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CC+ Cream Full Coverage Color Correcting Foundation Rich Cool dupes and alternatives IT Cosmetics

Tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free26No drying alcohol23Vegan3Cruelty-free4Oil-free0With SPF7Mineral4

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30 matches

Closest shade match: Rare Beauty True to Myself Natural Matte Longwear Foundation 37 Warm Deep Cool

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
Rich CoolChange shade
Depth and undertone: Tan · Cool
Finish and coverage: Natural · Full coverage
The match
Rare Beauty
37 Warm Deep Cool
Depth and undertone: Tan · Cool
Finish and coverage: Matte · Medium coverage
Shade match
96out of 100
Colour
94
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
$1 less (3%)

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative: Estée Lauder Double Wear Stay-in-Place Foundation 6C2 Pecan

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
Rich CoolChange shade
Depth and undertone: Tan · Cool
Finish and coverage: Natural · Full coverage
The match
Estée Lauder
6C2 Pecan
Depth and undertone: Tan · Cool
Finish and coverage: Matte · Medium coverage
Overall match
79out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
67
Wear (Wear & performance)
54
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
Costs $13 more

Your shade $39 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Juvia's Place

    I am Magic Powder Foundation

    Burkina - Tan 3
    Shade match 78
    $20Ulta BeautyUlta Beauty(product price)$19 less (49%)

    Matches: Same full coverageBoth claim long-wearingClaims a lightweight feel

    Differences: Slightly lighterNeutral rather than cool undertoneMatte rather than natural finish

    Score details
    Shade match
    78
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly lighter · Neutral rather than cool undertone · Matte rather than natural finish · No SPF

    Medium confidence· Digital match

    View match
  2. #4 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    7C1 Rich Mahogany
    Shade match 87
    $52Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Same cool undertoneSame full coverageClaims not settling into lines

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skinNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: extra deep with cool red undertones

    Medium confidence· Digital match

    View match
  3. #5 · IT Cosmetics

    CC+ Airbrush Perfecting Powder Foundation

    Deep
    Shade match 79
    $42Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same natural finishSame full coverageClaims a blurring effect

    Differences: No long-wear claimNo SPF

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: No long-wear claim · No SPF

    Retailer shade note: rich tan

    Medium confidence· Digital match

    View match
  4. #6 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    6C1 Rich Cocoa
    Shade match 89
    $52SephoraSephoraCosts $13 more

    Matches: Same cool undertoneClaims transfer resistanceClaims a lightweight feel

    Differences: Matte rather than natural finishMedium rather than full coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Not marketed for normal/sensitive skin · No SPF

    Retailer shade note: very deep with cool subtle red undertones

    Medium confidence· Digital match

    View match
  5. #7 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Rich Cool
    Shade match 92
    $39SephoraSephoraSame price

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Matte rather than natural finishNo long-wear claimNot marketed for normal/dry/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Matte rather than natural finish · No long-wear claim · Not marketed for normal/dry/sensitive skin

    Medium confidence· Digital match

    View match
  6. #8 · Maybelline

    Super Stay Up to 24HR Hybrid Powder-Foundation

    355 Soft Matte
    Shade match 78
    $18WalmartWalmart$21 less (54%)

    Matches: Same full coverageClaims transfer resistanceClaims a lightweight feel

    Differences: Slightly lighterNeutral rather than cool undertoneMatte rather than natural finish

    Score details
    Shade match
    78
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Matte rather than natural finish · No SPF

    Medium confidence· Digital match

    View match
  7. #9 · Maybelline

    Super Stay Up to 24HR Hybrid Powder-Foundation

    355
    Shade match 78
    $11.98WalmartWalmart$27.02 less (69%)

    Matches: Same full coverageClaims transfer resistanceClaims a lightweight feel

    Differences: Slightly lighterNeutral rather than cool undertoneMatte rather than natural finish

    Score details
    Shade match
    78
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Matte rather than natural finish · No SPF

    Medium confidence· Digital match

    View match
  8. #10 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    D 34
    Shade match 76
    $46.90Ulta BeautyUlta Beauty(product price)Costs $7.90 more

    Matches: Claims a blurring effectBoth claim long-wearingClaims a lightweight feel

    Differences: Matte rather than natural finishBuildable rather than full coverageContains drying alcohol

    Score details
    Shade match
    76
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than full coverage · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  9. #11 · Chanel

    N°1 DE CHANEL Revitalizing Foundation

    B140
    Shade match 80
    $81Ulta BeautyUlta Beauty(product price)Costs $42 more

    Matches: Same full coverage

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishNo long-wear claim

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  10. #12 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    6N1 Mocha
    Shade match 77
    $52SephoraSephoraCosts $13 more

    Matches: Claims transfer resistanceClaims a lightweight feelNo fragrance listed

    Differences: Neutral rather than cool undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Medium rather than full coverage · Not marketed for normal/sensitive skin · No SPF

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    38 Medium Deep Neutral
    Shade match 80
    $38SephoraSephora$1 less (3%)

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    58
    Wear & performance
    51
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry skin · No SPF

    Retailer shade note: neutral peach

    Medium confidence· Digital match

    View match
  12. #14 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Medium Tones
    Shade match 58
    $14.59TargetTarget$24.41 less (63%)

    Matches: Same full coverageClaims a blurring effectBoth claim long-wearing

    Differences: Slightly lighterMatte rather than natural finish

    Score details
    Shade match
    58
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish

    Low confidence· Digital match

    View match
  13. #15 · CoverGirl

    Simply Ageless Skin Perfector Essence Foundation

    Tan
    Shade match 79
    $21.49Ulta BeautyUlta Beauty$17.51 less (45%)

    Matches: Same natural finishClaims a skin-like finishNo fragrance listed

    Differences: Neutral rather than cool undertoneLight rather than full coverageNo long-wear claim

    Score details
    Shade match
    79
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Light rather than full coverage · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  14. #16 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    6W2 Nutmeg
    Shade match 74
    $52SephoraSephoraCosts $13 more

    Matches: Very close colourClaims transfer resistanceClaims a lightweight feel

    Differences: Slightly warmer undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    74
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Medium rather than full coverage · Not marketed for normal/sensitive skin · No SPF

    Retailer shade note: very deep with warm brown undertones

    Medium confidence· Digital match

    View match
  15. #17 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    6W1 Sandalwood
    Shade match 74
    $52SephoraSephoraCosts $13 more

    Matches: Very close colourClaims transfer resistanceClaims a lightweight feel

    Differences: Slightly warmer undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    74
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Medium rather than full coverage · Not marketed for normal/sensitive skin · No SPF

    Retailer shade note: very deep with warm golden undertones

    Medium confidence· Digital match

    View match
  16. #18 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Tan Rich
    Shade match 78
    $39Ulta BeautyUlta BeautySame price

    Matches: Same full coverageClaims a blurring effectNo fragrance listed

    Differences: Neutral rather than cool undertoneMatte rather than natural finishNo long-wear claim

    Score details
    Shade match
    78
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · No long-wear claim · Not marketed for normal/dry/sensitive skin

    Medium confidence· Digital match

    View match
  17. #19 · Maybelline

    Fit Me Matte + Poreless Foundation

    Cappuccino 340
    Shade match 77
    $11.99Ulta BeautyUlta Beauty(product price)$27.01 less (69%)

    Matches: Claims a lightweight feelNo fragrance listed

    Differences: Neutral rather than cool undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    58
    Wear & performance
    60
    Skin suitability
    40

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry/combination/sensitive skin · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  18. #20 · Maybelline

    Fit Me Matte + Poreless Foundation

    Spicy Brown 338
    Shade match 76
    $11.99Ulta BeautyUlta Beauty(product price)$27.01 less (69%)

    Matches: Claims a lightweight feelNo fragrance listed

    Differences: Slightly lighterNeutral rather than cool undertoneMatte rather than natural finish

    Score details
    Shade match
    76
    Finish & visual result
    58
    Wear & performance
    60
    Skin suitability
    40

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry/combination/sensitive skin · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  19. #21 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Rich Honey
    Shade match 76
    $39SephoraSephoraSame price

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural finishNo long-wear claim

    Score details
    Shade match
    76
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · No long-wear claim · Not marketed for normal/dry/sensitive skin

    Medium confidence· Digital match

    View match
  20. #22 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    Honey
    Shade match 75
    $16Ulta BeautyUlta Beauty$23 less (59%)

    Matte · Buildable coverage

    Differences: Slightly deeperNeutral rather than cool undertoneMatte rather than natural finish

    Score details
    Shade match
    75
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly deeper · Neutral rather than cool undertone · Matte rather than natural finish · Buildable rather than full coverage · No long-wear claim · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: honey with neutral undertone

    Medium confidence· Digital match

    View match
  21. #23 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NO 8
    Shade match 72
    $51.50Ulta BeautyUlta Beauty(product price)Costs $12.50 more

    Matches: Same natural finishClaims a skin-like finishClaims a lightweight feel

    Differences: Olive rather than cool undertoneLight rather than full coverageNo long-wear claim

    Score details
    Shade match
    72
    Finish & visual result
    65
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Olive rather than cool undertone · Light rather than full coverage · No long-wear claim · No SPF

    Retailer shade note: Olive

    Medium confidence· Digital match

    View match
  22. #24 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    325 Tan Warm
    Shade match 68
    $18.99Ulta BeautyUlta Beauty(product price)$20.01 less (51%)

    Matches: Claims a skin-like finishClaims transfer resistanceClaims not settling into lines

    Differences: Slightly warmer undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    68
    Finish & visual result
    61
    Wear & performance
    51
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Medium rather than full coverage · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  23. #25 · Maybelline

    Fit Me Dewy + Smooth Foundation

    355 Coconut
    Shade match 85
    $8.98WalmartWalmart$30.02 less (77%)

    Matches: Very close colourClaims a lightweight feelNo fragrance listed

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishLight rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    39
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Light rather than full coverage · No long-wear claim · Not marketed for combination/oily/sensitive skin

    Medium confidence· Digital match

    View match
  24. #26 · Youthforia

    DATE NIGHT Skin Tint Serum Foundation

    395
    Shade match 40
    $48Ulta BeautyUlta BeautyCosts $9 more

    Matches: Same natural finishSame full coverageBoth claim long-wearing

    Differences: Described as medium tan, yours as rich deepNeutral rather than cool undertoneNo SPF

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Described as medium tan, yours as rich deep · Neutral rather than cool undertone · No SPF

    Retailer shade note: Medium Deep to Deep - Neutral with warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

    View match
  25. #27 · IT Cosmetics

    CC+ Cream Illumination SPF 50+

    Rich Honey
    Shade match 64
    $39SephoraSephoraSame price

    Matches: Same full coverage

    Differences: Slightly deeperSlightly warmer undertoneRadiant rather than natural finish

    Score details
    Shade match
    64
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    40

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 82% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Radiant rather than natural finish · No long-wear claim · Not marketed for combination/oily/sensitive skin

    Retailer shade note: caramel brown shade with warm undertones

    Medium confidence· Digital match

    View match
  26. #28 · Maybelline

    Fit Me Matte + Poreless Foundation

    Warm Coconut 356
    Shade match 67
    $11.99Ulta BeautyUlta Beauty(product price)$27.01 less (69%)

    Matches: Claims a lightweight feelNo fragrance listed

    Differences: Slightly warmer undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    67
    Finish & visual result
    58
    Wear & performance
    60
    Skin suitability
    40

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry/combination/sensitive skin · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  27. #29 · Maybelline

    Instant Age Rewind Instant Perfector 4-In-1 Glow Makeup

    03 Medium-Deep
    Shade match 78
    $13.99Ulta BeautyUlta Beauty$25.01 less (64%)

    Matches: No fragrance listed

    Differences: Slightly deeperRadiant rather than natural finishLight rather than full coverage

    Score details
    Shade match
    78
    Finish & visual result
    39
    Wear & performance
    40
    Skin suitability
    50

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly deeper · Radiant rather than natural finish · Light rather than full coverage · No long-wear claim · No SPF

    Low confidence· Digital match

    View match
  28. #30 · e.l.f. Cosmetics

    Camo Hydrating CC Cream SPF 30

    Deep 510 C
    Shade match 40
    $16Ulta BeautyUlta Beauty(product price)$23 less (59%)

    Matches: Same cool undertoneSame full coverageBoth claim long-wearing

    Differences: Described as deep, yours as rich deepRadiant rather than natural finishNot marketed for sensitive skin

    Score details
    Shade match
    40
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    80

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Described as deep, yours as rich deep · Radiant rather than natural finish · Not marketed for sensitive skin

    Retailer shade note: deep with cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Rich Cool (Tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    W9.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W9.5

    • Slight colour difference
    • Tan · Cool undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  2. Maybelline Fit Me Natural Finish Concealer

    050 Café

    Maybelline Fit Me Natural Finish Concealer, shade 050 Café

    • Close colour
    • Tan

    $10.99

    Ulta BeautyView at Ulta Beauty
  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Caramel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel

    • Close colour
    • Medium tan · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.5 Deep

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.5 Deep

    • Slight colour difference
    • Tan · Cool undertone

    $30

    SephoraView at Sephora
  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Mocha

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Mocha

    • Slight colour difference
    • Deep tan · Cool · rosy undertone

    $36

    SephoraView at Sephora
  6. e.l.f. Cosmetics Hydrating Camo Concealer

    Rich Cocoa

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Rich Cocoa

    • Slight colour difference
    • Deep tan · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 37 Warm Deep Cool, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Rich Cool. Every attribute compared, with its share of the score.

ComparedYour shadeRich CoolClosest shade match37 Warm Deep CoolScore
Shade match55% of overall96
Colour94#c66e41#bf6e41Very close colourColour difference 1.6 (0 is identical)
Depth98TanTanSameDepth difference: 1.4
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing8-hour wearSome differenceThe match claims 8-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Normal, dry, combination, oily, sensitiveCombination, normal, oily, sensitiveBoth marketed for normal/​combination/​oily/​sensitive skin
Overall match 79/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 37 Warm Deep Cool.

Same or better

  • $1 less
  • Very close colour
  • Same cool undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims transfer resistance
  • Claims colour stability
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Matte finish instead of natural
  • Not marketed for dry skin
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 50Not listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Estée Lauder Double Wear Stay-in-Place Foundation in 6C2 Pecan, against IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Rich Cool. Every attribute compared, with its share of the score.

ComparedYour shadeRich CoolClosest overall alternative6C2 PecanScore
Shade match55% of overall93
Colour89#c66e41#c46f4bVery close colourColour difference 2.4 (0 is identical)
Depth100TanTanSameDepth difference: 0.1
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity70Long-wearing36-hour wearSome differenceThe match claims 36-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveDry, combination, oilyBoth marketed for dry/​combination/​oily skin
Overall match 79/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place Foundation in 6C2 Pecan.

Same or better

  • Very close colour
  • Same cool undertone
  • Medium rather than full coverage
  • Claims transfer resistance
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Matte finish instead of natural
  • Not marketed for normal/sensitive skin
  • No SPF

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFSPF 50Not listed
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy

Closest shade match

Rare Beauty True to Myself Natural Matte Longwear Foundation 37 Warm Deep Cool

Best price
$38SephoraSephora
$1 less (3%)

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative

Estée Lauder Double Wear Stay-in-Place Foundation 6C2 Pecan

Best price
$52SephoraSephora
Costs $13 more

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.