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CC+ Cream Full Coverage Color Correcting Foundation Light Medium Warm dupes and alternatives IT Cosmetics

Light · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Lancôme Teint Idole Ultra Wear Natural Matte Foundation 225N

The equivalent shade: scored on colour, depth and undertone only.

The match
Lancôme
225N
Depth and undertone: Light · Warm · peach
Finish and coverage: Matte · Full coverage
Shade match
99out of 100
Colour
99
Depth
100
Undertone
100
Best price
$53SephoraSephora
Costs $14 more

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 11W Willow

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
ILIA
11W Willow
Depth and undertone: Light · Warm
Finish and coverage: Natural · Medium coverage
Overall match
86out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
81
Wear (Wear & performance)
60
Skin (Skin suitability)
60
Best price
$50SephoraSephora
Costs $11 more

Your shade $39 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Soft Beige
    Shade match 88
    $3.89$5.99Ulta BeautyUlta Beauty$35.11 less (90%)

    Matches: Near-identical swatch colourSame natural finishSame full coverage

    Differences: Neutral rather than warm undertoneNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · No SPF

    Medium confidence· Digital match

    View match
  2. Shade match 96
    $47SephoraSephoraCosts $8 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Not marketed for normal/dry skinContains drying alcoholNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Not marketed for normal/dry skin · Contains drying alcohol · No SPF

    Retailer shade note: light medium with warm undertones

    Medium confidence· Digital match

    View match
  3. Shade match 93
    $42SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Not marketed for combination/sensitive skinNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    86
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: Fair with Warm Neutral Undertones

    Medium confidence· Digital match

    View match
  4. Shade match 98
    $46SephoraSephoraCosts $7 more

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Medium rather than full coverageNot marketed for combination/sensitive skinNo SPF

    Score details
    Shade match
    98
    Finish & visual result
    74
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: light skin with warm/yellow undertones

    Medium confidence· Digital match

    View match
  5. Shade match 96
    $8Ulta BeautyUlta Beauty(product price)$31 less (79%)

    Matches: Near-identical swatch colourSame warm undertoneSame full coverage

    Differences: Matte rather than natural finishNo long-wear claimNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · No long-wear claim · No SPF

    Retailer shade note: fair or light skin tones with a warm pink undertone

    Medium confidence· Digital match

    View match
  6. Shade match 96
    $15.13WalmartWalmart$23.87 less (61%)

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Matte rather than natural finishNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Matte rather than natural finish · No long-wear claim

    Medium confidence· Digital match

    View match
  7. Shade match 95
    $42SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Medium rather than full coverageNot marketed for oily/sensitive skinNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    74
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF

    Medium confidence· Digital match

    View match
  8. #10 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W3 Warm Light Medium
    Shade match 96
    $13.99Ulta BeautyUlta Beauty(product price)$25.01 less (64%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than full coverageNo long-wear claimNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  9. Shade match 96
    $49SephoraSephoraCosts $10 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than full coverageNot marketed for combination/oily/sensitive skinNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    72
    Wear & performance
    61
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for combination/oily/sensitive skin · No SPF

    Retailer shade note: fair with golden undertones

    Medium confidence· Digital match

    View match
  10. #12 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    1W1 Bone
    Shade match 98
    $52SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame warm undertoneClaims transfer resistance

    Differences: Matte rather than natural finishMedium rather than full coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    98
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Not marketed for normal/sensitive skin · No SPF

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  11. Shade match 80
    $14.59TargetTarget$24.41 less (63%)

    Matches: Same full coverageClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural finish

    Score details
    Shade match
    80
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish

    Low confidence· Digital match

    View match
  12. Shade match 88
    $15.99Ulta BeautyUlta Beauty$23.01 less (59%)

    Matches: Very close colourBoth claim long-wearingClaims not settling into lines

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    76
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Buildable rather than full coverage · No SPF

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  13. Shade match 87
    $46SephoraSephoraCosts $7 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    74
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: mid fair - neutral, slightly golden

    Medium confidence· Digital match

    View match
  14. #16 · Smashbox

    Halo Healthy Glow Tinted Moisturizer SPF 25

    Light Neutral
    Shade match 88
    $41Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourSame natural finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneLight rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    63
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than full coverage

    Retailer shade note: light with a neutral undertone

    Medium confidence· Digital match

    View match
  15. Shade match 93
    $48SephoraSephoraCosts $9 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Medium rather than full coverageNot marketed for dry/sensitive skinNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    72
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: for light skintones with neutral peach undertones

    Medium confidence· Digital match

    View match
  16. Shade match 87
    $15.99Ulta BeautyUlta Beauty(product price)$23.01 less (59%)

    Matches: Very close colourBoth claim long-wearingClaims not settling into lines

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    76
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Buildable rather than full coverage · No SPF

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · Maybelline

    Lifter Stix Multi-Use Face Stick

    10
    Shade match 86
    $12.99Ulta BeautyUlta Beauty$26.01 less (67%)

    Matches: Very close colourSame natural finishClaims not settling into lines

    Differences: Neutral rather than warm undertoneNo long-wear claimNo SPF

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural finish

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · No long-wear claim · No SPF

    Retailer shade note: neutral fair

    Medium confidence· Digital match

    View match
  18. #20 · Tarte

    Face Tape Full Coverage Foundation

    27H Light-Medium Honey
    Shade match 96
    $42SephoraSephoraCosts $3 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skinNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: light to medium skin with warm, peach undertones

    High confidence· Digital match

    View match
  19. Shade match 86
    $15.99Ulta BeautyUlta Beauty(product price)$23.01 less (59%)

    Matches: Very close colourBoth claim long-wearingClaims not settling into lines

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    67
    Wear & performance
    76
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Buildable rather than full coverage · No SPF

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  20. Shade match 92
    $48SephoraSephoraCosts $9 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Medium rather than full coverageNot marketed for dry/sensitive skinNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    72
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: for light skintones with neutral warm undertones

    Medium confidence· Digital match

    View match
  21. #23 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 80
    $30TargetTarget$9 less (23%)

    Matches: Same natural finishClaims a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneBuildable rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than full coverage · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  22. Shade match 96
    $53SephoraSephoraCosts $14 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Matte rather than natural finishNot marketed for dry/combination skinContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    64
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/combination skin · Contains drying alcohol · No SPF

    Retailer shade note: Light with Peachy Undertones

    High confidence· Digital match

    View match
  23. Shade match 86
    $47SephoraSephoraCosts $8 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Neutral rather than warm undertoneNot marketed for normal/dry skinContains drying alcohol

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for normal/dry skin · Contains drying alcohol · No SPF

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  24. Shade match 98
    $49SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim long-wearing

    Differences: Radiant rather than natural finishLight rather than full coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    98
    Finish & visual result
    39
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than full coverage · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: Light with warm undertones

    Medium confidence· Digital match

    View match
  25. #27 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 79
    $30TargetTarget$9 less (23%)

    Matches: Same natural finishClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly deeperNeutral rather than warm undertoneBuildable rather than full coverage

    Score details
    Shade match
    79
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Buildable rather than full coverage · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  26. #28 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Fair 5N
    Shade match 83
    $42SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSame natural finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for combination/sensitive skinNo SPF

    Score details
    Shade match
    83
    Finish & visual result
    86
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: Fair to Light with Cool Neutral Undertones

    Medium confidence· Digital match

    View match
  27. #29 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    Fair Porcelain
    Shade match 95
    $16Ulta BeautyUlta Beauty$23 less (59%)

    Matches: Very close colourSame warm undertone

    Differences: Matte rather than natural finishBuildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · Buildable rather than full coverage · No long-wear claim · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: pale with warm undertone

    Medium confidence· Digital match

    View match
  28. Shade match 94
    $53SephoraSephoraCosts $14 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same full coverage

    Differences: Matte rather than natural finishNot marketed for dry/combination skinContains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/combination skin · Contains drying alcohol · No SPF

    Retailer shade note: Fair with Pinky Undertones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Light Medium Warm (Light · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Golden Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Golden Beige

    • Very close colour
    • Light · Warm · golden undertone

    $36

  2. Dior Forever Skin Correct Full-Coverage Concealer

    3 Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3 Warm Peach

    • Very close colour
    • Light · Warm · peach undertone

    $42

  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Drift 3.8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Drift 3.8

    • Very close colour
    • Light medium · Warm · peach undertone

    $39

  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    2W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 2W1

    • Very close colour
    • Light · Warm undertone

    $34

  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    3.9

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 3.9

    • Very close colour
    • Light · Warm · peach undertone

    $42

  6. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Ivory

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Ivory

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $8

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 225N, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Light Medium Warm. Every attribute compared, with its share of the score.

ComparedYour shadeLight Medium WarmClosest shade match225NScore
Shade match55% of overall99
Colour99#eeb795#edb796Looks identicalColour difference 0.3 (0 is identical)
Depth100LightLightSameDepth difference: 0.1
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100Warm · yellowWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, oily, sensitiveBoth marketed for normal/​oily/​sensitive skin
Overall match 81/100Shade match 99/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 225N.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Matte finish instead of natural
  • Not marketed for dry/combination skin
  • Contains alcohol denat.
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 50Not listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 11W Willow, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Light Medium Warm. Every attribute compared, with its share of the score.

ComparedYour shadeLight Medium WarmClosest overall alternative11W WillowScore
Shade match55% of overall98
Colour96#eeb795#eeb893Looks identicalColour difference 1.1 (0 is identical)
Depth100LightLightSameDepth difference: 0.3
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100Warm · yellowWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, combination, sensitiveBoth marketed for normal/​combination/​sensitive skin
Overall match 86/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 11W Willow.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Not marketed for dry/oily skin
  • No SPF

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeno silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 50Not listed
OverlapWater-based vs unknown-based; silicone high vs none

Where to buy

Closest shade match

Lancôme Teint Idole Ultra Wear Natural Matte Foundation 225N

Best price
$53SephoraSephora
Costs $14 more

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 11W Willow

Best price
$50SephoraSephora
Costs $11 more

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.