Fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
32 matches
32 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $39 at Sephora
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at Sephora
Ulta Beautyfrom $52 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $6 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: No SPF
Retailer shade note: level-one light with a neutral undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $2 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Not marketed for combination/sensitive skinNo SPF
Looks identical · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Not marketed for combination/sensitive skin · No SPF
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Not marketed for combination/sensitive skinNo SPF
Looks identical · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Not marketed for combination/sensitive skin · No SPF
Retailer shade note: very fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $19 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Buildable rather than full coverageNot marketed for combination/sensitive skinNo SPF
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Buildable rather than full coverage · Not marketed for combination/sensitive skin · No SPF
Retailer shade note: light skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautySephoraCosts $9 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageNot marketed for dry/sensitive skinContains drying alcohol
Looks identical · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry/sensitive skin · Contains drying alcohol · No SPF
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephora$7 less (18%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageNot marketed for normal/combination/oily/sensitive skinNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for normal/combination/oily/sensitive skin · No SPF
Retailer shade note: neutral light sand
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty$23.01 less (59%)Matches: Near-identical swatch colourSame neutral undertoneBoth claim long-wearing
Differences: Radiant rather than natural finishBuildable rather than full coverageNo SPF
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than full coverage · No SPF
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid
Every store that sells this shade · prices as last checked
Walmart$11.98View at Walmart
Target$11.99View at TargetUlta Beauty$15.99View at Ulta Beauty
CVS$15.99View at CVSSephoraCosts $10 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageNot marketed for oily/sensitive skinContains drying alcohol
Looks identical · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for oily/sensitive skin · Contains drying alcohol · No SPF
Retailer shade note: for very fair skin with rosy neutral undertones
Medium confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephora$7 less (18%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageNot marketed for normal/combination/oily/sensitive skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for normal/combination/oily/sensitive skin · No SPF
Retailer shade note: neutral natural beige
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty(product price)$31 less (79%)Matches: Near-identical swatch colourSame natural finishBoth claim long-wearing
Differences: Slightly cooler undertoneMedium rather than full coverageNot marketed for sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · Not marketed for sensitive skin · No SPF
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta Beauty
Walgreens$8View at WalgreensTarget$8View at TargetWalmart$8View at Walmart
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$20.01 less (51%)Matches: Near-identical swatch colourSame natural finishSame full coverage
Differences: Slightly cooler undertoneContains drying alcohol
Looks identical · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonSephoraSame priceMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Buildable rather than full coverageNot marketed for combination/oily skinNo SPF
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Buildable rather than full coverage · Not marketed for combination/oily skin · No SPF
Retailer shade note: Light shade with neutral undertones
Medium confidence· Digital match
Yepoda The Dewy Day
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty(product price)$15 less (38%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Matte rather than natural finishNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Matte rather than natural finish · No SPF
Retailer shade note: for very light skin w/ neutral cool undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $16 moreMatches: Near-identical swatch colourSame natural finishSame full coverage
Differences: Slightly cooler undertoneNot marketed for oily/sensitive skinNo SPF
Looks identical · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: L4.5 - light with cool undertones
High confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta Beauty$18 less (46%)Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish
Differences: Slightly cooler undertoneBuildable rather than full coverageNot marketed for sensitive skin
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than full coverage · Not marketed for sensitive skin · No SPF
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta BeautyTarget$30View at TargetSephoraSame priceMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageNot marketed for oily/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for oily/sensitive skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraUlta Beauty(product price)$19 less (49%)Matches: Very close colourSame full coverageBoth claim long-wearing
Differences: Slightly warmer undertoneMatte rather than natural finishNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Matte rather than natural finish · No SPF
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta Beauty(product price)$10 less (26%)Matches: Near-identical swatch colourSame full coverageBoth claim long-wearing
Differences: Slightly cooler undertoneNatural matte rather than natural finishNot marketed for sensitive skin
Looks identical · Natural matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly cooler undertone · Natural matte rather than natural finish · Not marketed for sensitive skin · No SPF
Retailer shade note: Very Fair with Cool Pink Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautyUlta Beauty(product price)$14 less (36%)Matches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Matte rather than natural finishContains drying alcoholNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than natural finish · Contains drying alcohol · No SPF
Retailer shade note: light with neutral undertone
High confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $16 moreMatches: Near-identical swatch colourSame natural finishClaims a blurring effect
Differences: Slightly cooler undertoneMedium rather than full coverageNot marketed for oily/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: L4.5 - light with cool undertones
High confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta Beauty(product price)Costs $30 moreMatches: Near-identical swatch colourSame neutral undertoneBoth claim long-wearing
Differences: Radiant rather than natural finishLight rather than full coverageNo SPF
Looks identical · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than full coverage · No SPF
Retailer shade note: light-medium shade, neutral undertone
Medium confidence· Digital match
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $6 moreMatches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Matte rather than natural finishContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than natural finish · Contains drying alcohol
Retailer shade note: for fair neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $30 moreMatches: Near-identical swatch colourSame neutral undertoneBoth claim long-wearing
Differences: Radiant rather than natural finishLight rather than full coverageNo SPF
Looks identical · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than full coverage · No SPF
Retailer shade note: light shade, neutral undertone
Medium confidence· Digital match
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Light rather than full coverageNot marketed for dry/oily skinNo SPF
Looks identical · Natural · Light coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Light rather than full coverage · Not marketed for dry/oily skin · No SPF
Retailer shade note: light with neutral tones
Medium confidence· Digital match
Refy Skin Base Hydrating Gel Skin Tint
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty(product price)Costs $3 moreMatches: Near-identical swatch colourSame full coverageBoth claim long-wearing
Differences: Slightly cooler undertoneRadiant rather than natural finishNo SPF
Looks identical · Radiant · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than natural finish · No SPF
Retailer shade note: fair with rosy undertone for pale skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta BeautyCosts $13 moreMatches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Radiant rather than natural finishNo SPF
Looks identical · Radiant · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · No SPF
Retailer shade note: Fair, Neutral Undertones
Medium confidence· Digital match
Monika Blunder Beauty Blunder Cover Foundation/Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$52View at Ulta BeautySephoraCosts $9 moreMatches: Near-identical swatch colourSame natural finishBoth claim long-wearing
Differences: Slightly cooler undertoneMedium rather than full coverageNot marketed for oily/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephora$7 less (18%)Matches: Near-identical swatch colourSame natural finishBoth claim long-wearing
Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for normal/combination/oily/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for normal/combination/oily/sensitive skin · No SPF
Retailer shade note: warm light
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $30 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageNo long-wear claimNot marketed for dry/oily/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Not marketed for dry/oily/sensitive skin · No SPF
Retailer shade note: fair to light neutral
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta Beauty(product price)Costs $10 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageNo long-wear claimNot marketed for normal/dry/combination/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Not marketed for normal/dry/combination/oily skin · No SPF
Retailer shade note: fair, neutral undertones
Medium confidence· Digital match
Ogee Complexion Perfecting Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyShowing 12 of 30 matches
The closest shade to IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Light Medium (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
1N Neutral
$42
Bisque 1.8
$39
Custard
2 Fair
$36
Vanilla
$36
1.5
$42
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation in 4 Neutral, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Light Medium. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Charlotte Tilbury Beautiful Skin Medium Coverage Foundation in 4 Neutral.
12 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.
Smashbox Always On Skin-Balancing Foundation in F30N, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Light Medium. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Smashbox Always On Skin-Balancing Foundation in F30N.
12 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation 4 Neutral
SephoraYour shade $39 at Sephora
Smashbox Always On Skin-Balancing Foundation F30N
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
