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CC+ Cream Full Coverage Color Correcting Foundation Neutral Tan dupes and alternatives IT Cosmetics

Medium light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Rare Beauty True to Myself Natural Matte Longwear Foundation 23 Medium Neutral

The equivalent shade: scored on colour, depth and undertone only.

The match
Rare Beauty
23 Medium Neutral
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Medium coverage
Shade match
98out of 100
Colour
97
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$38Ulta BeautyUlta Beauty
$1 less (3%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Light 250 W

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
e.l.f. Cosmetics
Light 250 W
Depth and undertone: Medium light · Warm
Finish and coverage: Radiant · Full coverage
Overall match
86out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
76
Wear (Wear & performance)
100
Skin (Skin suitability)
80
Best price
$16Ulta BeautyUlta Beauty
$23 less (59%)

Your shade $39 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Juvia's Place

    I am Magic Natural Radiance Foundation

    640 Malta
    Shade match 94
    $24Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim long-wearing

    Differences: Radiant rather than natural finishMedium rather than full coverageNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    100

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  2. #4 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Deep Beige
    Shade match 86
    $12.99Ulta BeautyUlta Beauty(product price)$26.01 less (67%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneMatte rather than natural finishNo SPF

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · No SPF

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    250 Radiant Sand
    Shade match 94
    $14.99TargetTarget$24.01 less (62%)

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · No SPF

    Medium confidence· Digital match

    View match
  4. Shade match 96
    $45Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    68
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than natural finish · Contains drying alcohol

    Retailer shade note: for light neutral skin with a subtle yellow hue

    Medium confidence· Digital match

    View match
  5. #7 · Clinique

    Daily Calm Makeup Balm Foundation

    Light
    Shade match 92
    $49Ulta BeautyUlta BeautyCosts $10 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Buildable rather than full coverageNo long-wear claimNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Buildable rather than full coverage · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  6. Shade match 91
    $17.99Ulta BeautyUlta Beauty(product price)$21.01 less (54%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than natural finishContains drying alcoholNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    68
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Radiant rather than natural finish · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  7. #9 · Maybelline

    Super Stay Lumi-Matte Foundation

    312
    Shade match 89
    $15.99Ulta BeautyUlta Beauty(product price)$23.01 less (59%)

    Matches: Near-identical swatch colourSame full coverageClaims transfer resistance

    Differences: Slightly warmer undertoneMatte rather than natural finishContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Contains drying alcohol · No SPF

    Retailer shade note: warm undertones

    Medium confidence· Digital match

    View match
  8. Shade match 92
    $81Ulta BeautyUlta Beauty(product price)Costs $42 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than natural finishNo long-wear claimNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Radiant rather than natural finish · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  9. Shade match 92
    $81Ulta BeautyUlta Beauty(product price)Costs $42 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than natural finishNo long-wear claimNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Radiant rather than natural finish · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  10. #12 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC20
    Shade match 94
    $39SephoraSephoraSame price

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishNot marketed for dry/combination/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    49
    Skin suitability
    40

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/combination/sensitive skin

    Retailer shade note: light beige with neutral golden undertones

    Medium confidence· Digital match

    View match
  11. #13 · Maybelline

    Super Stay Lumi-Matte Foundation

    332
    Shade match 87
    $15.99Ulta BeautyUlta Beauty(product price)$23.01 less (59%)

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Slightly warmer undertoneMatte rather than natural finishContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Contains drying alcohol · No SPF

    Retailer shade note: warm undertones

    Medium confidence· Digital match

    View match
  12. #14 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 80
    $30TargetTarget$9 less (23%)

    Matches: Same neutral undertoneSame natural finishClaims a skin-like finish

    Differences: Slightly lighterBuildable rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Buildable rather than full coverage · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  13. #15 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTarget$9 less (23%)

    Matches: Same neutral undertoneSame natural finishClaims a skin-like finish

    Differences: Buildable rather than full coverageNot marketed for sensitive skinNo SPF

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Buildable rather than full coverage · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  14. Shade match 87
    $17.99Ulta BeautyUlta Beauty(product price)$21.01 less (54%)

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Slightly warmer undertoneRadiant rather than natural finishContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    68
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  15. #17 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Medium To Tan Warm
    Shade match 86
    $16Ulta BeautyUlta Beauty$23 less (59%)

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  16. Shade match 93
    $40SephoraSephoraCosts $1 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Light rather than full coverageNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    61
    Wear & performance
    61
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Light rather than full coverage · No SPF

    Retailer shade note: light medium with warm neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · SUBTL. Beauty

    Stackable BB Powder Foundation Single

    Light 4C
    Shade match 88
    $24Ulta BeautyUlta Beauty$15 less (38%)

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Slightly cooler undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · No long-wear claim · No SPF

    Retailer shade note: Light-medium with cool undertones

    Medium confidence· Digital match

    View match
  18. #20 · Danessa Myricks Beauty

    Yummy Skin Soothing Serum Skin Tint Foundation

    4
    Shade match 95
    $39SephoraSephoraSame price

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Radiant rather than natural finishLight rather than full coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    40
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than full coverage · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: LIGHT WITH NEUTRAL UNDERTONES

    Medium confidence· Digital match

    View match
  19. #21 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC45
    Shade match 89
    $39SephoraSephoraSame price

    Matches: Near-identical swatch colourSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: bronze with golden undertone for dark skin

    Medium confidence· Digital match

    View match
  20. #22 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 56 Cashew
    Shade match 95
    $39Ulta BeautyUlta Beauty(product price)Same price

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than natural finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No long-wear claim · Not marketed for normal/sensitive skin · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  21. #23 · L'Oréal Paris

    Infallible Cushion Foundation

    257 Warm
    Shade match 90
    $19.99Ulta BeautyUlta Beauty(product price)$19.01 less (49%)

    Matches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Buildable rather than full coverage · No SPF

    Medium confidence· Digital match

    View match
  22. Shade match 72
    $14.59TargetTarget$24.41 less (63%)

    Matches: Same full coverageClaims a blurring effectBoth claim long-wearing

    Differences: Slightly deeperMatte rather than natural finish

    Score details
    Shade match
    72
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish

    Low confidence· Digital match

    View match
  23. #25 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC25
    Shade match 88
    $39SephoraSephoraSame price

    Matches: Near-identical swatch colourSame full coverageClaims transfer resistance

    Differences: Slightly warmer undertoneMatte rather than natural finishNot marketed for dry/combination/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    49
    Skin suitability
    40

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Not marketed for dry/combination/sensitive skin

    Retailer shade note: light medium with golden peach undertones

    Medium confidence· Digital match

    View match
  24. #26 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC44
    Shade match 88
    $39SephoraSephoraSame price

    Matches: Near-identical swatch colourSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: tanned caramel with golden undertone for medium to dark skin

    Medium confidence· Digital match

    View match
  25. #27 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 48 Oat
    Shade match 94
    $39Ulta BeautyUlta Beauty(product price)Same price

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than natural finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No long-wear claim · Not marketed for normal/sensitive skin · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  26. Shade match 71
    $14.59TargetTarget$24.41 less (63%)

    Matches: Same full coverageClaims a blurring effectBoth claim long-wearing

    Differences: Slightly lighterMatte rather than natural finish

    Score details
    Shade match
    71
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish

    Low confidence· Digital match

    View match
  27. Shade match 89
    $40SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish

    Differences: Slightly warmer undertoneLight rather than full coverageNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    61
    Wear & performance
    61
    Skin suitability
    50

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than full coverage · No SPF

    Retailer shade note: light medium with warm yellow undertones

    Medium confidence· Digital match

    View match
  28. #30 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW18
    Shade match 86
    $39SephoraSephoraSame price

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Slightly warmer undertoneMatte rather than natural finishNot marketed for dry/combination/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    49
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Not marketed for dry/combination/sensitive skin

    Retailer shade note: light medium with warm peachy undertones

    Medium confidence· Digital match

    View match
  29. #31 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Light Medium 13
    Shade match 95
    $69SephoraSephoraCosts $30 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Radiant rather than natural finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    55
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · No long-wear claim · Not marketed for oily/sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: light medium with yellow neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Neutral Tan (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5

    • Very close colour
    • Light medium · Neutral undertone

    $42

  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Tan

    • Looks identical
    • Light medium

    $12

  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    385 Amber

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 385 Amber

    • Looks identical
    • Medium light

    $15.99

  4. Maybelline Fit Me Natural Finish Concealer

    040 Caramel

    Maybelline Fit Me Natural Finish Concealer, shade 040 Caramel

    • Very close colour
    • Medium light

    $10.99

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Fawn 4.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Fawn 4.5

    • Looks identical
    • Medium light · Warm · golden undertone

    $39

  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Light/Medium 2.5N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light/Medium 2.5N

    • Close colour
    • Light medium · Neutral undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 23 Medium Neutral, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Neutral Tan. Every attribute compared, with its share of the score.

ComparedYour shadeNeutral TanClosest shade match23 Medium NeutralScore
Shade match55% of overall98
Colour97#e3a473#e5a36eLooks identicalColour difference 1.0 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.1
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing8-hour wearSome differenceThe match claims 8-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Normal, dry, combination, oily, sensitiveCombination, normal, oily, sensitiveBoth marketed for normal/​combination/​oily/​sensitive skin
Overall match 80/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 23 Medium Neutral.

Same or better

  • $1 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims transfer resistance
  • Claims colour stability
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Matte finish instead of natural
  • Not marketed for dry skin
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 50Not listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Light 250 W, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Neutral Tan. Every attribute compared, with its share of the score.

ComparedYour shadeNeutral TanClosest overall alternativeLight 250 WScore
Shade match55% of overall88
Colour95#e3a473#dda071Looks identicalColour difference 1.3 (0 is identical)
Depth96Medium lightMedium lightSameDepth difference: 2.3
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Normal, dry, combination, oily, sensitiveCombination, dry, normal, oilyBoth marketed for normal/​dry/​combination/​oily skin
Overall match 86/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Light 250 W.

Same or better

  • $23 less
  • Near-identical swatch colour
  • Same full coverage
  • Both claim long-wearing
  • No fragrance listed

Different

  • Slightly warmer undertone
  • Radiant finish instead of natural
  • Not marketed for sensitive skin
  • SPF 30 instead of SPF 50

Ingredients (information only, not scored)

17 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, high silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 50SPF 30
OverlapWater-based vs powder-based; silicone high vs high

Where to buy

Closest shade match

Rare Beauty True to Myself Natural Matte Longwear Foundation 23 Medium Neutral

Match price
$38Ulta BeautyUlta Beauty
$1 less (3%)

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Light 250 W

Best price
$16Ulta BeautyUlta Beauty
$23 less (59%)

Your shade $39 at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.