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CC+ Cream Full Coverage Color Correcting Foundation Light Cool dupes and alternatives IT Cosmetics

Light medium · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Hourglass Ambient Soft Glow Foundation 2.5

The equivalent shade: scored on colour, depth and undertone only.

The match
Hourglass
2.5
Depth and undertone: Light · Cool
Finish and coverage: Natural · Medium coverage
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$60SephoraSephora
Costs $21 more

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative: Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15 1C1 Cool Bone

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Estée Lauder
1C1 Cool Bone
Depth and undertone: Light medium · Cool
Finish and coverage: Natural · Full coverage
Overall match
93out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
100
Wear (Wear & performance)
70
Skin (Skin suitability)
100
Best price
$55Ulta BeautyUlta Beauty
Costs $16 more

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · about-face

    THE PERFORMER Skin-Focused Foundation

    LM1COOL
    Shade match 98
    $25Ulta BeautyUlta Beauty(product price)$14 less (36%)

    Matches: Near-identical swatch colourSame cool undertoneSame natural finish

    Differences: Medium rather than full coverageNot marketed for sensitive skinNo SPF

    Score details
    Shade match
    98
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for sensitive skin · No SPF

    Retailer shade note: light medium with cool pink undertones

    Medium confidence· Digital match

    View match
  2. Shade match 95
    $38SephoraSephora$1 less (3%)

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Medium rather than full coverageNot marketed for dry/sensitive skinNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    91
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: fair-light (cool)

    Medium confidence· Digital match

    View match
  3. #5 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F4C
    Shade match 97
    $14Ulta BeautyUlta Beauty(product price)$25 less (64%)

    Matches: Near-identical swatch colourSame cool undertoneClaims a blurring effect

    Differences: Matte rather than natural finishBuildable rather than full coverageNo SPF

    Score details
    Shade match
    97
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than full coverage · No SPF

    Retailer shade note: fair or light skin tones with a cool pink undertone

    Medium confidence· Digital match

    View match
  4. #6 · Hourglass

    Vanish Seamless Finish Foundation Stick

    7.5 Nude
    Shade match 88
    $49SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame natural finishSame full coverage

    Differences: Neutral rather than cool undertoneNot marketed for oily/sensitive skinNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: light medium, neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Dior

    Forever Skin Glow Foundation

    3CR Cool Rosy
    Shade match 96
    $60SephoraSephoraCosts $21 more

    Matches: Very close colourSame cool undertone

    Differences: Radiant rather than natural finishBuildable rather than full coverageContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than full coverage · Contains drying alcohol · No SPF

    Retailer shade note: light to medium skin with cool rosy undertones

    Medium confidence· Digital match

    View match
  6. Shade match 87
    $41SephoraSephoraCosts $2 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Neutral rather than cool undertoneNot marketed for combination/sensitive skinNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    55
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Not marketed for combination/sensitive skin · No SPF

    Medium confidence· Digital match

    View match
  7. #9 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Light+ Cool 180
    Shade match 95
    $45SephoraSephoraCosts $6 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Medium rather than full coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for oily/sensitive skin

    Retailer shade note: Light+ with cool pink undertones

    Medium confidence· Digital match

    View match
  8. #10 · Temptu

    Perfect Canvas Foundation

    2.5C Cream
    Shade match 98
    $34Ulta BeautyUlta Beauty(product price)$5 less (13%)

    Matches: Near-identical swatch colourSame cool undertoneClaims a skin-like finish

    Differences: Natural matte rather than natural finishBuildable rather than full coverageNo SPF

    Score details
    Shade match
    98
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    50

    Looks identical · Natural matte · Buildable coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural matte rather than natural finish · Buildable rather than full coverage · No SPF

    Retailer shade note: fair-to-light shade with cool undertones

    Medium confidence· Digital match

    View match
  9. #11 · Juvia's Place

    I Am My Skin Hydra-Tint Foundation Stick

    19 Luxor
    Shade match 86
    $20Ulta BeautyUlta Beauty(product price)$19 less (49%)

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Neutral rather than cool undertoneNot marketed for dry/oily/sensitive skinNo SPF

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    80
    Skin suitability
    40

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Not marketed for dry/oily/sensitive skin · No SPF

    Retailer shade note: light with rosy-neutral base

    Medium confidence· Digital match

    View match
  10. #12 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C3 Cool Light Medium
    Shade match 98
    $13.99Ulta BeautyUlta Beauty(product price)$25.01 less (64%)

    Matches: Near-identical swatch colourSame cool undertoneSame natural finish

    Differences: Medium rather than full coverageNo long-wear claimNo SPF

    Score details
    Shade match
    98
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  11. Shade match 95
    $69Ulta BeautyUlta Beauty(product price)Costs $30 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Matte rather than natural finishBuildable rather than full coverageNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than full coverage · No SPF

    Retailer shade note: light-medium shade, rosy undertone

    Medium confidence· Digital match

    View match
  12. Shade match 87
    $72Ulta BeautyUlta BeautyCosts $33 more

    Matches: Very close colourSame natural finishClaims a lightweight feel

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  13. #15 · Essence

    Foundation Stick

    170
    Shade match 98
    $6.99Ulta BeautyUlta Beauty(product price)$32.01 less (82%)

    Matches: Near-identical swatch colourSame cool undertoneNo fragrance listed

    Differences: Matte rather than natural finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No long-wear claim · No SPF

    Retailer shade note: light medium with rosy undertones

    Medium confidence· Digital match

    View match
  14. Shade match 80
    $14.59TargetTarget$24.41 less (63%)

    Matches: Same full coverageClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural finish

    Score details
    Shade match
    80
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish

    Low confidence· Digital match

    View match
  15. Shade match 95
    $60SephoraSephoraCosts $21 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Matte rather than natural finishBuildable rather than full coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than full coverage · Not marketed for normal/sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: light to medium skin with cool rosy undertones

    Medium confidence· Digital match

    View match
  16. Shade match 87
    $15.99Ulta BeautyUlta Beauty(product price)$23.01 less (59%)

    Matches: Very close colourBoth claim long-wearingClaims not settling into lines

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    76
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Buildable rather than full coverage · No SPF

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    3C Biscotti
    Shade match 96
    $54Ulta BeautyUlta BeautyCosts $15 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Matte rather than natural finishBuildable rather than full coverageNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than full coverage · No SPF

    Retailer shade note: light medium with cool undertones

    Medium confidence· Digital match

    View match
  18. Shade match 87
    $15.99Ulta BeautyUlta Beauty$23.01 less (59%)

    Matches: Very close colourBoth claim long-wearingClaims not settling into lines

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    76
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Buildable rather than full coverage · No SPF

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  19. #21 · Essence

    Foundation Stick

    160
    Shade match 96
    $6.99Ulta BeautyUlta Beauty(product price)$32.01 less (82%)

    Matches: Very close colourSame cool undertoneNo fragrance listed

    Differences: Matte rather than natural finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No long-wear claim · No SPF

    Retailer shade note: light medium with rosy peach undertones

    Medium confidence· Digital match

    View match
  20. #22 · Hourglass

    Vanish Seamless Finish Foundation Stick

    4 Linen
    Shade match 79
    $49SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame natural finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for oily/sensitive skinNo SPF

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: light, warm undertones

    Medium confidence· Digital match

    View match
  21. Shade match 83
    $40SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourSame natural finishSame full coverage

    Differences: Olive rather than cool undertoneNot marketed for combination/sensitive skinNo SPF

    Score details
    Shade match
    83
    Finish & visual result
    86
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Olive rather than cool undertone · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: light skin with neutral olive undertones

    Medium confidence· Digital match

    View match
  22. Shade match 79
    $49SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame natural finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for oily/sensitive skinNo SPF

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: light, golden undertones

    Medium confidence· Digital match

    View match
  23. #25 · Hourglass

    Vanish Seamless Finish Foundation Stick

    7 Warm Ivory
    Shade match 78
    $49SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame natural finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for oily/sensitive skinNo SPF

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: light medium, warm undertones

    Medium confidence· Digital match

    View match
  24. #26 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    1C1 Cool Bone
    Shade match 94
    $52SephoraSephoraCosts $13 more

    Matches: Very close colourSame cool undertoneClaims transfer resistance

    Differences: Matte rather than natural finishMedium rather than full coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Not marketed for normal/sensitive skin · No SPF

    Retailer shade note: light with cool rosy-peach undertones

    Medium confidence· Digital match

    View match
  25. #27 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 80
    $30TargetTarget$9 less (23%)

    Matches: Same natural finishClaims a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than cool undertoneBuildable rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than full coverage · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  26. #28 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTarget$9 less (23%)

    Matches: Same natural finishClaims a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than cool undertoneBuildable rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than full coverage · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  27. Shade match 90
    $18.49Ulta BeautyUlta Beauty$20.51 less (53%)

    Matches: Near-identical swatch colourSame full coverageNo fragrance listed

    Differences: Matte rather than natural finishNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Matte rather than natural finish · No long-wear claim

    Medium confidence· Digital match

    View match
  28. #30 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    Natural Beige
    Shade match 89
    $18.99Ulta BeautyUlta Beauty(product price)$20.01 less (51%)

    Matches: Near-identical swatch colourSame natural finish

    Differences: Medium rather than full coverageNo long-wear claimNot marketed for sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Not marketed for sensitive skin · No SPF

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Light Cool (Light medium · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Crème 1.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Crème 1.5

    • Looks identical
    • Light · Cool · pink undertone

    $39

  2. Dior Forever Skin Correct Full-Coverage Concealer

    3CR Cool Rosy

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3CR Cool Rosy

    • Very close colour
    • Light · Cool · pink undertone

    $42

  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    30.5 Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 30.5 Tan

    • Very close colour
    • Light · Cool undertone

    $30

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW10

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW10

    • Very close colour
    • Light · Cool · pink undertone

    $30

  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Taffy

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Taffy

    • Very close colour
    • Light · Cool · rosy undertone

    $36

  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 3.6

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 3.6

    • Very close colour
    • Light · Cool · pink undertone

    $17

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Hourglass Ambient Soft Glow Foundation in 2.5, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Light Cool. Every attribute compared, with its share of the score.

ComparedYour shadeLight CoolClosest shade match2.5Score
Shade match55% of overall99
Colour98#e4b399#e5b59bLooks identicalColour difference 0.5 (0 is identical)
Depth99Light mediumLightCloseDepth difference: 0.9
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Normal, dry, combination, oily, sensitiveNormal, dry, combination, oily, sensitiveBoth marketed for normal/​dry/​combination/​oily/​sensitive skin
Overall match 90/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Ambient Soft Glow Foundation in 2.5.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same natural finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims transfer resistance
  • Claims a lightweight feel
  • No fragrance listed

Different

  • No SPF

Ingredients (information only, not scored)

15 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 50Not listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15 in 1C1 Cool Bone, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Light Cool. Every attribute compared, with its share of the score.

ComparedYour shadeLight CoolClosest overall alternative1C1 Cool BoneScore
Shade match55% of overall96
Colour95#e4b399#ddaf95Looks identicalColour difference 1.5 (0 is identical)
Depth96Light mediumLight mediumSameDepth difference: 2.5
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared70
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, combination, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination/​oily/​sensitive skin
Overall match 93/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15 in 1C1 Cool Bone.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same natural finish
  • Same full coverage
  • No fragrance listed

Different

  • SPF 15 instead of SPF 50

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, no silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 50SPF 15
OverlapWater-based vs silicone-based; silicone high vs none

Where to buy

Closest shade match

Hourglass Ambient Soft Glow Foundation 2.5

Best price
$60SephoraSephora
Costs $21 more

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative

Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15 1C1 Cool Bone

Best price
$55Ulta BeautyUlta Beauty
Costs $16 more

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.