Retailer shade note: fair with pink undertones

    Medium confidence· Digital match

    View match
  2. Shade match 95
    $52SephoraSephoraCosts $13 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Medium rather than full coverageNot marketed for combination/oily skinContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    74
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol · No SPF

    Retailer shade note: with rosy undertones

    Medium confidence· Digital match

    View match
  3. #5 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    CN 40 Cream Chamois
    Shade match 93
    $39SephoraSephoraSame price

    Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same natural finish

    Differences: Medium rather than full coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    74
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for oily/sensitive skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · L.A. Girl

    Pro.Matte Foundation

    Porcelain
    Shade match 85
    $9Ulta BeautyUlta Beauty(product price)$30 less (77%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skinNo SPF

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · No SPF

    Medium confidence· Digital match

    View match
  5. Shade match 84
    $45Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Neutral rather than cool undertoneNo SPF

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than cool undertone · No SPF

    Retailer shade note: level-two fair with a neutral undertone

    Medium confidence· Digital match

    View match
  6. #8 · NARS

    Natural Radiant Longwear Foundation

    Mont Blanc - Light 2
    Shade match 86
    $55SephoraSephoraCosts $16 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Neutral rather than cool undertoneNot marketed for oily/sensitive skinNo SPF

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than cool undertone · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: L2 - very light with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    11 Fair Neutral
    Shade match 84
    $8Ulta BeautyUlta Beauty$31 less (79%)

    Matches: Very close colourSame natural finishBoth claim long-wearing

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    91
    Wear & performance
    68
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Not marketed for sensitive skin · No SPF

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    1C Ultimate
    Shade match 91
    $47Ulta BeautyUlta BeautyCosts $8 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Slightly lighterMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: fair cool

    Medium confidence· Digital match

    View match
  9. #11 · ILIA

    True Skin Serum Foundation

    Mindoro SF.25
    Shade match 86
    $56SephoraSephoraCosts $17 more

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Slightly lighterNeutral rather than cool undertoneMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Medium rather than full coverage · Not marketed for combination/oily skin · No SPF

    Retailer shade note: extra light with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Very Light Neutral 100
    Shade match 90
    $45SephoraSephoraCosts $6 more

    Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    67
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Not marketed for oily/sensitive skin

    Retailer shade note: Very light with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Juvia's Place

    I am Magic Powder Foundation

    Madrid - Very Light 1
    Shade match 81
    $20Ulta BeautyUlta Beauty(product price)$19 less (49%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneMatte rather than natural finishNo SPF

    Score details
    Shade match
    81
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Matte rather than natural finish · No SPF

    Medium confidence· Digital match

    View match
  12. #14 · Dior

    Forever Skin Glow Foundation

    0N Neutral
    Shade match 87
    $60SephoraSephoraCosts $21 more

    Matches: Near-identical swatch colour

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    70
    Skin suitability
    100

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Buildable rather than full coverage · Contains drying alcohol · No SPF

    Retailer shade note: fair skin with neutral tones

    Medium confidence· Digital match

    View match
  13. #15 · Clinique

    Beyond Perfecting Foundation + Concealer

    WN 04 Bone
    Shade match 80
    $41SephoraSephoraCosts $2 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for combination/sensitive skinNo SPF

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    55
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: very fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  14. Shade match 94
    $42Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skinNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: fair skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  15. Shade match 84
    $58SephoraSephoraCosts $19 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneBuildable rather than full coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than full coverage · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: very light skin with neutral undertones

    Medium confidence· Digital match

    View match
  16. #18 · ILIA

    True Skin Serum Foundation

    Sable SF.5
    Shade match 82
    $56SephoraSephoraCosts $17 more

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for combination/oily skin

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for combination/oily skin · No SPF

    Retailer shade note: extra light with neutral warm undertones

    Medium confidence· Digital match

    View match
  17. #19 · Tarte

    Face Tape Full Coverage Foundation

    12N Fair Neutral
    Shade match 92
    $42SephoraSephoraCosts $3 more

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skinNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: fair skin with a balance of warm & cool undertones

    High confidence· Digital match

    View match
  18. #20 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    2 Neutral
    Shade match 84
    $52SephoraSephoraCosts $13 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: very fair with neutral undertones

    Medium confidence· Digital match

    View match
  19. #21 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    130 Versatile Porcelaine Divoire I (N)
    Shade match 87
    $53Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No SPF

    Retailer shade note: matte sand

    Medium confidence· Digital match

    View match
  20. #22 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    00C
    Shade match 93
    $49SephoraSephoraCosts $10 more

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: very fair skin with cool undertones

    High confidence· Digital match

    View match
  21. Shade match 84
    $40Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Matte rather than natural finishNo SPF

    Score details
    Shade match
    84
    Finish & visual result
    68
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Matte rather than natural finish · No SPF

    Retailer shade note: very fair with gold undertones

    Medium confidence· Digital match

    View match
  22. Shade match 89
    $40SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneLight rather than full coverageNot marketed for dry/oily skin

    Score details
    Shade match
    89
    Finish & visual result
    58
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than cool undertone · Light rather than full coverage · Not marketed for dry/oily skin · No SPF

    Retailer shade note: fair to light with neutral tones

    Medium confidence· Digital match

    View match
  23. #25 · Hourglass

    Ambient Soft Glow Foundation

    2
    Shade match 77
    $60SephoraSephoraCosts $21 more

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageNo SPF

    Score details
    Shade match
    77
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No SPF

    Retailer shade note: very fair with warm undertones

    Medium confidence· Digital match

    View match
  24. Shade match 84
    $42SephoraSephoraCosts $3 more

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than natural finishNo SPF

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · No SPF

    Retailer shade note: for very fair neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  25. Shade match 87
    $8Ulta BeautyUlta Beauty(product price)$31 less (79%)

    Matches: Very close colourSame full coverageNo fragrance listed

    Differences: Neutral rather than cool undertoneMatte rather than natural finishNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · No long-wear claim · No SPF

    Retailer shade note: fair or light skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  26. #28 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    205 Versatile Neutrale II (W)
    Shade match 86
    $53Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    86
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  27. #29 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    210 Versatile Clair II (N)
    Shade match 86
    $53Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    86
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  28. Shade match 86
    $53Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    86
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  29. #31 · Ulta Beauty Collection

    Complexion Crush Foundation

    Fair Cool
    Shade match 94
    $16Ulta BeautyUlta Beauty(product price)$23 less (59%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Fair Light (Fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW5

    • Looks identical
    • Very fair · Cool · rosy undertone

    $30

  2. Tarte Shape Tape Full Coverage Matte Concealer

    12N fair neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12N fair neutral

    • Very close colour
    • Very fair · Cool undertone

    $32

  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    0.5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 0.5C

    • Close colour
    • Very fair · Cool undertone

    $38

  4. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1R02

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1R02

    • Close colour
    • Fair · Cool undertone

    $35

  5. Dior Forever Skin Correct Full-Coverage Concealer

    1 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1 Neutral

    • Looks identical
    • Very fair · Neutral undertone

    $42

  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    10.5 Light

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 10.5 Light

    • Very close colour
    • Very fair · Cool undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation in 1.5, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Fair Light. Every attribute compared, with its share of the score.

ComparedYour shadeFair LightClosest shade match1.5Score
Shade match55% of overall98
Colour97#ead1bb#ecd3bfLooks identicalColour difference 1.0 (0 is identical)
Depth98FairVery fairCloseDepth difference: 1.1
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared40
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage20FullLightDifferentLight coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, dry, oilyBoth marketed for normal/​dry/​oily skin
Overall match 79/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation in 1.5.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Radiant finish instead of natural
  • Light rather than full coverage
  • Not marketed for combination/sensitive skin
  • No SPF

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 50Not listed
OverlapBoth water-based; silicone high vs moderate

Why the closest overall alternative works

e.l.f. Cosmetics Soft Glam Satin Foundation in 10 Fair Cool, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Fair Light. Every attribute compared, with its share of the score.

ComparedYour shadeFair LightClosest overall alternative10 Fair CoolScore
Shade match55% of overall95
Colour92#ead1bb#e9d4c3Very close colourColour difference 2.1 (0 is identical)
Depth98FairVery fairCloseDepth difference: 1.2
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Normal, dry, combination, oily, sensitiveCombination, dry, normal, oilyBoth marketed for normal/​dry/​combination/​oily skin
Overall match 89/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Soft Glam Satin Foundation in 10 Fair Cool.

Same or better

  • $31 less
  • Very close colour
  • Same cool undertone
  • Same natural finish
  • Medium rather than full coverage
  • Both claim long-wearing
  • Claims not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Not marketed for sensitive skin
  • No SPF

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 50Not listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation 1.5

Best price
$39SephoraSephora
Same price

Your shade $39 at Sephora

Closest overall alternative

e.l.f. Cosmetics Soft Glam Satin Foundation 10 Fair Cool

Best price
$8Ulta BeautyUlta Beauty
$31 less (79%)

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.