Tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
32 matches
32 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $39 at Sephora
ILIA Super Serum Skin Tint SPF 40
Every store that sells this shade · prices as last checked
Sephora$48View at Sephora
Ulta Beautyfrom $48 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $39 at Sephora
Youthforia DATE NIGHT Skin Tint Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$48View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$19 less (49%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Matte rather than natural finishNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · No SPF
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta Beauty$21.50 less (55%)Matches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Medium rather than full coverageNot marketed for sensitive skinNo SPF
Close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for sensitive skin · No SPF
Retailer shade note: medium deep with neutral undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$17.50View at Ulta BeautyUlta Beauty$35.11 less (90%)Matches: Same neutral undertoneSame natural finishSame full coverage
Differences: No SPF
Close colour · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: No SPF
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautySephoraCosts $16 moreMatches: Same neutral undertoneSame natural finishSame full coverage
Differences: Not marketed for oily/sensitive skinNo SPF
Close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Not marketed for oily/sensitive skin · No SPF
Retailer shade note: MD3.3 - medium-deep to deep with neutral undertones
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta Beauty
Macy's$55View at Macy's
Walmart$27.03 less (69%)Matches: Same neutral undertoneSame full coverageBoth claim long-wearing
Differences: Matte rather than natural finishNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than natural finish · No SPF
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartWalmart$21 less (54%)Matches: Same neutral undertoneSame full coverageClaims transfer resistance
Differences: Matte rather than natural finishNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · No SPF
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$18View at WalmartWalmart$27.02 less (69%)Matches: Same neutral undertoneSame full coverageClaims transfer resistance
Differences: Matte rather than natural finishNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · No SPF
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$11.98View at Walmart
Target$11.99View at Target
Walgreens$15.99View at WalgreensWalmart$26View at WalmartUlta Beauty(product price)$26.01 less (67%)Matches: Same neutral undertoneSame natural finishClaims not settling into lines
Differences: No long-wear claimNo SPF
Close colour · Natural finish
Ingredients (not scored): 2% ingredient overlap
Differences: No long-wear claim · No SPF
Retailer shade note: neutral medium/deep
Medium confidence· Digital match
Maybelline Lifter Stix Multi-Use Face Stick
Every store that sells this shade · prices as last checked
Target$9.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyUlta Beauty(product price)$15 less (38%)Matches: Same neutral undertoneBoth claim long-wearing
Differences: Radiant rather than natural finishMedium rather than full coverageNo SPF
Close colour · Radiant · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than full coverage · No SPF
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)$23 less (59%)Matches: Same full coverageBoth claim long-wearingNo fragrance listed
Differences: Slightly warmer undertoneRadiant rather than natural finishNot marketed for sensitive skin
Close colour · Radiant · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Not marketed for sensitive skin
Retailer shade note: tan with warm undertones
Medium confidence· Digital match
e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephoraCosts $7 moreMatches: Same neutral undertoneSame natural finishClaims a blurring effect
Differences: Medium rather than full coverageNot marketed for oily/sensitive skinNo SPF
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: medium - neutral, slightly warm
Medium confidence· Digital match
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraSephora$15 less (38%)Matches: Same natural finishBoth claim long-wearingClaims transfer resistance
Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for oily/sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: tan with yellow undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)$15 less (38%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageNo long-wear claimNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · No SPF
Retailer shade note: Deep with neutral undertones
Medium confidence· Digital match
SUBTL. Beauty Stackable BB Powder Foundation Single
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)$23 less (59%)Matches: Same full coverageBoth claim long-wearingNo fragrance listed
Differences: Slightly deeperSlightly cooler undertoneRadiant rather than natural finish
Close colour · Radiant · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Radiant rather than natural finish · Not marketed for sensitive skin
Retailer shade note: deep with cool undertones
Medium confidence· Digital match
e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephoraCosts $16 moreMatches: Same natural finishClaims a blurring effectBoth claim long-wearing
Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for oily/sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: MD3.3 - Medium-deep to deep with warm undertones, and a red tone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55 · low stockView at Macy'sUlta Beauty(product price)Costs $16 moreMatches: Same natural finishSame full coverageClaims transfer resistance
Differences: Slightly warmer undertoneNot marketed for oily/sensitive skinNo SPF
Close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: MD3.6 - Medium-deep to deep with warm undertones, and a red tone
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55 · low stockView at Macy'sUlta Beauty(product price)$26.01 less (67%)Matches: Same natural finishClaims not settling into linesNo fragrance listed
Differences: Slightly warmer undertoneNo long-wear claimNo SPF
Close colour · Natural finish
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · No SPF
Retailer shade note: warm medium/deep
Medium confidence· Digital match
Maybelline Lifter Stix Multi-Use Face Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12.99 · product priceView at Ulta BeautySephoraCosts $16 moreMatches: Same natural finishClaims a blurring effectBoth claim long-wearing
Differences: Olive rather than neutral undertoneMedium rather than full coverageNot marketed for oily/sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Olive rather than neutral undertone · Medium rather than full coverage · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: M5.25 - medium-deep to deep with neutral undertones, and an olive tone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta Beauty$13 less (33%)Matches: Same neutral undertoneSame full coverageClaims a skin-like finish
Differences: Radiant rather than natural finishNo SPF
Close colour · Radiant · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · No SPF
Retailer shade note: Deep, Neutral/Gold Undertones
Medium confidence· Digital match
Monika Blunder Beauty Blunder Cover Foundation/Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta Beauty(product price)Costs $6 moreMatches: Very close colourSame full coverageClaims a skin-like finish
Differences: Slightly warmer undertoneMatte rather than natural finishContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Contains drying alcohol
Retailer shade note: for medium deep rich warm skin with a golden hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephora$15 less (38%)Matches: Very close colourSame full coverageClaims a blurring effect
Differences: Slightly cooler undertoneMatte rather than natural finishNot marketed for dry/combination/oily/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Not marketed for dry/combination/oily/sensitive skin · No SPF
Retailer shade note: tan, pink undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)$20.01 less (51%)Matches: Same full coverageClaims transfer resistanceClaims not settling into lines
Differences: Matte rather than natural finishNo SPF
Close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · No SPF
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$20.29View at CVSSephoraCosts $10 moreMatches: Same natural finishClaims a skin-like finishBoth claim long-wearing
Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for oily/sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for oily/sensitive skin · Contains drying alcohol · No SPF
Retailer shade note: medium with warm undertones
Medium confidence· Digital match
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $1 moreMatches: Same neutral undertoneClaims a blurring effectBoth claim long-wearing
Differences: Matte rather than natural finishMedium rather than full coverageNot marketed for dry/sensitive skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry/sensitive skin · Contains drying alcohol · No SPF
Retailer shade note: medium deep neutral
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sWalmart$24.03 less (62%)Matches: Same neutral undertoneSame natural finishClaims not settling into lines
Differences: Medium rather than full coverageNo long-wear claimNot marketed for normal/dry/combination/oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Not marketed for normal/dry/combination/oily skin · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Age Perfect Radiant Serum Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartCVS$21.39View at CVSUlta Beauty(product price)Costs $7.90 moreMatches: Claims a blurring effectBoth claim long-wearingClaims a lightweight feel
Differences: Matte rather than natural finishBuildable rather than full coverageContains drying alcohol
Close colour · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than full coverage · Contains drying alcohol · No SPF
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Same neutral undertoneClaims transfer resistanceClaims a lightweight feel
Differences: Matte rather than natural finishMedium rather than full coverageNot marketed for normal/sensitive skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · Not marketed for normal/sensitive skin · No SPF
Retailer shade note: deep with neutral subtle golden undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy's
AmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonSephora$11 less (28%)Matches: Same neutral undertoneClaims a skin-like finishClaims a blurring effect
Differences: Radiant rather than natural finishMedium rather than full coverageNot marketed for normal/sensitive skin
Close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than full coverage · Not marketed for normal/sensitive skin · No SPF
Retailer shade note: caramel - brown skin with neutral undertones
Medium confidence· Digital match
LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraSephoraCosts $10 moreMatches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Medium rather than full coverageNot marketed for combination/oily/sensitive skinNo SPF
Close colour · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for combination/oily/sensitive skin · No SPF
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sUlta Beauty(product price)$27.01 less (69%)Matches: Same neutral undertoneClaims a lightweight feelNo fragrance listed
Differences: Matte rather than natural finishMedium rather than full coverageNot marketed for dry/combination/sensitive skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry/combination/sensitive skin · Contains drying alcohol · No SPF
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonShowing 12 of 30 matches
The closest shade to IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Tan Rich (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
NC45
$30
Truffle
13.5 Deep
$36
045 Tan
5 Neutral
$42
5C
$38
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
ILIA Super Serum Skin Tint SPF 40 in Dominica ST14, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Tan Rich. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To ILIA Super Serum Skin Tint SPF 40 in Dominica ST14.
5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Youthforia DATE NIGHT Skin Tint Serum Foundation in 395, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Tan Rich. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Youthforia DATE NIGHT Skin Tint Serum Foundation in 395.
11 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
ILIA Super Serum Skin Tint SPF 40 Dominica ST14
SephoraYour shade $39 at Sephora
Youthforia DATE NIGHT Skin Tint Serum Foundation 395
Ulta BeautyYour shade $39 at Sephora
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
