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CC+ Cream Full Coverage Color Correcting Foundation Tan Cool dupes and alternatives IT Cosmetics

Medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: IT Cosmetics CC+ Cream Natural Matte Foundation Tan Cool

The equivalent shade: scored on colour, depth and undertone only.

The match
IT Cosmetics
Tan Cool
Depth and undertone: Medium · Cool
Finish and coverage: Matte · Full coverage
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Same price

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative: BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 Medium Tones

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
81out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
70
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Best price
$14.59TargetTarget
$24.41 less (63%)

Your shade $39 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 89
    $15.99Ulta BeautyUlta Beauty(product price)$23.01 less (59%)

    Matches: Near-identical swatch colourSame full coverageClaims transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than natural finishNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · No SPF

    Medium confidence· Digital match

    View match
  2. #4 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    31P Tan
    Shade match 91
    $24SephoraSephora$15 less (38%)

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Matte rather than natural finishNot marketed for dry/combination/oily/sensitive skinNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    20

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/combination/oily/sensitive skin · No SPF

    Retailer shade note: tan, pink undertone

    Medium confidence· Digital match

    View match
  3. #5 · Tarte

    Timeless Hydrating Foundation

    38N Medium-Tan Neutral
    Shade match 84
    $42Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneBuildable rather than full coverageNo SPF

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  4. #6 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    33 Medium Deep Cool
    Shade match 98
    $38SephoraSephora$1 less (3%)

    Matches: Near-identical swatch colourSame cool undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    98
    Finish & visual result
    58
    Wear & performance
    51
    Skin suitability
    80

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry skin · No SPF

    Retailer shade note: cool rose

    Medium confidence· Digital match

    View match
  5. #7 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    Y 26.5
    Shade match 86
    $46.90Ulta BeautyUlta Beauty(product price)Costs $7.90 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural finishBuildable rather than full coverageContains drying alcohol

    Score details
    Shade match
    86
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than full coverage · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  6. #8 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW43
    Shade match 93
    $39SephoraSephoraSame price

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skinNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: brick beige with rosy undertones for medium to dark skin

    Medium confidence· Digital match

    View match
  7. #9 · Make Up For Ever

    HD Skin Matte Velvet Blurring Powder Foundation

    3R50 Cool Cinnamon
    Shade match 91
    $45SephoraSephoraCosts $6 more

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skinNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: tan skin tones with red undertones

    Medium confidence· Digital match

    View match
  8. Shade match 93
    $16.99Ulta BeautyUlta Beauty$22.01 less (56%)

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Medium rather than full coverageNo long-wear claimNot marketed for normal/dry/combination/oily skin

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Not marketed for normal/dry/combination/oily skin

    Retailer shade note: medium-deep cool

    Medium confidence· Digital match

    View match
  9. #11 · Charlotte Tilbury

    Airbrush Flawless Foundation

    12 Cool
    Shade match 93
    $52SephoraSephoraCosts $13 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    58
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Contains drying alcohol · No SPF

    Retailer shade note: tan with cool undertones

    Medium confidence· Digital match

    View match
  10. #12 · L'Oréal Paris

    Infallible Cushion Foundation

    300 Cool
    Shade match 91
    $19.99Ulta BeautyUlta Beauty$19.01 less (49%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishBuildable rather than full coverageNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  11. #13 · L'Oréal Paris

    Infallible Cushion Foundation

    320 Cool
    Shade match 90
    $19.99Ulta BeautyUlta Beauty(product price)$19.01 less (49%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Slightly deeperMatte rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Buildable rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  12. #14 · Charlotte Tilbury

    Airbrush Flawless Foundation

    10 Cool
    Shade match 90
    $52Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Same cool undertoneClaims a skin-like finishClaims a blurring effect

    Differences: Matte rather than natural finishMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    58
    Wear & performance
    51
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Contains drying alcohol · No SPF

    Retailer shade note: tan with cool undertones

    Medium confidence· Digital match

    View match
  13. Shade match 85
    $38SephoraSephora$1 less (3%)

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneMatte rather than natural finishNot marketed for dry/combination skin

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Not marketed for dry/combination skin · No SPF

    Retailer shade note: for tan skin

    Medium confidence· Digital match

    View match
  14. #16 · NARS

    Light Reflecting Foundation

    Seville
    Shade match 75
    $55Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    75
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: M3.15 - medium-deep to deep with warm undertones

    Medium confidence· Digital match

    View match
  15. #17 · Tarte

    Timeless Hydrating Foundation

    47S Tan-Deep Sand
    Shade match 76
    $42Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Same natural finishClaims a blurring effectClaims a lightweight feel

    Differences: Slightly warmer undertoneBuildable rather than full coverageNo SPF

    Score details
    Shade match
    76
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    100

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  16. #18 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 72
    $30TargetTarget$9 less (23%)

    Matches: Same natural finishClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly warmer undertoneBuildable rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    72
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  17. #19 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW35
    Shade match 81
    $46Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Same full coverageClaims a blurring effectClaims transfer resistance

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishNo SPF

    Score details
    Shade match
    81
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    100

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · No SPF

    Retailer shade note: tawny beige with neutral undertone for medium skin

    Medium confidence· Digital match

    View match
  18. Shade match 75
    $40SephoraSephoraCosts $1 more

    Matches: Same full coverageBoth claim long-wearingClaims not settling into lines

    Differences: Slightly deeperSlightly warmer undertoneMatte rather than natural finish

    Score details
    Shade match
    75
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Matte rather than natural finish · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: for tan skin with warm neutral undertones

    Medium confidence· Digital match

    View match
  19. #21 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    420 Havana
    Shade match 72
    $24Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneMatte rather than natural finishNo SPF

    Score details
    Shade match
    72
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · No SPF

    Retailer shade note: for tan skin with a peach undertone

    Medium confidence· Digital match

    View match
  20. #22 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    4N2 Spiced Sand
    Shade match 83
    $52SephoraSephoraCosts $13 more

    Matches: Very close colourClaims transfer resistanceClaims a lightweight feel

    Differences: Slightly lighterNeutral rather than cool undertoneMatte rather than natural finish

    Score details
    Shade match
    83
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Matte rather than natural finish · Medium rather than full coverage · Not marketed for normal/sensitive skin · No SPF

    Retailer shade note: medium tan with neutral subtle golden undertones

    Medium confidence· Digital match

    View match
  21. #23 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC45
    Shade match 82
    $39SephoraSephoraSame price

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than natural finishNot marketed for dry/combination/sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    76
    Wear & performance
    49
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Not marketed for dry/combination/sensitive skin

    Retailer shade note: medium deep with golden neutral undertones

    Medium confidence· Digital match

    View match
  22. #24 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    31 Medium Deep Neutral
    Shade match 85
    $38SephoraSephora$1 less (3%)

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    58
    Wear & performance
    51
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry skin · No SPF

    Retailer shade note: neutral beige

    Medium confidence· Digital match

    View match
  23. #25 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Tan Warm
    Shade match 72
    $42Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneRadiant rather than natural finishNo SPF

    Score details
    Shade match
    72
    Finish & visual result
    76
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · No SPF

    Retailer shade note: tan with golden to peach undertone for deeper tan skin

    Medium confidence· Digital match

    View match
  24. Shade match 83
    $39.50Ulta BeautyUlta Beauty(product price)Costs $0.50 more

    Matches: Very close colourClaims a blurring effectClaims not settling into lines

    Differences: Neutral rather than cool undertoneMatte rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Buildable rather than full coverage · No long-wear claim

    Retailer shade note: for medium deep rich neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  25. #27 · J.Cat Beauty

    Aquasurance Compact Foundation

    Soft Taupe
    Shade match 76
    $10.39$15.99Ulta BeautyUlta Beauty$28.61 less (73%)

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly lighterSlightly warmer undertoneNo long-wear claim

    Score details
    Shade match
    76
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  26. Shade match 77
    $40SephoraSephoraCosts $1 more

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Slightly warmer undertoneLight rather than full coverageNot marketed for dry/oily skin

    Score details
    Shade match
    77
    Finish & visual result
    58
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than full coverage · Not marketed for dry/oily skin · No SPF

    Retailer shade note: medium to tan with warm tones

    Medium confidence· Digital match

    View match
  27. #29 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    235 Medium Light
    Shade match 75
    $14.99TargetTarget$24.01 less (62%)

    Matches: Same natural finish

    Differences: Slightly lighterMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    75
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    80

    Colour not compared · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · No long-wear claim · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  28. #30 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    4W4 Hazel
    Shade match 79
    $52Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Near-identical swatch colourClaims transfer resistanceClaims a lightweight feel

    Differences: Slightly warmer undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    79
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Medium rather than full coverage · Not marketed for normal/sensitive skin · No SPF

    Retailer shade note: medium tan with warm golden-olive undertones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Tan Cool (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW30

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW30

    • Very close colour
    • Medium · Cool · rosy undertone

    $30

  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    12 Tan-Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 12 Tan-Deep

    • Very close colour
    • Medium tan · Cool undertone

    $36

  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Peanut Butter 6.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Peanut Butter 6.7 Red

    • Close colour
    • Medium · Cool undertone

    $31

  4. NARS Soft Matte Complete Concealer

    Chestnut

    NARS Soft Matte Complete Concealer, shade Chestnut

    • Close colour
    • Medium · Cool undertone

    $36

  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    400 Caramel

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 400 Caramel

    • Very close colour
    • Medium

    $15.99

  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Light Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Light Tan

    • Very close colour
    • Medium · Neutral undertone

    $12

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics CC+ Cream Natural Matte Foundation in Tan Cool, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Tan Cool. Every attribute compared, with its share of the score.

ComparedYour shadeTan CoolClosest shade matchTan CoolScore
Shade match55% of overall99
Colour98#da8a5c#da8859Looks identicalColour difference 0.6 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.7
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Normal, dry, combination, oily, sensitiveCombination, oilyBoth marketed for combination/​oily skin
Overall match 80/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Natural Matte Foundation in Tan Cool.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same full coverage
  • Claims a blurring effect
  • No fragrance listed

Different

  • Matte finish instead of natural
  • No long-wear claim
  • Not marketed for normal/dry/sensitive skin
  • SPF 40 instead of SPF 50

Ingredients (information only, not scored)

27 shared ingredients; weighted similarity 26%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 50SPF 40
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Medium Tones, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Tan Cool. Every attribute compared, with its share of the score.

ComparedYour shadeTan CoolClosest overall alternativeMedium TonesScore
Shade match55% of overall80
Colournot comparable#da8a5cNo swatchNot comparedNo swatch colour on one side
Depth98MediumMediumSameDepth difference: 1.4
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone70CoolUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, combination, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination/​oily/​sensitive skin
Overall match 81/100Shade match 80/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Medium Tones.

Same or better

  • $24.41 less
  • Same full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • No fragrance listed

Different

  • Matte finish instead of natural
  • SPF 15 instead of SPF 50

Not compared

  • Colour not compared: swatch data missing

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 50SPF 15
OverlapWater-based vs oil-based; silicone high vs high

Where to buy

Closest shade match

IT Cosmetics CC+ Cream Natural Matte Foundation Tan Cool

Best price
$39SephoraSephora
Same price

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative

BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 Medium Tones

Best price
$14.59TargetTarget
$24.41 less (63%)

Your shade $39 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.